Nu Skin Enterprises (NUS) Stock Price, News & Analysis

Company Overview

Nu Skin Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of various beauty and wellness products worldwide. It offers skin care devices, cosmetics, and other personal care products, including ageLOC LumiSpa and ageLOC LumiSpa iO; and nutricentials skin care products. The company also provides wellness products, such as LifePak nutritional supplements, ageLOC TR90 weight management system, and Beauty Focus Collagen+. In addition, it is involved in the research and product development of skin care products and nutritional supplements. The company sells its products under the Nu Skin, Pharmanex, and ageLOC brands through retail stores, website, digital platforms, and independent direct sellers and marketers, as well as a service center. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.

Key Stats

• Today's Range: $11.83 to $12.22
• 50-Day Range: $7.64 to $12.24
• 52-Week Range: $5.32 to $12.40
• Volume: 460,748 shs
• Average Volume: 680,162 shs
• Market Capitalization: $590.49 million
• P/E Ratio: 5.93
• Dividend Yield: 2.01%
• Price Target: $6.88
• Consensus Rating: Hold

Nu Skin Enterprises Stock Analysis - MarketRank™

Nu Skin Enterprises scored higher than 85% of companies evaluated by MarketBeat, and ranked 43rd out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.0 / 5
• Analyst Rating: Hold

Consensus Rating

Nu Skin Enterprises has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 3 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Nu Skin Enterprises has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 2.86%

Earnings Growth

Earnings for Nu Skin Enterprises are expected to grow by 2.86% in the coming year, from $1.05 to $1.08 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Nu Skin Enterprises is 5.93, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 27.18.

Price to Earnings Ratio vs. Sector

The P/E ratio of Nu Skin Enterprises is 5.93, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.45.

Price to Book Value per Share Ratio

Nu Skin Enterprises has a P/B Ratio of 0.75. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.90% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Nu Skin Enterprises has recently decreased by 6.57%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

Nu Skin Enterprises pays a meaningful dividend of 1.97%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Nu Skin Enterprises does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Nu Skin Enterprises is 11.94%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Nu Skin Enterprises will have a dividend payout ratio of 22.22% next year. This indicates that Nu Skin Enterprises will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 1.4 / 5
• Environmental Score: -2.56

Percentage of Shares Shorted

3.90% of the float of Nu Skin Enterprises has been sold short.

Short Interest Ratio / Days to Cover

Nu Skin Enterprises has a short interest ratio ("days to cover") of 3.3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Nu Skin Enterprises has recently decreased by 6.57%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.65

News Sentiment

Nu Skin Enterprises has a news sentiment score of 0.65. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.00 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Nu Skin Enterprises this week, compared to 3 articles on an average week.

Search Interest

6 people have searched for NUS on MarketBeat in the last 30 days. This is an increase of 500% compared to the previous 30 days.

MarketBeat Follows

2 people have added Nu Skin Enterprises to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Nu Skin Enterprises insiders have bought 28.13% more of their company's stock than they have sold. Specifically, they have bought $49,010.00 in company stock and sold $38,250.00 in company stock.

Percentage Held by Insiders

Only 2.00% of the stock of Nu Skin Enterprises is held by insiders.

Percentage Held by Institutions

82.84% of the stock of Nu Skin Enterprises is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

NUS Stock Analysis - Frequently Asked Questions

How have NUS shares performed this year?

Nu Skin Enterprises' stock was trading at $6.89 at the beginning of 2025. Since then, NUS shares have increased by 73.1% and is now trading at $11.9290.

How were Nu Skin Enterprises' earnings last quarter?

Nu Skin Enterprises, Inc. (NYSE:NUS) posted its earnings results on Thursday, August, 7th. The company reported $0.43 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.25 by $0.18. The company earned $386.14 million during the quarter, compared to the consensus estimate of $376.68 million. Nu Skin Enterprises had a net margin of 6.20% and a trailing twelve-month return on equity of 8.23%.
Read the conference call transcript.

Who are Nu Skin Enterprises' major shareholders?

Nu Skin Enterprises' top institutional investors include Prescott Group Capital Management L.L.C. (3.51%), American Century Companies Inc. (2.47%), Geode Capital Management LLC (2.38%) and JPMorgan Chase & Co. (1.55%). Insiders that own company stock include Ryan S Napierski, Steven Keith Hatchett, Mark H Lawrence, Edwina D Woodbury, Andrew D Lipman, Joseph Y Chang, James D Thomas, Emma S Battle and Laura Nathanson.
View institutional ownership trends.

How do I buy shares of Nu Skin Enterprises?

Shares of NUS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Nu Skin Enterprises own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Nu Skin Enterprises investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), Alphabet (GOOG) and Intel (INTC).

Company Calendar

• Record date for 6/11 Dividend: 5/30/2025
• Ex-Dividend for 6/11 Dividend: 5/30/2025
• Dividend Payable: 6/11/2025
• Last Earnings: 8/07/2025
• Today: 8/28/2025
• Record date for 9/10 Dividend: 8/29/2025
• Ex-Dividend for 9/10 Dividend: 8/29/2025
• Dividend Payable: 9/10/2025
• Next Earnings (Estimated): 11/06/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: Personal Products
• Current Symbol: NYSE:NUS
• CIK: 1021561
• Web: www.nuskinenterprises.com
• Phone: (801) 345-1000
• Fax: 801-345-5999
• Employees: 3,100
• Year Founded: 1984

Price Target and Rating

• Average Price Target for Nu Skin Enterprises: $6.88
• High Price Target: $7.00
• Low Price Target: $6.75
• Potential Upside/Downside: -42.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.01
• Trailing P/E Ratio: 5.93
• Forward P/E Ratio: 11.36
• P/E Growth: N/A
• Net Income: -$146.59 million
• Net Margins: 6.20%
• Pretax Margin: 7.23%
• Return on Equity: 8.23%
• Return on Assets: 4.05%

Debt

• Debt-to-Equity Ratio: 0.27
• Current Ratio: 2.01
• Quick Ratio: 1.38

Sales & Book Value

• Annual Sales: $1.73 billion
• Price / Sales: 0.34
• Cash Flow: $2.19 per share
• Price / Cash Flow: 5.44
• Book Value: $15.91 per share
• Price / Book: 0.75

Miscellaneous

• Outstanding Shares: 49,500,000
• Free Float: 48,508,000
• Market Cap: $590.49 million
• Optionable: Optionable
• Beta: 0.91