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FirstCash (FCFS) Stock Price, News & Analysis

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$210.99 +2.62 (+1.26%)
As of 11:47 AM Eastern

About FirstCash Stock (NASDAQ:FCFS)

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Key Stats

Today's Range
$208.51
$211.53
50-Day Range
$195.06
$229.35
52-Week Range
$135.64
$235.97
Volume
38,973 shs
Average Volume
374,625 shs
Market Capitalization
$9.15 billion
P/E Ratio
24.09
Dividend Yield
0.80%
Price Target
$249.00
Consensus Rating
Buy

Company Overview

FirstCash, Inc. (NASDAQ: FCFS) is a leading integrated operator of pawn stores and provider of short-term consumer loan services in the United States and Mexico. Through its retail pawn outlets, FirstCash offers collateral-based loans secured by personal property, enabling customers to access liquidity without a credit history or traditional bank account. The company also purchases, trades and sells a broad range of secondhand merchandise, including electronics, jewelry and power tools, through its network of conveniently located stores.

In addition to its pawn-broking activities, FirstCash provides unsecured consumer loans designed to meet urgent cash needs. These financial solutions are structured around fixed repayment schedules and are delivered via both in-store and digital channels. By combining local service with technology-driven underwriting, the company aims to offer rapid loan decisions and transparent terms, addressing short-term financial emergencies for underbanked consumers.

FirstCash’s history dates back to the founding of Cash America International in 1983 and First Cash Financial Services in 1988. The two companies merged in 2016 to form the modern FirstCash platform, creating one of the largest publicly traded pawn and consumer finance companies in North America. The organization operates in over 30 U.S. states and multiple jurisdictions in Mexico, focusing on markets with strong retail demand and limited access to traditional credit providers.

Headquartered in Fort Worth, Texas, FirstCash is led by President and Chief Executive Officer Christopher L. Jackson. Under his leadership, the company has pursued strategic acquisitions, technology enhancements and process improvements to strengthen its competitive position and drive long-term growth. FirstCash continues to expand its footprint and service offerings, leveraging its extensive store network and financial expertise to serve a diverse customer base.

AI Generated. May Contain Errors.

FirstCash Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
87th Percentile Overall Score

FCFS MarketRank™: 

FirstCash scored higher than 87% of companies evaluated by MarketBeat, and ranked 214th out of 858 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    FirstCash has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 strong buy rating, 4 buy ratings, 1 hold rating, and no sell ratings.

  • Upside Potential

    FirstCash has a consensus price target of $249.00, representing about 19.5% upside from its current price of $208.37.

  • Amount of Analyst Coverage

    FirstCash has only been the subject of 4 research reports in the past 90 days.

  • Read more about FirstCash's stock forecast and price target.
  • Earnings Growth

    Earnings for FirstCash are expected to grow by 5.91% in the coming year, from $11.85 to $12.55 per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of FirstCash is 23.79, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.61.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of FirstCash is 23.79, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 29.19.

  • Price to Book Value per Share Ratio

    FirstCash has a P/B Ratio of 3.89. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

  • Read more about FirstCash's valuation and earnings.
  • Percentage of Shares Shorted

    5.31% of the float of FirstCash has been sold short.
  • Short Interest Ratio / Days to Cover

    FirstCash has a short interest ratio ("days to cover") of 4.19.
  • Change versus previous month

    Short interest in FirstCash has recently increased by 12.09%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    FirstCash has a dividend yield of 0.83%, which is in the bottom 25% of all stocks that pay dividends.

  • Dividend Growth

    FirstCash has been increasing its dividend for 8 years.

  • Dividend Coverage

    The dividend payout ratio of FirstCash is 19.18%. This payout ratio is at a healthy, sustainable level, below 75%.

  • Dividend Sustainability

    Based on earnings estimates, FirstCash will have a dividend payout ratio of 13.39% next year. This indicates that FirstCash will be able to sustain or increase its dividend.

  • Read more about FirstCash's dividend.
  • News Sentiment

    FirstCash has a news sentiment score of 1.69. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.82 average news sentiment score of Finance companies.
  • News Coverage This Week

    MarketBeat has tracked 4 news articles for FirstCash this week, compared to 4 articles on an average week.
  • Search Interest

    10 people have searched for FCFS on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.
  • MarketBeat Follows

    3 people have added FirstCash to their MarketBeat watchlist in the last 30 days. This is an increase of 50% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, FirstCash insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,917,004.00 in company stock.

  • Percentage Held by Insiders

    2.86% of the stock of FirstCash is held by insiders.

  • Percentage Held by Institutions

    80.30% of the stock of FirstCash is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about FirstCash's insider trading history.
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FCFS Stock News Headlines

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FCFS Stock Analysis - Frequently Asked Questions

FirstCash's stock was trading at $159.38 on January 1st, 2026. Since then, FCFS stock has increased by 30.7% and is now trading at $208.37.

FirstCash Holdings, Inc. (NASDAQ:FCFS) released its earnings results on Thursday, July, 23rd. The company reported $2.50 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.39 by $0.11. The company's revenue for the quarter was up 29.4% on a year-over-year basis.

FirstCash's board initiated a share repurchase plan on Thursday, October 30th 2025, which authorizes the company to repurchase $150,000,000 in shares, according to EventVestor. This means that the company could buy up to 2.3% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's board believes its stock is undervalued.

Top institutional shareholders of FirstCash include BlackRock Inc. (11.60%), Bank of New York Mellon Corp (0.74%), TimesSquare Capital Management LLC (0.10%) and Heartland Advisors Inc. (0.10%). Insiders that own company stock include Douglas Richard Rippel, Rick L Wessel, Rick L Wessel, Thomas Brent Stuart, R Douglas Orr, Howard F Hambleton, Raul Ramos, James H Graves, Randel G Owen and Paula K Garrett.
View institutional ownership trends
.

Shares of FCFS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that FirstCash investors own include Humana (HUM), American Water Works (AWK), Waste Connections (WCN), Voyager Therapeutics (VYGR), TotalEnergies (TTE), The RMR Group (RMR) and Southern First Bancshares (SFST).

Company Calendar

Record date for 5/29 Dividend
5/15/2026
Ex-Dividend for 5/29 Dividend
5/15/2026
Dividend Payable
5/29/2026
Last Earnings
7/23/2026
Today
8/12/2026
Record date for 8/28 Dividend
8/14/2026
Ex-Dividend for 8/28 Dividend
8/14/2026
Dividend Payable
8/28/2026
Next Earnings (Estimated)
10/22/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Sector
Finance
Industry
Consumer Finance
Sub-Industry
Consumer Finance
Current Symbol
NASDAQ:FCFS
CIK
840489
Employees
22,000
Year Founded
1988

Price Target and Rating

High Price Target
$255.00
Low Price Target
$240.00
Potential Upside/Downside
+18.3%
Consensus Rating
Buy
Rating Score (0-4)
3.00
Research Coverage
6 Analysts

Profitability

EPS (Trailing Twelve Months)
$8.76
Trailing P/E Ratio
24.03
Forward P/E Ratio
17.77
P/E Growth
N/A
Net Income
$330.38 million
Net Margins
9.42%
Pretax Margin
12.80%
Return on Equity
19.65%
Return on Assets
8.38%

Debt

Debt-to-Equity Ratio
1.01
Current Ratio
4.89
Quick Ratio
3.51

Sales & Book Value

Annual Sales
$4.12 billion
Price / Sales
2.22
Cash Flow
$17.39 per share
Price / Cash Flow
12.11
Book Value
$53.53 per share
Price / Book
3.93

Miscellaneous

Outstanding Shares
43,372,000
Free Float
42,132,000
Market Cap
$9.13 billion
Optionable
Optionable
Beta
0.53

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This page (NASDAQ:FCFS) was last updated on 8/12/2026 by MarketBeat.com Staff.
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