goeasy (TSE:GSY) Reaches New 1-Year Low - Here's Why

Key Points

• goeasy hit a new 52‑week low, trading as low as C$117.52 (last C$118.10) on Thursday after closing at C$122.02 previously.
• Analysts have cut ratings and targets—multiple brokers lowered price objectives and some downgraded the stock, yet MarketBeat's consensus remains a "Moderate Buy" with a C$186.56 target.
• Valuation and payouts: market cap C$1.89B, P/E ~8.6, and a quarterly dividend that annualizes to C$5.84 (≈4.9% yield), while the company carries a very high debt‑to‑equity ratio (~287.6).

Shares of goeasy Ltd. (TSE:GSY - Get Free Report) reached a new 52-week low during mid-day trading on Thursday . The stock traded as low as C$117.52 and last traded at C$118.10, with a volume of 266368 shares trading hands. The stock had previously closed at C$122.02.

Wall Street Analysts Forecast Growth

A number of brokerages recently weighed in on GSY. TD Securities downgraded shares of goeasy from a "buy" rating to a "hold" rating and lowered their target price for the stock from C$160.00 to C$135.00 in a research note on Monday, January 19th. ATB Cormark Capital Markets cut their price objective on shares of goeasy from C$200.00 to C$185.00 and set an "outperform" rating on the stock in a research report on Friday, February 13th. Raymond James Financial cut goeasy from a "moderate buy" rating to a "hold" rating and reduced their price objective for the company from C$208.00 to C$153.00 in a research note on Wednesday, December 3rd. National Bank Financial dropped their price objective on shares of goeasy from C$245.00 to C$210.00 and set an "outperform" rating on the stock in a research note on Wednesday, February 4th. Finally, Royal Bank Of Canada cut their target price on goeasy from C$194.00 to C$156.00 in a research report on Friday, November 7th. Four analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the stock currently has a consensus rating of "Moderate Buy" and a consensus target price of C$186.56.

goeasy Stock Performance

The stock has a market capitalization of C$1.89 billion, a P/E ratio of 8.61, a P/E/G ratio of 0.84 and a beta of 0.39. The company's fifty day simple moving average is C$129.17 and its 200 day simple moving average is C$156.34. The company has a current ratio of 82.04, a quick ratio of 28.46 and a debt-to-equity ratio of 287.63.

goeasy Announces Dividend

The business also recently announced a quarterly dividend, which was paid on Friday, January 9th. Investors of record on Friday, January 9th were paid a $1.46 dividend. This represents a $5.84 dividend on an annualized basis and a yield of 4.9%. The ex-dividend date of this dividend was Wednesday, December 24th. goeasy's dividend payout ratio (DPR) is currently 40.48%.

goeasy Company Profile

goeasy Ltd provides financial services to own furniture, electronics, computers, and appliances. It offers merchandise leasing of household furnishings, appliances, and home electronic products to consumers under weekly or monthly leasing agreements. The company also offers unsecured installment loans to consumers. Its reportable business segments include easyhome and easyfinancial, of which it derives maximum revenue from easyfinancial segment.

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