GoPro (NASDAQ:GPRO) Raised to Hold at Wall Street Zen

Key Points

• Wall Street Zen upgraded GoPro from "strong sell" to "hold," but Weiss Ratings reiterated a "sell (D-)" and the stock still carries a consensus rating of Sell with an average target price of $0.75.
• GoPro reported an EPS miss (($0.02) vs. $0.04 expected) and revenue of $201.7M versus $244.7M consensus, posted negative margins and ROE, and set Q1 2026 guidance of -0.23 to -0.17 EPS while analysts expect -0.25 EPS for the fiscal year.
• Despite weak results, several institutional investors markedly increased positions (notably AQR, UBS, Millennium and others), and institutions now own about 70.09% of the company's shares.

GoPro (NASDAQ:GPRO - Get Free Report) was upgraded by equities research analysts at Wall Street Zen from a "strong sell" rating to a "hold" rating in a note issued to investors on Sunday.

Separately, Weiss Ratings restated a "sell (d-)" rating on shares of GoPro in a research report on Thursday, January 22nd. One research analyst has rated the stock with a Hold rating and two have given a Sell rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Sell" and an average target price of $0.75.

GoPro Stock Performance

NASDAQ:GPRO opened at $0.72 on Friday. The stock has a market cap of $115.68 million, a P/E ratio of -1.23 and a beta of 1.76. The company has a quick ratio of 0.72, a current ratio of 0.95 and a debt-to-equity ratio of 0.55. The business's 50-day moving average price is $1.08 and its two-hundred day moving average price is $1.58. GoPro has a twelve month low of $0.40 and a twelve month high of $3.05.

GoPro (NASDAQ:GPRO - Get Free Report) last released its quarterly earnings results on Thursday, March 5th. The company reported ($0.02) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of $0.04 by ($0.06). GoPro had a negative net margin of 14.35% and a negative return on equity of 68.96%. The firm had revenue of $201.67 million for the quarter, compared to the consensus estimate of $244.69 million. GoPro has set its Q1 2026 guidance at -0.230--0.170 EPS. As a group, equities analysts predict that GoPro will post -0.25 EPS for the current fiscal year.

Institutional Trading of GoPro

A number of hedge funds and other institutional investors have recently bought and sold shares of the stock. AQR Capital Management LLC lifted its position in shares of GoPro by 957.3% during the 1st quarter. AQR Capital Management LLC now owns 3,687,711 shares of the company's stock valued at $2,445,000 after buying an additional 3,338,941 shares in the last quarter. UBS Group AG grew its stake in shares of GoPro by 168.6% during the 4th quarter. UBS Group AG now owns 3,781,516 shares of the company's stock valued at $5,332,000 after acquiring an additional 2,373,901 shares during the period. Millennium Management LLC increased its holdings in GoPro by 111.9% in the 4th quarter. Millennium Management LLC now owns 3,438,671 shares of the company's stock worth $4,849,000 after acquiring an additional 1,815,637 shares in the last quarter. Charles Schwab Investment Management Inc. increased its holdings in GoPro by 16.2% in the 4th quarter. Charles Schwab Investment Management Inc. now owns 7,278,484 shares of the company's stock worth $10,263,000 after acquiring an additional 1,013,494 shares in the last quarter. Finally, GSA Capital Partners LLP raised its stake in GoPro by 1,441.6% during the 4th quarter. GSA Capital Partners LLP now owns 945,410 shares of the company's stock worth $1,333,000 after acquiring an additional 884,085 shares during the period. Hedge funds and other institutional investors own 70.09% of the company's stock.

About GoPro

GoPro, Inc NASDAQ: GPRO is an American technology company specializing in the design and manufacture of compact, high-definition cameras and related accessories. Headquartered in San Mateo, California, GoPro's product lineup is centered on its flagship HERO series of action cameras, which combine rugged construction, waterproof housings and advanced imaging capabilities. In addition to the HERO line, the company offers the MAX camera for 360-degree video capture, along with an array of mounts, grips and protective cases to support use in extreme sports, travel and professional video production.

Since its founding in 2002 by Nicholas Woodman, who continues to serve as chief executive officer, GoPro has expanded beyond hardware into software and cloud-based services.

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