Helen of Troy (HELE) Stock Price, News & Analysis

Company Overview

Helen of Troy Limited is a consumer products company that develops, markets and distributes a portfolio of beauty, wellness, household and outdoor brands. Its products are sold through mass retailers, specialty stores, e-commerce channels and other distribution partners in North America and international markets.

The company's brand portfolio includes OXO, known for kitchen, cleaning and organization products; Hydro Flask and Osprey, which offer hydration, travel and outdoor equipment; and beauty brands such as Hot Tools, Drybar and Curlsmith. Helen of Troy also markets personal-care and wellness products, including hair styling tools, skin and hair-care products, and other health and hygiene items.

Helen of Troy was founded in 1968 and is headquartered in El Paso, Texas. The company has expanded through the development and acquisition of consumer brands and serves customers across the United States, Canada and a range of international markets. Its shares trade on the Nasdaq under the symbol HELE.

Key Stats

• Today's Range: $27.59 to $28.58
• 50-Day Range: $25.32 to $30.10
• 52-Week Range: $13.85 to $31.98
• Volume: 380,437 shs
• Average Volume: 587,319 shs
• Market Capitalization: $656.56 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $27.50
• Consensus Rating: Moderate Buy

Helen of Troy Stock Analysis - MarketRank™

Helen of Troy scored higher than 44% of companies evaluated by MarketBeat, and ranked 337th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.1 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Helen of Troy has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 2 strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Helen of Troy is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Helen of Troy has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 11.49%

Earnings Growth

Earnings for Helen of Troy are expected to grow by 11.49% in the coming year, from $2.96 to $3.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Helen of Troy is -6.44, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Helen of Troy is -6.44, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Helen of Troy has a P/B Ratio of 0.77. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

11.93% of the float of Helen of Troy has been sold short.

Short Interest Ratio / Days to Cover

Helen of Troy has a short interest ratio ("days to cover") of 6.45.

Change versus previous month

Short interest in Helen of Troy has recently decreased by 6.54%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Helen of Troy does not currently pay a dividend.

Dividend Growth

Helen of Troy does not have a long track record of dividend growth.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: N/A

News Sentiment

Helen of Troy has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.42 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Helen of Troy this week, compared to 7 articles on an average week.

Search Interest

4 people have searched for HELE on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days.

MarketBeat Follows

2 people have added Helen of Troy to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Helen of Troy insiders have not sold or bought any company stock.

Percentage Held by Insiders

0.73% of the stock of Helen of Troy is held by insiders.

Percentage Held by Institutions

Helen of Troy has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 10/08/2026
• Today: 10/23/2026
• Fiscal Year End: 2/28/2027

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Household Durables
• Sub-Industry: Household Appliances
• Current Symbol: NASDAQ:HELE
• CIK: 916789
• Web: www.helenoftroy.com
• Phone: (915) 225-8000
• Fax: 915-225-8004
• Employees: 1,854
• Year Founded: 1968

Price Target and Rating

• Average Price Target for Helen of Troy: $27.50
• High Price Target: $29.00
• Low Price Target: $26.00
• Potential Upside/Downside: -2.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($4.36)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 9.48
• P/E Growth: N/A
• Net Income: -$898.98 million
• Net Margins: -5.43%
• Pretax Margin: -1.45%
• Return on Equity: 7.73%
• Return on Assets: 3.00%

Debt

• Debt-to-Equity Ratio: 0.76
• Current Ratio: 1.65
• Quick Ratio: 0.75

Sales & Book Value

• Annual Sales: $1.79 billion
• Price / Sales: 0.37
• Cash Flow: $5.10 per share
• Price / Cash Flow: 5.50
• Book Value: $36.50 per share
• Price / Book: 0.77

Miscellaneous

• Outstanding Shares: 23,390,000
• Free Float: 23,220,000
• Market Cap: $656.56 million
• Optionable: Optionable
• Beta: 1.34