Free Trial

JPMorgan Chase & Co. Forecasts Strong Price Appreciation for Hasbro (NASDAQ:HAS) Stock

Hasbro logo with Consumer Discretionary background
Image from MarketBeat Media, LLC.

Key Points

  • JPMorgan Chase & Co. raised its price target on Hasbro to $125 (from $115) and maintained an "overweight" rating, implying about a 29.26% upside from the current share price.
  • Analysts' consensus is a Moderate Buy with an average target of $113.79, based on 1 Strong Buy, 11 Buy and 4 Hold ratings.
  • Hasbro recently beat quarterly expectations—EPS $1.51 vs. $0.99 estimate and revenue $1.45B vs. $1.26B (up 31.3% YoY)—but still reports a negative net margin (-6.86%) and saw significant insider selling last quarter.
  • Interested in Hasbro? Here are five stocks we like better.

Hasbro (NASDAQ:HAS - Get Free Report) had its price target raised by equities researchers at JPMorgan Chase & Co. from $115.00 to $125.00 in a report released on Thursday,MarketScreener reports. The brokerage presently has an "overweight" rating on the stock. JPMorgan Chase & Co.'s price target would suggest a potential upside of 29.26% from the stock's current price.

Other equities analysts have also issued research reports about the company. Morgan Stanley raised their target price on Hasbro from $119.00 to $122.00 and gave the stock an "overweight" rating in a research note on Thursday. Wall Street Zen upgraded Hasbro from a "buy" rating to a "strong-buy" rating in a research note on Sunday, March 15th. Wells Fargo & Company started coverage on Hasbro in a research note on Wednesday, March 11th. They issued an "equal weight" rating and a $98.00 target price for the company. Jefferies Financial Group raised their target price on Hasbro from $95.00 to $112.00 and gave the stock a "buy" rating in a research note on Friday, February 6th. Finally, DA Davidson lifted their price objective on Hasbro from $80.00 to $110.00 and gave the company a "neutral" rating in a research note on Wednesday, February 11th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, Hasbro currently has an average rating of "Moderate Buy" and an average target price of $113.79.

Check Out Our Latest Stock Analysis on Hasbro

Hasbro Stock Performance

HAS stock traded up $0.13 during midday trading on Thursday, reaching $96.71. The stock had a trading volume of 81,872 shares, compared to its average volume of 1,892,917. The stock has a market cap of $13.69 billion, a PE ratio of -41.11 and a beta of 0.55. The company has a debt-to-equity ratio of 4.89, a quick ratio of 1.24 and a current ratio of 1.38. The firm has a fifty day simple moving average of $94.76 and a two-hundred day simple moving average of $86.77. Hasbro has a 52-week low of $59.85 and a 52-week high of $106.98.

Hasbro (NASDAQ:HAS - Get Free Report) last issued its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts' consensus estimates of $0.99 by $0.52. The company had revenue of $1.45 billion during the quarter, compared to analyst estimates of $1.26 billion. Hasbro had a positive return on equity of 127.21% and a negative net margin of 6.86%.The firm's quarterly revenue was up 31.3% on a year-over-year basis. During the same quarter last year, the business posted $0.46 EPS. As a group, equities research analysts anticipate that Hasbro will post 5.66 EPS for the current year.

Insider Activity at Hasbro

In other Hasbro news, EVP Tarrant L. Sibley sold 15,148 shares of the company's stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $104.98, for a total transaction of $1,590,237.04. Following the completion of the transaction, the executive vice president directly owned 50,174 shares in the company, valued at approximately $5,267,266.52. This represents a 23.19% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is accessible through this hyperlink. Also, insider Timothy J. Kilpin sold 7,773 shares of the stock in a transaction on Friday, February 13th. The shares were sold at an average price of $103.00, for a total transaction of $800,619.00. Following the transaction, the insider directly owned 36,528 shares in the company, valued at approximately $3,762,384. The trade was a 17.55% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 413,342 shares of company stock worth $42,241,679 in the last quarter. 0.85% of the stock is owned by insiders.

Institutional Trading of Hasbro

A number of institutional investors and hedge funds have recently modified their holdings of HAS. Norges Bank purchased a new stake in shares of Hasbro during the fourth quarter worth about $147,748,000. Bank of America Corp DE increased its stake in shares of Hasbro by 128.7% during the second quarter. Bank of America Corp DE now owns 2,981,423 shares of the company's stock worth $220,089,000 after purchasing an additional 1,677,962 shares in the last quarter. AQR Capital Management LLC increased its stake in shares of Hasbro by 47.3% during the fourth quarter. AQR Capital Management LLC now owns 4,357,147 shares of the company's stock worth $357,286,000 after purchasing an additional 1,399,499 shares in the last quarter. Assenagon Asset Management S.A. increased its stake in shares of Hasbro by 454.3% during the first quarter. Assenagon Asset Management S.A. now owns 727,407 shares of the company's stock worth $68,085,000 after purchasing an additional 596,167 shares in the last quarter. Finally, Amundi increased its stake in shares of Hasbro by 55.5% during the fourth quarter. Amundi now owns 1,403,288 shares of the company's stock worth $115,070,000 after purchasing an additional 501,117 shares in the last quarter. Hedge funds and other institutional investors own 91.83% of the company's stock.

About Hasbro

(Get Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company's brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.

See Also

Analyst Recommendations for Hasbro (NASDAQ:HAS)

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

Should You Invest $1,000 in Hasbro Right Now?

Before you consider Hasbro, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Hasbro wasn't on the list.

While Hasbro currently has a Moderate Buy rating among analysts, top-rated analysts believe these five stocks are better buys.

View The Five Stocks Here

10 Best Stocks to Own in 2026 Cover

Enter your email address and we’ll send you MarketBeat’s list of ten stocks set to soar in Spring 2026, despite the threat of tariffs and other economic uncertainty. These ten stocks are incredibly resilient and are likely to thrive in any economic environment.

Get This Free Report
Like this article? Share it with a colleague.

Featured Articles and Offers

Recent Videos

Stock Lists

All Stock Lists

Investing Tools

Calendars and Tools

Search Headlines