NASDAQ:NATR Nature's Sunshine Products (NATR) Stock Price, News & Analysis $12.15 -0.26 (-2.10%) Closing price 10/23/2026 04:00 PM EasternExtended Trading$12.14 -0.01 (-0.08%) As of 10/23/2026 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About Nature's Sunshine Products Stock (NASDAQ:NATR) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get NATR alerts:Sign Up Key Stats Today's Range$12.04▼$12.4350-Day Range$12.15▼$14.7052-Week Range$12.00▼$28.14Volume125,975 shsAverage Volume102,164 shsMarket Capitalization$213.84 millionP/E Ratio12.03Dividend YieldN/APrice Target$30.50Consensus RatingModerate Buy Company Overview Nature’s Sunshine Products, Inc. develops and sells natural health and wellness products through direct selling, e-commerce and other distribution channels. Its product portfolio includes dietary supplements, herbal supplements, vitamins, minerals, essential oils, sports nutrition products and personal-care items. The company markets products primarily under the Nature’s Sunshine and Synergy WorldWide brands. Nature’s Sunshine focuses on nutritional and herbal wellness products, while Synergy offers supplements and performance-oriented nutrition products. The company emphasizes ingredient sourcing, formulation, manufacturing and quality-control processes as part of its product development strategy. Founded in 1972, Nature’s Sunshine serves customers through independent distributors and online channels in the United States and international markets, including parts of Europe, Asia and the Americas. The company is headquartered in Lehi, Utah, and its shares trade on the Nasdaq under the symbol NATR.AI Generated. May Contain Errors. Read More Nature's Sunshine Products Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks79th Percentile Overall ScoreNATR MarketRank™: 3.95397208803 of 5 starsNature's Sunshine Products scored higher than 79% of companies evaluated by MarketBeat, and ranked 27th out of 171 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.9 / 5Analyst RatingModerate Buy Consensus RatingNature's Sunshine Products has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and no sell ratings.Upside PotentialNature's Sunshine Products has a consensus price target of $30.50, representing about 151.0% upside from its current price of $12.15.Amount of Analyst CoverageNature's Sunshine Products has only been the subject of 3 research reports in the past 90 days.Read more about Nature's Sunshine Products' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of Nature's Sunshine Products is 12.03, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.38.Price to Earnings Ratio vs. SectorThe P/E ratio of Nature's Sunshine Products is 12.03, which means that it is trading at a less expensive P/E ratio than the Consumer Staples sector average P/E ratio of about 13.88.Price to Book Value per Share RatioNature's Sunshine Products has a P/B Ratio of 1.32. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Nature's Sunshine Products' valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted5.03% of the float of Nature's Sunshine Products has been sold short.Short Interest Ratio / Days to CoverNature's Sunshine Products has a short interest ratio ("days to cover") of 7.54.Change versus previous monthShort interest in Nature's Sunshine Products has recently increased by 3.53%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldNature's Sunshine Products does not currently pay a dividend.Dividend GrowthNature's Sunshine Products does not have a long track record of dividend growth. News and Social Media3.9 / 5News Sentiment1.16 News SentimentNature's Sunshine Products has a news sentiment score of 1.16. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.50 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Nature's Sunshine Products this week, compared to 2 articles on an average week.Search Interest5 people have searched for NATR on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days. Company Ownership3.7 / 5Insider TradingAcquiring Shares Net Insider BuyingOver the last three months, insiders have purchased a net $2,612,536.00 in company stock, which represents 1.2217% of the company's market cap.Insider Buying vs. Insider SellingIn the past three months, Nature's Sunshine Products insiders have bought more of their company's stock than they have sold. Specifically, they have bought $2,612,536.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders3.10% of the stock of Nature's Sunshine Products is held by insiders.Percentage Held by Institutions79.40% of the stock of Nature's Sunshine Products is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Nature's Sunshine Products' insider trading history. Receive NATR Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Nature's Sunshine Products and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. 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NATR Stock News HeadlinesNature's Sunshine Sets Third Quarter 2026 Conference Call for Wednesday, November 4, 2026, at 5:00 p.m. ETOctober 21, 2026 | globenewswire.comFinancial Comparison: Interparfums (NASDAQ:IPAR) vs. Nature's Sunshine Products (NASDAQ:NATR)October 19, 2026 | americanbankingnews.comFinancial legend: “This is bad, really bad...”Dr. Martin D. Weiss has publicly predicted six major American market crashes over his 55-year career, each warning issued before the crisis hit. Now the founder of Weiss Ratings, the only conflict-free rating agency in America, says he is watching a $3 trillion problem that could trigger a chain reaction across markets and banks.October 25 at 1:00 AM | Weiss Ratings (Ad)Nature's Sunshine Products IncOctober 1, 2026 | markets.ft.comA Look Back at Personal Care Stocks’ Q2 Earnings: Nature's Sunshine (NASDAQ:NATR) Vs The Rest Of The PackSeptember 28, 2026 | finance.yahoo.comNature’s Sunshine Charts Growth Path Amid Mixed QuarterSeptember 17, 2026 | theglobeandmail.comNATR Q2 Deep Dive: Lower Guidance, Digital Gains, and Strategic Leadership HiresSeptember 17, 2026 | theglobeandmail.comNature's Sunshine Products' Dimming Is TemporarySeptember 3, 2026 | seekingalpha.comSee More Headlines NATR Stock Analysis - Frequently Asked Questions How have NATR shares performed this year? Nature's Sunshine Products' stock was trading at $21.58 at the beginning of 2026. Since then, NATR shares have decreased by 43.7% and is now trading at $12.15. How were Nature's Sunshine Products' earnings last quarter? Nature's Sunshine Products, Inc. (NASDAQ:NATR) released its quarterly earnings data on Thursday, August, 6th. The company reported $0.21 EPS for the quarter, missing the consensus estimate of $0.27 by $0.06. The business earned $116.99 million during the quarter, compared to the consensus estimate of $123.70 million. Nature's Sunshine Products had a trailing twelve-month return on equity of 12.88% and a net margin of 3.68%. Read the conference call transcript. Who are Nature's Sunshine Products' major shareholders? Top institutional investors of Nature's Sunshine Products include Skylands Capital LLC (1.02%) and State of Alaska Department of Revenue (0.04%). Insiders that own company stock include Prescott Group Capital Managem, Bryant J Yates, Kevin R Herbert, Daniel C Norman, Jonathan David Lanoy, Nathan G Brower and Fosun Pharmaceutical Shanghai. View institutional ownership trends. How do I buy shares of Nature's Sunshine Products? Shares of NATR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Nature's Sunshine Products own? Based on aggregate information from My MarketBeat watchlists, some other companies that Nature's Sunshine Products investors own include Herbalife (HLF), Teva Pharmaceutical Industries (TEVA), Voyager Technologies (VOYG), Energy Transfer (ET), Riot Platforms (RIOT), Bausch Health Cos (BHC) and Coeur Mining (CDE). Company Calendar Last Earnings8/06/2026Today10/24/2026Next Earnings (Estimated)11/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (2m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 NATR's financial health is in the Red zone, according to TradeSmith. NATR has been in this zone for over 2 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Personal Care Products Sub-IndustryPersonal Care Products Current SymbolNASDAQ:NATR CIK275053 Webwww.natr.com Phone(801) 341-7900Fax801-342-4305Employees806Year Founded1972Price Target and Rating Average Price Target for Nature's Sunshine Products$30.50 High Price Target$36.00 Low Price Target$25.00 Potential Upside/Downside+151.0%Consensus RatingModerate Buy Rating Score (0-4)2.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)$1.01 Trailing P/E Ratio12.03 Forward P/E RatioN/A P/E GrowthN/ANet Income$19.52 million Net Margins3.68% Pretax Margin5.83% Return on Equity12.88% Return on Assets8.17% Debt Debt-to-Equity RatioN/A Current Ratio2.60 Quick Ratio1.55 Sales & Book Value Annual Sales$480.14 million Price / Sales0.45 Cash Flow$2.17 per share Price / Cash Flow5.59 Book Value$9.23 per share Price / Book1.32Miscellaneous Outstanding Shares17,600,000Free Float17,051,000Market Cap$213.84 million OptionableOptionable Beta0.81 Social Links The Best Nuclear Energy Stocks to BuyNuclear energy is entering a new growth cycle as rising power demand, expanding data centers, and renewed policy support bring the sector back into focus. 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