Planet Fitness, Inc. (NYSE:PLNT) Receives Consensus Recommendation of "Moderate Buy" from Brokerages

Key Points

• Planet Fitness has a “Moderate Buy” consensus rating from 22 analysts, including 11 buys, one strong buy, nine holds and one sell. The average 12-month price target is approximately $70.03, well above the reported $47.83 share price.
• The company exceeded quarterly expectations, reporting adjusted EPS of $0.88 versus the $0.85 consensus and revenue of $365.22 million versus $356.21 million expected. Revenue increased 7.1% year over year.
• Director Stephen Spinelli Jr. bought 10,000 shares for roughly $492,800, increasing his position by 28.16%; institutional investors own 95.53% of the stock. However, Planet Fitness faces legal and reputational risks tied to allegations that marketing issues hurt membership growth, while several analysts have lowered their price targets.

Planet Fitness, Inc. (NYSE:PLNT - Get Free Report) has earned an average rating of "Moderate Buy" from the twenty-two research firms that are covering the stock, Marketbeat.com reports. One analyst has rated the stock with a sell rating, nine have assigned a hold rating, eleven have issued a buy rating and one has given a strong buy rating to the company. The average 1-year price objective among brokers that have issued ratings on the stock in the last year is $70.0263.

Several brokerages have weighed in on PLNT. Weiss Ratings cut Planet Fitness from a "hold (c-)" rating to a "sell (d+)" rating in a research note on Thursday, June 18th. Canaccord Genuity Group lifted their target price on Planet Fitness from $80.00 to $82.00 and gave the stock a "buy" rating in a report on Monday, July 20th. Royal Bank Of Canada cut their target price on Planet Fitness from $70.00 to $65.00 and set an "outperform" rating on the stock in a research report on Friday. Roth Capital decreased their price target on Planet Fitness from $109.00 to $64.00 and set a "buy" rating on the stock in a report on Wednesday, May 20th. Finally, Stifel Nicolaus lowered their price target on Planet Fitness from $105.00 to $90.00 and set a "buy" rating for the company in a research report on Friday, April 24th.

Insiders Place Their Bets

In other news, Director Stephen Spinelli, Jr. bought 10,000 shares of Planet Fitness stock in a transaction dated Monday, August 10th. The shares were acquired at an average price of $49.28 per share, with a total value of $492,800.00. Following the completion of the purchase, the director owned 45,516 shares in the company, valued at $2,243,028.48. The trade was a 28.16% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at this hyperlink. 0.90% of the stock is owned by company insiders.

Hedge Funds Weigh In On Planet Fitness

Hedge funds have recently added to or reduced their stakes in the company. E. Ohman J or Asset Management AB raised its position in Planet Fitness by 15.2% in the 2nd quarter. E. Ohman J or Asset Management AB now owns 32,965 shares of the company's stock worth $1,720,000 after purchasing an additional 4,355 shares during the period. Fulton Bank N.A. boosted its position in shares of Planet Fitness by 3.9% during the second quarter. Fulton Bank N.A. now owns 6,956 shares of the company's stock valued at $363,000 after buying an additional 262 shares during the period. Assenagon Asset Management S.A. bought a new position in shares of Planet Fitness during the second quarter valued at approximately $44,399,000. GAMMA Investing LLC raised its holdings in shares of Planet Fitness by 29.2% in the second quarter. GAMMA Investing LLC now owns 3,332 shares of the company's stock worth $174,000 after buying an additional 753 shares during the period. Finally, CoreCap Advisors LLC raised its holdings in shares of Planet Fitness by 2,278.7% in the second quarter. CoreCap Advisors LLC now owns 1,118 shares of the company's stock worth $58,000 after buying an additional 1,071 shares during the period. 95.53% of the stock is currently owned by institutional investors.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Director Stephen Spinelli Jr. purchased 10,000 PLNT shares at an average price of $49.28, investing approximately $492,800 and increasing his position by 28.16%. The insider purchase may signal confidence that the stock’s recent weakness has been excessive. SEC insider transaction filing
• Neutral Sentiment: Several law firms reminded investors who bought Planet Fitness shares between November 6, 2025, and May 6, 2026, of the September 14 deadline to seek lead-plaintiff status in a pending securities class action. These notices are primarily investor solicitations and do not establish wrongdoing. Rosen class-action notice
• Negative Sentiment: The litigation alleges that Planet Fitness and certain executives violated securities laws by failing to disclose problems with a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership growth during the key first-quarter sign-up period. The claims follow an earlier stock decline of more than 31%, adding legal and reputational risk. Planet Fitness securities lawsuit announcement

Planet Fitness Stock Down 2.3%

Shares of NYSE:PLNT opened at $47.83 on Wednesday. The firm has a fifty day simple moving average of $52.50 and a two-hundred day simple moving average of $66.25. Planet Fitness has a 52 week low of $37.03 and a 52 week high of $114.26. The stock has a market capitalization of $3.80 billion, a P/E ratio of 16.21, a PEG ratio of 1.06 and a beta of 1.03.

Planet Fitness (NYSE:PLNT - Get Free Report) last announced its earnings results on Thursday, August 6th. The company reported $0.88 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The firm had revenue of $365.22 million for the quarter, compared to analysts' expectations of $356.21 million. During the same period in the prior year, the company earned $0.86 EPS. The business's revenue was up 7.1% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. On average, analysts expect that Planet Fitness will post 3.19 earnings per share for the current year.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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