Planet Fitness (NYSE:PLNT) Announces Earnings Results

Key Points

• Planet Fitness exceeded expectations: Q2 earnings were $0.88 per share versus the $0.85 consensus, while revenue rose 7.1% year over year to $365.2 million, above estimates.
• Underlying growth was mixed: Membership increased 3.6% to 21.5 million, but same-club sales rose only 1.7%, with growth driven mainly by pricing rather than new members.
• Management raised its full-year EPS growth outlook to approximately 6% and maintained its roughly 7% revenue-growth forecast and 180–190 new-club target. The company also repurchased about $200 million of shares, though the stock fell 9.2% amid investor concerns about membership momentum and pricing initiatives.

Planet Fitness (NYSE:PLNT - Get Free Report) released its quarterly earnings results on Thursday. The company reported $0.88 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.03, FiscalAI reports. The company had revenue of $365.22 million during the quarter, compared to the consensus estimate of $356.66 million. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.Planet Fitness's revenue was up 7.1% compared to the same quarter last year. During the same quarter last year, the business posted $0.86 earnings per share. Planet Fitness updated its FY 2026 guidance to 3.254-3.254 EPS.

Here are the key takeaways from Planet Fitness' conference call:

• Q2 performance was mixed: Planet Fitness ended the quarter with 21.5 million members, up 3.6% year over year, while same-club sales rose 1.7% and adjusted EBITDA increased 3.5% to $153 million. However, comparable sales were driven entirely by rate growth, reflecting slower member additions.
• Management raised full-year adjusted EPS growth guidance to approximately 6% from 4%, primarily due to share repurchases, while maintaining expectations for roughly 7% revenue growth, 6% adjusted EBITDA growth, and 180–190 new club openings.
• The company is prioritizing sustainable member growth through revised marketing, media optimization, retention tools, app upgrades, and a national limited-time $10 Classic Card promotion. Management emphasized that the promotion is a test—not a rollback of the standard $15 price—and said Black Card pricing decisions remain under evaluation.
• Planet Fitness repurchased approximately 4 million shares for $200 million during Q2, bringing year-to-date buybacks to $250 million and leaving $250 million under its authorization. Management also plans to continue recycling capital selectively through asset sales and international opportunities.
• Black Card penetration increased 210 basis points year over year to approximately 68%, supported by continued additions to recovery offerings, while the expanded Black Card Spa test across 100 clubs and a redesigned app are intended to improve engagement and retention.

Planet Fitness Stock Down 9.2%

Shares of Planet Fitness stock traded down $5.22 during trading hours on Thursday, hitting $51.37. 5,218,518 shares of the company's stock traded hands, compared to its average volume of 1,806,188. The stock has a 50 day simple moving average of $52.74 and a 200-day simple moving average of $67.27. The company has a market cap of $4.08 billion, a PE ratio of 18.54, a PEG ratio of 1.23 and a beta of 1.03. Planet Fitness has a twelve month low of $37.03 and a twelve month high of $114.26.

Planet Fitness News Summary

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness reported second-quarter adjusted earnings of $0.88 per share, above the $0.85 consensus estimate, while revenue rose 7.1% year over year to $365.2 million, exceeding expectations of $356.7 million. Planet Fitness Beats Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management maintained a roughly 7% 2026 revenue-growth outlook, expects to open 180 to 190 new clubs, and provided full-year EPS guidance of approximately $3.254, above the $3.20 analyst consensus. Planet Fitness 2026 Revenue Outlook
• Positive Sentiment: The company repurchased and retired approximately $200 million of Class A common stock, which could support per-share results and signal confidence in the long-term business. Planet Fitness Second Quarter 2026 Results
• Neutral Sentiment: System-wide same-club sales increased only 1.7%, suggesting that reported growth is being driven more by new locations and other revenue sources than by robust underlying member demand. Planet Fitness Second Quarter 2026 Results
• Negative Sentiment: Investors remain concerned about softer membership growth, higher attrition, and uncertainty surrounding pricing and marketing initiatives, including the previously paused Black Card price rollout. These issues could limit future same-club sales and franchisee growth.
• Negative Sentiment: Several law firms publicized securities-fraud class actions alleging that Planet Fitness failed to disclose risks related to its marketing strategy, membership trends, pricing initiatives, and outlook before a prior guidance reduction. The allegations have not been proven, but the litigation adds reputational and potential financial risk. Planet Fitness Securities Class Action Lawsuit

Insider Activity

In other Planet Fitness news, Director Frances G. Rathke purchased 5,000 shares of the business's stock in a transaction that occurred on Friday, May 8th. The shares were acquired at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the purchase, the director owned 5,000 shares in the company, valued at $231,050. The trade was a ∞ increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Insiders own 0.90% of the company's stock.

Institutional Investors Weigh In On Planet Fitness

Hedge funds have recently bought and sold shares of the business. Goldman Sachs Group Inc. grew its position in shares of Planet Fitness by 1.8% during the first quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company's stock worth $134,201,000 after buying an additional 24,981 shares in the last quarter. Empowered Funds LLC bought a new position in Planet Fitness during the 1st quarter valued at $1,891,000. EverSource Wealth Advisors LLC boosted its stake in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company's stock valued at $36,000 after acquiring an additional 214 shares during the last quarter. First Trust Advisors LP grew its holdings in Planet Fitness by 25.8% during the 2nd quarter. First Trust Advisors LP now owns 142,689 shares of the company's stock worth $15,560,000 after acquiring an additional 29,305 shares in the last quarter. Finally, Jump Financial LLC acquired a new position in Planet Fitness during the 2nd quarter worth $267,000. Institutional investors and hedge funds own 95.53% of the company's stock.

Wall Street Analyst Weigh In

A number of brokerages have issued reports on PLNT. Cantor Fitzgerald set a $62.00 price target on Planet Fitness in a research note on Thursday, July 9th. Bank of America reaffirmed a "neutral" rating and set a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. Roth Capital decreased their target price on shares of Planet Fitness from $109.00 to $64.00 and set a "buy" rating on the stock in a research report on Wednesday, May 20th. TD Cowen restated a "hold" rating on shares of Planet Fitness in a report on Friday, May 29th. Finally, Canaccord Genuity Group upped their price target on shares of Planet Fitness from $80.00 to $82.00 and gave the stock a "buy" rating in a research report on Monday, July 20th. One analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the company's stock. According to data from MarketBeat.com, the stock presently has a consensus rating of "Moderate Buy" and a consensus price target of $73.08.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

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