Netflix (NASDAQ:NFLX) Trading 2.8% Higher - Here's What Happened

Key Points

• Netflix shares rose 2.8% to $82.23 after Wolfe Research raised its price target to $95 from $84, citing improving viewer engagement and stronger potential operating momentum.
• Netflix is reportedly considering selling subscriptions to rival streaming services such as Peacock and Fox One, potentially creating commission revenue and positioning it as a broader streaming hub.
• Analysts maintain a generally positive outlook, with a consensus “Moderate Buy” rating and an average price target of $103.19; the company also reported 13.4% year-over-year quarterly revenue growth.

Netflix, Inc. (NASDAQ:NFLX - Get Free Report)'s stock price rose 2.8% during trading on Tuesday . The stock traded as high as $82.46 and last traded at $82.23. Approximately 29,167,857 shares traded hands during trading, a decline of 34% from the average daily volume of 44,221,938 shares. The stock had previously closed at $80.01.

More Netflix News

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Wolfe Research raised its Netflix price target to $95 from $84 and said improving viewer engagement could support stronger operating momentum. The higher target implies additional upside from recent levels and is the primary catalyst behind the stock’s advance. CNBC article
• Positive Sentiment: Netflix is reportedly considering allowing customers to purchase subscriptions to rival services such as Peacock and Fox One through its platform. Becoming a broader streaming-subscription hub could increase customer convenience, create potential commission revenue and strengthen Netflix’s role in the streaming ecosystem. TipRanks article
• Positive Sentiment: Netflix generated approximately $2.8 billion in 2025 U.K. revenue, surpassing ITV for the first time. The milestone underscores the company’s international scale and continued ability to monetize its global subscriber base. Deadline article

Wall Street Analysts Forecast Growth

NFLX has been the topic of several recent research reports. Robert W. Baird set a $90.00 price target on Netflix and gave the stock an "outperform" rating in a research report on Wednesday, July 22nd. Weiss Ratings lowered Netflix from a "hold (c+)" rating to a "hold (c)" rating in a research note on Friday, June 26th. Rosenblatt Securities set a $75.00 target price on Netflix and gave the stock a "neutral" rating in a report on Friday, July 17th. Pivotal Research decreased their target price on Netflix from $96.00 to $70.00 and set a "hold" rating for the company in a research report on Friday, July 17th. Finally, Guggenheim set a $75.00 price target on Netflix and gave the company a "buy" rating in a research note on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, seventeen have issued a Hold rating and one has assigned a Sell rating to the company's stock. According to data from MarketBeat.com, Netflix currently has an average rating of "Moderate Buy" and an average price target of $103.19.

Netflix Trading Up 2.8%

The company has a market cap of $342.40 billion, a P/E ratio of 25.88, a PEG ratio of 1.00 and a beta of 1.52. The firm's 50 day moving average is $74.35 and its two-hundred day moving average is $84.35. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39.

Netflix (NASDAQ:NFLX - Get Free Report) last released its earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating analysts' consensus estimates of $0.79 by $0.01. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The business had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. During the same quarter in the prior year, the firm posted $0.72 EPS. The company's revenue for the quarter was up 13.4% compared to the same quarter last year. As a group, equities research analysts anticipate that Netflix, Inc. will post 3.59 EPS for the current year.

Insider Buying and Selling at Netflix

In other news, CEO Gregory K. Peters sold 27,312 shares of the stock in a transaction that occurred on Thursday, August 6th. The shares were sold at an average price of $73.54, for a total transaction of $2,008,524.48. Following the sale, the chief executive officer owned 120,931 shares in the company, valued at $8,893,265.74. This represents a 18.42% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Also, insider David A. Hyman sold 5,723 shares of the firm's stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $72.85, for a total transaction of $416,920.55. Following the sale, the insider directly owned 316,100 shares of the company's stock, valued at $23,027,885. This trade represents a 1.78% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 600,295 shares of company stock worth $49,056,671 in the last 90 days. Insiders own 1.24% of the company's stock.

Institutional Trading of Netflix

Institutional investors and hedge funds have recently modified their holdings of the business. California State Teachers Retirement System increased its holdings in shares of Netflix by 7,028.2% in the 2nd quarter. California State Teachers Retirement System now owns 458,934,710 shares of the Internet television network's stock worth $32,767,938,000 after acquiring an additional 452,496,424 shares during the period. BlackRock Inc. acquired a new stake in Netflix in the 2nd quarter valued at about $24,902,221,000. State Street Corp lifted its holdings in Netflix by 927.6% in the 4th quarter. State Street Corp now owns 176,780,995 shares of the Internet television network's stock valued at $16,574,986,000 after acquiring an additional 159,578,053 shares during the last quarter. Geode Capital Management LLC boosted its position in shares of Netflix by 892.0% during the 4th quarter. Geode Capital Management LLC now owns 99,598,678 shares of the Internet television network's stock valued at $9,305,336,000 after purchasing an additional 89,558,684 shares in the last quarter. Finally, Capital World Investors boosted its position in shares of Netflix by 859.1% during the 4th quarter. Capital World Investors now owns 89,341,444 shares of the Internet television network's stock valued at $8,376,656,000 after purchasing an additional 80,025,890 shares in the last quarter. Institutional investors own 80.93% of the company's stock.

About Netflix

Netflix, Inc NASDAQ: NFLX is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.

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