PROG (PRG) Stock Price, News & Analysis

Company Overview

PROG Holdings, Inc. is a financial technology company that provides flexible payment and lease-to-own solutions to consumers and retail partners. Its primary business is Progressive Leasing, an omnichannel lease-to-own platform that enables customers to acquire products through participating retailers and repay over time through structured lease payments.

Progressive Leasing supports purchases across categories such as furniture, appliances, electronics, mattresses, jewelry and other household goods. The company offers its solutions through in-store, online and mobile channels, working with retailers across the United States to provide alternative payment options for consumers who may not use traditional credit products.

PROG Holdings was formerly part of The Aaron's Company and became an independent publicly traded company in 2020 following its separation from Aaron's. The company is headquartered in Draper, Utah, and its business is primarily focused on serving the U.S. consumer and retail markets.

Key Stats

• Today's Range: $30.86 to $31.78
• 50-Day Range: $30.97 to $45.85
• 52-Week Range: $25.80 to $47.73
• Volume: 555,837 shs
• Average Volume: 645,269 shs
• Market Capitalization: $1.23 billion
• P/E Ratio: 8.56
• Dividend Yield: 1.81%
• Price Target: $49.44
• Consensus Rating: Moderate Buy

PROG Stock Analysis - MarketRank™

PROG scored higher than 91% of companies evaluated by MarketBeat, and ranked 179th out of 839 stocks in the finance sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

PROG has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on no strong buy ratings, 6 buy ratings, 4 hold ratings, and no sell ratings.

Upside Potential

PROG has a consensus price target of $49.44, representing about 59.5% upside from its current price of $30.99.

Amount of Analyst Coverage

PROG has been the subject of 6 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 11.97%

Earnings Growth

Earnings for PROG are expected to grow by 11.97% in the coming year, from $4.93 to $5.52 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PROG is 8.56, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.66.

Price to Earnings Ratio vs. Sector

The P/E ratio of PROG is 8.56, which means that it is trading at a less expensive P/E ratio than the Finance sector average P/E ratio of about 24.40.

Price to Book Value per Share Ratio

PROG has a P/B Ratio of 1.64. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

7.13% of the float of PROG has been sold short.

Short Interest Ratio / Days to Cover

PROG has a short interest ratio ("days to cover") of 4.83.

Change versus previous month

Short interest in PROG has recently decreased by 0.27%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Yield

PROG pays a meaningful dividend of 1.81%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

PROG has only been increasing its dividend for 2 years.

Dividend Coverage

The dividend payout ratio of PROG is 15.47%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, PROG will have a dividend payout ratio of 10.14% next year. This indicates that PROG will be able to sustain or increase its dividend.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: -0.22

News Sentiment

PROG has a news sentiment score of -0.22. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.61 average news sentiment score of Finance companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for PROG this week, compared to 2 articles on an average week.

Search Interest

1 people have searched for PRG on MarketBeat in the last 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PROG insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $183,060.00 in company stock.

Percentage Held by Insiders

3.72% of the stock of PROG is held by insiders.

Percentage Held by Institutions

97.92% of the stock of PROG is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/29/2026
• Record date for 9/3 Dividend: 8/18/2026
• Ex-Dividend for 9/3 Dividend: 8/18/2026
• Dividend Payable: 9/03/2026
• Today: 10/05/2026
• Next Earnings (Estimated): 10/28/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Finance
• Industry: Consumer Finance
• Sub-Industry: Consumer Finance
• Current Symbol: NYSE:PRG
• CIK: 1808834
• Web: www.progholdings.com
• Phone: 385-351-1369
• Fax: 404-240-6584
• Employees: 1,151
• Year Founded: N/A

Price Target and Rating

• Average Price Target for PROG: $49.44
• High Price Target: $64.00
• Low Price Target: $31.00
• Potential Upside/Downside: +59.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.60
• Research Coverage: 10 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.62
• Trailing P/E Ratio: 8.56
• Forward P/E Ratio: 6.29
• P/E Growth: N/A
• Net Income: $146.79 million
• Net Margins: 5.57%
• Pretax Margin: 6.63%
• Return on Equity: 21.88%
• Return on Assets: 9.15%

Debt

• Debt-to-Equity Ratio: 1.10
• Current Ratio: 4.03
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $2.41 billion
• Price / Sales: 0.51
• Cash Flow: $44.27 per share
• Price / Cash Flow: 0.70
• Book Value: $18.86 per share
• Price / Book: 1.64

Miscellaneous

• Outstanding Shares: 39,830,000
• Free Float: 38,350,000
• Market Cap: $1.23 billion
• Optionable: Not Optionable
• Beta: 1.78