Rocky Brands (RCKY) Stock Price, News & Analysis

Company Overview

Rocky Brands, Inc. is an American footwear and apparel company headquartered in Nelsonville, Ohio. The company designs, develops, manufactures, and markets footwear for outdoor, work, western, military, public-safety, and lifestyle uses.

Its portfolio includes Rocky outdoor and work footwear, Georgia Boot work and western products, Durango western and lifestyle boots, and Lehigh Safety Shoe products. The company offers boots and shoes designed for activities and occupations requiring durability, protection, traction, and comfort, along with related apparel and accessories.

Founded in 1932 as the William Brooks Shoe Company, Rocky Brands has expanded from its Ohio manufacturing roots into a multichannel footwear business. It sells products through wholesale partners, retailers, distributors, and its direct-to-consumer channels in the United States and select international markets.

Key Stats

• Today's Range: $42.87 to $44.19
• 50-Day Range: $38.96 to $50.78
• 52-Week Range: $26.29 to $53.01
• Volume: 21,039 shs
• Average Volume: 55,599 shs
• Market Capitalization: $322.63 million
• P/E Ratio: 11.28
• Dividend Yield: 1.58%
• Price Target: $50.00
• Consensus Rating: Hold

Rocky Brands Stock Analysis - MarketRank™

Rocky Brands scored higher than 80% of companies evaluated by MarketBeat, and ranked 205th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.0 / 5
• Analyst Rating: Hold

Consensus Rating

Rocky Brands has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 1 buy rating, 3 hold ratings, and no sell ratings.

Upside Potential

Rocky Brands has a consensus price target of $50.00, representing about 15.3% upside from its current price of $43.36.

Amount of Analyst Coverage

Rocky Brands has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Rocky Brands is 11.35, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.99.

Price to Earnings Ratio vs. Sector

The P/E ratio of Rocky Brands is 11.35, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.59.

Price to Book Value per Share Ratio

Rocky Brands has a P/B Ratio of 1.29. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.98% of the float of Rocky Brands has been sold short.

Short Interest Ratio / Days to Cover

Rocky Brands has a short interest ratio ("days to cover") of 4.7.

Change versus previous month

Short interest in Rocky Brands has recently decreased by 7.17%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Rocky Brands pays a meaningful dividend of 1.54%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Rocky Brands does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Rocky Brands is 17.80%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 3.6 / 5
• News Sentiment: 1.80

News Sentiment

Rocky Brands has a news sentiment score of 1.80. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.68 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Rocky Brands this week, compared to 2 articles on an average week.

Company Ownership

• Score: 2.4 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Rocky Brands insiders have sold 3,038.86% more of their company's stock than they have bought. Specifically, they have bought $24,315.00 in company stock and sold $763,214.00 in company stock.

Percentage Held by Insiders

7.60% of the stock of Rocky Brands is held by insiders.

Percentage Held by Institutions

75.06% of the stock of Rocky Brands is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/28/2026
• Record date for 9/15 Dividend: 9/01/2026
• Ex-Dividend for 9/15 Dividend: 9/01/2026
• Today: 9/15/2026
• Dividend Payable: 9/15/2026
• Next Earnings (Estimated): 10/27/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Textiles, Apparel & Luxury Goods
• Sub-Industry: Footwear
• Current Symbol: NASDAQ:RCKY
• CIK: 895456
• Web: www.rockybrands.com
• Phone: (614) 753-1951
• Fax: 740-753-4024
• Employees: 2,200
• Year Founded: 1932

Price Target and Rating

• Average Price Target for Rocky Brands: $50.00
• High Price Target: $50.00
• Low Price Target: $50.00
• Potential Upside/Downside: +16.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.82
• Trailing P/E Ratio: 11.28
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $22.27 million
• Net Margins: 5.72%
• Pretax Margin: 7.03%
• Return on Equity: 12.28%
• Return on Assets: 6.43%

Debt

• Debt-to-Equity Ratio: 0.43
• Current Ratio: 2.97
• Quick Ratio: 1.12

Sales & Book Value

• Annual Sales: $481.98 million
• Price / Sales: 0.67
• Cash Flow: $4.56 per share
• Price / Cash Flow: 9.45
• Book Value: $33.64 per share
• Price / Book: 1.28

Miscellaneous

• Outstanding Shares: 7,490,000
• Free Float: 6,923,000
• Market Cap: $322.63 million
• Optionable: Not Optionable
• Beta: 2.36