Roku (ROKU) Stock Price, News & Analysis

Company Overview

Roku, Inc. (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience. In addition to standalone devices, Roku licenses its operating system to TV manufacturers, allowing brands to integrate Roku’s user interface and content ecosystem directly into smart TVs. Through the Roku Channel, the company also provides an ad-supported streaming service that aggregates free and premium content for viewers without requiring additional apps or subscriptions.

Roku’s business model combines hardware sales, platform licensing fees and revenue from advertising and content distribution. The company monetizes viewership on its platform through advertising placements, promoted content and subscription revenue shares with streaming partners. This diversified approach positions Roku to capture growth across the global shift toward streaming entertainment and digital advertising.

Founded and led by CEO Anthony Wood, Roku is headquartered in San Jose, California, and maintains operations across North America as well as in select international markets. Under Wood’s leadership, the company has pursued partnerships with leading content providers and television manufacturers, aiming to expand its streaming ecosystem and enhance the user experience through continuous software innovation and strategic alliances.

Key Stats

• Today's Range: $119.59 to $124.40
• 50-Day Range: $87.15 to $129.53
• 52-Week Range: $67.67 to $131.39
• Volume: 2.42 million shs
• Average Volume: 2.81 million shs
• Market Capitalization: $17.78 billion
• P/E Ratio: 90.66
• Dividend Yield: N/A
• Price Target: $143.42
• Consensus Rating: Moderate Buy

Roku Stock Analysis - MarketRank™

Roku scored higher than 78% of companies evaluated by MarketBeat, and ranked 89th out of 269 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.9 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Roku has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on no strong buy ratings, 21 buy ratings, 5 hold ratings, and no sell ratings.

Upside Potential

Roku has a consensus price target of $143.42, representing about 18.9% upside from its current price of $120.58.

Amount of Analyst Coverage

Roku has been the subject of 18 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 46.89%

Earnings Growth

Earnings for Roku are expected to grow by 46.89% in the coming year, from $2.41 to $3.54 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Roku is 90.66, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 44.39.

Price to Earnings Ratio vs. Sector

The P/E ratio of Roku is 90.66, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.01.

Price to Book Value per Share Ratio

Roku has a P/B Ratio of 6.65. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.81% of the float of Roku has been sold short.

Short Interest Ratio / Days to Cover

Roku has a short interest ratio ("days to cover") of 2.71, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Roku has recently increased by 0.39%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Roku does not currently pay a dividend.

Dividend Growth

Roku does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 0.47

News Sentiment

Roku has a news sentiment score of 0.47. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 33 news articles for Roku this week, compared to 10 articles on an average week.

Search Interest

55 people have searched for ROKU on MarketBeat in the last 30 days. This is an increase of 206% compared to the previous 30 days.

MarketBeat Follows

18 people have added Roku to their MarketBeat watchlist in the last 30 days. This is an increase of 800% compared to the previous 30 days.

Company Ownership

• Score: 1.9 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Roku insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $76,667,575.00 in company stock.

Percentage Held by Insiders

13.45% of the stock of Roku is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

86.30% of the stock of Roku is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 4/30/2026
• Today: 5/20/2026
• AGM 2026: 6/11/2026
• Next Earnings (Estimated): 7/30/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Communication
• Current Symbol: NASDAQ:ROKU
• CIK: 1428439
• Web: www.roku.com
• Phone: (408) 556-9040
• Fax: N/A
• Employees: 3,600
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Roku: $143.42
• High Price Target: $170.00
• Low Price Target: $100.00
• Potential Upside/Downside: +18.9%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.81
• Research Coverage: 26 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.33
• Trailing P/E Ratio: 90.66
• Forward P/E Ratio: 50.03
• P/E Growth: N/A
• Net Income: $88.36 million
• Net Margins: 4.06%
• Pretax Margin: 4.49%
• Return on Equity: 7.64%
• Return on Assets: 4.61%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.91
• Quick Ratio: 2.82

Sales & Book Value

• Annual Sales: $4.74 billion
• Price / Sales: 3.75
• Cash Flow: $2.82 per share
• Price / Cash Flow: 42.79
• Book Value: $18.12 per share
• Price / Book: 6.65

Miscellaneous

• Outstanding Shares: 147,430,000
• Free Float: 127,599,000
• Market Cap: $17.78 billion
• Optionable: Optionable
• Beta: 2.04