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Saga Communications (SGA) Stock Price, News & Analysis

Saga Communications logo
$7.77 -0.33 (-4.07%)
Closing price 04:00 PM Eastern
Extended Trading
$7.90 +0.14 (+1.74%)
As of 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

About Saga Communications Stock (NASDAQ:SGA)

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Key Stats

Today's Range
$7.77
▼
$8.34
50-Day Range
$7.77
▼
$9.31
52-Week Range
$7.77
▼
$12.76
Volume
18,837 shs
Average Volume
7,179 shs
Market Capitalization
$49.42 million
P/E Ratio
N/A
Dividend Yield
12.87%
Price Target
N/A
Consensus Rating
Reduce

Company Overview

Saga Communications, Inc. is a broadcast media company that owns and operates radio stations in markets across the United States. Its stations offer a mix of programming formats, including music, news, talk, sports, and other locally focused content designed to serve regional audiences.

In addition to traditional AM and FM broadcasting, Saga provides digital media and marketing services to advertisers. These services may include online audio, streaming, website and social media advertising, and other multimedia solutions that complement its radio platforms. The company also engages with local communities through promotions, events, and other audience-focused activities.

Founded in 1986, Saga has built a portfolio of radio properties serving communities primarily in the Midwest, New England, and other U.S. regions. Its business model is centered on developing local brands and generating advertising revenue across broadcast and digital channels.

AI Generated. May Contain Errors.

Saga Communications Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
37th Percentile Overall Score

SGA MarketRank™: 
1.860404435745 of 5 stars

Saga Communications scored higher than 37% of companies evaluated by MarketBeat, and ranked 165th out of 236 stocks in the communication services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Saga Communications has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.

  • Amount of Analyst Coverage

    Saga Communications has only been the subject of 1 research reports in the past 90 days.

  • Read more about Saga Communications' stock forecast and price target.
  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Saga Communications is -5.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Saga Communications is -5.63, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Saga Communications has a P/B Ratio of 0.43. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about Saga Communications' valuation and earnings.
  • Percentage of Shares Shorted

    0.26% of the float of Saga Communications has been sold short.
  • Short Interest Ratio / Days to Cover

    Saga Communications has a short interest ratio ("days to cover") of 1.91, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in Saga Communications has recently decreased by 8.57%, indicating that investor sentiment is improving significantly.
  • Dividend Leadership

    Saga Communications is a leading dividend payer. It pays a dividend yield of 11.99%, putting its dividend yield in the top 25% of dividend-paying stocks.

  • Dividend Growth

    Saga Communications does not have a long track record of dividend growth.

  • Read more about Saga Communications' dividend.
  • News Sentiment

    Saga Communications has a news sentiment score of 1.82. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Communication Services companies.
  • Insider Buying vs. Insider Selling

    In the past three months, Saga Communications insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    23.20% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Saga Communications' insider trading history.
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SGA Stock News Headlines

Virtus SGA U.S. Large Cap Growth Q2 2026 Portfolio Update
Does your nest egg have an expiration date?
A $250,000 nest egg growing at 5% a year and paying out $2,500 a month runs dry in just over a decade. Start with $150,000 and it's gone in under six years. A new Prudential survey of more than 3,000 Americans over 50 found 86% don't feel free to spend their savings on things they enjoy. Tim Plaehn, who has advised investors since the 1980s, is tracking a monthly income fund built on major U.S. companies that pays cash without requiring investors to sell shares.tc pixel
Saga Communications, Inc. Reports 2nd Quarter 2026 Results
See More Headlines

SGA Stock Analysis - Frequently Asked Questions

Saga Communications' stock was trading at $11.45 on January 1st, 2026. Since then, SGA stock has decreased by 32.1% and is now trading at $7.77.

Saga Communications, Inc. (NASDAQ:SGA) issued its quarterly earnings data on Thursday, August, 13th. The company reported $0.15 earnings per share for the quarter, topping analysts' consensus estimates of ($0.18) by $0.33. The business had revenue of $26.40 million for the quarter, compared to the consensus estimate of $25.50 million. Saga Communications had a negative net margin of 8.55% and a positive trailing twelve-month return on equity of 3.87%.
Read the conference call transcript
.

Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include Taiwan Semiconductor Manufacturing (TSM), AGNC Investment (AGNC), Micron Technology (MU), NVIDIA (NVDA), PayPal (PYPL), T-Mobile US (TMUS) and Salesforce (CRM).

Company Calendar

Last Earnings
8/13/2026
Record date for 10/16 Dividend
9/23/2026
Ex-Dividend for 10/16 Dividend
9/23/2026
Dividend Payable
10/16/2026
Today
11/02/2026
Next Earnings (Estimated)
11/12/2026
Fiscal Year End
12/31/2026

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Media
Sub-Industry
Broadcasting
Current Symbol
NASDAQ:SGA
CIK
886136
Employees
779
Year Founded
1986

Profitability

EPS (Trailing Twelve Months)
($1.38)
Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
-$7.90 million
Net Margins
-8.55%
Pretax Margin
-11.33%
Return on Equity
3.87%
Return on Assets
2.90%

Debt

Debt-to-Equity Ratio
N/A
Current Ratio
2.24
Quick Ratio
2.24

Sales & Book Value

Annual Sales
$107.11 million
Price / Sales
0.46
Cash Flow
$2.74 per share
Price / Cash Flow
2.84
Book Value
$18.25 per share
Price / Book
0.43

Miscellaneous

Outstanding Shares
6,360,000
Free Float
4,883,000
Market Cap
$49.42 million
Optionable
Not Optionable
Beta
-0.12

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This page (NASDAQ:SGA) was last updated on 11/2/2026 by MarketBeat.com Staff.
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