NYSE:NOW ServiceNow (NOW) Stock Price, News & Analysis $135.21 -3.26 (-2.36%) Closing price 03:59 PM EasternExtended Trading$136.03 +0.82 (+0.61%) As of 04:55 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About ServiceNow Stock (NYSE:NOW) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get ServiceNow alerts:Sign Up Key Stats Today's Range$135.07▼$139.9450-Day Range$92.15▼$148.4352-Week Range$81.24▼$194.73Volume18.82 million shsAverage Volume22.80 million shsMarket Capitalization$139.80 billionP/E Ratio84.50Dividend YieldN/APrice Target$145.71Consensus RatingModerate Buy Company Overview ServiceNow, Inc. is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments. The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools. ServiceNow also incorporates artificial intelligence and automation capabilities to help organizations resolve issues, streamline workflows and improve employee and customer experiences. ServiceNow was founded in 2004 by Fred Luddy, who previously founded enterprise software company Peregrine Systems. The company serves businesses, government agencies and other organizations worldwide through a global cloud-based business model. Its platform is designed to integrate with existing enterprise systems and support the digitization of complex, cross-departmental processes.AI Generated. May Contain Errors. Read More ServiceNow Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks63rd Percentile Overall ScoreNOW MarketRank™: ServiceNow scored higher than 63% of companies evaluated by MarketBeat, and ranked 320th out of 598 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingModerate Buy Consensus RatingServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.86, and is based on 1 strong buy rating, 36 buy ratings, 3 hold ratings, and 2 sell ratings.Upside/DownsideThe consensus price target for ServiceNow is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageServiceNow has been the subject of 25 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about ServiceNow's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth27.93% Earnings GrowthEarnings for ServiceNow are expected to grow by 27.93% in the coming year, from $2.22 to $2.84 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of ServiceNow is 85.44, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 38.92.Price to Earnings Ratio vs. SectorThe P/E ratio of ServiceNow is 85.44, which means that it is trading at a more expensive P/E ratio than the Technology sector average P/E ratio of about 77.16.Price to Earnings Growth RatioServiceNow has a PEG Ratio of 2.57. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioServiceNow has a P/B Ratio of 11.03. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about ServiceNow's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.94% of the float of ServiceNow has been sold short.Short Interest Ratio / Days to CoverServiceNow has a short interest ratio ("days to cover") of 1.61, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in ServiceNow has recently increased by 3.82%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldServiceNow does not currently pay a dividend.Dividend GrowthServiceNow does not have a long track record of dividend growth. News and Social Media3.0 / 5News Sentiment0.79 News SentimentServiceNow has a news sentiment score of 0.79. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Technology companies.News Coverage This WeekMarketBeat has tracked 27 news articles for ServiceNow this week, compared to 10 articles on an average week.Search InterestOnly 185 people have searched for NOW on MarketBeat in the last 30 days. This is a decrease of -30% compared to the previous 30 days.MarketBeat Follows93 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 35% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,937,904.00 in company stock.Percentage Held by Insiders0.34% of the stock of ServiceNow is held by insiders.Percentage Held by Institutions87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about ServiceNow's insider trading history. Receive NOW Stock News and Ratings via Email Sign-up to receive the latest news and ratings for ServiceNow and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. NOW Stock News HeadlinesTrump says he's banning MS NOW, CNN and Politico from White House1 hour ago | cnbc.comThis ServiceNow Bear Signal Has Never Been WrongSeptember 17 at 2:18 PM | finance.yahoo.comIran War: What Happened at 1:11 P.M. Outside D.C.?A source with ties to Saudi Arabia, the UAE, and the U.S. State Department revealed details of a potential 7 trillion dollar financial story unfolding behind the Iran conflict. Addison Wiggin, founder of the Grey Swan Investment Fraternity, investigated the claims himself and found enough corroboration to bring the story forward. The full account follows the money behind the headlines and shows why the Iran situation may look very different than reported.September 18 at 1:00 AM | Banyan Hill Publishing (Ad)Ray Dalio’s Fund Was Buying These 2 AI StocksSeptember 16 at 12:21 AM | finance.yahoo.comPaul Fipps Sells 2,034 Shares of ServiceNow (NYSE:NOW) StockSeptember 2, 2026 | insidertrades.comInsider Selling: ServiceNow (NYSE:NOW) Director Sells $365,850.00 in StockSeptember 1, 2026 | insidertrades.comThe SaaSpocalypse Trade Is Cracking, and These 5 Stocks Are Leading Higher (NOW)Software stocks broke out last week as Salesforce, ServiceNow, CrowdStrike, Palantir, and Adobe earnings showed AI is boosting, not eroding, demand and easing "SaaSpocalypse" fears.August 31, 2026 | marketbeat.comServiceNow (NYSE:NOW) Director Sells 1,500 Shares of StockAugust 18, 2026 | insidertrades.comSee More Headlines NOW Stock Analysis - Frequently Asked Questions How have NOW shares performed this year? ServiceNow's stock was trading at $153.08 at the beginning of the year. Since then, NOW stock has decreased by 10.7% and is now trading at $136.7210. How were ServiceNow's earnings last quarter? ServiceNow, Inc. (NYSE:NOW) posted its earnings results on Wednesday, July, 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.86 by $0.04. The business's quarterly revenue was up 24.0% on a year-over-year basis. Read the conference call transcript. When did ServiceNow's stock split? ServiceNow shares split on Thursday, December 18th 2025.The 5-1 split was announced on Wednesday, October 29th 2025. The newly minted shares were issued to shareholders after the market closes on Wednesday, December 17th 2025. An investor that had 100 shares of stock prior to the split would have 500 shares after the split. Is ServiceNow buying back stock? ServiceNow's Board of Directors authorized a stock buyback plan on Wednesday, January 29th 2025, which allows the company to repurchase $3,000,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 1.3% of its stock through open market purchases. Stock buyback plans are generally a sign that the company's management believes its shares are undervalued. Does ServiceNow have any subsidiaries? ServiceNow subsidiaries include Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others. When did ServiceNow IPO? ServiceNow (NOW) raised $214 million in an initial public offering (IPO) on Friday, June 29th 2012. The company issued 13,397,500 shares at a price of $15.00-$17.00 per share. Who are ServiceNow's major shareholders? ServiceNow's top institutional investors include BlackRock Inc. (9.29%), UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC (1.61%), Amundi (1.02%) and Bank of New York Mellon Corp (0.69%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, William R Mcdermott, Paul John Smith, Anita M Sands, Jacqueline P Canney, Russell S Elmer, Paul Fipps, Jonathan Chadwick, Nicholas Tzitzon, Larry Quinlan, Frederic B Luddy, Deborah Black and Lawrence Jackson. View institutional ownership trends. How do I buy shares of ServiceNow? Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of ServiceNow own? Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include BlackRock (BLK), Broadcom (AVGO), UnitedHealth Group (UNH), The Goldman Sachs Group (GS), Illinois Tool Works (ITW), Meta Platforms (META) and NVIDIA (NVDA). Company Calendar Last Earnings7/22/2026Today9/18/2026Next Earnings (Estimated)10/28/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (1m+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 NOW's financial health is in the Green zone, according to TradeSmith. NOW has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNYSE SectorTechnology Industry Software Sub-IndustrySystems Software Current SymbolNYSE:NOW CIK1373715 Webwww.servicenow.com Phone(408) 501-8550Fax858-720-0479Employees29,187Year Founded2004Price Target and Rating Average Price Target for ServiceNow$145.71 High Price Target$248.00 Low Price Target$72.00 Potential Upside/Downside+7.8%Consensus RatingModerate Buy Rating Score (0-4)2.86 Research Coverage42 Analysts Profitability EPS (Trailing Twelve Months)$1.60 Trailing P/E Ratio84.50 Forward P/E Ratio60.90 P/E Growth2.57Net Income$1.75 billion Net Margins11.34% Pretax Margin15.93% Return on Equity16.45% Return on Assets7.68% Debt Debt-to-Equity Ratio0.43 Current Ratio0.70 Quick Ratio0.70 Sales & Book Value Annual Sales$13.28 billion Price / Sales10.53 Cash Flow$3.16 per share Price / Cash Flow42.85 Book Value$12.39 per share Price / Book10.91Miscellaneous Outstanding Shares1,034,000,000Free Float1,030,484,000Market Cap$139.80 billion OptionableOptionable Beta0.97 Social Links The 10 Best High-Yield Dividend Stocks for 2026Discover the 10 Best High-Yield Dividend Stocks for 2026 and secure reliable income in uncertain markets. 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