Positive News SentimentPositive NewsNASDAQ:SGA Saga Communications (SGA) Stock Price, News & Analysis $9.37 -0.06 (-0.64%) Closing price 04:00 PM EasternExtended Trading$9.28 -0.09 (-0.96%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Saga Communications Stock (NASDAQ:SGA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Saga Communications alerts:Sign Up Key Stats Today's Range$9.30▼$9.4650-Day Range$9.25▼$12.0552-Week Range$9.21▼$14.27Volume13,102 shsAverage Volume10,322 shsMarket Capitalization$59.63 millionP/E RatioN/ADividend Yield10.67%Price TargetN/AConsensus RatingReduce Company Overview Saga Communications, Inc. (NASDAQ: SGA) is an independent radio broadcasting company that owns and operates a portfolio of local radio stations across the United States. Headquartered in Grosse Pointe Farms, Michigan, the company focuses on full‐service radio properties offering a variety of formats, including music, news‐talk and sports programming. In addition to traditional over‐the‐air broadcasts, Saga leverages web streaming and mobile platforms to broaden listener reach and provide advertisers with multimedia opportunities. Founded in 1985 by Edward J. “Ed” Christian, Saga Communications has pursued steady growth through strategic acquisitions and market development. Over the decades, it has expanded into numerous regional clusters, combining centralized support functions for programming, sales and technical operations with locally driven content and community engagement. The company’s integrated approach enables advertisers to execute targeted campaigns across both on-air and digital channels, enhancing audience connection and measurement capabilities. Operating primarily in the Midwest and Southern United States, Saga serves markets including Wisconsin, Florida and the Mid-Atlantic region, among others. Under the guidance of founder and CEO Ed Christian, the company emphasizes localism through live events, community partnerships and bespoke marketing solutions. By maintaining a balance between national best practices and local market insight, Saga Communications aims to deliver compelling programming and advertising value in each of its service areas.AI Generated. May Contain Errors. Read More Saga Communications Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks51st Percentile Overall ScoreSGA MarketRank™: Saga Communications scored higher than 51% of companies evaluated by MarketBeat, and ranked 153rd out of 276 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion1.2 / 5Analyst RatingReduce Consensus RatingSaga Communications has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Amount of Analyst CoverageSaga Communications has only been the subject of 2 research reports in the past 90 days.Read more about Saga Communications' stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Saga Communications are expected to grow in the coming year, from ($0.57) to ($0.36) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Saga Communications is -6.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Saga Communications is -6.94, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioSaga Communications has a P/B Ratio of 0.51. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Saga Communications' valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted0.17% of the float of Saga Communications has been sold short.Short Interest Ratio / Days to CoverSaga Communications has a short interest ratio ("days to cover") of 0.52, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Saga Communications has recently decreased by 20.23%, indicating that investor sentiment is improving significantly. Dividend1.7 / 5Dividend StrengthWeak Dividend LeadershipSaga Communications is a leading dividend payer. It pays a dividend yield of 10.38%, putting its dividend yield in the top 25% of dividend-paying stocks.Dividend GrowthSaga Communications does not have a long track record of dividend growth.Read more about Saga Communications' dividend. News and Social Media3.7 / 5News SentimentN/A News SentimentSaga Communications has a news sentiment score of 1.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.75 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 1 news article for Saga Communications this week, compared to 2 articles on an average week.Search Interest4 people have searched for SGA on MarketBeat in the last 30 days. This is an increase of 100% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Saga Communications insiders have not sold or bought any company stock.Percentage Held by Insiders22.40% of the stock of Saga Communications is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions74.28% of the stock of Saga Communications is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Saga Communications' insider trading history. Receive SGA Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Saga Communications and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. SGA Stock News HeadlinesSaga Communications (SGA) price target decreased by 22.22% to 14.28May 14, 2026 | msn.comSaga Communications, Inc. (SGA) Q1 2026 Earnings Call TranscriptMay 7, 2026 | seekingalpha.comYour book attachedYour Download Link (Expiring) If you still haven't downloaded the free Simple Options Trading For Beginners guide...please take a few seconds and download it right now before your download link expires. That way, no matter what it costs in the future, you'll have a free copy on your computer.June 2 at 1:00 AM | Profits Run (Ad)Saga Communications, Inc. Reports 1st Quarter 2026 ResultsMay 7, 2026 | globenewswire.comSaga Communications, Inc. Declares a Quarterly Cash Dividend of $0.25 per ShareMay 7, 2026 | globenewswire.comSaga Communications, Inc. Announces Date and Time of 1st Quarter 2026 Earnings Release and Conference CallApril 15, 2026 | globenewswire.comSaga Communications, Inc. Class AApril 12, 2026 | edition.cnn.comVirtus SGA International Growth Q4 2025 Portfolio Activity And PerformanceMarch 26, 2026 | seekingalpha.comSee More Headlines SGA Stock Analysis - Frequently Asked Questions How have SGA shares performed this year? Saga Communications' stock was trading at $11.45 at the beginning of the year. Since then, SGA shares have decreased by 18.2% and is now trading at $9.37. How were Saga Communications' earnings last quarter? Saga Communications, Inc. (NASDAQ:SGA) announced its quarterly earnings data on Thursday, March, 12th. The company reported $1.27 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.04 by $1.23. The company earned $26.51 million during the quarter, compared to analyst estimates of $27.70 million. Saga Communications had a negative net margin of 8.24% and a positive trailing twelve-month return on equity of 3.88%. Read the conference call transcript. Who are Saga Communications' major shareholders? Saga Communications' top institutional shareholders include Dimensional Fund Advisors LP (5.51%), Renaissance Technologies LLC (1.67%) and Empowered Funds LLC (0.57%). Insiders that own company stock include Edward K Christian Trust and Gate City Capital Management,. View institutional ownership trends. How do I buy shares of Saga Communications? Shares of SGA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Saga Communications own? Based on aggregate information from My MarketBeat watchlists, some other companies that Saga Communications investors own include American Water Works (AWK), Waste Connections (WCN), The RMR Group (RMR), Voyager Therapeutics (VYGR), Humana (HUM), iShares Micro-Cap ETF (IWC) and AUO (AUOTY). Company Calendar Record date for 3/20 Dividend2/26/2026Ex-Dividend for 3/20 Dividend2/26/2026Last Earnings3/12/2026Dividend Payable3/20/2026Record date for 6/12 Dividend5/22/2026Ex-Dividend for 6/12 Dividend5/22/2026Today6/02/2026Dividend Payable6/12/2026Next Earnings (Estimated)8/06/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1w+) 1-Year History Jun 25 Sep 25 Dec 25 Mar 26 Jun 26 For the last 7 days, SGA's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry BRDCST - RADIO/TV Sub-IndustryCommunication Current SymbolNASDAQ:SGA CIK886136 Websagacom.com Phone(313) 886-7070Fax313-886-7150Employees570Year Founded1986Profitability EPS (Trailing Twelve Months)($1.35) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$7.90 million Net Margins-8.24% Pretax Margin-10.75% Return on Equity3.88% Return on Assets2.90% Debt Debt-to-Equity Ratio0.03 Current Ratio2.81 Quick Ratio2.81 Sales & Book Value Annual Sales$105.77 million Price / Sales0.56 Cash Flow$2.90 per share Price / Cash Flow3.23 Book Value$18.25 per share Price / Book0.51Miscellaneous Outstanding Shares6,364,000Free Float4,970,000Market Cap$59.63 million OptionableNot Optionable Beta-0.07 Social Links Ten Starter Stocks For Beginners to Buy NowJust getting into the stock market? 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