eBay (EBAY) Stock Price, News & Analysis

Company Overview

eBay Inc. (NASDAQ: EBAY) operates a global online marketplace that connects millions of buyers and sellers. The platform enables individuals, small businesses and larger retailers to list and purchase new, used and refurbished merchandise across categories such as electronics, fashion, collectibles, automotive parts, home goods and industrial products.

The company generates revenue primarily through fees charged to sellers for listing and selling items, along with advertising services and other marketplace-related offerings. eBay also provides tools and services designed to support payments, shipping, authentication and the discovery of specialized products, including collectibles and luxury goods.

Founded in 1995 by Pierre Omidyar as AuctionWeb, eBay has expanded from an auction-focused website into a broad, fixed-price and auction marketplace serving customers in numerous countries. Jamie Iannone has served as the company's president and chief executive officer since 2020.

Key Stats

• Today's Range: $114.08 to $118.81
• 50-Day Range: $100.94 to $112.90
• 52-Week Range: $78.03 to $119.31
• Volume: 2.10 million shs
• Average Volume: 4.89 million shs
• Market Capitalization: $52.29 billion
• P/E Ratio: 24.36
• Dividend Yield: 1.06%
• Price Target: $115.24
• Consensus Rating: Hold

eBay Stock Analysis - MarketRank™

eBay scored higher than 85% of companies evaluated by MarketBeat, and ranked 153rd out of 484 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.4 / 5
• Analyst Rating: Hold

Consensus Rating

eBay has received a consensus rating of Hold. The company's average rating score is 2.42, and is based on 1 strong buy rating, 14 buy ratings, 16 hold ratings, and 2 sell ratings.

Upside/Downside

The consensus price target for eBay is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

eBay has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 9.65%

Earnings Growth

Earnings for eBay are expected to grow by 9.65% in the coming year, from $4.87 to $5.34 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of eBay is 23.23, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.05.

Price to Earnings Ratio vs. Sector

The P/E ratio of eBay is 23.23, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 45.05.

Price to Earnings Growth Ratio

eBay has a PEG Ratio of 2.97. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

eBay has a P/B Ratio of 10.99. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

3.96% of the float of eBay has been sold short.

Short Interest Ratio / Days to Cover

eBay has a short interest ratio ("days to cover") of 3.1, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in eBay has recently decreased by 3.76%, indicating that investor sentiment is improving.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Yield

eBay pays a meaningful dividend of 1.11%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

eBay has been increasing its dividend for 7 years.

Dividend Coverage

The dividend payout ratio of eBay is 25.67%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, eBay will have a dividend payout ratio of 23.22% next year. This indicates that eBay will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.25

News Sentiment

eBay has a news sentiment score of 0.25. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.52 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 17 news articles for eBay this week, compared to 9 articles on an average week.

Search Interest

39 people have searched for EBAY on MarketBeat in the last 30 days. This is an increase of 18% compared to the previous 30 days.

MarketBeat Follows

7 people have added eBay to their MarketBeat watchlist in the last 30 days. This is an increase of 600% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, eBay insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,635,567.00 in company stock.

Percentage Held by Insiders

0.67% of the stock of eBay is held by insiders.

Percentage Held by Institutions

87.48% of the stock of eBay is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Record date for 9/11 Dividend: 8/28/2026
• Ex-Dividend for 9/11 Dividend: 8/28/2026
• Dividend Payable: 9/11/2026
• Today: 10/12/2026
• Next Earnings (Estimated): 11/04/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Broadline Retail
• Sub-Industry: Broadline Retail
• Current Symbol: NASDAQ:EBAY
• CIK: 1065088
• Web: www.ebay.com
• Phone: (408) 376-7008
• Fax: 408-376-6200
• Employees: 12,300
• Year Founded: 1995

Price Target and Rating

• Average Price Target for eBay: $115.24
• High Price Target: $145.00
• Low Price Target: $75.00
• Potential Upside/Downside: -2.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.42
• Research Coverage: 33 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.83
• Trailing P/E Ratio: 24.38
• Forward P/E Ratio: 24.25
• P/E Growth: 2.97
• Net Income: $2.03 billion
• Net Margins: 18.50%
• Pretax Margin: 20.73%
• Return on Equity: 47.88%
• Return on Assets: 12.38%

Debt

• Debt-to-Equity Ratio: 1.10
• Current Ratio: 1.02
• Quick Ratio: 1.02

Sales & Book Value

• Annual Sales: $12.01 billion
• Price / Sales: 4.38
• Cash Flow: $5.51 per share
• Price / Cash Flow: 21.44
• Book Value: $10.21 per share
• Price / Book: 11.57

Miscellaneous

• Outstanding Shares: 445,000,000
• Free Float: 442,019,000
• Market Cap: $52.55 billion
• Optionable: Optionable
• Beta: 1.33