United Parks & Resorts (PRKS) Stock Price, News & Analysis

Company Overview

United Parks & Resorts Inc. (NYSE: PRKS) is a theme park and entertainment company that owns and operates a portfolio of parks and attractions in the United States. Its properties combine amusement rides, live entertainment, animal exhibits, educational experiences, and seasonal events for families and other guests.

The company’s principal brands include SeaWorld, Busch Gardens, Sesame Place, Discovery Cove, Aquatica, Adventure Island, and Water Country USA. Its parks offer roller coasters and other rides, water attractions, animal encounters, zoological presentations, dining, retail, and hospitality-related experiences. United Parks & Resorts also provides educational and conservation programs through several of its animal-focused attractions.

The company was formerly known as SeaWorld Entertainment Inc. and adopted the name United Parks & Resorts Inc. in 2024. Its parks are located primarily in Florida, Texas, Virginia, California, and Pennsylvania. Marc G. Swanson has served as the company’s chief executive officer.

Key Stats

• Today's Range: $33.50 to $34.55
• 50-Day Range: $31.26 to $46.62
• 52-Week Range: $28.77 to $55.19
• Volume: 593,329 shs
• Average Volume: 778,090 shs
• Market Capitalization: $1.54 billion
• P/E Ratio: 13.34
• Dividend Yield: N/A
• Price Target: $46.90
• Consensus Rating: Hold

United Parks & Resorts Stock Analysis - MarketRank™

United Parks & Resorts scored higher than 90% of companies evaluated by MarketBeat, and ranked 98th out of 479 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.1 / 5
• Analyst Rating: Hold

Consensus Rating

United Parks & Resorts has received a consensus rating of Hold. The company's average rating score is 2.21, and is based on no strong buy ratings, 4 buy ratings, 9 hold ratings, and 1 sell rating.

Upside Potential

United Parks & Resorts has a consensus price target of $46.90, representing about 38.4% upside from its current price of $33.90.

Amount of Analyst Coverage

United Parks & Resorts has been the subject of 10 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 17.89%

Earnings Growth

Earnings for United Parks & Resorts are expected to grow by 17.89% in the coming year, from $2.85 to $3.36 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of United Parks & Resorts is 13.34, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 44.74.

Price to Earnings Ratio vs. Sector

The P/E ratio of United Parks & Resorts is 13.34, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.79.

Price to Earnings Growth Ratio

United Parks & Resorts has a PEG Ratio of 3.05. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

12.87% of the float of United Parks & Resorts has been sold short.

Short Interest Ratio / Days to Cover

United Parks & Resorts has a short interest ratio ("days to cover") of 8.83.

Change versus previous month

Short interest in United Parks & Resorts has recently decreased by 5.35%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

United Parks & Resorts does not currently pay a dividend.

Dividend Growth

United Parks & Resorts does not have a long track record of dividend growth.

News and Social Media

• Score: 2.9 / 5
• News Sentiment: 0.71

News Sentiment

United Parks & Resorts has a news sentiment score of 0.71. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.42 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 3 news articles for United Parks & Resorts this week, compared to 3 articles on an average week.

Search Interest

1 people have searched for PRKS on MarketBeat in the last 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, United Parks & Resorts insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $333,759.00 in company stock.

Percentage Held by Insiders

1.70% of the stock of United Parks & Resorts is held by insiders.

Percentage Held by Institutions

United Parks & Resorts has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 10/06/2026
• Next Earnings (Estimated): 11/05/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Leisure Facilities
• Current Symbol: NYSE:PRKS
• Previous Symbol: NYSE:PRKS
• CIK: 1564902
• Web: www.unitedparks.com
• Phone: 407-226-5011
• Fax: 302-655-5049
• Employees: 16,200
• Year Founded: N/A

Price Target and Rating

• Average Price Target for United Parks & Resorts: $46.90
• High Price Target: $55.00
• Low Price Target: $40.00
• Potential Upside/Downside: +38.4%
• Consensus Rating: Hold
• Rating Score (0-4): 2.21
• Research Coverage: 14 Analysts

Profitability

• EPS (Trailing Twelve Months): $2.54
• Trailing P/E Ratio: 13.54
• Forward P/E Ratio: 11.89
• P/E Growth: 3.23
• Net Income: $168.35 million
• Net Margins: 8.11%
• Pretax Margin: 11.06%
• Return on Equity: -27.85%
• Return on Assets: 5.04%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.48
• Quick Ratio: 0.36

Sales & Book Value

• Annual Sales: $1.66 billion
• Price / Sales: 0.92
• Cash Flow: $6.28 per share
• Price / Cash Flow: 5.40
• Book Value: ($7.99) per share
• Price / Book: -4.24

Miscellaneous

• Outstanding Shares: 45,340,000
• Free Float: 44,570,000
• Market Cap: $1.54 billion
• Optionable: Optionable
• Beta: 1.25