NASDAQ:VRA Vera Bradley (VRA) Stock Price, News & Analysis $3.37 -0.08 (-2.32%) Closing price 05/22/2026 04:00 PM EasternExtended Trading$3.38 +0.01 (+0.45%) As of 05/22/2026 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Vera Bradley Stock (NASDAQ:VRA) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Vera Bradley alerts:Sign Up Key Stats Today's Range$3.36▼$3.5150-Day Range$3.02▼$4.2652-Week Range$1.39▼$4.39Volume69,822 shsAverage Volume185,789 shsMarket Capitalization$95.84 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingReduce Company Overview Vera Bradley, Inc. (NASDAQ: VRA) is a lifestyle and accessories designer specializing in colorful, patterned handbags, luggage, travel accessories and coordinated home décor. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the company first gained recognition for its quilted cotton bags sold at craft shows before expanding into an established fashion brand. Headquartered in Fort Wayne, Indiana, Vera Bradley has built a reputation for distinctive prints and functional design aimed primarily at women’s casual and travel needs. The company’s product portfolio includes day bags, weekenders, backpacks, wallets, and organizational cases, as well as an expanding range of travel gear such as rolling luggage and travel pouches. In recent years, Vera Bradley has also introduced athleisure-inspired styles, home textiles and accessories, and pet accessories under the same signature prints. Products are distributed through a diversified retail network that encompasses company-owned stores, e-commerce platforms, outlet centers and wholesale partnerships with department stores and specialty retailers. Since completing its initial public offering in 2010, Vera Bradley has pursued an omnichannel growth strategy, with ongoing investments in digital capabilities, supply chain enhancements and customer relationship management. The brand serves primarily the U.S. market, with select international distribution agreements in Canada and Asia. Founders Barbara Bradley Baekgaard and Patricia R. Miller remain influential in shaping the company’s creative vision, while management focuses on extending the brand’s reach through design innovation and strategic retail expansion.AI Generated. May Contain Errors. Read More Vera Bradley Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks23rd Percentile Overall ScoreVRA MarketRank™: Vera Bradley scored higher than 23% of companies evaluated by MarketBeat, and ranked 167th out of 199 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.8 / 5Analyst RatingReduce Consensus RatingVera Bradley has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Amount of Analyst CoverageVera Bradley has received no research coverage in the past 90 days.Read more about Vera Bradley's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Vera Bradley are expected to grow in the coming year, from ($0.34) to $0.01 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Vera Bradley is -1.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Vera Bradley is -1.96, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioVera Bradley has a P/B Ratio of 0.72. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Vera Bradley's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted4.56% of the float of Vera Bradley has been sold short.Short Interest Ratio / Days to CoverVera Bradley has a short interest ratio ("days to cover") of 4.94.Change versus previous monthShort interest in Vera Bradley has recently decreased by 5.37%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldVera Bradley does not currently pay a dividend.Dividend GrowthVera Bradley does not have a long track record of dividend growth. News and Social Media1.3 / 5News Sentiment0.05 News SentimentVera Bradley has a news sentiment score of 0.05. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.52 average news sentiment score of Retail/Wholesale companies.News Coverage This WeekMarketBeat has tracked 2 news articles for Vera Bradley this week, compared to 4 articles on an average week.MarketBeat FollowsOnly 1 people have added Vera Bradley to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days. Company Ownership1.2 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Vera Bradley insiders have not sold or bought any company stock.Percentage Held by Insiders14.30% of the stock of Vera Bradley is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions59.88% of the stock of Vera Bradley is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Vera Bradley's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. VRA Stock News HeadlinesInsider Stock Buying Reaches US$1.27m On Vera BradleyMay 21 at 3:28 AM | finance.yahoo.comVera Bradley (NASDAQ:VRA) Stock Passes Above Two Hundred Day Moving Average - What's Next?May 19, 2026 | americanbankingnews.comJune 12: $100 Turns Into $100,000?The SpaceX IPO is scheduled for June 12, and former tech executive Jeff Brown - who identified Bitcoin, Tesla, and Nvidia before major runs - says the window to get in early is closing fast. Brown is showing investors how to claim a stake in Elon Musk's company before it hits the public markets. Once the IPO happens, this pre-public opportunity disappears.May 24 at 1:00 AM | Brownstone Research (Ad)Vera Bradley Streamlines Board After Carrie Tharp DepartureApril 24, 2026 | tipranks.comBoard Member Carrie Tharp Announces She Will Not Be Standing for Re-Election at the 2026 Shareholder MeetingApril 24, 2026 | globenewswire.comVera Bradley, Inc.: Vera Bradley Terminates Existing Shareholder Rights PlanApril 18, 2026 | finanznachrichten.deVera Bradley Board Ends Shareholder Rights Plan EarlyApril 17, 2026 | tipranks.comVera Bradley Terminates Existing Shareholder Rights PlanApril 17, 2026 | globenewswire.comSee More Headlines VRA Stock Analysis - Frequently Asked Questions How have VRA shares performed this year? Vera Bradley's stock was trading at $2.42 at the beginning of the year. Since then, VRA shares have increased by 39.3% and is now trading at $3.37. How were Vera Bradley's earnings last quarter? Vera Bradley, Inc. (NASDAQ:VRA) released its earnings results on Thursday, March, 12th. The textile maker reported $0.09 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.01 by $0.08. The textile maker earned $84.89 million during the quarter, compared to the consensus estimate of $79.73 million. Vera Bradley had a negative net margin of 17.74% and a negative trailing twelve-month return on equity of 12.00%. Read the conference call transcript. When did Vera Bradley IPO? Vera Bradley (VRA) raised $60 million in an initial public offering on Thursday, October 21st 2010. The company issued 4,000,000 shares at a price of $14.00-$16.00 per share. Who are Vera Bradley's major shareholders? Vera Bradley's top institutional investors include Arrowstreet Capital Limited Partnership (3.65%), Dimensional Fund Advisors LP (3.31%), Saba Capital Management L.P. (1.02%) and Renaissance Technologies LLC (0.78%). Insiders that own company stock include Andrew Meslow and Mary Lou Kelley. View institutional ownership trends. How do I buy shares of Vera Bradley? Shares of VRA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Vera Bradley own? Based on aggregate information from My MarketBeat watchlists, some other companies that Vera Bradley investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Advanced Micro Devices (AMD), Adobe (ADBE), Arista Networks (ANET) and ServiceNow (NOW). Company Calendar Last Earnings3/12/2026Today5/24/2026Next Earnings (Estimated)6/10/2026Fiscal Year End1/31/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (4m+) 1-Year History May 25 Aug 25 Nov 25 Feb 26 May 26 VRA's financial health is in the Green zone, according to TradeSmith. VRA has been in this zone for over 4 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorRetail/Wholesale Industry RETAIL - APP/SHOE Sub-IndustryApparel Accessories & Luxury Goods Current SymbolNASDAQ:VRA CIK1495320 Webwww.verabradley.com Phone(877) 708-8372FaxN/AEmployees1,360Year Founded1982Profitability EPS (Trailing Twelve Months)($1.72) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$47.84 million Net Margins-17.74% Pretax Margin-12.01% Return on Equity-12.00% Return on Assets-6.48% Debt Debt-to-Equity RatioN/A Current Ratio2.37 Quick Ratio0.87 Sales & Book Value Annual Sales$269.65 million Price / Sales0.36 Cash Flow$0.42 per share Price / Cash Flow8.11 Book Value$4.71 per share Price / Book0.72Miscellaneous Outstanding Shares28,438,000Free Float24,371,000Market Cap$95.84 million OptionableOptionable Beta1.70 Social Links 10 Stocks Powering The Next AI Boom The AI boom is creating opportunities across semiconductors, cloud computing, enterprise software, infrastructure, cybersecurity, and automation. 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