Wix.com (WIX) Stock Price, News & Analysis

Company Overview

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing. The Wix App Market extends functionality through third-party integrations such as booking systems, live chat, email marketing, and analytics. Wix’s proprietary tools—including ADI (Artificial Design Intelligence), Editor X for advanced layout control and Ascend by Wix for customer management—cater to entrepreneurs seeking streamlined workflows for lead generation, customer communication and search engine optimization.

Founded in 2006 by Avishai Abrahami, Nadav Abrahami and Giora Kaplan, Wix made its public debut on the NASDAQ in November 2013 under the ticker symbol WIX. The platform has evolved from a simple website creator into a full-featured digital ecosystem, driven by a leadership team that includes co-founders in key executive roles alongside Chief Executive Officer Nir Zicherman. The company emphasizes continuous innovation, regularly releasing new design features, performance enhancements and marketing capabilities to keep pace with emerging web standards.

Wix serves a global customer base across more than 190 countries, with main offices in Tel Aviv and New York and regional hubs in Miami, Berlin and other international markets. The platform supports multiple languages and currencies, enabling users worldwide to launch localized websites for audiences of all sizes. With an emphasis on scalability and user empowerment, Wix remains focused on expanding its product offerings to meet the evolving needs of digital entrepreneurs and enterprises.

Key Stats

• Today's Range: $69.27 to $75.21
• 50-Day Range: $45.37 to $88.38
• 52-Week Range: $40.16 to $190.93
• Volume: 1.87 million shs
• Average Volume: 2.18 million shs
• Market Capitalization: $4.25 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $90.57
• Consensus Rating: Hold

Wix.com Stock Analysis - MarketRank™

Wix.com scored higher than 89% of companies evaluated by MarketBeat, and ranked 133rd out of 592 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Hold

Consensus Rating

Wix.com has received a consensus rating of Hold. The company's average rating score is 2.39, and is based on no strong buy ratings, 11 buy ratings, 10 hold ratings, and 2 sell ratings.

Upside Potential

Wix.com has a consensus price target of $90.57, representing about 22.6% upside from its current price of $73.85.

Amount of Analyst Coverage

Wix.com has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 854.17%

Earnings Growth

Earnings for Wix.com are expected to grow by 854.17% in the coming year, from $0.24 to $2.29 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Wix.com is -20.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Wix.com is -20.91, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Wix.com has a PEG Ratio of 36.22. PEG Ratios above 1 indicate that a company could be overvalued.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

10.56% of the float of Wix.com has been sold short.

Short Interest Ratio / Days to Cover

Wix.com has a short interest ratio ("days to cover") of 2.88, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Wix.com has recently decreased by 33.76%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Wix.com does not currently pay a dividend.

Dividend Growth

Wix.com does not have a long track record of dividend growth.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: 0.44

News Sentiment

Wix.com has a news sentiment score of 0.44. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.74 average news sentiment score of Technology companies.

News Coverage This Week

MarketBeat has tracked 55 news articles for Wix.com this week, compared to 8 articles on an average week.

Search Interest

Only 14 people have searched for WIX on MarketBeat in the last 30 days. This is a decrease of -26% compared to the previous 30 days.

MarketBeat Follows

2 people have added Wix.com to their MarketBeat watchlist in the last 30 days. This is an increase of 100% compared to the previous 30 days.

Company Ownership

• Score: 3.1 / 5
• Insider Trading: Selling Shares

Cluster Insider Buying

5 insiders have purchased shares of Wix.com in the last three months. Multiple insiders buying is a strong bullish signal.

Insider Buying vs. Insider Selling

In the past three months, Wix.com insiders have sold 240.02% more of their company's stock than they have bought. Specifically, they have bought $157,032.00 in company stock and sold $533,937.00 in company stock.

Percentage Held by Insiders

6.20% of the stock of Wix.com is held by insiders.

Percentage Held by Institutions

81.52% of the stock of Wix.com is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/04/2026
• Today: 9/08/2026
• Citi’s 2026 Global TMT Conference: 9/08/2026
• Next Earnings (Estimated): 11/18/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Technology
• Industry: IT Services
• Sub-Industry: Internet Services & Infrastructure
• Current Symbol: NASDAQ:WIX
• CIK: 1576789
• Web: www.wix.com
• Phone: (723) 545-4900
• Fax: N/A
• Employees: 4,622
• Year Founded: 2006

Price Target and Rating

• Average Price Target for Wix.com: $90.57
• High Price Target: $200.00
• Low Price Target: $59.00
• Potential Upside/Downside: +24.2%
• Consensus Rating: Hold
• Rating Score (0-4): 2.39
• Research Coverage: 23 Analysts

Profitability

• EPS (Trailing Twelve Months): ($3.54)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 303.79
• P/E Growth: 36.22
• Net Income: $50.65 million
• Net Margins: -8.19%
• Pretax Margin: -7.95%
• Return on Equity: -1.61%
• Return on Assets: 0.40%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.61
• Quick Ratio: 0.61

Sales & Book Value

• Annual Sales: $1.99 billion
• Price / Sales: 2.13
• Cash Flow: $4.17 per share
• Price / Cash Flow: 17.50
• Book Value: ($6.66) per share
• Price / Book: -10.95

Miscellaneous

• Outstanding Shares: 58,310,000
• Free Float: 54,699,000
• Market Cap: $4.25 billion
• Optionable: Optionable
• Beta: 1.02