S&P 500   3,790.93
DOW   30,316.32
QQQ   282.13
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Micron to bring microchip plant to upstate New York
Tyson Foods Takes a Lickin’ and Keeps on Tickin’ Lower
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Stocks rise in extended rally, clawing back more ground
Live Updates: Russia-Ukraine War
S&P 500   3,790.93
DOW   30,316.32
QQQ   282.13
6 Benefits of Working With a Franchise Consultant or Broker
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Small-Cap Catalyst Pharma Is Among Market's Best Price Performers
3 Safe Earnings Plays for a Risk-Off Market
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Micron to bring microchip plant to upstate New York
Tyson Foods Takes a Lickin’ and Keeps on Tickin’ Lower
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Stocks rise in extended rally, clawing back more ground
Live Updates: Russia-Ukraine War
S&P 500   3,790.93
DOW   30,316.32
QQQ   282.13
6 Benefits of Working With a Franchise Consultant or Broker
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Small-Cap Catalyst Pharma Is Among Market's Best Price Performers
3 Safe Earnings Plays for a Risk-Off Market
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Micron to bring microchip plant to upstate New York
Tyson Foods Takes a Lickin’ and Keeps on Tickin’ Lower
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Stocks rise in extended rally, clawing back more ground
Live Updates: Russia-Ukraine War
S&P 500   3,790.93
DOW   30,316.32
QQQ   282.13
6 Benefits of Working With a Franchise Consultant or Broker
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Small-Cap Catalyst Pharma Is Among Market's Best Price Performers
3 Safe Earnings Plays for a Risk-Off Market
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Micron to bring microchip plant to upstate New York
Tyson Foods Takes a Lickin’ and Keeps on Tickin’ Lower
Market Wizard Who Accurately Predicted 2022 Market Collapse Has Shocking New Forecast (Ad)
Stocks rise in extended rally, clawing back more ground
Live Updates: Russia-Ukraine War

The Trade Desk Proves Digital Advertising Is Not Dead

The Trade Desk Proves Digital Advertising Is Not Dead Digital advertising technology (AdTech) company The Trade Desk (NYSE: TTD) stock took a  nosedive when digital advertising networks signaled the slowdown in digital advertising. It’s been a rough two-years for the adtech industry. Apple’s (NASDAQ: AAPL) privacy clampdown and Google’s (NASDAQ: GOOGL) blocking of third-party tracking cookies on its Chrome browser were two major blows to adtech companies that directly impacted major players like Facebook (NYSE: FB), Twitter (NYSE: TWTR) and Pinterest (NASDAQ: PINS). In fact, Apple’s App Tracking Transparency (APP) features are estimated to impact Facebook’s revenues by $12.8 billion in 2022. Couple that with the headwinds of inflation, cooling consumer spending, collapsing share prices, and a recession could lead investors into thinking that adtech is dead. It is worth noting that Google has opted to delay that until the second half of 2024. In particular, Snap (NASDAQ: SNAP) earnings laid the final blow for adtech companies like The Trade Desk and competitor Magnite (NASDAQ: MGNI) as industry sentiment fell into the toilet. However, connected TV (CTV) and streaming content is a secular growth engine that can power The Trade Desk programmatic TV (PTV) services to new heights. CEO Jeff Green has predicted that every streaming service will have ad-supported versions of their streaming platform by the second half of 2023.

What is Connected TV (CTV)?

Connected TV refers to any device built to support multimedia and connect streaming through the internet. These include smart televisions, game consoles, and streaming hardware devices including Roku Streaming Sticks (NASDAQ: ROKU) , Google Chromecast, Apple TV, Amazon Fire (NASDAQ: AMZN), Microsoft XBOX (NASDAQ: MSFT), and Sony PlayStation (NYSE: SNE). CTV enables programmatic advertising.


What is Programmatic TV (PTV)?

This is the type of digital advertising that targets audiences more specific and to the product utilizing algorithmic ad purchasing software through a programmatic TV platform. PTV enables advertising individualism enabling a brand deliver specific commercial to a specific type of viewer or household. Rather than the conventional way of running a general commercial during a specific TV program for all audiences, PTV enables advertisers to be more precise with their advertising spend. It enables different commercials to be shown to different audiences during the same streaming broadcast. The algorithms target ads to better match views based on their demographics, income, preferences, age, and etc.

Smooth Operator

The Trade Desk reported its Q2 2022 earnings earnings-per-share (EPS) profits of $0.20 to match analyst estimates for $0.20. However, revenues rose 34.6% year-over-year (YoY) to $376.96 million to beat analyst estimates for $365.2 million. CEO Green commented, “We delivered outstanding performance in the second quarter, growing 35% versus a year ago, significantly outpacing worldwide programmatic advertising growth. More of the world’s leading brands are signing major new or expanded long-term agreements with The Trade Desk, which speaks to the innovation and value that our platform provides compared to the limitations of walled gardens.”

Good Times Ahead

The Trade Desk raised its guidance for Q3 2022 revenues to come in at least $385 million beating $382.3 million consensus analyst estimates. The Company raised adjust EBITDA to $140 million. The recent announcement that streaming giants Netflix (NASDAQ: NFLX) and Disney+ (NYSE: DIS) will launch lower priced ad-support streaming memberships is a big boon for the Trade Desk and the adtech industry. Disney already announced a landmark expanded deal with The Trade Desk on July 22, 2022, to power greater audience activation at scale programmability.

The Trade Desk Proves Digital Advertising Is Not Dead

What the Charts Say

Using the rifle charts on the weekly and daily time frames provides a precision near-term view of the playing field for TTD shares. The weekly rifle chart formed an inverse pup breakdown on the rejection of the $70.55 Fibonacci (fib) level causing shares to cascade lower until bottoming out near the $38.88 fib. The weekly downtrend managed to reverse and breakout after triggering the weekly market structure low (MSL) buy signal above $51.19. The weekly 5-period moving average (MA) support is still trying to catch up at $52.53 followed by the 15-period MA support at $50.14. Shares spiked right through the weekly 50-period MA at $68.80 on earnings. Shares almost reached the weekly upper Bollinger Bands (BBs) sit at $77.87 in a single candle. The daily rifle chart uptrend has a rising 5-period MA support at $65.96 followed by the 15-period MA rising at $53.62. The daily 200-period MA held the gap at $68.10. The daily upper BBs sit at $77.06 as the stochastic is extremely overbought at the 90-band. Investors looking to get in on TTD should not chase but wait for key pullback levels at the $66.18 fib, $61.77 fib, $57.73, $54.18 fib, $51.81 fib, and the $47.57 fib level. Upside targets range from the $84.75 fib level up towards the $107.80 fib level.  

Companies Mentioned in This Article

CompanyMarketRank™Current PricePrice ChangeDividend YieldP/E RatioConsensus RatingConsensus Price Target
Trade Desk (TTD)
2.9061 of 5 stars
$63.66+4.1%N/A909.56Moderate Buy$83.75
Snap (SNAP)
2.3634 of 5 stars
$10.82+8.4%N/A-20.81Hold$19.65
Meta Platforms (META)
2.982 of 5 stars
$140.28+1.2%N/A11.62Moderate Buy$253.44
Twitter (TWTR)
1.5379 of 5 stars
$52.00+22.2%N/A-260.00Hold$43.35
Apple (AAPL)
2.6753 of 5 stars
$146.10+2.6%0.63%24.11Moderate Buy$181.32
Alphabet (GOOGL)
2.9528 of 5 stars
$101.64+3.0%N/A18.91Moderate Buy$146.63
Amazon.com (AMZN)
2.8757 of 5 stars
$121.09+4.5%N/A108.55Moderate Buy$176.49
Magnite (MGNI)
2.0227 of 5 stars
$7.25+7.2%N/A-10.21Buy$17.44
Pinterest (PINS)
2.4281 of 5 stars
$24.90+5.1%N/A80.32Hold$29.12
Roku (ROKU)
2.5493 of 5 stars
$62.40+4.8%N/A-173.33Hold$128.52
Microsoft (MSFT)
3.5104 of 5 stars
$248.88+3.4%1.00%25.82Moderate Buy$329.80
Sony (SNE)
0 of 5 stars
$66.16+3.3%0.62%9.48N/AN/A
Netflix (NFLX)
2.3865 of 5 stars
$240.74+0.7%N/A21.40Hold$295.87
Walt Disney (DIS)
2.9542 of 5 stars
$101.44+4.4%N/A58.98Moderate Buy$148.32
Compare These Stocks  Add These Stocks to My Watchlist 

Should you invest $1,000 in Trade Desk right now?

Before you consider Trade Desk, you'll want to hear this.

MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Trade Desk wasn't on the list.

While Trade Desk currently has a "Moderate Buy" rating among analysts, top-rated analysts believe these five stocks are better buys.

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Jea Yu

About Jea Yu

Contributing Author: Trading Strategies

With over 20 years of active participation and analysis of the US equities, options and futures markets, Mr. Yu brings fresh insights into the workings of the financial markets. He has published four books by esteemed publishers McGraw-Hill, John Wiley & Sons, Marketplace Books and Bloomberg Press. His brainchild, the Underground Trader, was voted Forbes Best of the Web for four consecutive years under the active trader category. He has been a featured speaker all over the country at various expos and seminars who enjoys a standing-room-only reception in the largest convention halls from New York to Las Vegas. He has been quoted and featured in USA Today, Wall Street Journal, Traders Magazine and the Financial Times and various trade publications like Stocks & Commodities, Active Trader and Online Investor. Mr. Yu has a B.A. in Liberal Arts and minor in Business Administration from the University of Maryland.
Contact Jea Yu via email at JeaYu21@gmail.com.

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