Creightons (CRL) Competitors

Creightons (LON:CRL) and TruFin (LON:TRU) are both small-cap consumer defensive companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, analyst recommendations, risk, profitability, community ranking, institutional ownership and earnings.

Is CRL or TRU more profitable?

TruFin has a net margin of 7.29% compared to Creightons' net margin of -6.63%. TruFin's return on equity of 6.83% beat Creightons' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Creightons	-6.63%	-14.70%	2.35%
TruFin	7.29%	6.83%	14.86%

Which has stronger valuation and earnings, CRL or TRU?

TruFin has lower revenue, but higher earnings than Creightons. Creightons is trading at a lower price-to-earnings ratio than TruFin, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creightons	£53.19M	0.44	-£3.53M	-£5.15	-6.60
TruFin	£34.97M	2.24	£2.55M	£2.41	30.76

Which has more volatility and risk, CRL or TRU?

Creightons has a beta of 0.47, suggesting that its stock price is 53% less volatile than the S&P 500. Comparatively, TruFin has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Does the MarketBeat Community prefer CRL or TRU?

Creightons received 56 more outperform votes than TruFin when rated by MarketBeat users. However, 70.91% of users gave TruFin an outperform vote while only 63.76% of users gave Creightons an outperform vote.

Company	Underperform	Outperform
Creightons	Outperform Votes 95 63.76%	Underperform Votes 54 36.24%
TruFin	Outperform Votes 39 70.91%	Underperform Votes 16 29.09%

Do insiders and institutionals have more ownership in CRL or TRU?

15.6% of Creightons shares are owned by institutional investors. Comparatively, 61.6% of TruFin shares are owned by institutional investors. 48.1% of Creightons shares are owned by insiders. Comparatively, 23.1% of TruFin shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Does the media refer more to CRL or TRU?

In the previous week, Creightons' average media sentiment score of 0.00 equaled TruFin'saverage media sentiment score.

Company	Overall Sentiment
Creightons	Neutral
TruFin	Neutral

Summary

TruFin beats Creightons on 10 of the 13 factors compared between the two stocks.