DGE vs. CDGP, VINO, ART, DIS, EISB, GUS, ULVR, BMK, BATS, and RKT
Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Chapel Down Group (CDGP), Virgin Wines UK (VINO), Artisanal Spirits (ART), Distil (DIS), East Imperial (EISB), Gusbourne (GUS), Unilever (ULVR), Benchmark (BMK), British American Tobacco (BATS), and Reckitt Benckiser Group (RKT). These companies are all part of the "consumer defensive" sector.
Diageo vs. Its Competitors
Diageo (LON:DGE) and Chapel Down Group (LON:CDGP) are both consumer defensive companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.
Diageo has a beta of 0.36, suggesting that its share price is 64% less volatile than the S&P 500. Comparatively, Chapel Down Group has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.
61.2% of Diageo shares are owned by institutional investors. Comparatively, 0.0% of Chapel Down Group shares are owned by institutional investors. 0.2% of Diageo shares are owned by company insiders. Comparatively, 48.6% of Chapel Down Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Diageo currently has a consensus target price of GBX 2,378.86, indicating a potential upside of 26.59%. Given Diageo's stronger consensus rating and higher probable upside, equities research analysts plainly believe Diageo is more favorable than Chapel Down Group.
In the previous week, Diageo had 15 more articles in the media than Chapel Down Group. MarketBeat recorded 15 mentions for Diageo and 0 mentions for Chapel Down Group. Diageo's average media sentiment score of 0.85 beat Chapel Down Group's score of 0.00 indicating that Diageo is being referred to more favorably in the media.
Diageo has higher revenue and earnings than Chapel Down Group. Chapel Down Group is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.
Diageo has a net margin of 19.33% compared to Chapel Down Group's net margin of 6.29%. Diageo's return on equity of 50.44% beat Chapel Down Group's return on equity.
Summary
Diageo beats Chapel Down Group on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:DGE) was last updated on 9/13/2025 by MarketBeat.com Staff