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Diageo (DGE) Competitors

Diageo logo
GBX 2,121 +5.00 (+0.24%)
As of 08/22/2025 12:19 PM Eastern

DGE vs. CDGP, VINO, ART, DIS, EISB, GUS, ULVR, BATS, CCEP, and RKT

Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Chapel Down Group (CDGP), Virgin Wines UK (VINO), Artisanal Spirits (ART), Distil (DIS), East Imperial (EISB), Gusbourne (GUS), Unilever (ULVR), British American Tobacco (BATS), Coca-Cola Europacific Partners (CCEP), and Reckitt Benckiser Group (RKT). These companies are all part of the "consumer defensive" sector.

Diageo vs. Its Competitors

Diageo (LON:DGE) and Chapel Down Group (LON:CDGP) are both consumer defensive companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, media sentiment, profitability, risk and earnings.

Diageo has a beta of 0.36, indicating that its stock price is 64% less volatile than the S&P 500. Comparatively, Chapel Down Group has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500.

63.0% of Diageo shares are held by institutional investors. Comparatively, 15.1% of Chapel Down Group shares are held by institutional investors. 0.1% of Diageo shares are held by insiders. Comparatively, 61.8% of Chapel Down Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, Diageo had 2 more articles in the media than Chapel Down Group. MarketBeat recorded 2 mentions for Diageo and 0 mentions for Chapel Down Group. Diageo's average media sentiment score of 1.05 beat Chapel Down Group's score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Overall Sentiment
Diageo Positive
Chapel Down Group Neutral

Diageo currently has a consensus price target of GBX 2,393.14, indicating a potential upside of 12.83%. Given Diageo's stronger consensus rating and higher possible upside, research analysts plainly believe Diageo is more favorable than Chapel Down Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Chapel Down Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Diageo has a net margin of 19.33% compared to Chapel Down Group's net margin of 6.29%. Diageo's return on equity of 50.44% beat Chapel Down Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Diageo19.33% 50.44% 8.30%
Chapel Down Group 6.29%2.91%2.25%

Diageo has higher revenue and earnings than Chapel Down Group. Diageo is trading at a lower price-to-earnings ratio than Chapel Down Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo£20.48B2.30£3.96B£178.5311.88
Chapel Down Group£15.97M4.43£1.01M£0.5970.38

Summary

Diageo beats Chapel Down Group on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DGE vs. The Competition

MetricDiageoBeverages IndustryDefensive SectorLON Exchange
Market Cap£47.08B£6.43B£7.73B£3.22B
Dividend Yield3.63%2.58%3.17%5.04%
P/E Ratio11.8816.9013.50164.70
Price / Sales2.30150.511,488.28310,111.41
Price / Cash35.9616.54144.7427.93
Price / Book4.961.6610.095.91
Net Income£3.96B£563.17M£999.43M£5.89B
7 Day Performance4.38%1.60%234.71%49.53%
1 Month Performance9.61%2.35%264.70%56.40%
1 Year Performance-16.20%-19.39%221.47%136.21%

Diageo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DGE
Diageo
3.3119 of 5 stars
GBX 2,121
+0.2%
GBX 2,393.14
+12.8%
-15.2%£47.08B£20.48B11.8830,269Positive News
CDGP
Chapel Down Group
N/AGBX 43.30
-1.6%
N/A-41.9%£74.27M£15.97M73.9068
VINO
Virgin Wines UK
N/AGBX 71.20
+4.7%
N/A+65.4%£40.30M£59.51M29.46200Gap Up
High Trading Volume
ART
Artisanal Spirits
N/AGBX 46.29
-0.3%
N/A-1.4%£32.66M£23.37M-9.62115Gap Down
DIS
Distil
N/AGBX 0.19
+11.4%
N/A-27.4%£2.88M£2.00M-1.40220,000
EISB
East Imperial
N/AN/AN/AN/A£1.03M£3.14M14.0014
GUS
Gusbourne
N/AGBX 0.80
flat
N/A-98.8%£487K£6.97M-0.14112
ULVR
Unilever
0.7159 of 5 stars
GBX 4,506.01
+0.1%
GBX 4,617.50
+2.5%
-2.7%£133.07B£70.72B20.38148,000News Coverage
BATS
British American Tobacco
1.6718 of 5 stars
GBX 4,314
+2.0%
GBX 3,960
-8.2%
+57.4%£94.91B£25.81B-6.9652,000
CCEP
Coca-Cola Europacific Partners
1.4041 of 5 stars
GBX 7,050
+0.3%
GBX 8,130
+15.3%
+9,472.0%£39.07B£23.04B24.2527,600
RKT
Reckitt Benckiser Group
0.9721 of 5 stars
GBX 5,448
+0.3%
GBX 5,618.33
+3.1%
+30.5%£37.17B£13.78B24.9326,000

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This page (LON:DGE) was last updated on 8/23/2025 by MarketBeat.com Staff
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