Diageo (DGE) Competitors GBX 1,822 -31.00 (-1.67%) As of 08/1/2025 12:42 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendHeadlinesInsider TradesSustainabilityBuy This Stock DGE vs. CDGP, VINO, ART, DIS, EISB, GUS, ULVR, BATS, CCEP, and RKTShould you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Chapel Down Group (CDGP), Virgin Wines UK (VINO), Artisanal Spirits (ART), Distil (DIS), East Imperial (EISB), Gusbourne (GUS), Unilever (ULVR), British American Tobacco (BATS), Coca-Cola Europacific Partners (CCEP), and Reckitt Benckiser Group (RKT). These companies are all part of the "consumer defensive" sector. Diageo vs. Its Competitors Chapel Down Group Virgin Wines UK Artisanal Spirits Distil East Imperial Gusbourne Unilever British American Tobacco Coca-Cola Europacific Partners Reckitt Benckiser Group Diageo (LON:DGE) and Chapel Down Group (LON:CDGP) are both consumer defensive companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, media sentiment, analyst recommendations, valuation, dividends, risk and institutional ownership. Do insiders and institutionals have more ownership in DGE or CDGP? 63.0% of Diageo shares are owned by institutional investors. Comparatively, 15.1% of Chapel Down Group shares are owned by institutional investors. 0.1% of Diageo shares are owned by insiders. Comparatively, 61.8% of Chapel Down Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Which has higher earnings & valuation, DGE or CDGP? Diageo has higher revenue and earnings than Chapel Down Group. Diageo is trading at a lower price-to-earnings ratio than Chapel Down Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDiageo£20.48B1.97£3.96B£178.5310.21Chapel Down Group£15.97M4.75£1.01M£0.5975.43 Do analysts prefer DGE or CDGP? Diageo presently has a consensus target price of GBX 2,500.33, suggesting a potential upside of 37.23%. Given Diageo's stronger consensus rating and higher possible upside, equities analysts plainly believe Diageo is more favorable than Chapel Down Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Diageo 0 Sell rating(s) 3 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.57Chapel Down Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the media favor DGE or CDGP? In the previous week, Diageo had 2 more articles in the media than Chapel Down Group. MarketBeat recorded 2 mentions for Diageo and 0 mentions for Chapel Down Group. Diageo's average media sentiment score of 0.32 beat Chapel Down Group's score of 0.00 indicating that Diageo is being referred to more favorably in the media. Company Overall Sentiment Diageo Neutral Chapel Down Group Neutral Is DGE or CDGP more profitable? Diageo has a net margin of 19.33% compared to Chapel Down Group's net margin of 6.29%. Diageo's return on equity of 50.44% beat Chapel Down Group's return on equity.Company Net Margins Return on Equity Return on Assets Diageo19.33% 50.44% 8.30% Chapel Down Group 6.29%2.91%2.25% Which has more volatility and risk, DGE or CDGP? Diageo has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500. Comparatively, Chapel Down Group has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. SummaryDiageo beats Chapel Down Group on 12 of the 16 factors compared between the two stocks. Get Diageo News Delivered to You Automatically Sign up to receive the latest news and ratings for DGE and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DGE vs. The Competition Export to ExcelMetricDiageoBeverages IndustryDefensive SectorLON ExchangeMarket Cap£40.45B£5.57B£7.01B£3.03BDividend Yield3.63%2.58%3.17%5.02%P/E Ratio10.2116.0913.60176.75Price / Sales1.97145.5282.44264,362.45Price / Cash35.9616.54144.7427.97Price / Book4.261.564.104.53Net Income£3.96B£563.17M£999.43M£5.90B7 Day Performance-7.79%-3.16%-1.00%12.58%1 Month Performance-4.86%-2.06%-0.99%6.10%1 Year Performance-23.45%-24.04%65.48%71.60% Diageo Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DGEDiageo3.0065 of 5 starsGBX 1,822-1.7%GBX 2,500.33+37.2%-24.1%£40.45B£20.48B10.2130,269CDGPChapel Down GroupN/AGBX 43.78+4.2%N/A-41.1%£75.09M£15.97M74.7168Gap UpVINOVirgin Wines UKN/AGBX 60.80+1.0%N/A+57.2%£34.41M£59.51M25.15200ARTArtisanal SpiritsN/AGBX 46.370.0%N/A+0.0%£32.72M£23.37M-9.64115DISDistilN/AGBX 0.15-17.6%N/A-54.3%£2.32M£2.00M-1.13220,000Gap DownEISBEast ImperialN/AN/AN/AN/A£1.03M£3.14M14.0014GUSGusbourneN/AGBX 0.80flatN/A-98.9%£487K£6.97M-0.14112ULVRUnilever1.3051 of 5 starsGBX 4,412.55-0.7%N/A-5.8%£130.31B£70.72B19.96148,000News CoverageBATSBritish American Tobacco0.9925 of 5 starsGBX 3,836+0.6%GBX 3,633.33-5.3%+47.4%£84.39B£25.81B-6.1952,000Trending NewsEarnings ReportAnalyst ForecastCCEPCoca-Cola Europacific Partners0.7983 of 5 starsGBX 7,230-0.1%GBX 7,950+10.0%+10,628.9%£40.07B£23.04B24.8727,600RKTReckitt Benckiser Group1.6384 of 5 starsGBX 5,056-0.6%GBX 4,959-1.9%+37.2%£34.49B£13.78B23.1426,000News CoverageInsider Trade Related Companies and Tools Related Companies CDGP Alternatives VINO Alternatives ART Alternatives DIS Alternatives EISB Alternatives GUS Alternatives ULVR Alternatives BATS Alternatives CCEP Alternatives RKT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DGE) was last updated on 8/2/2025 by MarketBeat.com Staff From Our Partners379 passengers walked away from thisWhy Elon Musk Just Invested $51 Million Into Brand New “Miracle Metal” Developed by MIT ScientistsTrue Market Insiders | Sponsored$100 Trillion “AI Metal” Found in American Ghost TownJeff Brown recently traveled to a ghost town in the middle of an American desert… To investigate what could...Brownstone Research | SponsoredHe Called Nvidia at $1.10. 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