Diageo (DGE) Competitors GBX 1,824 +8.50 (+0.47%) As of 06:57 AM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendHeadlinesInsider TradesSustainabilityBuy This Stock DGE vs. CDGP, ART, VINO, DIS, EISB, GUS, ULVR, BMK, BATS, and RKTShould you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Chapel Down Group (CDGP), Artisanal Spirits (ART), Virgin Wines UK (VINO), Distil (DIS), East Imperial (EISB), Gusbourne (GUS), Unilever (ULVR), Benchmark (BMK), British American Tobacco (BATS), and Reckitt Benckiser Group (RKT). These companies are all part of the "consumer defensive" sector. Diageo vs. Its Competitors Chapel Down Group Artisanal Spirits Virgin Wines UK Distil East Imperial Gusbourne Unilever Benchmark British American Tobacco Reckitt Benckiser Group Chapel Down Group (LON:CDGP) and Diageo (LON:DGE) are both consumer defensive companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, dividends, risk, analyst recommendations, institutional ownership, valuation and earnings. Which has more volatility & risk, CDGP or DGE? Chapel Down Group has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500. Comparatively, Diageo has a beta of 0.36, suggesting that its stock price is 64% less volatile than the S&P 500. Do analysts rate CDGP or DGE? Diageo has a consensus target price of GBX 2,378.86, suggesting a potential upside of 30.42%. Given Diageo's stronger consensus rating and higher possible upside, analysts plainly believe Diageo is more favorable than Chapel Down Group.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Chapel Down Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Diageo 0 Sell rating(s) 4 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.50 Does the media prefer CDGP or DGE? In the previous week, Diageo had 7 more articles in the media than Chapel Down Group. MarketBeat recorded 7 mentions for Diageo and 0 mentions for Chapel Down Group. Diageo's average media sentiment score of 0.96 beat Chapel Down Group's score of 0.00 indicating that Diageo is being referred to more favorably in the news media. Company Overall Sentiment Chapel Down Group Neutral Diageo Positive Which has stronger valuation and earnings, CDGP or DGE? Diageo has higher revenue and earnings than Chapel Down Group. Chapel Down Group is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioChapel Down Group£16.35M4.41£1.01M-£0.01-5,528.95Diageo£20.25B2.00£3.96B£1.061,725.64 Do institutionals and insiders hold more shares of CDGP or DGE? 0.0% of Chapel Down Group shares are held by institutional investors. Comparatively, 61.2% of Diageo shares are held by institutional investors. 48.6% of Chapel Down Group shares are held by insiders. Comparatively, 0.2% of Diageo shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Is CDGP or DGE more profitable? Diageo has a net margin of 19.33% compared to Chapel Down Group's net margin of 6.29%. Diageo's return on equity of 50.44% beat Chapel Down Group's return on equity.Company Net Margins Return on Equity Return on Assets Chapel Down Group6.29% 2.91% 2.25% Diageo 19.33%50.44%8.30% SummaryDiageo beats Chapel Down Group on 13 of the 16 factors compared between the two stocks. Get Diageo News Delivered to You Automatically Sign up to receive the latest news and ratings for DGE and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DGE vs. The Competition Export to ExcelMetricDiageoBeverages IndustryDefensive SectorLON ExchangeMarket Cap£40.59B£5.61B£7.35B£2.56BDividend Yield4.22%2.84%3.18%5.31%P/E Ratio1,725.64304.321,077.085,420.39Price / Sales2.00139.16992,152.2297,520.66Price / Cash35.9616.54144.7427.93Price / Book4.271.489.128.98Net Income£3.96B£563.17M£999.43M£5.89B7 Day Performance-2.94%-1.16%-0.06%0.60%1 Month Performance-12.89%-6.11%0.69%3.17%1 Year Performance-28.53%-19.89%174.46%186.89% Diageo Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DGEDiageo3.1435 of 5 starsGBX 1,824+0.5%GBX 2,378.86+30.4%-26.9%£40.59B£20.25B1,725.6430,269High Trading VolumeCDGPChapel Down GroupN/AGBX 43.70+0.6%N/A-22.6%£74.96M£16.35M-5,750.0068ARTArtisanal SpiritsN/AGBX 43.11-2.9%N/A+2.3%£30.52M£23.60M-937.17115VINOVirgin Wines UKN/AGBX 52.90+1.2%N/A+37.5%£27.36M£58.80M2,116.00200DISDistilN/AGBX 0.26-6.4%N/A-32.8%£3.81M£1.28M-137.89220,000EISBEast ImperialN/AN/AN/AN/A£1.03M£3.14M14.0014GUSGusbourneN/AGBX 0.80flatN/A-98.7%£487K£6.97M-0.14112ULVRUnilever0.9609 of 5 starsGBX 4,696-1.5%GBX 4,518-3.8%-6.9%£115.14B£59.77B2,096.43148,000BMKBenchmarkN/A£153-0.6%N/A+37,217.1%£94.15B£79.16M246,774.19823BATSBritish American Tobacco1.0898 of 5 starsGBX 4,139.53+0.4%GBX 4,040-2.4%+41.6%£90.36B£25.60B2,971.6752,000RKTReckitt Benckiser Group0.8298 of 5 starsGBX 5,806+1.7%GBX 5,618.33-3.2%+22.0%£39.32B£13.98B3,190.1126,000 Related Companies and Tools Related Companies CDGP Alternatives ART Alternatives VINO Alternatives DIS Alternatives EISB Alternatives GUS Alternatives ULVR Alternatives BMK Alternatives BATS Alternatives RKT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (LON:DGE) was last updated on 9/19/2025 by MarketBeat.com Staff From Our PartnersTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredHe Called Nvidia at $1.10. 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