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Diageo (DGE) Competitors

Diageo logo
GBX 1,879.17 -26.83 (-1.41%)
As of 09/12/2025 12:50 PM Eastern

DGE vs. CDGP, VINO, ART, DIS, EISB, GUS, ULVR, BMK, BATS, and RKT

Should you be buying Diageo stock or one of its competitors? The main competitors of Diageo include Chapel Down Group (CDGP), Virgin Wines UK (VINO), Artisanal Spirits (ART), Distil (DIS), East Imperial (EISB), Gusbourne (GUS), Unilever (ULVR), Benchmark (BMK), British American Tobacco (BATS), and Reckitt Benckiser Group (RKT). These companies are all part of the "consumer defensive" sector.

Diageo vs. Its Competitors

Diageo (LON:DGE) and Chapel Down Group (LON:CDGP) are both consumer defensive companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitability, earnings, valuation and media sentiment.

Diageo has a beta of 0.36, suggesting that its share price is 64% less volatile than the S&P 500. Comparatively, Chapel Down Group has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500.

61.2% of Diageo shares are owned by institutional investors. Comparatively, 0.0% of Chapel Down Group shares are owned by institutional investors. 0.2% of Diageo shares are owned by company insiders. Comparatively, 48.6% of Chapel Down Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Diageo currently has a consensus target price of GBX 2,378.86, indicating a potential upside of 26.59%. Given Diageo's stronger consensus rating and higher probable upside, equities research analysts plainly believe Diageo is more favorable than Chapel Down Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Diageo
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Chapel Down Group
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

In the previous week, Diageo had 15 more articles in the media than Chapel Down Group. MarketBeat recorded 15 mentions for Diageo and 0 mentions for Chapel Down Group. Diageo's average media sentiment score of 0.85 beat Chapel Down Group's score of 0.00 indicating that Diageo is being referred to more favorably in the media.

Company Overall Sentiment
Diageo Positive
Chapel Down Group Neutral

Diageo has higher revenue and earnings than Chapel Down Group. Chapel Down Group is trading at a lower price-to-earnings ratio than Diageo, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Diageo£20.25B2.07£3.96B£1.061,777.83
Chapel Down Group£16.35M4.41£1.01M-£0.01-5,526.32

Diageo has a net margin of 19.33% compared to Chapel Down Group's net margin of 6.29%. Diageo's return on equity of 50.44% beat Chapel Down Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Diageo19.33% 50.44% 8.30%
Chapel Down Group 6.29%2.91%2.25%

Summary

Diageo beats Chapel Down Group on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DGE and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DGE vs. The Competition

MetricDiageoBeverages IndustryDefensive SectorLON Exchange
Market Cap£41.82B£5.77B£7.45B£2.58B
Dividend Yield4.02%2.82%3.17%5.30%
P/E Ratio1,777.83314.461,076.165,410.88
Price / Sales2.07147.61992,153.1096,691.88
Price / Cash35.9616.54144.7427.93
Price / Book4.401.509.087.76
Net Income£3.96B£563.17M£999.43M£5.89B
7 Day Performance-7.61%-4.41%-0.03%6.49%
1 Month Performance-7.66%-4.56%227.65%55.92%
1 Year Performance-23.92%-21.23%174.11%147.82%

Diageo Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DGE
Diageo
3.0907 of 5 stars
GBX 1,879.17
-1.4%
GBX 2,378.86
+26.6%
-25.0%£41.82B£20.25B1,777.8330,269News Coverage
Insider Trade
CDGP
Chapel Down Group
N/AGBX 45.40
+3.4%
N/A-12.5%£77.87M£16.35M-5,973.6868Gap Up
VINO
Virgin Wines UK
N/AGBX 59.05
-4.8%
N/A+33.8%£30.54M£58.80M2,362.00200High Trading Volume
ART
Artisanal Spirits
N/AGBX 42.75
-5.8%
N/A-7.4%£30.27M£23.60M-929.35115Earnings Report
DIS
Distil
N/AGBX 0.30
+16.6%
N/A-15.9%£4.29M£1.28M-155.26220,000Positive News
Gap Up
EISB
East Imperial
N/AN/AN/AN/A£1.03M£3.14M14.0014
GUS
Gusbourne
N/AGBX 0.80
flat
N/A-98.8%£487K£6.97M-0.14112
ULVR
Unilever
1.0422 of 5 stars
GBX 4,664
+0.0%
GBX 4,617.50
-1.0%
-6.0%£114.35B£59.77B2,082.14148,000
BMK
Benchmark
N/A£153
-0.6%
N/A+36,856.5%£94.15B£79.16M246,774.19823
BATS
British American Tobacco
1.2083 of 5 stars
GBX 4,155.45
-0.9%
GBX 3,960
-4.7%
+41.0%£90.81B£25.60B2,983.0952,000
RKT
Reckitt Benckiser Group
1.1876 of 5 stars
GBX 5,520
-0.2%
GBX 5,618.33
+1.8%
+26.5%£37.48B£13.98B3,032.9726,000News Coverage

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This page (LON:DGE) was last updated on 9/13/2025 by MarketBeat.com Staff
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