Evoke (EVOK) Competitors

The Rank Group (LON:RNK) and Evoke (LON:EVOK) are both small-cap consumer cyclical companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, dividends, media sentiment, profitability, analyst recommendations, risk and valuation.

Do insiders and institutionals have more ownership in RNK or EVOK?

32.2% of The Rank Group shares are owned by institutional investors. Comparatively, 42.1% of Evoke shares are owned by institutional investors. 60.5% of The Rank Group shares are owned by insiders. Comparatively, 27.0% of Evoke shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Does the media prefer RNK or EVOK?

In the previous week, Evoke had 11 more articles in the media than The Rank Group. MarketBeat recorded 18 mentions for Evoke and 7 mentions for The Rank Group. The Rank Group's average media sentiment score of 0.57 beat Evoke's score of 0.22 indicating that The Rank Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
The Rank Group	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Evoke	1 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend RNK or EVOK?

Evoke has a consensus price target of GBX 106.25, indicating a potential upside of 82.25%. Given Evoke's stronger consensus rating and higher probable upside, analysts clearly believe Evoke is more favorable than The Rank Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
The Rank Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Evoke	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Which has better valuation and earnings, RNK or EVOK?

The Rank Group has higher earnings, but lower revenue than Evoke. Evoke is trading at a lower price-to-earnings ratio than The Rank Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
The Rank Group	£735.79M	0.87	£12.32M	£2.64	51.89
Evoke	£2.09B	0.12	-£177.72M	-£40.04	-1.46

Which has more risk & volatility, RNK or EVOK?

The Rank Group has a beta of 2.48, suggesting that its share price is 148% more volatile than the S&P 500. Comparatively, Evoke has a beta of 0.84, suggesting that its share price is 16% less volatile than the S&P 500.

Is RNK or EVOK more profitable?

The Rank Group has a net margin of 1.67% compared to Evoke's net margin of -8.50%. The Rank Group's return on equity of 3.65% beat Evoke's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
The Rank Group	1.67%	3.65%	3.38%
Evoke	-8.50%	-517.98%	0.88%

Summary

The Rank Group beats Evoke on 10 of the 16 factors compared between the two stocks.