4imprint Group (FOUR) Competitors

4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, valuation, media sentiment, dividends, analyst recommendations and risk.

Do analysts rate FOUR or WPP?

4imprint Group currently has a consensus target price of GBX 7,365, indicating a potential upside of 108.35%. WPP has a consensus target price of GBX 715, indicating a potential upside of 77.24%. Given 4imprint Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe 4imprint Group is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
WPP	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Is FOUR or WPP more profitable?

4imprint Group has a net margin of 8.20% compared to WPP's net margin of 1.37%. 4imprint Group's return on equity of 78.95% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
WPP	1.37%	5.92%	1.53%

Do institutionals & insiders hold more shares of FOUR or WPP?

83.3% of 4imprint Group shares are held by institutional investors. Comparatively, 65.3% of WPP shares are held by institutional investors. 2.1% of 4imprint Group shares are held by company insiders. Comparatively, 0.2% of WPP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Which has preferable earnings & valuation, FOUR or WPP?

WPP has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.71B	0.73	£139.98M	£314.05	11.26
WPP	£14.89B	0.29	£203.92M	£18.93	21.31

Which has more volatility and risk, FOUR or WPP?

4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500.

Does the media prefer FOUR or WPP?

In the previous week, WPP had 1 more articles in the media than 4imprint Group. MarketBeat recorded 1 mentions for WPP and 0 mentions for 4imprint Group. 4imprint Group's average media sentiment score of 0.00 equaled WPP'saverage media sentiment score.

Company	Overall Sentiment
4imprint Group	Neutral
WPP	Neutral

Is FOUR or WPP a better dividend stock?

4imprint Group pays an annual dividend of GBX 180 per share and has a dividend yield of 5.1%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 9.7%. 4imprint Group pays out 57.3% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

4imprint Group beats WPP on 10 of the 17 factors compared between the two stocks.