4imprint Group (FOUR) Competitors

4imprint Group (LON:FOUR) and Herald (LON:HRI) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership.

Is FOUR or HRI more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
Herald	107.72%	14.78%	9.22%

Which has higher valuation & earnings, FOUR or HRI?

Herald has lower revenue, but higher earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.36B	0.68	£139.98M	£4.18	788.91
Herald	£34.06M	35.51	£175.20M	£0.68	3,654.89

Does the media prefer FOUR or HRI?

In the previous week, Herald had 1 more articles in the media than 4imprint Group. MarketBeat recorded 1 mentions for Herald and 0 mentions for 4imprint Group. Herald's average media sentiment score of 0.00 beat 4imprint Group's score of 0.00 indicating that Herald is being referred to more favorably in the news media.

Company	Overall Sentiment
4imprint Group	Neutral
Herald	Neutral

Do insiders and institutionals believe in FOUR or HRI?

53.4% of 4imprint Group shares are owned by institutional investors. Comparatively, 14.1% of Herald shares are owned by institutional investors. 9.0% of 4imprint Group shares are owned by insiders. Comparatively, 15.0% of Herald shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility and risk, FOUR or HRI?

4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Do analysts recommend FOUR or HRI?

4imprint Group presently has a consensus price target of GBX 4,320, indicating a potential upside of 30.91%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

4imprint Group beats Herald on 9 of the 16 factors compared between the two stocks.