4imprint Group (FOUR) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.

Which has stronger valuation & earnings, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£34.06M	34.57	£175.20M	£0.68	3,502.49
4imprint Group	£1.36B	0.69	£139.98M	£4.18	794.88

Does the media refer more to HRI or FOUR?

In the previous week, 4imprint Group had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for 4imprint Group and 0 mentions for Herald. 4imprint Group's average media sentiment score of 1.70 beat Herald's score of -0.54 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Herald	Negative
4imprint Group	Very Positive

Which has more volatility and risk, HRI or FOUR?

Herald has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500.

Do analysts rate HRI or FOUR?

4imprint Group has a consensus target price of GBX 4,320, indicating a potential upside of 29.92%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts clearly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do institutionals and insiders hold more shares of HRI or FOUR?

14.1% of Herald shares are owned by institutional investors. Comparatively, 53.4% of 4imprint Group shares are owned by institutional investors. 14.8% of Herald shares are owned by insiders. Comparatively, 9.0% of 4imprint Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Summary

4imprint Group beats Herald on 11 of the 16 factors compared between the two stocks.