4imprint Group (FOUR) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.

Does the media prefer HRI or FOUR?

In the previous week, Herald and Herald both had 1 articles in the media. 4imprint Group's average media sentiment score of 1.05 beat Herald's score of -0.27 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Herald	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
4imprint Group	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate HRI or FOUR?

4imprint Group has a consensus target price of GBX 4,320, suggesting a potential upside of 40.01%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do insiders and institutionals hold more shares of HRI or FOUR?

14.1% of Herald shares are owned by institutional investors. Comparatively, 53.4% of 4imprint Group shares are owned by institutional investors. 15.0% of Herald shares are owned by company insiders. Comparatively, 9.0% of 4imprint Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has more risk and volatility, HRI or FOUR?

Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500.

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Which has preferable valuation & earnings, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than Herald, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£34.06M	35.31	£175.20M	£0.68	3,634.10
4imprint Group	£1.36B	0.64	£139.98M	£4.18	737.65

Summary

4imprint Group beats Herald on 10 of the 15 factors compared between the two stocks.