4imprint Group (FOUR) Competitors

4imprint Group (LON:FOUR) and WPP (LON:WPP) are both communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.

Does the media refer more to FOUR or WPP?

In the previous week, 4imprint Group and 4imprint Group both had 1 articles in the media. 4imprint Group's average media sentiment score of 0.76 beat WPP's score of 0.21 indicating that 4imprint Group is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
4imprint Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WPP	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals and insiders believe in FOUR or WPP?

83.3% of 4imprint Group shares are held by institutional investors. Comparatively, 65.3% of WPP shares are held by institutional investors. 2.1% of 4imprint Group shares are held by company insiders. Comparatively, 0.2% of WPP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Is FOUR or WPP a better dividend stock?

4imprint Group pays an annual dividend of GBX 180 per share and has a dividend yield of 5.1%. WPP pays an annual dividend of GBX 39 per share and has a dividend yield of 9.7%. 4imprint Group pays out 57.3% of its earnings in the form of a dividend. WPP pays out 206.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Which has stronger earnings & valuation, FOUR or WPP?

WPP has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.71B	0.73	£139.98M	£314.05	11.14
WPP	£14.89B	0.29	£203.92M	£18.93	21.19

Which has more risk & volatility, FOUR or WPP?

4imprint Group has a beta of 0.98, indicating that its stock price is 2% less volatile than the S&P 500. Comparatively, WPP has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500.

Do analysts rate FOUR or WPP?

4imprint Group currently has a consensus price target of GBX 4,320, suggesting a potential upside of 23.43%. WPP has a consensus price target of GBX 480, suggesting a potential upside of 19.67%. Given 4imprint Group's higher probable upside, analysts clearly believe 4imprint Group is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
WPP	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Is FOUR or WPP more profitable?

4imprint Group has a net margin of 8.20% compared to WPP's net margin of 1.37%. 4imprint Group's return on equity of 78.95% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
WPP	1.37%	5.92%	1.53%

Summary

4imprint Group beats WPP on 10 of the 17 factors compared between the two stocks.