4imprint Group (FOUR) Competitors

4imprint Group (LON:FOUR) and Herald (LON:HRI) are both small-cap communication services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, dividends, valuation, institutional ownership, media sentiment, community ranking and earnings.

Do analysts rate FOUR or HRI?

4imprint Group currently has a consensus target price of GBX 7,365, indicating a potential upside of 110.13%. Given 4imprint Group's stronger consensus rating and higher probable upside, equities analysts clearly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has stronger earnings and valuation, FOUR or HRI?

Herald has lower revenue, but higher earnings than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.71B	0.73	£139.98M	£314.05	11.16
Herald	£162.63M	6.69	£175.20M	£346.54	6.22

Does the media favor FOUR or HRI?

In the previous week, Herald had 1 more articles in the media than 4imprint Group. MarketBeat recorded 3 mentions for Herald and 2 mentions for 4imprint Group. Herald's average media sentiment score of 1.23 beat 4imprint Group's score of 0.29 indicating that Herald is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
4imprint Group	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Herald	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, FOUR or HRI?

4imprint Group has a beta of 0.98, meaning that its stock price is 2% less volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Do institutionals and insiders hold more shares of FOUR or HRI?

83.3% of 4imprint Group shares are held by institutional investors. Comparatively, 31.8% of Herald shares are held by institutional investors. 2.1% of 4imprint Group shares are held by company insiders. Comparatively, 5.4% of Herald shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the MarketBeat Community prefer FOUR or HRI?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%

Is FOUR or HRI more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	8.20%	78.95%	35.62%
Herald	107.72%	14.78%	9.22%

Summary

4imprint Group beats Herald on 11 of the 18 factors compared between the two stocks.