Herald (HRI) Competitors

WPP (LON:WPP) and Herald (LON:HRI) are both business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends.

Does the media refer more to WPP or HRI?

In the previous week, WPP had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for WPP and 0 mentions for Herald. WPP's average media sentiment score of 0.21 beat Herald's score of -0.50 indicating that WPP is being referred to more favorably in the media.

Company	Overall Sentiment
WPP	Neutral
Herald	Negative

Which has more volatility & risk, WPP or HRI?

WPP has a beta of 1.13, meaning that its stock price is 13% more volatile than the S&P 500. Comparatively, Herald has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500.

Is WPP or HRI more profitable?

Herald has a net margin of 107.72% compared to WPP's net margin of 1.37%. Herald's return on equity of 14.78% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	1.37%	5.92%	1.53%
Herald	107.72%	14.78%	9.22%

Do analysts rate WPP or HRI?

WPP currently has a consensus target price of GBX 480, indicating a potential upside of 19.67%. Given WPP's stronger consensus rating and higher possible upside, analysts plainly believe WPP is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has stronger valuation and earnings, WPP or HRI?

WPP has higher revenue and earnings than Herald. Herald is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	£14.89B	0.29	£203.92M	£18.93	21.19
Herald	£162.63M	7.23	£175.20M	£346.54	6.72

Do institutionals and insiders have more ownership in WPP or HRI?

65.3% of WPP shares are owned by institutional investors. Comparatively, 31.8% of Herald shares are owned by institutional investors. 0.2% of WPP shares are owned by insiders. Comparatively, 5.4% of Herald shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

WPP beats Herald on 10 of the 16 factors compared between the two stocks.