Herald (HRI) Competitors

Herald (LON:HRI) and 4imprint Group (LON:FOUR) are both small-cap finance companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, analyst recommendations, dividends, institutional ownership, community ranking, media sentiment, valuation, profitability and risk.

Does the MarketBeat Community prefer HRI or FOUR?

4imprint Group received 214 more outperform votes than Herald when rated by MarketBeat users. Likewise, 72.71% of users gave 4imprint Group an outperform vote while only 67.76% of users gave Herald an outperform vote.

Company	Underperform	Outperform
Herald	Outperform Votes 103 67.76%	Underperform Votes 49 32.24%
4imprint Group	Outperform Votes 317 72.71%	Underperform Votes 119 27.29%

Do insiders & institutionals believe in HRI or FOUR?

31.8% of Herald shares are owned by institutional investors. Comparatively, 83.3% of 4imprint Group shares are owned by institutional investors. 5.4% of Herald shares are owned by company insiders. Comparatively, 2.1% of 4imprint Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility & risk, HRI or FOUR?

Herald has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500. Comparatively, 4imprint Group has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500.

Is HRI or FOUR more profitable?

Herald has a net margin of 107.72% compared to 4imprint Group's net margin of 8.20%. 4imprint Group's return on equity of 78.95% beat Herald's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Herald	107.72%	14.78%	9.22%
4imprint Group	8.20%	78.95%	35.62%

Which has higher earnings and valuation, HRI or FOUR?

Herald has higher earnings, but lower revenue than 4imprint Group. Herald is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Herald	£162.63M	6.89	£175.20M	£346.54	6.41
4imprint Group	£1.71B	0.72	£139.98M	£314.05	10.99

Does the media prefer HRI or FOUR?

In the previous week, 4imprint Group had 1 more articles in the media than Herald. MarketBeat recorded 1 mentions for 4imprint Group and 0 mentions for Herald. 4imprint Group's average media sentiment score of 0.00 beat Herald's score of -1.58 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Herald	Very Negative
4imprint Group	Neutral

Do analysts rate HRI or FOUR?

4imprint Group has a consensus price target of GBX 7,365, suggesting a potential upside of 113.48%. Given 4imprint Group's stronger consensus rating and higher probable upside, analysts plainly believe 4imprint Group is more favorable than Herald.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Herald	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
4imprint Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

4imprint Group beats Herald on 13 of the 18 factors compared between the two stocks.