Inspired (INSE) Competitors

YouGov (LON:YOU) and Inspired (LON:INSE) are both small-cap industrials companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, media sentiment, earnings and valuation.

Is YOU or INSE a better dividend stock?

YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 2.4%. Inspired pays an annual dividend of GBX 3 per share and has a dividend yield of 3.7%. YouGov pays out -458.7% of its earnings in the form of a dividend. Inspired pays out 274.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Is YOU or INSE more profitable?

Inspired has a net margin of 1.12% compared to YouGov's net margin of -0.69%. Inspired's return on equity of 1.84% beat YouGov's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
YouGov	-0.69%	-1.23%	4.89%
Inspired	1.12%	1.84%	8.75%

Do institutionals & insiders hold more shares of YOU or INSE?

59.6% of YouGov shares are held by institutional investors. Comparatively, 72.3% of Inspired shares are held by institutional investors. 10.1% of YouGov shares are held by insiders. Comparatively, 16.3% of Inspired shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has more risk and volatility, YOU or INSE?

YouGov has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Inspired has a beta of 0.53, meaning that its stock price is 47% less volatile than the S&P 500.

Which has better earnings & valuation, YOU or INSE?

Inspired has lower revenue, but higher earnings than YouGov. YouGov is trading at a lower price-to-earnings ratio than Inspired, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
YouGov	£335.28M	1.33	-£2.30M	-£1.96	-193.92
Inspired	£155.87M	0.82	£1.74M	£1.09	73.26

Does the media refer more to YOU or INSE?

In the previous week, YouGov had 13 more articles in the media than Inspired. MarketBeat recorded 15 mentions for YouGov and 2 mentions for Inspired. Inspired's average media sentiment score of 1.14 beat YouGov's score of 0.32 indicating that Inspired is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
YouGov	3 Very Positive mention(s)	9 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Neutral
Inspired	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer YOU or INSE?

YouGov presently has a consensus target price of GBX 760, indicating a potential upside of 99.74%. Given YouGov's stronger consensus rating and higher possible upside, research analysts plainly believe YouGov is more favorable than Inspired.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
YouGov	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Inspired	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Inspired beats YouGov on 10 of the 18 factors compared between the two stocks.