ITV vs. STVG, AFRN, ZEG, AAF, AUTO, PSON, RMV, WPP, KWS, and HTWS
Should you be buying ITV stock or one of its competitors? The main competitors of ITV include STV Group (STVG), Aferian (AFRN), Zegona Communications (ZEG), Airtel Africa (AAF), Auto Trader Group (AUTO), Pearson (PSON), Rightmove (RMV), WPP (WPP), Keywords Studios (KWS), and Helios Towers (HTWS). These companies are all part of the "communication services" sector.
ITV vs. Its Competitors
STV Group (LON:STVG) and ITV (LON:ITV) are both communication services companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, dividends, risk, profitability, institutional ownership and earnings.
STV Group pays an annual dividend of GBX 0.11 per share and has a dividend yield of 0.1%. ITV pays an annual dividend of GBX 0.05 per share and has a dividend yield of 0.1%. STV Group pays out 101.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. ITV pays out 102.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. STV Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, STV Group had 1 more articles in the media than ITV. MarketBeat recorded 1 mentions for STV Group and 0 mentions for ITV. STV Group's average media sentiment score of 0.67 beat ITV's score of 0.00 indicating that STV Group is being referred to more favorably in the media.
67.9% of STV Group shares are held by institutional investors. Comparatively, 62.6% of ITV shares are held by institutional investors. 2.3% of STV Group shares are held by company insiders. Comparatively, 0.5% of ITV shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
ITV has a consensus target price of GBX 112, indicating a potential upside of 47.56%. Given ITV's stronger consensus rating and higher probable upside, analysts clearly believe ITV is more favorable than STV Group.
ITV has a net margin of 12.11% compared to STV Group's net margin of 3.76%. ITV's return on equity of 23.62% beat STV Group's return on equity.
STV Group has a beta of 0.09, meaning that its share price is 91% less volatile than the S&P 500. Comparatively, ITV has a beta of 1.44, meaning that its share price is 44% more volatile than the S&P 500.
ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.
Summary
ITV beats STV Group on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding ITV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:ITV) was last updated on 10/9/2025 by MarketBeat.com Staff
