Do analysts rate STVG or ITV?

ITV has a consensus target price of GBX 83.50, suggesting a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than STV Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score STV Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger earnings and valuation, STVG or ITV?

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio STV Group £176.90M 0.26 £6.84M -£10.80 N/A ITV £3.53B 0.74 £418.00M £6.10 11.55

Is STVG or ITV more profitable?

ITV has a net margin of 6.57% compared to STV Group's net margin of -17.06%. STV Group's return on equity of 143.01% beat ITV's return on equity. Company Net Margins Return on Equity Return on Assets STV Group -17.06% 143.01% 6.57% ITV 6.57% 13.15% 5.84%

Does the media prefer STVG or ITV?

In the previous week, STV Group had 2 more articles in the media than ITV. MarketBeat recorded 3 mentions for STV Group and 1 mentions for ITV. ITV's average media sentiment score of 1.54 beat STV Group's score of 0.00 indicating that ITV is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment STV Group 0 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral ITV 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive

Do analysts recommend ITV or AFRN?

ITV presently has a consensus price target of GBX 83.50, indicating a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, research analysts clearly believe ITV is more favorable than Aferian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Aferian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger earnings & valuation, ITV or AFRN?

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.74 £418.00M £6.10 11.55 Aferian £30.77M 0.02 -£82.04M -£4.90 N/A

Is ITV or AFRN more profitable?

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% Aferian -53.08% -93.29% -9.55%

Do analysts recommend ITV or WLG?

ITV currently has a consensus target price of GBX 83.50, suggesting a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than Wireless Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Wireless Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better earnings & valuation, ITV or WLG?

ITV has higher revenue and earnings than Wireless Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.74 £418.00M £6.10 11.55 Wireless Group N/A N/A N/A N/A N/A

Is ITV or WLG more profitable?

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% Wireless Group N/A N/A N/A

Which has stronger valuation & earnings, ITV or WPP?

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.74 £418.00M £6.10 11.55 WPP £13.26B 0.30 £203.92M -£22.30 N/A

Is ITV or WPP more profitable?

ITV has a net margin of 6.57% compared to WPP's net margin of -1.81%. ITV's return on equity of 13.15% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% WPP -1.81% -9.33% 1.53%

Does the media prefer ITV or WPP?

In the previous week, WPP had 2 more articles in the media than ITV. MarketBeat recorded 3 mentions for WPP and 1 mentions for ITV. ITV's average media sentiment score of 1.54 beat WPP's score of 0.23 indicating that ITV is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ITV 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive WPP 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has higher valuation and earnings, FOUR or ITV?

ITV has higher revenue and earnings than 4imprint Group. ITV is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio 4imprint Group £1.35B 0.90 £139.98M £361.10 11.99 ITV £3.53B 0.74 £418.00M £6.10 11.55

Is FOUR or ITV more profitable?

4imprint Group has a net margin of 7.51% compared to ITV's net margin of 6.57%. 4imprint Group's return on equity of 62.38% beat ITV's return on equity. Company Net Margins Return on Equity Return on Assets 4imprint Group 7.51% 62.38% 35.62% ITV 6.57% 13.15% 5.84%

ITV (ITV) Competitors

GBX 70.45 +1.10 (+1.59%)

As of 09/11/2026 12:38 PM Eastern

Compare

ITV vs. STVG, AFRN, WLG, WPP, and FOUR

Should you buy ITV stock or one of its competitors? ITV's main competitors and comparable companies include STV Group (STVG), Aferian (AFRN), Wireless Group (WLG), WPP (WPP), and 4imprint Group (FOUR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "media" industry.

How does ITV compare to STV Group?

STV Group (LON:STVG) and ITV (LON:ITV) are both communication services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, media sentiment, risk and earnings.

STV Group has a beta of 0.155, suggesting that its share price is 85% less volatile than the broader market. Comparatively, ITV has a beta of 0.802, suggesting that its share price is 20% less volatile than the broader market.

STV Group pays an annual dividend of GBX 7.40 per share and has a dividend yield of 7.3%. ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.1%. STV Group pays out -68.5% of its earnings in the form of a dividend. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. STV Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

ITV has a consensus target price of GBX 83.50, suggesting a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than STV Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
STV Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
STV Group	£176.90M	0.26	£6.84M	-£10.80	N/A
ITV	£3.53B	0.74	£418.00M	£6.10	11.55

ITV has a net margin of 6.57% compared to STV Group's net margin of -17.06%. STV Group's return on equity of 143.01% beat ITV's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
STV Group	-17.06%	143.01%	6.57%
ITV	6.57%	13.15%	5.84%

In the previous week, STV Group had 2 more articles in the media than ITV. MarketBeat recorded 3 mentions for STV Group and 1 mentions for ITV. ITV's average media sentiment score of 1.54 beat STV Group's score of 0.00 indicating that ITV is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
STV Group	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
ITV	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

54.6% of STV Group shares are held by institutional investors. Comparatively, 54.5% of ITV shares are held by institutional investors. 2.5% of STV Group shares are held by insiders. Comparatively, 0.5% of ITV shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

ITV beats STV Group on 10 of the 17 factors compared between the two stocks.

How does ITV compare to Aferian?

ITV (LON:ITV) and Aferian (LON:AFRN) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

In the previous week, ITV had 1 more articles in the media than Aferian. MarketBeat recorded 1 mentions for ITV and 0 mentions for Aferian. ITV's average media sentiment score of 1.54 beat Aferian's score of 0.00 indicating that ITV is being referred to more favorably in the media.

Company	Overall Sentiment
ITV	Very Positive
Aferian	Neutral

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
Aferian	-53.08%	-93.29%	-9.55%

54.5% of ITV shares are owned by institutional investors. Comparatively, 13.2% of Aferian shares are owned by institutional investors. 0.5% of ITV shares are owned by company insiders. Comparatively, 28.7% of Aferian shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.74	£418.00M	£6.10	11.55
Aferian	£30.77M	0.02	-£82.04M	-£4.90	N/A

ITV has a beta of 0.802, suggesting that its share price is 20% less volatile than the broader market. Comparatively, Aferian has a beta of 0.37, suggesting that its share price is 63% less volatile than the broader market.

ITV presently has a consensus price target of GBX 83.50, indicating a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, research analysts clearly believe ITV is more favorable than Aferian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Aferian	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

ITV beats Aferian on 14 of the 15 factors compared between the two stocks.

How does ITV compare to Wireless Group?

ITV (LON:ITV) and Wireless Group (LON:WLG) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk, media sentiment and dividends.

54.5% of ITV shares are held by institutional investors. 0.5% of ITV shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

ITV currently has a consensus target price of GBX 83.50, suggesting a potential upside of 18.52%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than Wireless Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wireless Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, ITV had 1 more articles in the media than Wireless Group. MarketBeat recorded 1 mentions for ITV and 0 mentions for Wireless Group. ITV's average media sentiment score of 1.54 beat Wireless Group's score of 0.00 indicating that ITV is being referred to more favorably in the media.

Company	Overall Sentiment
ITV	Very Positive
Wireless Group	Neutral

ITV has higher revenue and earnings than Wireless Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.74	£418.00M	£6.10	11.55
Wireless Group	N/A	N/A	N/A	N/A	N/A

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
Wireless Group	N/A	N/A	N/A

Summary

ITV beats Wireless Group on 10 of the 10 factors compared between the two stocks.

How does ITV compare to WPP?

ITV (LON:ITV) and WPP (LON:WPP) are both mid-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, earnings, media sentiment, profitability, valuation and dividends.

ITV has a net margin of 6.57% compared to WPP's net margin of -1.81%. ITV's return on equity of 13.15% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
WPP	-1.81%	-9.33%	1.53%

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.1%. WPP pays an annual dividend of GBX 15 per share and has a dividend yield of 4.1%. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out -67.3% of its earnings in the form of a dividend.

54.5% of ITV shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 0.5% of ITV shares are held by company insiders. Comparatively, 2.0% of WPP shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

ITV has a beta of 0.802, suggesting that its share price is 20% less volatile than the broader market. Comparatively, WPP has a beta of 0.729, suggesting that its share price is 27% less volatile than the broader market.

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.74	£418.00M	£6.10	11.55
WPP	£13.26B	0.30	£203.92M	-£22.30	N/A

In the previous week, WPP had 2 more articles in the media than ITV. MarketBeat recorded 3 mentions for WPP and 1 mentions for ITV. ITV's average media sentiment score of 1.54 beat WPP's score of 0.23 indicating that ITV is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ITV	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
WPP	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ITV currently has a consensus target price of GBX 83.50, suggesting a potential upside of 18.52%. WPP has a consensus target price of GBX 412.50, suggesting a potential upside of 12.37%. Given ITV's higher possible upside, analysts clearly believe ITV is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
WPP	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

ITV beats WPP on 11 of the 18 factors compared between the two stocks.

How does ITV compare to 4imprint Group?

4imprint Group (LON:FOUR) and ITV (LON:ITV) are both communication services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, media sentiment, valuation, risk, institutional ownership, profitability, analyst recommendations and dividends.

56.4% of 4imprint Group shares are held by institutional investors. Comparatively, 54.5% of ITV shares are held by institutional investors. 9.1% of 4imprint Group shares are held by company insiders. Comparatively, 0.5% of ITV shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

4imprint Group pays an annual dividend of GBX 242.20 per share and has a dividend yield of 5.6%. ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.1%. 4imprint Group pays out 67.1% of its earnings in the form of a dividend. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

4imprint Group presently has a consensus price target of GBX 4,621.33, indicating a potential upside of 6.76%. ITV has a consensus price target of GBX 83.50, indicating a potential upside of 18.52%. Given ITV's higher possible upside, analysts plainly believe ITV is more favorable than 4imprint Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

ITV has higher revenue and earnings than 4imprint Group. ITV is trading at a lower price-to-earnings ratio than 4imprint Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
4imprint Group	£1.35B	0.90	£139.98M	£361.10	11.99
ITV	£3.53B	0.74	£418.00M	£6.10	11.55

4imprint Group has a net margin of 7.51% compared to ITV's net margin of 6.57%. 4imprint Group's return on equity of 62.38% beat ITV's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
4imprint Group	7.51%	62.38%	35.62%
ITV	6.57%	13.15%	5.84%

4imprint Group has a beta of 0.698, meaning that its share price is 30% less volatile than the broader market. Comparatively, ITV has a beta of 0.802, meaning that its share price is 20% less volatile than the broader market.

In the previous week, ITV had 1 more articles in the media than 4imprint Group. MarketBeat recorded 1 mentions for ITV and 0 mentions for 4imprint Group. ITV's average media sentiment score of 1.54 beat 4imprint Group's score of 0.00 indicating that ITV is being referred to more favorably in the news media.

Company	Overall Sentiment
4imprint Group	Neutral
ITV	Very Positive

Summary

4imprint Group beats ITV on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ITV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ITV vs. The Competition

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Metric	ITV	Media Industry	Communication Services Sector	LON Exchange
Market Cap	£2.60B	£3.08B	£33.22B	£2.87B
Dividend Yield	7.14%	5.53%	5.37%	6.23%
P/E Ratio	11.55	32.30	24.02	366.83
Price / Sales	0.74	34.18	129.04	83,599.70
Price / Cash	5.85	17.38	20.69	27.89
Price / Book	1.47	10.12	11.51	6.33
Net Income	£418.00M	-£45.84M	£1.11B	£5.89B
7 Day Performance	-0.91%	-0.64%	-0.52%	-0.69%
1 Month Performance	-1.33%	-0.96%	-0.52%	0.18%
1 Year Performance	-13.35%	-10.24%	-7.70%	20.03%

ITV Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ITV ITV	2.762 of 5 stars	GBX 70.45 +1.6%	GBX 83.50 +18.5%	-13.4%	£2.60B	£3.53B	11.55	6,743	Positive News High Trading Volume
STVG STV Group	N/A	GBX 101 -1.5%	N/A	-13.7%	£46.23M	£176.90M	N/A	598	News Coverage
AFRN Aferian	N/A	GBX 0.55 flat	N/A	N/A	£612K	£30.77M	N/A	169
WLG Wireless Group	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	147,000
WPP WPP	2.1137 of 5 stars	GBX 367.10 -0.6%	GBX 412.50 +12.4%	-7.0%	£3.96B	£13.26B	N/A	115,500	News Coverage High Trading Volume

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This page (LON:ITV) was last updated on 9/12/2026 by MarketBeat.com Staff.

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ITV (ITV) Competitors