Do analysts recommend STVG or ITV?

ITV has a consensus target price of GBX 87.50, indicating a potential upside of 17.85%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than STV Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score STV Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger earnings & valuation, STVG or ITV?

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio STV Group £176.90M 0.27 £6.84M -£10.80 N/A ITV £3.53B 0.79 £418.00M £5.80 12.80

Is STVG or ITV more profitable?

ITV has a net margin of 6.57% compared to STV Group's net margin of -2.83%. STV Group's return on equity of 75.19% beat ITV's return on equity. Company Net Margins Return on Equity Return on Assets STV Group -2.83% 75.19% 6.57% ITV 6.57% 13.15% 5.84%

Does the media refer more to STVG or ITV?

In the previous week, ITV had 4 more articles in the media than STV Group. MarketBeat recorded 5 mentions for ITV and 1 mentions for STV Group. ITV's average media sentiment score of 1.07 beat STV Group's score of 0.67 indicating that ITV is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment STV Group 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive ITV 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive

Do analysts prefer AFRN or ITV?

ITV has a consensus target price of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, analysts clearly believe ITV is more favorable than Aferian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aferian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger valuation & earnings, AFRN or ITV?

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Aferian £30.77M 0.02 -£82.04M -£4.90 N/A ITV £3.53B 0.79 £418.00M £5.80 12.80

Is AFRN or ITV more profitable?

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity. Company Net Margins Return on Equity Return on Assets Aferian -53.08% -93.29% -9.55% ITV 6.57% 13.15% 5.84%

Do analysts rate ITV or WLG?

ITV currently has a consensus price target of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, analysts clearly believe ITV is more favorable than Wireless Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Wireless Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has stronger valuation & earnings, ITV or WLG?

ITV has higher revenue and earnings than Wireless Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.79 £418.00M £5.80 12.80 Wireless Group N/A N/A N/A N/A N/A

Is ITV or WLG more profitable?

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% Wireless Group N/A N/A N/A

Which has preferable earnings & valuation, ITV or WPP?

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.79 £418.00M £5.80 12.80 WPP £13.55B 0.24 £203.92M -£20.00 N/A

Is ITV or WPP more profitable?

ITV has a net margin of 6.57% compared to WPP's net margin of -1.59%. ITV's return on equity of 13.15% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% WPP -1.59% -7.54% 1.53%

Does the media refer more to ITV or WPP?

In the previous week, ITV had 3 more articles in the media than WPP. MarketBeat recorded 5 mentions for ITV and 2 mentions for WPP. ITV's average media sentiment score of 1.07 beat WPP's score of 0.00 indicating that ITV is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ITV 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive WPP 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts recommend ITV or ASCL?

ITV presently has a consensus target price of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, equities analysts plainly believe ITV is more favorable than Ascential. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Ascential 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has better valuation & earnings, ITV or ASCL?

ITV has higher revenue and earnings than Ascential. Ascential is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.79 £418.00M £5.80 12.80 Ascential £228.10M 0.00 £39.80M £0.12 N/A

Is ITV or ASCL more profitable?

Ascential has a net margin of 137.00% compared to ITV's net margin of 6.57%. ITV's return on equity of 13.15% beat Ascential's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% Ascential 137.00% 8.85% 3.36%

ITV (ITV) Competitors

GBX 74.25 0.00 (0.00%)

As of 07/31/2026 12:33 PM Eastern

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ITV vs. STVG, AFRN, WLG, WPP, and ASCL

Should you buy ITV stock or one of its competitors? MarketBeat compares ITV with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with ITV include STV Group (STVG), Aferian (AFRN), Wireless Group (WLG), WPP (WPP), and Ascential (ASCL). These companies are all part of the "media" industry.

How does ITV compare to STV Group?

STV Group (LON:STVG) and ITV (LON:ITV) are both communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

54.6% of STV Group shares are owned by institutional investors. Comparatively, 54.5% of ITV shares are owned by institutional investors. 2.5% of STV Group shares are owned by insiders. Comparatively, 0.5% of ITV shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, ITV had 4 more articles in the media than STV Group. MarketBeat recorded 5 mentions for ITV and 1 mentions for STV Group. ITV's average media sentiment score of 1.07 beat STV Group's score of 0.67 indicating that ITV is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
STV Group	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ITV	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

ITV has a consensus target price of GBX 87.50, indicating a potential upside of 17.85%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than STV Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
STV Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
STV Group	£176.90M	0.27	£6.84M	-£10.80	N/A
ITV	£3.53B	0.79	£418.00M	£5.80	12.80

STV Group pays an annual dividend of GBX 7.40 per share and has a dividend yield of 7.1%. ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 6.7%. STV Group pays out -68.5% of its earnings in the form of a dividend. ITV pays out 86.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. STV Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

STV Group has a beta of 0.149, meaning that its share price is 85% less volatile than the broader market. Comparatively, ITV has a beta of 0.818, meaning that its share price is 18% less volatile than the broader market.

ITV has a net margin of 6.57% compared to STV Group's net margin of -2.83%. STV Group's return on equity of 75.19% beat ITV's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
STV Group	-2.83%	75.19%	6.57%
ITV	6.57%	13.15%	5.84%

Summary

ITV beats STV Group on 11 of the 17 factors compared between the two stocks.

How does ITV compare to Aferian?

Aferian (LON:AFRN) and ITV (LON:ITV) are both communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, risk, profitability, institutional ownership, analyst recommendations and media sentiment.

Aferian has a beta of 0.37, suggesting that its stock price is 63% less volatile than the broader market. Comparatively, ITV has a beta of 0.818, suggesting that its stock price is 18% less volatile than the broader market.

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aferian	£30.77M	0.02	-£82.04M	-£4.90	N/A
ITV	£3.53B	0.79	£418.00M	£5.80	12.80

In the previous week, ITV had 5 more articles in the media than Aferian. MarketBeat recorded 5 mentions for ITV and 0 mentions for Aferian. ITV's average media sentiment score of 1.07 beat Aferian's score of 0.00 indicating that ITV is being referred to more favorably in the news media.

Company	Overall Sentiment
Aferian	Neutral
ITV	Positive

ITV has a consensus target price of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, analysts clearly believe ITV is more favorable than Aferian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aferian	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

13.2% of Aferian shares are owned by institutional investors. Comparatively, 54.5% of ITV shares are owned by institutional investors. 28.7% of Aferian shares are owned by insiders. Comparatively, 0.5% of ITV shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aferian	-53.08%	-93.29%	-9.55%
ITV	6.57%	13.15%	5.84%

Summary

ITV beats Aferian on 14 of the 15 factors compared between the two stocks.

How does ITV compare to Wireless Group?

ITV (LON:ITV) and Wireless Group (LON:WLG) are both communication services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, profitability, earnings, media sentiment, institutional ownership, risk and analyst recommendations.

ITV has higher revenue and earnings than Wireless Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.79	£418.00M	£5.80	12.80
Wireless Group	N/A	N/A	N/A	N/A	N/A

54.5% of ITV shares are held by institutional investors. 0.5% of ITV shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
Wireless Group	N/A	N/A	N/A

In the previous week, ITV had 5 more articles in the media than Wireless Group. MarketBeat recorded 5 mentions for ITV and 0 mentions for Wireless Group. ITV's average media sentiment score of 1.07 beat Wireless Group's score of 0.00 indicating that ITV is being referred to more favorably in the media.

Company	Overall Sentiment
ITV	Positive
Wireless Group	Neutral

ITV currently has a consensus price target of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, analysts clearly believe ITV is more favorable than Wireless Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wireless Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

ITV beats Wireless Group on 10 of the 10 factors compared between the two stocks.

How does ITV compare to WPP?

ITV (LON:ITV) and WPP (LON:WPP) are both mid-cap communication services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, institutional ownership, profitability, risk, earnings, analyst recommendations and valuation.

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 6.7%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 10.6%. ITV pays out 86.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out -159.5% of its earnings in the form of a dividend. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

ITV has a beta of 0.818, indicating that its stock price is 18% less volatile than the broader market. Comparatively, WPP has a beta of 0.676, indicating that its stock price is 32% less volatile than the broader market.

ITV has a net margin of 6.57% compared to WPP's net margin of -1.59%. ITV's return on equity of 13.15% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
WPP	-1.59%	-7.54%	1.53%

In the previous week, ITV had 3 more articles in the media than WPP. MarketBeat recorded 5 mentions for ITV and 2 mentions for WPP. ITV's average media sentiment score of 1.07 beat WPP's score of 0.00 indicating that ITV is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ITV	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
WPP	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ITV currently has a consensus target price of GBX 87.50, indicating a potential upside of 17.85%. WPP has a consensus target price of GBX 350, indicating a potential upside of 16.57%. Given ITV's higher probable upside, research analysts plainly believe ITV is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
WPP	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

54.5% of ITV shares are owned by institutional investors. Comparatively, 68.3% of WPP shares are owned by institutional investors. 0.5% of ITV shares are owned by insiders. Comparatively, 2.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.79	£418.00M	£5.80	12.80
WPP	£13.55B	0.24	£203.92M	-£20.00	N/A

Summary

ITV beats WPP on 11 of the 18 factors compared between the two stocks.

How does ITV compare to Ascential?

ITV (LON:ITV) and Ascential (LON:ASCL) are both communication services companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, dividends, analyst recommendations, valuation, profitability, risk, institutional ownership and media sentiment.

ITV has a beta of 0.818, suggesting that its stock price is 18% less volatile than the broader market. Comparatively, Ascential has a beta of 0.8, suggesting that its stock price is 20% less volatile than the broader market.

In the previous week, ITV had 5 more articles in the media than Ascential. MarketBeat recorded 5 mentions for ITV and 0 mentions for Ascential. ITV's average media sentiment score of 1.07 beat Ascential's score of 0.00 indicating that ITV is being referred to more favorably in the media.

Company	Overall Sentiment
ITV	Positive
Ascential	Neutral

Ascential has a net margin of 137.00% compared to ITV's net margin of 6.57%. ITV's return on equity of 13.15% beat Ascential's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
Ascential	137.00%	8.85%	3.36%

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 6.7%. Ascential pays an annual dividend of GBX 6 per share. ITV pays out 86.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ascential pays out 5,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. ITV is clearly the better dividend stock, given its higher yield and lower payout ratio.

54.5% of ITV shares are held by institutional investors. Comparatively, 107.2% of Ascential shares are held by institutional investors. 0.5% of ITV shares are held by company insiders. Comparatively, 7.0% of Ascential shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

ITV has higher revenue and earnings than Ascential. Ascential is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.79	£418.00M	£5.80	12.80
Ascential	£228.10M	0.00	£39.80M	£0.12	N/A

ITV presently has a consensus target price of GBX 87.50, suggesting a potential upside of 17.85%. Given ITV's stronger consensus rating and higher probable upside, equities analysts plainly believe ITV is more favorable than Ascential.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Ascential	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

ITV beats Ascential on 12 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ITV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ITV vs. The Competition

Export

Metric	ITV	Media Industry	Communication Services Sector	LON Exchange
Market Cap	£2.78B	£3.07B	£32.31B	£2.82B
Dividend Yield	6.64%	5.35%	5.35%	6.15%
P/E Ratio	12.80	36.47	20.20	368.29
Price / Sales	0.79	27.50	61.08	83,501.30
Price / Cash	5.85	19.82	19.58	27.89
Price / Book	1.55	7.69	10.53	7.04
Net Income	£418.00M	-£30.65M	£1.11B	£5.89B
7 Day Performance	-0.47%	0.85%	0.05%	6.05%
1 Month Performance	-9.17%	-4.51%	-1.27%	-0.22%
1 Year Performance	-9.23%	17.88%	4.73%	63.72%

ITV Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
ITV ITV	3.0787 of 5 stars	GBX 74.25 flat	GBX 87.50 +17.8%	-9.2%	£2.78B	£3.53B	12.80	6,743	News Coverage Positive News Earnings Report Buyback Announcement
STVG STV Group	N/A	GBX 104 flat	N/A	-18.4%	£47.61M	£176.90M	N/A	598	Gap Up
AFRN Aferian	N/A	GBX 0.55 flat	N/A	N/A	£612K	£30.77M	N/A	169
WLG Wireless Group	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	147,000
WPP WPP	1.7656 of 5 stars	GBX 300.24 +0.2%	GBX 350 +16.6%	-25.6%	£3.24B	£13.55B	N/A	115,500	High Trading Volume

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This page (LON:ITV) was last updated on 8/3/2026 by MarketBeat.com Staff.

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ITV (ITV) Competitors