Do analysts rate ITV or STVG?

ITV presently has a consensus price target of GBX 83.50, suggesting a potential upside of 16.21%. Given ITV's stronger consensus rating and higher probable upside, equities analysts clearly believe ITV is more favorable than STV Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 STV Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings & valuation, ITV or STVG?

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.76 £418.00M £6.10 11.78 STV Group £176.90M 0.28 £6.84M -£10.80 N/A

Is ITV or STVG more profitable?

ITV has a net margin of 6.57% compared to STV Group's net margin of -2.83%. STV Group's return on equity of 75.19% beat ITV's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% STV Group -2.83% 75.19% 6.57%

Do analysts prefer AFRN or ITV?

ITV has a consensus target price of GBX 83.50, indicating a potential upside of 16.21%. Given ITV's stronger consensus rating and higher possible upside, analysts plainly believe ITV is more favorable than Aferian. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Aferian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has higher earnings and valuation, AFRN or ITV?

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Aferian £30.77M 0.02 -£82.04M -£4.90 N/A ITV £3.53B 0.76 £418.00M £6.10 11.78

Is AFRN or ITV more profitable?

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity. Company Net Margins Return on Equity Return on Assets Aferian -53.08% -93.29% -9.55% ITV 6.57% 13.15% 5.84%

Do analysts prefer WLG or ITV?

ITV has a consensus target price of GBX 83.50, indicating a potential upside of 16.21%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than Wireless Group. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Wireless Group 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 ITV 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00

Which has stronger valuation and earnings, WLG or ITV?

ITV has higher revenue and earnings than Wireless Group. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Wireless Group N/A N/A N/A N/A N/A ITV £3.53B 0.76 £418.00M £6.10 11.78

Is WLG or ITV more profitable?

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity. Company Net Margins Return on Equity Return on Assets Wireless Group N/A N/A N/A ITV 6.57% 13.15% 5.84%

Which has stronger earnings & valuation, ITV or WPP?

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.76 £418.00M £6.10 11.78 WPP £13.26B 0.31 £203.92M -£20.00 N/A

Is ITV or WPP more profitable?

ITV has a net margin of 6.57% compared to WPP's net margin of -1.81%. ITV's return on equity of 13.15% beat WPP's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% WPP -1.81% -9.33% 1.53%

Does the media refer more to ITV or WPP?

In the previous week, WPP had 3 more articles in the media than ITV. MarketBeat recorded 4 mentions for WPP and 1 mentions for ITV. WPP's average media sentiment score of -0.07 beat ITV's score of -0.67 indicating that WPP is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ITV 0 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Negative WPP 0 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Which has better earnings and valuation, ITV or FOUR?

ITV has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio ITV £3.53B 0.76 £418.00M £6.10 11.78 4imprint Group £1.35B 0.95 £139.98M £403.30 11.39

Is ITV or FOUR more profitable?

4imprint Group has a net margin of 7.51% compared to ITV's net margin of 6.57%. 4imprint Group's return on equity of 62.38% beat ITV's return on equity. Company Net Margins Return on Equity Return on Assets ITV 6.57% 13.15% 5.84% 4imprint Group 7.51% 62.38% 35.62%

Does the media favor ITV or FOUR?

In the previous week, 4imprint Group had 1 more articles in the media than ITV. MarketBeat recorded 2 mentions for 4imprint Group and 1 mentions for ITV. 4imprint Group's average media sentiment score of 0.34 beat ITV's score of -0.67 indicating that 4imprint Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ITV 0 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Negative 4imprint Group 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

ITV (ITV) Competitors

GBX 71.85 +0.05 (+0.07%)

As of 08/21/2026 12:44 PM Eastern

Compare

ITV vs. STVG, AFRN, WLG, WPP, and FOUR

Should you buy ITV stock or one of its competitors? ITV's main competitors and comparable companies include STV Group (STVG), Aferian (AFRN), Wireless Group (WLG), WPP (WPP), and 4imprint Group (FOUR). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "media" industry.

How does ITV compare to STV Group?

ITV (LON:ITV) and STV Group (LON:STVG) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, media sentiment, risk, earnings, profitability, analyst recommendations and valuation.

ITV presently has a consensus price target of GBX 83.50, suggesting a potential upside of 16.21%. Given ITV's stronger consensus rating and higher probable upside, equities analysts clearly believe ITV is more favorable than STV Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
STV Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

ITV has a beta of 0.807, suggesting that its share price is 19% less volatile than the broader market. Comparatively, STV Group has a beta of 0.146, suggesting that its share price is 85% less volatile than the broader market.

ITV has higher revenue and earnings than STV Group. STV Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.76	£418.00M	£6.10	11.78
STV Group	£176.90M	0.28	£6.84M	-£10.80	N/A

ITV has a net margin of 6.57% compared to STV Group's net margin of -2.83%. STV Group's return on equity of 75.19% beat ITV's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
STV Group	-2.83%	75.19%	6.57%

54.5% of ITV shares are owned by institutional investors. Comparatively, 54.6% of STV Group shares are owned by institutional investors. 0.5% of ITV shares are owned by company insiders. Comparatively, 2.5% of STV Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

In the previous week, ITV had 1 more articles in the media than STV Group. MarketBeat recorded 1 mentions for ITV and 0 mentions for STV Group. STV Group's average media sentiment score of 0.00 beat ITV's score of -0.67 indicating that STV Group is being referred to more favorably in the news media.

Company	Overall Sentiment
ITV	Negative
STV Group	Neutral

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.0%. STV Group pays an annual dividend of GBX 7.40 per share and has a dividend yield of 6.8%. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. STV Group pays out -68.5% of its earnings in the form of a dividend.

Summary

ITV beats STV Group on 11 of the 17 factors compared between the two stocks.

How does ITV compare to Aferian?

Aferian (LON:AFRN) and ITV (LON:ITV) are both communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, media sentiment, earnings, analyst recommendations, institutional ownership, risk, profitability and dividends.

Aferian has a beta of 0.37, meaning that its share price is 63% less volatile than the broader market. Comparatively, ITV has a beta of 0.807, meaning that its share price is 19% less volatile than the broader market.

13.2% of Aferian shares are owned by institutional investors. Comparatively, 54.5% of ITV shares are owned by institutional investors. 28.7% of Aferian shares are owned by insiders. Comparatively, 0.5% of ITV shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

ITV has higher revenue and earnings than Aferian. Aferian is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Aferian	£30.77M	0.02	-£82.04M	-£4.90	N/A
ITV	£3.53B	0.76	£418.00M	£6.10	11.78

ITV has a consensus target price of GBX 83.50, indicating a potential upside of 16.21%. Given ITV's stronger consensus rating and higher possible upside, analysts plainly believe ITV is more favorable than Aferian.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Aferian	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

ITV has a net margin of 6.57% compared to Aferian's net margin of -53.08%. ITV's return on equity of 13.15% beat Aferian's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Aferian	-53.08%	-93.29%	-9.55%
ITV	6.57%	13.15%	5.84%

In the previous week, ITV had 1 more articles in the media than Aferian. MarketBeat recorded 1 mentions for ITV and 0 mentions for Aferian. Aferian's average media sentiment score of 0.00 beat ITV's score of -0.67 indicating that Aferian is being referred to more favorably in the media.

Company	Overall Sentiment
Aferian	Neutral
ITV	Negative

Summary

ITV beats Aferian on 13 of the 15 factors compared between the two stocks.

How does ITV compare to Wireless Group?

Wireless Group (LON:WLG) and ITV (LON:ITV) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, risk, earnings, dividends, valuation, analyst recommendations, institutional ownership and media sentiment.

In the previous week, ITV had 1 more articles in the media than Wireless Group. MarketBeat recorded 1 mentions for ITV and 0 mentions for Wireless Group. Wireless Group's average media sentiment score of 0.00 beat ITV's score of -0.67 indicating that Wireless Group is being referred to more favorably in the media.

Company	Overall Sentiment
Wireless Group	Neutral
ITV	Negative

ITV has a net margin of 6.57% compared to Wireless Group's net margin of 0.00%. ITV's return on equity of 13.15% beat Wireless Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wireless Group	N/A	N/A	N/A
ITV	6.57%	13.15%	5.84%

ITV has higher revenue and earnings than Wireless Group.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wireless Group	N/A	N/A	N/A	N/A	N/A
ITV	£3.53B	0.76	£418.00M	£6.10	11.78

54.5% of ITV shares are held by institutional investors. 0.5% of ITV shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

ITV has a consensus target price of GBX 83.50, indicating a potential upside of 16.21%. Given ITV's stronger consensus rating and higher possible upside, analysts clearly believe ITV is more favorable than Wireless Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wireless Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

ITV beats Wireless Group on 9 of the 10 factors compared between the two stocks.

How does ITV compare to WPP?

ITV (LON:ITV) and WPP (LON:WPP) are both mid-cap communication services companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, earnings, institutional ownership, profitability, valuation and risk.

54.5% of ITV shares are held by institutional investors. Comparatively, 68.3% of WPP shares are held by institutional investors. 0.5% of ITV shares are held by insiders. Comparatively, 2.0% of WPP shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, WPP had 3 more articles in the media than ITV. MarketBeat recorded 4 mentions for WPP and 1 mentions for ITV. WPP's average media sentiment score of -0.07 beat ITV's score of -0.67 indicating that WPP is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ITV	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative
WPP	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.0%. WPP pays an annual dividend of GBX 31.90 per share and has a dividend yield of 8.2%. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. WPP pays out -159.5% of its earnings in the form of a dividend. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

ITV has a net margin of 6.57% compared to WPP's net margin of -1.81%. ITV's return on equity of 13.15% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
WPP	-1.81%	-9.33%	1.53%

ITV has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.76	£418.00M	£6.10	11.78
WPP	£13.26B	0.31	£203.92M	-£20.00	N/A

ITV has a beta of 0.807, meaning that its stock price is 19% less volatile than the broader market. Comparatively, WPP has a beta of 0.7, meaning that its stock price is 30% less volatile than the broader market.

ITV currently has a consensus target price of GBX 83.50, suggesting a potential upside of 16.21%. WPP has a consensus target price of GBX 412.50, suggesting a potential upside of 6.62%. Given ITV's higher probable upside, equities research analysts clearly believe ITV is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
WPP	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

ITV and WPP tied by winning 9 of the 18 factors compared between the two stocks.

How does ITV compare to 4imprint Group?

ITV (LON:ITV) and 4imprint Group (LON:FOUR) are both communication services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, risk, institutional ownership, profitability, earnings, media sentiment, dividends and valuation.

In the previous week, 4imprint Group had 1 more articles in the media than ITV. MarketBeat recorded 2 mentions for 4imprint Group and 1 mentions for ITV. 4imprint Group's average media sentiment score of 0.34 beat ITV's score of -0.67 indicating that 4imprint Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ITV	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Negative
4imprint Group	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

54.5% of ITV shares are owned by institutional investors. Comparatively, 56.1% of 4imprint Group shares are owned by institutional investors. 0.5% of ITV shares are owned by company insiders. Comparatively, 9.1% of 4imprint Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

ITV presently has a consensus target price of GBX 83.50, suggesting a potential upside of 16.21%. 4imprint Group has a consensus target price of GBX 4,621.33, suggesting a potential upside of 0.64%. Given ITV's higher probable upside, equities research analysts plainly believe ITV is more favorable than 4imprint Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ITV	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
4imprint Group	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

ITV has higher revenue and earnings than 4imprint Group. 4imprint Group is trading at a lower price-to-earnings ratio than ITV, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ITV	£3.53B	0.76	£418.00M	£6.10	11.78
4imprint Group	£1.35B	0.95	£139.98M	£403.30	11.39

4imprint Group has a net margin of 7.51% compared to ITV's net margin of 6.57%. 4imprint Group's return on equity of 62.38% beat ITV's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ITV	6.57%	13.15%	5.84%
4imprint Group	7.51%	62.38%	35.62%

ITV pays an annual dividend of GBX 5 per share and has a dividend yield of 7.0%. 4imprint Group pays an annual dividend of GBX 247.03 per share and has a dividend yield of 5.4%. ITV pays out 82.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. 4imprint Group pays out 61.3% of its earnings in the form of a dividend.

ITV has a beta of 0.807, suggesting that its stock price is 19% less volatile than the broader market. Comparatively, 4imprint Group has a beta of 0.692, suggesting that its stock price is 31% less volatile than the broader market.

Summary

4imprint Group beats ITV on 12 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ITV and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

ITV vs. The Competition

Export

Metric	ITV	Media Industry	Communication Services Sector	LON Exchange
Market Cap	£2.66B	£3.25B	£33.00B	£2.54B
Dividend Yield	6.96%	5.43%	5.35%	6.17%
P/E Ratio	11.78	32.26	232.34	367.57
Price / Sales	0.76	28.24	62.24	83,481.74
Price / Cash	5.85	16.16	20.70	27.89
Price / Book	1.50	8.94	11.41	7.19
Net Income	£418.00M	-£45.77M	£1.10B	£5.89B
7 Day Performance	-0.21%	-1.15%	-1.15%	0.30%
1 Month Performance	-1.17%	5.16%	2.43%	3.31%
1 Year Performance	-14.06%	8.45%	0.05%	22.13%

ITV Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
ITV ITV	1.8302 of 5 stars	GBX 71.85 +0.1%	GBX 83.50 +16.2%	-14.1%	£2.66B	£3.53B	11.78	6,743
STVG STV Group	N/A	GBX 109.50 +1.2%	N/A	-15.1%	£50.13M	£176.90M	N/A	598
AFRN Aferian	N/A	GBX 0.55 flat	N/A	N/A	£612K	£30.77M	N/A	169
WLG Wireless Group	N/A	N/A	N/A	N/A	£0.00	N/A	N/A	147,000
WPP WPP	1.5994 of 5 stars	GBX 386.90 -0.3%	GBX 412.50 +6.6%	-3.5%	£4.17B	£13.26B	N/A	115,500

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This page (LON:ITV) was last updated on 8/23/2026 by MarketBeat.com Staff.

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ITV (ITV) Competitors