PHNX vs. PRU, SLA, OMU, CSN, HSD, OML, AV, LGEN, AIBG, and SMT
Should you be buying Phoenix Group stock or one of its competitors? The main competitors of Phoenix Group include Prudential (PRU), Standard Life Aberdeen (SLA), Old Mutual (OMU), Chesnara (CSN), Hansard Global (HSD), Old Mutual (OML), Aviva (AV), Legal & General Group (LGEN), AIB Group (AIBG), and Scottish Mortgage (SMT).
Phoenix Group vs. Its Competitors
Phoenix Group (LON:PHNX) and Prudential (LON:PRU) are both financial services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings and media sentiment.
Prudential has higher revenue and earnings than Phoenix Group. Phoenix Group is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.
37.9% of Phoenix Group shares are held by institutional investors. Comparatively, 63.3% of Prudential shares are held by institutional investors. 3.2% of Phoenix Group shares are held by insiders. Comparatively, 0.5% of Prudential shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Phoenix Group currently has a consensus price target of GBX 683.75, indicating a potential upside of 5.76%. Prudential has a consensus price target of GBX 1,118, indicating a potential upside of 9.13%. Given Prudential's stronger consensus rating and higher possible upside, analysts clearly believe Prudential is more favorable than Phoenix Group.
Prudential has a net margin of 7.99% compared to Phoenix Group's net margin of -2.10%. Prudential's return on equity of 4.50% beat Phoenix Group's return on equity.
Phoenix Group pays an annual dividend of GBX 0.53 per share and has a dividend yield of 0.1%. Prudential pays an annual dividend of GBX 0.23 per share and has a dividend yield of 0.0%. Phoenix Group pays out -47.7% of its earnings in the form of a dividend. Prudential pays out 17.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Phoenix Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
In the previous week, Phoenix Group had 5 more articles in the media than Prudential. MarketBeat recorded 18 mentions for Phoenix Group and 13 mentions for Prudential. Prudential's average media sentiment score of 0.17 beat Phoenix Group's score of 0.16 indicating that Prudential is being referred to more favorably in the news media.
Phoenix Group has a beta of 0.73, meaning that its share price is 27% less volatile than the S&P 500. Comparatively, Prudential has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.
Summary
Prudential beats Phoenix Group on 14 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding PHNX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (LON:PHNX) was last updated on 9/13/2025 by MarketBeat.com Staff