Standard Life (SDLF) Competitors

GBX 782.50 -0.50 (-0.06%)

As of 05/18/2026 12:37 PM Eastern

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

Should you buy Standard Life stock or one of its competitors? MarketBeat compares Standard Life with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Standard Life include Prudential (PRU), Phoenix Group (PHNX), Standard Life Aberdeen (SLA), Old Mutual (OMU), and Chesnara (CSN). These companies are all part of the "insurance - life" industry.

How does Standard Life compare to Prudential?

Standard Life (LON:SDLF) and Prudential (LON:PRU) are both financial services companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, analyst recommendations, institutional ownership, valuation, media sentiment, risk and profitability.

Prudential has a net margin of 14.82% compared to Standard Life's net margin of 0.00%. Prudential's return on equity of 36.71% beat Standard Life's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Prudential	14.82%	36.71%	1.23%

Standard Life currently has a consensus price target of GBX 894.50, indicating a potential upside of 14.31%. Prudential has a consensus price target of GBX 1,379, indicating a potential upside of 21.55%. Given Prudential's higher possible upside, analysts plainly believe Prudential is more favorable than Standard Life.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00

In the previous week, Prudential had 11 more articles in the media than Standard Life. MarketBeat recorded 15 mentions for Prudential and 4 mentions for Standard Life. Standard Life's average media sentiment score of 0.56 beat Prudential's score of 0.39 indicating that Standard Life is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Standard Life	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Prudential	3 Very Positive mention(s)	5 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 7.0%. Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Prudential pays out 15.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Prudential has lower revenue, but higher earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.25	N/A	-£47.10	N/A
Prudential	£27.39B	1.04	£827.01M	£153.50	7.39

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 63.3% of Prudential shares are owned by institutional investors. 3.2% of Standard Life shares are owned by company insiders. Comparatively, 0.5% of Prudential shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Prudential beats Standard Life on 10 of the 15 factors compared between the two stocks.

How does Standard Life compare to Phoenix Group?

Standard Life (LON:SDLF) and Phoenix Group (LON:PHNX) are both mid-cap financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings and valuation.

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 37.9% of Phoenix Group shares are owned by institutional investors. 3.2% of Standard Life shares are owned by insiders. Comparatively, 3.2% of Phoenix Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Standard Life has a net margin of 0.00% compared to Phoenix Group's net margin of -1.65%. Standard Life's return on equity of 0.00% beat Phoenix Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Phoenix Group	-1.65%	-56.94%	0.08%

Standard Life presently has a consensus price target of GBX 894.50, suggesting a potential upside of 14.31%. Phoenix Group has a consensus price target of GBX 750, suggesting a potential downside of 2.22%. Given Standard Life's stronger consensus rating and higher possible upside, analysts plainly believe Standard Life is more favorable than Phoenix Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Phoenix Group	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Standard Life has higher revenue and earnings than Phoenix Group. Standard Life is trading at a lower price-to-earnings ratio than Phoenix Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.25	N/A	-£47.10	N/A
Phoenix Group	£10.97B	0.70	-£521.46M	-£63.40	N/A

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 7.0%. Phoenix Group pays an annual dividend of GBX 54 per share and has a dividend yield of 7.0%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Phoenix Group pays out -85.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

In the previous week, Standard Life had 4 more articles in the media than Phoenix Group. MarketBeat recorded 4 mentions for Standard Life and 0 mentions for Phoenix Group. Phoenix Group's average media sentiment score of 0.84 beat Standard Life's score of 0.56 indicating that Phoenix Group is being referred to more favorably in the news media.

Company	Overall Sentiment
Standard Life	Positive
Phoenix Group	Positive

Summary

Standard Life beats Phoenix Group on 10 of the 15 factors compared between the two stocks.

How does Standard Life compare to Standard Life Aberdeen?

Standard Life (LON:SDLF) and Standard Life Aberdeen (LON:SLA) are both mid-cap insurance - life industry companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, media sentiment, risk, valuation, dividends, profitability and analyst recommendations.

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 7.0%. Standard Life Aberdeen pays an annual dividend of GBX 0.22 per share. Standard Life pays out -116.1% of its earnings in the form of a dividend. Standard Life Aberdeen pays out 0.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Standard Life presently has a consensus price target of GBX 894.50, indicating a potential upside of 14.31%. Given Standard Life's stronger consensus rating and higher probable upside, equities analysts plainly believe Standard Life is more favorable than Standard Life Aberdeen.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Standard Life Aberdeen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

37.9% of Standard Life shares are held by institutional investors. 3.2% of Standard Life shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Standard Life had 4 more articles in the media than Standard Life Aberdeen. MarketBeat recorded 4 mentions for Standard Life and 0 mentions for Standard Life Aberdeen. Standard Life's average media sentiment score of 0.56 beat Standard Life Aberdeen's score of 0.00 indicating that Standard Life is being referred to more favorably in the media.

Company	Overall Sentiment
Standard Life	Positive
Standard Life Aberdeen	Neutral

Standard Life is trading at a lower price-to-earnings ratio than Standard Life Aberdeen, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.25	N/A	-£47.10	N/A
Standard Life Aberdeen	£3.60B	0.00	N/A	£37.20	N/A

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Standard Life Aberdeen	N/A	N/A	N/A

Summary

Standard Life beats Standard Life Aberdeen on 10 of the 12 factors compared between the two stocks.

How does Standard Life compare to Old Mutual?

Standard Life (LON:SDLF) and Old Mutual (LON:OMU) are both mid-cap financial services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, profitability, institutional ownership, earnings, risk, valuation, analyst recommendations and dividends.

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 7.0%. Old Mutual pays an annual dividend of GBX 90.86 per share and has a dividend yield of 156.1%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Old Mutual pays out 47.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Old Mutual has a net margin of 3.40% compared to Standard Life's net margin of 0.00%. Old Mutual's return on equity of 13.94% beat Standard Life's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Old Mutual	3.40%	13.94%	0.84%

Standard Life presently has a consensus target price of GBX 894.50, suggesting a potential upside of 14.31%. Given Standard Life's stronger consensus rating and higher probable upside, analysts clearly believe Standard Life is more favorable than Old Mutual.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Old Mutual	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

In the previous week, Standard Life had 4 more articles in the media than Old Mutual. MarketBeat recorded 4 mentions for Standard Life and 0 mentions for Old Mutual. Standard Life's average media sentiment score of 0.56 beat Old Mutual's score of 0.00 indicating that Standard Life is being referred to more favorably in the media.

Company	Overall Sentiment
Standard Life	Positive
Old Mutual	Neutral

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 32.9% of Old Mutual shares are owned by institutional investors. 3.2% of Standard Life shares are owned by insiders. Comparatively, 0.5% of Old Mutual shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Old Mutual has higher revenue and earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Old Mutual, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.25	N/A	-£47.10	N/A
Old Mutual	£273.62B	0.01	£60.20B	£189.80	0.31

Summary

Standard Life beats Old Mutual on 9 of the 16 factors compared between the two stocks.

How does Standard Life compare to Chesnara?

Standard Life (LON:SDLF) and Chesnara (LON:CSN) are both financial services companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, media sentiment, risk, institutional ownership, earnings, analyst recommendations, profitability and valuation.

In the previous week, Standard Life had 2 more articles in the media than Chesnara. MarketBeat recorded 4 mentions for Standard Life and 2 mentions for Chesnara. Standard Life's average media sentiment score of 0.56 beat Chesnara's score of 0.54 indicating that Standard Life is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Standard Life	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Chesnara	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Standard Life currently has a consensus price target of GBX 894.50, indicating a potential upside of 14.31%. Chesnara has a consensus price target of GBX 349.50, indicating a potential upside of 9.39%. Given Standard Life's higher possible upside, research analysts clearly believe Standard Life is more favorable than Chesnara.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Chesnara	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Chesnara has lower revenue, but higher earnings than Standard Life. Chesnara is trading at a lower price-to-earnings ratio than Standard Life, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.25	N/A	-£47.10	N/A
Chesnara	£897.10M	0.82	£4.20M	-£5.05	N/A

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 49.8% of Chesnara shares are owned by institutional investors. 3.2% of Standard Life shares are owned by insiders. Comparatively, 0.7% of Chesnara shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 7.0%. Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.8%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Chesnara pays out -429.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Standard Life has a net margin of 0.00% compared to Chesnara's net margin of -1.01%. Standard Life's return on equity of 0.00% beat Chesnara's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Chesnara	-1.01%	-2.43%	0.04%

Summary

Standard Life beats Chesnara on 10 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SDLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SDLF vs. The Competition

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Metric	Standard Life	Insurance Industry	Financial Sector	LON Exchange
Market Cap	£7.84B	£21.88B	£5.78B	£2.76B
Dividend Yield	7.25%	4.82%	5.25%	6.15%
P/E Ratio	-16.61	5.68	15.89	365.85
Price / Sales	0.25	35.42	986.61	88,116.34
Price / Cash	N/A	1.48	48.59	27.89
Price / Book	N/A	1.48	6.66	7.62
Net Income	N/A	£6.79B	£1.15B	£5.89B
7 Day Performance	5.27%	-0.81%	-0.08%	0.42%
1 Month Performance	4.86%	0.86%	0.51%	0.56%
1 Year Performance	N/A	15.47%	18.47%	84.41%

Standard Life Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SDLF Standard Life	2.7898 of 5 stars	GBX 782.50 -0.1%	GBX 894.50 +14.3%	N/A	£7.84B	£31.84B	N/A	N/A	Analyst Forecast
PRU Prudential	4.4816 of 5 stars	GBX 1,137 +0.2%	GBX 1,379 +21.3%	+30.4%	£28.47B	£27.39B	7.41	39,900	Trending News High Trading Volume
PHNX Phoenix Group	0.4268 of 5 stars	GBX 767 +0.1%	GBX 750 -2.2%	+24.2%	£7.68B	£10.97B	N/A	7,757
SLA Standard Life Aberdeen	N/A	N/A	N/A	N/A	£5.98B	£3.60B	7.37	6,029
OMU Old Mutual	N/A	GBX 59.20 -1.3%	N/A	+18.5%	£2.38B	£273.62B	0.31	29,861	High Trading Volume

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This page (LON:SDLF) was last updated on 5/19/2026 by MarketBeat.com Staff.

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Standard Life (SDLF) Competitors

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

How does Standard Life compare to Prudential?

Summary

How does Standard Life compare to Phoenix Group?

Summary

How does Standard Life compare to Standard Life Aberdeen?

Summary

How does Standard Life compare to Old Mutual?

Summary

How does Standard Life compare to Chesnara?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SDLF vs. The Competition

Standard Life Competitors List

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Standard Life (SDLF) Competitors

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

How does Standard Life compare to Prudential?

Is SDLF or PRU more profitable?

Do analysts recommend SDLF or PRU?

Does the media favor SDLF or PRU?

Is SDLF or PRU a better dividend stock?

Which has better earnings and valuation, SDLF or PRU?

Do institutionals and insiders believe in SDLF or PRU?

Summary

How does Standard Life compare to Phoenix Group?

Do institutionals & insiders have more ownership in SDLF or PHNX?

Is SDLF or PHNX more profitable?

Do analysts rate SDLF or PHNX?

Which has preferable earnings & valuation, SDLF or PHNX?

Is SDLF or PHNX a better dividend stock?

Does the media refer more to SDLF or PHNX?

Summary

How does Standard Life compare to Standard Life Aberdeen?

Is SDLF or SLA a better dividend stock?

Do analysts recommend SDLF or SLA?

Do insiders and institutionals hold more shares of SDLF or SLA?

Does the media refer more to SDLF or SLA?

Which has preferable valuation and earnings, SDLF or SLA?

Is SDLF or SLA more profitable?

Summary

How does Standard Life compare to Old Mutual?

Is SDLF or OMU a better dividend stock?

Is SDLF or OMU more profitable?

Do analysts prefer SDLF or OMU?

Does the media prefer SDLF or OMU?

Do insiders & institutionals have more ownership in SDLF or OMU?

Which has preferable valuation & earnings, SDLF or OMU?

Summary

How does Standard Life compare to Chesnara?

Does the media prefer SDLF or CSN?

Do analysts rate SDLF or CSN?

Which has higher earnings & valuation, SDLF or CSN?

Do institutionals & insiders have more ownership in SDLF or CSN?

Is SDLF or CSN a better dividend stock?

Is SDLF or CSN more profitable?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SDLF vs. The Competition

Standard Life Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools