Does the media refer more to PRU or SDLF?

In the previous week, Prudential had 7 more articles in the media than Standard Life. MarketBeat recorded 8 mentions for Prudential and 1 mentions for Standard Life. Prudential's average media sentiment score of 0.76 beat Standard Life's score of 0.00 indicating that Prudential is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Prudential 3 Very Positive mention(s) 4 Positive mention(s) 0 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Standard Life 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral

Do analysts prefer SDLF or SLA?

Standard Life currently has a consensus price target of GBX 915, suggesting a potential downside of 0.22%. Given Standard Life Aberdeen's higher probable upside, analysts plainly believe Standard Life Aberdeen is more favorable than Standard Life. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Standard Life 0 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 3.00 Standard Life Aberdeen 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable earnings & valuation, SDLF or SLA?

Standard Life is trading at a lower price-to-earnings ratio than Standard Life Aberdeen, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Standard Life £31.84B 0.29 N/A -£47.10 N/A Standard Life Aberdeen £3.60B 0.00 N/A £37.20 N/A

Is SDLF or SLA more profitable?

Company Net Margins Return on Equity Return on Assets Standard Life N/A N/A N/A Standard Life Aberdeen N/A N/A N/A

Do analysts prefer SDLF or OMU?

Standard Life presently has a consensus price target of GBX 915, indicating a potential downside of 0.22%. Given Standard Life's stronger consensus rating and higher probable upside, analysts plainly believe Standard Life is more favorable than Old Mutual. Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Standard Life 0 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 3.00 Old Mutual 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00

Which has preferable valuation and earnings, SDLF or OMU?

Old Mutual has higher revenue and earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Old Mutual, indicating that it is currently the more affordable of the two stocks. Company Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio Standard Life £31.84B 0.29 N/A -£47.10 N/A Old Mutual £273.62B 0.01 £60.20B £189.80 0.31

Standard Life (SDLF) Competitors

GBX 917 +17.00 (+1.89%)

As of 07/22/2026 11:59 AM Eastern

Compare

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

Should you buy Standard Life stock or one of its competitors? MarketBeat compares Standard Life with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Standard Life include Prudential (PRU), Phoenix Group (PHNX), Standard Life Aberdeen (SLA), Old Mutual (OMU), and Chesnara (CSN). These companies are all part of the "insurance - life" industry.

How does Standard Life compare to Prudential?

Prudential (LON:PRU) and Standard Life (LON:SDLF) are both financial services companies, but which is the better business? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, institutional ownership, profitability, media sentiment, dividends and earnings.

Prudential has a net margin of 14.82% compared to Standard Life's net margin of 0.00%. Prudential's return on equity of 19.33% beat Standard Life's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Prudential	14.82%	19.33%	1.23%
Standard Life	N/A	N/A	N/A

63.3% of Prudential shares are owned by institutional investors. Comparatively, 37.9% of Standard Life shares are owned by institutional investors. 0.5% of Prudential shares are owned by insiders. Comparatively, 3.2% of Standard Life shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Prudential pays an annual dividend of GBX 23.60 per share and has a dividend yield of 2.1%. Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.0%. Prudential pays out 15.4% of its earnings in the form of a dividend. Standard Life pays out -116.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Prudential has higher earnings, but lower revenue than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Prudential, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Prudential	£27.39B	1.00	£827.01M	£153.50	7.17
Standard Life	£31.84B	0.29	N/A	-£47.10	N/A

In the previous week, Prudential had 7 more articles in the media than Standard Life. MarketBeat recorded 8 mentions for Prudential and 1 mentions for Standard Life. Prudential's average media sentiment score of 0.76 beat Standard Life's score of 0.00 indicating that Prudential is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Prudential	3 Very Positive mention(s)	4 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Standard Life	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Prudential currently has a consensus target price of GBX 1,379, indicating a potential upside of 25.25%. Standard Life has a consensus target price of GBX 915, indicating a potential downside of 0.22%. Given Prudential's higher probable upside, equities research analysts clearly believe Prudential is more favorable than Standard Life.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Prudential	0 Sell rating(s)	0 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	3.00
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Prudential beats Standard Life on 11 of the 15 factors compared between the two stocks.

How does Standard Life compare to Phoenix Group?

Standard Life (LON:SDLF) and Phoenix Group (LON:PHNX) are both mid-cap financial services companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment.

Standard Life has higher revenue and earnings than Phoenix Group. Standard Life is trading at a lower price-to-earnings ratio than Phoenix Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.29	N/A	-£47.10	N/A
Phoenix Group	£10.97B	0.70	-£521.46M	-£63.40	N/A

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.0%. Phoenix Group pays an annual dividend of GBX 54 per share and has a dividend yield of 7.0%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Phoenix Group pays out -85.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

37.9% of Standard Life shares are held by institutional investors. Comparatively, 37.9% of Phoenix Group shares are held by institutional investors. 3.2% of Standard Life shares are held by insiders. Comparatively, 3.2% of Phoenix Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Standard Life presently has a consensus price target of GBX 915, indicating a potential downside of 0.22%. Phoenix Group has a consensus price target of GBX 750, indicating a potential downside of 2.22%. Given Standard Life's stronger consensus rating and higher probable upside, equities analysts clearly believe Standard Life is more favorable than Phoenix Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Phoenix Group	1 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.40

Standard Life has a net margin of 0.00% compared to Phoenix Group's net margin of -1.65%. Standard Life's return on equity of 0.00% beat Phoenix Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Phoenix Group	-1.65%	-56.94%	0.08%

In the previous week, Standard Life had 1 more articles in the media than Phoenix Group. MarketBeat recorded 1 mentions for Standard Life and 0 mentions for Phoenix Group. Standard Life's average media sentiment score of 0.00 equaled Phoenix Group'saverage media sentiment score.

Company	Overall Sentiment
Standard Life	Neutral
Phoenix Group	Neutral

Summary

Standard Life beats Phoenix Group on 10 of the 14 factors compared between the two stocks.

How does Standard Life compare to Standard Life Aberdeen?

Standard Life (LON:SDLF) and Standard Life Aberdeen (LON:SLA) are both mid-cap insurance - life industry companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, analyst recommendations, media sentiment, profitability, dividends, earnings, risk and institutional ownership.

Standard Life currently has a consensus price target of GBX 915, suggesting a potential downside of 0.22%. Given Standard Life Aberdeen's higher probable upside, analysts plainly believe Standard Life Aberdeen is more favorable than Standard Life.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Standard Life Aberdeen	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.0%. Standard Life Aberdeen pays an annual dividend of GBX 0.22 per share. Standard Life pays out -116.1% of its earnings in the form of a dividend. Standard Life Aberdeen pays out 0.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Standard Life is clearly the better dividend stock, given its higher yield and lower payout ratio.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Standard Life Aberdeen	N/A	N/A	N/A

37.9% of Standard Life shares are held by institutional investors. 3.2% of Standard Life shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Standard Life had 1 more articles in the media than Standard Life Aberdeen. MarketBeat recorded 1 mentions for Standard Life and 0 mentions for Standard Life Aberdeen. Standard Life's average media sentiment score of 0.00 equaled Standard Life Aberdeen'saverage media sentiment score.

Company	Overall Sentiment
Standard Life	Neutral
Standard Life Aberdeen	Neutral

Standard Life is trading at a lower price-to-earnings ratio than Standard Life Aberdeen, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.29	N/A	-£47.10	N/A
Standard Life Aberdeen	£3.60B	0.00	N/A	£37.20	N/A

Summary

Standard Life beats Standard Life Aberdeen on 8 of the 11 factors compared between the two stocks.

How does Standard Life compare to Old Mutual?

Standard Life (LON:SDLF) and Old Mutual (LON:OMU) are both mid-cap financial services companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, media sentiment, risk, analyst recommendations, earnings, dividends and profitability.

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.0%. Old Mutual pays an annual dividend of GBX 90.86 per share and has a dividend yield of 153.5%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Old Mutual pays out 47.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Old Mutual has higher revenue and earnings than Standard Life. Standard Life is trading at a lower price-to-earnings ratio than Old Mutual, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.29	N/A	-£47.10	N/A
Old Mutual	£273.62B	0.01	£60.20B	£189.80	0.31

Old Mutual has a net margin of 3.40% compared to Standard Life's net margin of 0.00%. Old Mutual's return on equity of 13.89% beat Standard Life's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Old Mutual	3.40%	13.89%	0.84%

37.9% of Standard Life shares are held by institutional investors. Comparatively, 31.5% of Old Mutual shares are held by institutional investors. 3.2% of Standard Life shares are held by insiders. Comparatively, 0.2% of Old Mutual shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

In the previous week, Standard Life had 1 more articles in the media than Old Mutual. MarketBeat recorded 1 mentions for Standard Life and 0 mentions for Old Mutual. Standard Life's average media sentiment score of 0.00 equaled Old Mutual'saverage media sentiment score.

Company	Overall Sentiment
Standard Life	Neutral
Old Mutual	Neutral

Standard Life presently has a consensus price target of GBX 915, indicating a potential downside of 0.22%. Given Standard Life's stronger consensus rating and higher probable upside, analysts plainly believe Standard Life is more favorable than Old Mutual.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Old Mutual	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Standard Life beats Old Mutual on 8 of the 15 factors compared between the two stocks.

How does Standard Life compare to Chesnara?

Standard Life (LON:SDLF) and Chesnara (LON:CSN) are both financial services companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, analyst recommendations, risk, valuation, institutional ownership, earnings and media sentiment.

37.9% of Standard Life shares are owned by institutional investors. Comparatively, 49.5% of Chesnara shares are owned by institutional investors. 3.2% of Standard Life shares are owned by insiders. Comparatively, 0.8% of Chesnara shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Chesnara has lower revenue, but higher earnings than Standard Life. Chesnara is trading at a lower price-to-earnings ratio than Standard Life, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Standard Life	£31.84B	0.29	N/A	-£47.10	N/A
Chesnara	£897.10M	0.87	£4.20M	-£5.05	N/A

Standard Life pays an annual dividend of GBX 54.70 per share and has a dividend yield of 6.0%. Chesnara pays an annual dividend of GBX 21.67 per share and has a dividend yield of 6.4%. Standard Life pays out -116.1% of its earnings in the form of a dividend. Chesnara pays out -429.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Chesnara is clearly the better dividend stock, given its higher yield and lower payout ratio.

Standard Life currently has a consensus target price of GBX 915, indicating a potential downside of 0.22%. Chesnara has a consensus target price of GBX 349.50, indicating a potential upside of 3.10%. Given Chesnara's higher possible upside, analysts plainly believe Chesnara is more favorable than Standard Life.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Standard Life	0 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	3.00
Chesnara	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Standard Life has a net margin of 0.00% compared to Chesnara's net margin of -1.01%. Standard Life's return on equity of 0.00% beat Chesnara's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Standard Life	N/A	N/A	N/A
Chesnara	-1.01%	-2.93%	0.04%

In the previous week, Standard Life had 1 more articles in the media than Chesnara. MarketBeat recorded 1 mentions for Standard Life and 0 mentions for Chesnara. Standard Life's average media sentiment score of 0.00 equaled Chesnara'saverage media sentiment score.

Company	Overall Sentiment
Standard Life	Neutral
Chesnara	Neutral

Summary

Standard Life and Chesnara tied by winning 7 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SDLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SDLF vs. The Competition

Export

Metric	Standard Life	Insurance Industry	Financial Sector	LON Exchange
Market Cap	£9.19B	£24.73B	£6.19B	£2.88B
Dividend Yield	6.21%	4.55%	5.25%	6.16%
P/E Ratio	-19.47	7.42	29.54	368.29
Price / Sales	0.29	36.85	1,127.56	84,379.69
Price / Cash	N/A	1.48	114.29	27.89
Price / Book	N/A	1.58	6.64	7.61
Net Income	N/A	£6.79B	£1.13B	£5.89B
7 Day Performance	1.89%	-0.08%	-0.24%	0.38%
1 Month Performance	12.33%	1.07%	0.10%	0.28%
1 Year Performance	N/A	18.66%	13.78%	67.67%

Standard Life Competitors List

Export

Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count
SDLF Standard Life	1.1315 of 5 stars	GBX 917 +1.9%	GBX 915 -0.2%	N/A	£9.19B	£31.84B	N/A	N/A
PRU Prudential	4.5115 of 5 stars	GBX 1,050.27 +0.7%	GBX 1,379 +31.3%	+19.9%	£26.20B	£27.39B	6.84	39,900
PHNX Phoenix Group	0.2732 of 5 stars	GBX 767 +0.1%	GBX 750 -2.2%	+17.6%	£7.68B	£10.97B	N/A	7,757
SLA Standard Life Aberdeen	N/A	N/A	N/A	N/A	£5.98B	£3.60B	7.37	6,029
OMU Old Mutual	N/A	GBX 60.20 -1.3%	N/A	+12.1%	£2.40B	£273.62B	0.32	29,861

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This page (LON:SDLF) was last updated on 7/23/2026 by MarketBeat.com Staff.

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Standard Life (SDLF) Competitors

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

How does Standard Life compare to Prudential?

Summary

How does Standard Life compare to Phoenix Group?

Summary

How does Standard Life compare to Standard Life Aberdeen?

Summary

How does Standard Life compare to Old Mutual?

Summary

How does Standard Life compare to Chesnara?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SDLF vs. The Competition

Standard Life Competitors List

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Stock Ideas and Recommendations

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Standard Life (SDLF) Competitors

SDLF vs. PRU, PHNX, SLA, OMU, and CSN

How does Standard Life compare to Prudential?

Is PRU or SDLF more profitable?

Do institutionals and insiders believe in PRU or SDLF?

Is PRU or SDLF a better dividend stock?

Which has stronger earnings & valuation, PRU or SDLF?

Does the media refer more to PRU or SDLF?

Do analysts prefer PRU or SDLF?

Summary

How does Standard Life compare to Phoenix Group?

Which has stronger valuation & earnings, SDLF or PHNX?

Is SDLF or PHNX a better dividend stock?

Do insiders and institutionals hold more shares of SDLF or PHNX?

Do analysts recommend SDLF or PHNX?

Is SDLF or PHNX more profitable?

Does the media refer more to SDLF or PHNX?

Summary

How does Standard Life compare to Standard Life Aberdeen?

Do analysts prefer SDLF or SLA?

Is SDLF or SLA a better dividend stock?

Is SDLF or SLA more profitable?

Do insiders & institutionals have more ownership in SDLF or SLA?

Does the media prefer SDLF or SLA?

Which has preferable earnings & valuation, SDLF or SLA?

Summary

How does Standard Life compare to Old Mutual?

Is SDLF or OMU a better dividend stock?

Which has preferable valuation and earnings, SDLF or OMU?

Is SDLF or OMU more profitable?

Do insiders & institutionals have more ownership in SDLF or OMU?

Does the media prefer SDLF or OMU?

Do analysts prefer SDLF or OMU?

Summary

How does Standard Life compare to Chesnara?

Do institutionals & insiders have more ownership in SDLF or CSN?

Which has higher earnings and valuation, SDLF or CSN?

Is SDLF or CSN a better dividend stock?

Do analysts rate SDLF or CSN?

Is SDLF or CSN more profitable?

Does the media refer more to SDLF or CSN?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SDLF vs. The Competition

Standard Life Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools