Baidu (BIDU) Stock Price, News & Analysis

Company Overview

Baidu, Inc. (NASDAQ: BIDU) is a leading Chinese technology company best known for operating one of the world’s largest internet search engines. Founded in 2000 by Robin Li and Eric Xu, the company has its headquarters in Beijing and primarily serves Mainland China, while extending its research and development efforts globally. Baidu’s core search platform offers web, image, video and news searches, bolstered by advanced algorithms and natural language processing technologies.

In recent years, Baidu has shifted its focus toward artificial intelligence and cloud computing, positioning itself as a key player in the AI revolution. The company’s AI Cloud business provides enterprise customers with infrastructure-as-a-service, platform-as-a-service and AI-driven solutions, covering industries such as finance, retail, healthcare and autonomous driving. Its AI tools include the Baidu Brain suite, which integrates deep learning frameworks, speech recognition, computer vision and large language models to help businesses automate processes and enhance customer experiences.

Baidu has also made significant strides in the intelligent driving space through its Apollo platform, an open-source autonomous driving framework designed to accelerate the development of self-driving vehicles. The Apollo initiative collaborates with automakers, parts suppliers and software developers to test and deploy autonomous driving technology in urban settings. In parallel, Baidu’s DuerOS voice assistant powers smart devices, in-car infotainment systems and home appliances, while its ERNIE Bot large language model competes in the generative AI market.

Under the leadership of founder and CEO Robin Li, Baidu has continued to expand its research capabilities, establishing global AI labs in Silicon Valley, Seattle and Singapore. The company maintains a robust patent portfolio and nurtures partnerships with academic institutions and technology firms worldwide. Through its diversified portfolio—ranging from search and cloud to autonomous vehicles and AI-driven services—Baidu aims to drive innovation across multiple sectors and maintain its status as one of China’s premier technology giants.

Key Stats

• Today's Range: $88.11 to $89.59
• 50-Day Range: $81.81 to $92.50
• 52-Week Range: $74.71 to $116.25
• Volume: 2.31 million shs
• Average Volume: 4.05 million shs
• Market Capitalization: $30.63 billion
• P/E Ratio: 8.80
• Dividend Yield: N/A
• Price Target: $107.82
• Consensus Rating: Hold

Baidu Stock Analysis - MarketRank™

Baidu scored higher than 92% of companies evaluated by MarketBeat, and ranked 75th out of 659 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Baidu has received a consensus rating of Hold. The company's average rating score is 2.39, and is based on 7 buy ratings, 11 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Baidu has only been the subject of 4 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.8 / 5
• Proj. Earnings Growth: 19.18%

Earnings Growth

Earnings for Baidu are expected to grow by 19.18% in the coming year, from $7.35 to $8.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Baidu is 8.80, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.92.

Price to Earnings Ratio vs. Sector

The P/E ratio of Baidu is 8.80, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 37.42.

Price to Book Value per Share Ratio

Baidu has a P/B Ratio of 0.82. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.14% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently decreased by 9.77%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baidu does not currently pay a dividend.

Dividend Growth

Baidu does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 3.2 / 5
• Environmental Score: -0.63

Percentage of Shares Shorted

2.14% of the float of Baidu has been sold short.

Short Interest Ratio / Days to Cover

Baidu has a short interest ratio ("days to cover") of 1.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baidu has recently decreased by 9.77%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.6 / 5
• News Sentiment: 0.76

News Sentiment

Baidu has a news sentiment score of 0.76. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 25 news articles for Baidu this week, compared to 21 articles on an average week.

Search Interest

Only 12 people have searched for BIDU on MarketBeat in the last 30 days. This is a decrease of -67% compared to the previous 30 days.

MarketBeat Follows

Only 2 people have added Baidu to their MarketBeat watchlist in the last 30 days. This is a decrease of -71% compared to the previous 30 days.

Company Ownership

• Score: 0.8 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baidu insiders have not sold or bought any company stock.

Percentage Held by Insiders

16.70% of the stock of Baidu is held by insiders. A high percentage of insider ownership can be a sign of company health.

BIDU Stock Analysis - Frequently Asked Questions

How have BIDU shares performed this year?

Baidu's stock was trading at $84.31 on January 1st, 2025. Since then, BIDU stock has increased by 5.2% and is now trading at $88.66.

Does Baidu have any subsidiaries?

Baidu subsidiaries include YY.com, REDFINGER, KITT.AI, XPerception, Raven Tech, popIn, Anquanbao, and more.

Who are Baidu's major shareholders?

Baidu's top institutional shareholders include Parallel Advisors LLC.

How do I buy shares of Baidu?

Shares of BIDU stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baidu own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baidu investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA), Netflix (NFLX), Alibaba Group (BABA) and Alphabet (GOOG).

Company Calendar

• Today: 7/09/2025
• Next Earnings (Estimated): 8/20/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:BIDU
• CIK: 1329099
• Web: www.baidu.com
• Phone: 861059928888
• Fax: 86-10-5992-0000
• Employees: 35,900
• Year Founded: 2000

Price Target and Rating

• Average Price Target for Baidu: $107.82
• High Price Target: $139.00
• Low Price Target: $84.00
• Potential Upside/Downside: +21.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.39
• Research Coverage: 18 Analysts

Profitability

• EPS (Trailing Twelve Months): $10.08
• Trailing P/E Ratio: 8.80
• Forward P/E Ratio: 12.06
• P/E Growth: N/A
• Net Income: $3.26 billion
• Net Margins: 19.45%
• Pretax Margin: 22.73%
• Return on Equity: 8.35%
• Return on Assets: 5.29%

Debt

• Debt-to-Equity Ratio: 0.27
• Current Ratio: 2.29
• Quick Ratio: 2.29

Sales & Book Value

• Annual Sales: $18.24 billion
• Price / Sales: 1.68
• Cash Flow: $16.95 per share
• Price / Cash Flow: 5.23
• Book Value: $108.56 per share
• Price / Book: 0.82

Miscellaneous

• Outstanding Shares: 345,450,000
• Free Float: 287,757,000
• Market Cap: $30.63 billion
• Optionable: Optionable
• Beta: 0.33