Bruker (BRKR) Competitors

Bruker (NASDAQ:BRKR) and Waters (NYSE:WAT) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment.

Is BRKR or WAT more profitable?

Waters has a net margin of 21.56% compared to Bruker's net margin of 3.36%. Waters' return on equity of 46.31% beat Bruker's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bruker	3.36%	21.01%	6.46%
Waters	21.56%	46.31%	15.67%

Which has preferable earnings and valuation, BRKR or WAT?

Waters has lower revenue, but higher earnings than Bruker. Waters is trading at a lower price-to-earnings ratio than Bruker, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bruker	$3.45B	1.74	$113.10M	$0.52	76.25
Waters	$2.98B	6.90	$637.83M	$11.02	31.37

Which has more risk and volatility, BRKR or WAT?

Bruker has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Waters has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Does the MarketBeat Community favor BRKR or WAT?

Bruker received 239 more outperform votes than Waters when rated by MarketBeat users. Likewise, 64.62% of users gave Bruker an outperform vote while only 53.30% of users gave Waters an outperform vote.

Company	Underperform	Outperform
Bruker	Outperform Votes 683 64.62%	Underperform Votes 374 35.38%
Waters	Outperform Votes 444 53.30%	Underperform Votes 389 46.70%

Do analysts rate BRKR or WAT?

Bruker presently has a consensus target price of $56.22, indicating a potential upside of 41.80%. Waters has a consensus target price of $390.19, indicating a potential upside of 12.86%. Given Bruker's higher probable upside, research analysts clearly believe Bruker is more favorable than Waters.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bruker	0 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.40
Waters	0 Sell rating(s)	9 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.61

Does the media favor BRKR or WAT?

In the previous week, Waters had 27 more articles in the media than Bruker. MarketBeat recorded 34 mentions for Waters and 7 mentions for Bruker. Bruker's average media sentiment score of 1.44 beat Waters' score of 0.19 indicating that Bruker is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bruker	4 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Waters	7 Very Positive mention(s)	3 Positive mention(s)	17 Neutral mention(s)	3 Negative mention(s)	4 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in BRKR or WAT?

79.5% of Bruker shares are held by institutional investors. Comparatively, 94.0% of Waters shares are held by institutional investors. 27.3% of Bruker shares are held by insiders. Comparatively, 0.8% of Waters shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Waters beats Bruker on 11 of the 19 factors compared between the two stocks.