Cricut (CRCT) Stock Price, News & Analysis

Company Overview

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Key Stats

• Today's Range: $5.66 to $5.82
• 50-Day Range: $4.64 to $7.30
• 52-Week Range: $3.94 to $7.33
• Volume: 591,164 shs
• Average Volume: 806,642 shs
• Market Capitalization: $1.23 billion
• P/E Ratio: 17.55
• Dividend Yield: 3.45%
• Price Target: $4.52
• Consensus Rating: Sell

Cricut Stock Analysis - MarketRank™

Cricut scored higher than 34% of companies evaluated by MarketBeat, and ranked 231st out of 316 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Cricut has received a consensus rating of Sell. The company's average rating score is 1.33, and is based on no buy ratings, 1 hold rating, and 2 sell ratings.

Amount of Analyst Coverage

Cricut has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 7.14%

Earnings Growth

Earnings for Cricut are expected to grow by 7.14% in the coming year, from $0.28 to $0.30 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Cricut is 17.55, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 28.60.

Price to Earnings Ratio vs. Sector

The P/E ratio of Cricut is 17.55, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 28.27.

Price to Book Value per Share Ratio

Cricut has a P/B Ratio of 3.99. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.11% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 8.2.

Change versus previous month

Short interest in Cricut has recently increased by 13.35%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Cricut is a leading dividend payer. It pays a dividend yield of 3.51%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Cricut does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Cricut is 60.61%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Cricut will have a dividend payout ratio of 66.67% next year. This indicates that Cricut will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.11% of the float of Cricut has been sold short.

Short Interest Ratio / Days to Cover

Cricut has a short interest ratio ("days to cover") of 8.2.

Change versus previous month

Short interest in Cricut has recently increased by 13.35%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.51

News Sentiment

Cricut has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 1.03 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 8 news articles for Cricut this week, compared to 3 articles on an average week.

Search Interest

3 people have searched for CRCT on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

MarketBeat Follows

Only 1 people have added Cricut to their MarketBeat watchlist in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Cricut insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $3,381,343.00 in company stock.

Percentage Held by Insiders

18.61% of the stock of Cricut is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 19.60% of the stock of Cricut is held by institutions.

CRCT Stock Analysis - Frequently Asked Questions

How have CRCT shares performed this year?

Cricut's stock was trading at $5.70 on January 1st, 2025. Since then, CRCT stock has increased by 1.6% and is now trading at $5.79.

How were Cricut's earnings last quarter?

Cricut, Inc. (NASDAQ:CRCT) issued its quarterly earnings data on Tuesday, August, 5th. The company reported $0.11 EPS for the quarter, topping analysts' consensus estimates of $0.06 by $0.05. The company earned $172.11 million during the quarter, compared to analysts' expectations of $158.59 million. Cricut had a trailing twelve-month return on equity of 16.49% and a net margin of 10.09%.
Read the conference call transcript.

When did Cricut IPO?

Cricut (CRCT) raised $321 million in an initial public offering on Thursday, March 25th 2021. The company issued 15,300,000 shares at a price of $20.00-$22.00 per share. Goldman Sachs, Morgan Stanley, Citigroup, Barclays and Baird served as the underwriters for the IPO.

Who are Cricut's major shareholders?

Cricut's top institutional investors include American Century Companies Inc. (0.73%), Geode Capital Management LLC (0.66%), Arrowstreet Capital Limited Partnership (0.43%) and Lazard Asset Management LLC (0.10%). Insiders that own company stock include Abdiel Capital Management, Llc, Arora Ashish, Len Blackwell, Donald B Olsen, Matt Tuttle, Ryan Harmer and Jason Makler.
View institutional ownership trends.

How do I buy shares of Cricut?

Shares of CRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Cricut own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Cricut investors own include Predictive Oncology (POAI), JPMorgan Chase & Co. (JPM), Ford Motor (F), Abbott Laboratories (ABT), Bank of America (BAC), Wells Fargo & Company (WFC) and Wayfair (W).

Company Calendar

• Record date for 7/21 Dividend: 7/07/2025
• Ex-Dividend for 7/21 Dividend: 7/07/2025
• Dividend Payable: 7/21/2025
• Last Earnings: 8/05/2025
• Today: 8/28/2025
• Next Earnings (Estimated): 11/04/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Machinery
• Current Symbol: NASDAQ:CRCT
• CIK: 1828962
• Web: www.cricut.com
• Phone: 385-351-0633
• Fax: N/A
• Employees: 830
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Cricut: $4.52
• High Price Target: $5.75
• Low Price Target: $3.80
• Potential Upside/Downside: -22.0%
• Consensus Rating: Sell
• Rating Score (0-4): 1.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.33
• Trailing P/E Ratio: 17.55
• Forward P/E Ratio: 20.68
• P/E Growth: N/A
• Net Income: $62.83 million
• Net Margins: 10.09%
• Pretax Margin: 13.66%
• Return on Equity: 16.49%
• Return on Assets: 10.41%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.52
• Quick Ratio: 1.21

Sales & Book Value

• Annual Sales: $712.54 million
• Price / Sales: 1.73
• Cash Flow: $0.44 per share
• Price / Cash Flow: 13.24
• Book Value: $1.45 per share
• Price / Book: 3.99

Miscellaneous

• Outstanding Shares: 212,470,000
• Free Float: 172,926,000
• Market Cap: $1.23 billion
• Optionable: Optionable
• Beta: 0.15