NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $3.00 -0.10 (-3.23%) As of 12:52 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$3.00▼$3.1350-Day Range$2.38▼$6.5152-Week Range$2.17▼$172.70Volume8,762 shsAverage Volume505,760 shsMarket Capitalization$2.23 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingReduce Company Overview Direct Digital Holdings, Inc. (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets. The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility. Additional modules provide branded content libraries, social media publishing, analytics dashboards and compliance tracking. Direct Digital also offers consulting services, training and technical support to help organizations implement best practices and maximize return on investment. Headquartered in Eden Prairie, Minnesota, Direct Digital serves a diverse customer base across the United States and Canada, ranging from independent mortgage brokers to national broker-dealer networks and real estate brokerages. The company has expanded its platform through strategic partnerships and product enhancements, positioning itself as a one-stop digital marketing solution for the housing finance and property sectors. With a leadership team experienced in technology, financial services and marketing, Direct Digital continues to evolve its suite of offerings to address the changing needs of its clients.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks24th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 24% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.8 / 5Analyst RatingReduce Consensus RatingDirect Digital has received a consensus rating of Reduce. The company's average rating score is 1.50, and is based on no strong buy ratings, no buy ratings, 1 hold rating, and 1 sell rating.Amount of Analyst CoverageDirect Digital has received no research coverage in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($12.75) to ($5.15) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted3.34% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.11, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 91.41%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media2.9 / 5News Sentiment0.72 News SentimentDirect Digital has a news sentiment score of 0.72. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Business Services companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Direct Digital this week, compared to 3 articles on an average week.Search InterestOnly 2 people have searched for DRCT on MarketBeat in the last 30 days. This is a decrease of -33% compared to the previous 30 days.MarketBeat Follows1 people have added Direct Digital to their MarketBeat watchlist in the last 30 days. Company Ownership0.8 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have not sold or bought any company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. DRCT Stock News HeadlinesDirect Digital (DRCT) Q4 2025 Earnings TranscriptJune 2 at 9:49 AM | finance.yahoo.comReviewing Direct Digital (NASDAQ:DRCT) and Stran & Company, Inc. (NASDAQ:SWAG)May 28, 2026 | americanbankingnews.comYour $29.97 book is free todayWhy Some Traders Skip Stocks Entirely You don't need a big account to trade options. In fact, options can give you up to 12 times the leverage of stocks — with a fraction of the capital tied up. This free guide lays it all out in plain English — from A to Z, with step-by-step examples you can follow in your own account.June 3 at 1:00 AM | Profits Run (Ad)Analysts Offer Insights on Communication Services Companies: Direct Digital Holdings (DRCT) and StubHub Holdings Incorporation Class A (STUB)May 14, 2026 | theglobeandmail.comDirect Digital Holdings Balances Margin Gains With Revenue StrainMay 14, 2026 | theglobeandmail.comDirect Digital (DRCT) Q1 2026 Earnings TranscriptMay 13, 2026 | fool.comDirect Digital Holdings, Inc. (NASDAQ:DRCT) Q1 2026 Earnings Call TranscriptMay 12, 2026 | insidermonkey.comDirect Digital Holdings, Inc. (DRCT) Q1 2026 Earnings Call TranscriptMay 11, 2026 | seekingalpha.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 at the beginning of the year. Since then, DRCT stock has decreased by 78.8% and is now trading at $3.00. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) posted its quarterly earnings data on Monday, May, 11th. The company reported ($7.25) earnings per share for the quarter, topping the consensus estimate of ($7.74) by $0.49. The company earned $6.68 million during the quarter, compared to analyst estimates of $6.82 million. Read the conference call transcript. When did Direct Digital's stock split? Direct Digital's stock reverse split on the morning of Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an IPO on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners acted as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings5/11/2026Today6/03/2026Next Earnings (Estimated)8/04/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (3m+) 1-Year History Jun 25 Sep 25 Dec 25 Mar 26 Jun 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 3 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorBusiness Services Industry ADVERTISING/MKTG SVCS Sub-IndustryBusiness Services Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Trailing Twelve Months)($201.62) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-65.75% Pretax Margin-82.35% Return on EquityN/A Return on Assets-59.57% Debt Debt-to-Equity RatioN/A Current Ratio0.16 Quick Ratio0.16 Sales & Book Value Annual Sales$33.22 million Price / Sales0.07 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.16Miscellaneous Outstanding Shares743,000Free Float553,000Market Cap$2.23 million OptionableNot Optionable Beta5.33 7 Stocks That Will Be Magnificent in 2026Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. 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