NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $0.13 -0.02 (-13.33%) As of 10:59 AM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesNews and TrendsSEC Filings About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$0.13▼$0.1350-Day Range$0.11▼$2.3852-Week Range$0.06▼$92.40Volume8,390 shsAverage Volume309,865 shsMarket Capitalization$104.39 thousandP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview Direct Digital Holdings, Inc. is an advertising technology company that provides digital marketing and programmatic advertising solutions to advertisers, agencies, publishers and media owners. The company helps clients plan, execute and optimize campaigns across channels such as display, mobile, connected television, audio and other digital formats. Direct Digital operates through two primary businesses. Huddled Masses Media is its buy-side platform, providing campaign management, audience targeting, media buying and optimization services for advertisers and agencies. Colossus Media is its sell-side platform, helping publishers and media owners monetize advertising inventory through programmatic technology and connections with demand from advertisers. Headquartered in Houston, Texas, Direct Digital serves customers primarily in the United States through its digital advertising platforms and managed-service offerings. The company became publicly traded on the Nasdaq under the symbol DRCT in 2022. Mark D. Walker is the company's co-founder, chairman and chief executive officer.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks16th Percentile Overall ScoreDRCT MarketRank™: 0.810109289615 of 5 starsDirect Digital scored higher than 16% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingDirect Digital has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($18.97) to ($7.13) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is 0.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is 0.00, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted0.46% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.13, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently decreased by 97.92%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media0.0 / 5News SentimentN/A News Coverage This WeekMarketBeat has tracked 1 news article for Direct Digital this week, compared to 3 articles on an average week. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,320.00 in company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. 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DRCT Stock News HeadlinesContrasting Direct Digital (NASDAQ:DRCT) and Versant (NASDAQ:VSNT)November 8 at 3:59 AM | americanbankingnews.comDirect Digital (DRCT) versus Its Peers Financial AnalysisNovember 1, 2026 | americanbankingnews.comThe investigation Porter spent tens of thousands to documentPorter Stansberry flew the Porter and Co. team 3,300 miles to Dublin to investigate a 17-year investing experiment called Project Prophet - and documented everything on film. Rooted in the laws of physics, this quantitative approach challenges conventional wealth-building wisdom. With 17 years of verified data behind it, Porter calls it unlike anything he has seen in nearly 30 years in the business.November 9 at 1:00 AM | Porter & Company (Ad)Direct Digital (DRCT) Expected to Post Quarterly Earnings on ThursdayOctober 29, 2026 | americanbankingnews.comDirect Digital Holdings, Inc. to voluntarily delist Class A common stock from Nasdaq and deregister with the SECOctober 22, 2026 | msn.comDirect Digital Holdings Announces Intention to Voluntarily Delist from Nasdaq and Deregister Its Class A Common Stock with the SECOctober 21, 2026 | prnewswire.comDirect Digital Holdings Faces Nasdaq Delisting, OTC MoveOctober 13, 2026 | theglobeandmail.comDirect Digital Holdings, Inc.(NasdaqCM:DRCT) dropped from S&P TMI IndexOctober 7, 2026 | marketscreener.comMSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 at the start of the year. Since then, DRCT stock has decreased by 99.1% and is now trading at $0.13. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) announced its quarterly earnings data on Wednesday, August, 12th. The company reported ($5.78) earnings per share (EPS) for the quarter, beating the consensus estimate of ($9.60) by $3.82. The company earned $7.83 million during the quarter, compared to analysts' expectations of $8.84 million. Read the conference call transcript. When did Direct Digital's stock split? Direct Digital's stock reverse split on Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an initial public offering on Friday, February 11th 2022. The company issued 2,200,000 shares at $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Palantir Technologies (PLTR), Super Micro Computer (SMCI), SoundHound AI (SOUN), Advanced Micro Devices (AMD), GigaCloud Technology (GCT) and Altria Group (MO). Company Calendar Last Earnings8/12/2026Today11/09/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (9m+) 1-Year History Nov 25 Feb 26 May 26 Aug 26 Nov 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 9 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorCommunication Services Industry Media Sub-IndustryAdvertising Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees60Year FoundedN/AProfitability EPS (Trailing Twelve Months)($156.85) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-74.38% Pretax Margin-86.55% Return on EquityN/A Return on Assets-68.48% Debt Debt-to-Equity RatioN/A Current Ratio0.14 Quick Ratio0.14 Sales & Book Value Annual Sales$30.91 million Price / Sales0.00 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.01Miscellaneous Outstanding Shares803,000Free Float598,000Market Cap$104.39 thousand OptionableNot Optionable Beta5.49 Forget Nvidia, Meta, and Google. Here's The New Magnificent Seven.Discover the next wave of investment opportunities with our report, 7 Stocks That Will Be Magnificent in 2026. 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