NASDAQ:DRCT Direct Digital (DRCT) Stock Price, News & Analysis $1.58 -0.03 (-1.86%) Closing price 04:00 PM EasternExtended Trading$1.66 +0.08 (+5.00%) As of 07:30 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsInsider TradesNews and TrendsSEC Filings About Direct Digital Stock (NASDAQ:DRCT) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get Direct Digital alerts:Sign Up Key Stats Today's Range$1.55▼$1.6750-Day Range$1.58▼$2.7752-Week Range$1.55▼$113.81Volume6,560 shsAverage Volume447,038 shsMarket Capitalization$1.26 millionP/E RatioN/ADividend YieldN/APrice TargetN/AConsensus RatingSell Company Overview Direct Digital Holdings, Inc. is a digital advertising and marketing technology company that provides programmatic advertising solutions to advertisers, agencies and digital publishers. The company helps businesses reach targeted audiences across multiple digital channels, including display, video, mobile, connected television and audio. Direct Digital operates through two primary business areas. Its buy-side platform, Colossus Media, helps advertisers and agencies plan, purchase and optimize digital media campaigns, with an emphasis on reaching multicultural and diverse audiences. Its sell-side platform, Huddled Masses, helps publishers monetize their digital advertising inventory and connect with demand from advertisers. Headquartered in Houston, Texas, Direct Digital primarily serves the U.S. advertising and publishing markets. The company is led by Mark D. Walker, its co-founder and chief executive officer, and became a publicly traded company in 2022.AI Generated. May Contain Errors. Read More Direct Digital Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks6th Percentile Overall ScoreDRCT MarketRank™: Direct Digital scored higher than 6% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion0.7 / 5Analyst RatingSell Consensus RatingDirect Digital has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.Amount of Analyst CoverageDirect Digital has only been the subject of 1 research reports in the past 90 days.Read more about Direct Digital's stock forecast and price target. Earnings and Valuation0.6 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Direct Digital are expected to grow in the coming year, from ($18.97) to ($7.13) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Direct Digital is -0.01, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Read more about Direct Digital's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted22.28% of the float of Direct Digital has been sold short.Short Interest Ratio / Days to CoverDirect Digital has a short interest ratio ("days to cover") of 0.16, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in Direct Digital has recently increased by 1,501.83%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldDirect Digital does not currently pay a dividend.Dividend GrowthDirect Digital does not have a long track record of dividend growth. News and Social Media0.0 / 5News Sentiment0.00 News Coverage This WeekMarketBeat has tracked 2 news articles for Direct Digital this week, compared to 3 articles on an average week. Company Ownership1.5 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, Direct Digital insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $4,320.00 in company stock.Percentage Held by Insiders25.57% of the stock of Direct Digital is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions4.02% of the stock of Direct Digital is held by institutions.Read more about Direct Digital's insider trading history. Receive DRCT Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Direct Digital and its competitors with MarketBeat's FREE daily newsletter. 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DRCT Stock News HeadlinesOrange 142 Launches Enrollment Edge, a New Resource Hub for Higher Education MarketersSeptember 16, 2026 | prnewswire.comAnalysts Offer Insights on Communication Services Companies: Meta Platforms (META) and Direct Digital Holdings (DRCT)August 28, 2026 | theglobeandmail.comIf you keep cash in a U.S. bank account… read this NOWSince 2020, U.S. banks have been required to keep zero percent of deposits on hand, lending out nearly every dollar while paying savers just 0.04 percent interest. A new law, the GENIUS Act signed last summer, has cleared the way for a different kind of money to emerge this fall, one that could offer savings rates up to 6 percent. See what Ian King, Chief Strategist at Strategic Fortunes, has uncovered about this shift before it goes live.September 24 at 1:00 AM | Banyan Hill Publishing (Ad)Direct Digital Holdings Earnings Call Highlights RisksAugust 24, 2026 | tipranks.comDirect Digital Holdings Inc. Cl AAugust 23, 2026 | barrons.comDirect Digital signals early demand for AI search and GEO as it seeks credit covenant waiverAugust 12, 2026 | seekingalpha.comDirect Digital Holdings, Inc. (DRCT) Q2 2026 Earnings Call TranscriptAugust 12, 2026 | seekingalpha.comDirect Digital Holdings Reports Second Quarter 2026 Financial ResultsAugust 12, 2026 | prnewswire.comSee More Headlines DRCT Stock Analysis - Frequently Asked Questions How have DRCT shares performed this year? Direct Digital's stock was trading at $14.1680 at the beginning of 2026. Since then, DRCT shares have decreased by 88.8% and is now trading at $1.58. How were Direct Digital's earnings last quarter? Direct Digital Holdings, Inc. (NASDAQ:DRCT) issued its quarterly earnings data on Wednesday, August, 12th. The company reported ($5.78) EPS for the quarter, beating the consensus estimate of ($9.60) by $3.82. The company earned $7.83 million during the quarter, compared to analysts' expectations of $8.84 million. Read the conference call transcript. When did Direct Digital's stock split? Direct Digital's stock reverse split before market open on Monday, April 27th 2026.The 1-4 reverse split was announced on Thursday, April 23rd 2026. The number of shares owned by shareholders was adjusted after the market closes on Friday, April 24th 2026. An investor that had 100 shares of stock prior to the reverse split would have 25 shares after the split. When did Direct Digital IPO? Direct Digital (DRCT) raised $18 million in an initial public offering on Friday, February 11th 2022. The company issued 2,200,000 shares at a price of $7.00-$9.00 per share. The Benchmark Company and Roth Capital Partners served as the underwriters for the IPO. How do I buy shares of Direct Digital? Shares of DRCT stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Direct Digital own? Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Digital investors own include NVIDIA (NVDA), Broadcom (AVGO), Arista Networks (ANET), Novo Nordisk A/S (NVO), AppLovin (APP), Jabil (JBL) and Adobe (ADBE). Company Calendar Last Earnings8/12/2026Today9/24/2026Next Earnings (Estimated)11/05/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (7m+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 DRCT's financial health is in the Yellow zone, according to TradeSmith. DRCT has been in this zone for over 7 months. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorCommunication Services Industry Media Sub-IndustryAdvertising Current SymbolNASDAQ:DRCT CIK1880613 Webwww.directdigitalholdings.com Phone832-402-1051FaxN/AEmployees73Year FoundedN/AProfitability EPS (Trailing Twelve Months)($156.85) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$18.95 million Net Margins-74.38% Pretax Margin-86.55% Return on EquityN/A Return on Assets-68.48% Debt Debt-to-Equity RatioN/A Current Ratio0.14 Quick Ratio0.14 Sales & Book Value Annual Sales$34.69 million Price / Sales0.04 Cash FlowN/A Price / Cash FlowN/A Book Value($18.82) per share Price / Book-0.08Miscellaneous Outstanding Shares800,000Free Float598,000Market Cap$1.26 million OptionableNot Optionable Beta5.30 10 Stocks Powering The Next AI Boom The AI boom is creating opportunities across semiconductors, cloud computing, enterprise software, infrastructure, cybersecurity, and automation. Inside this report, you’ll find 10 companies positioned to benefit as artificial intelligence moves from hype to real-world deployment and becomes a core growth driver for corporate America.Get This Free Report This page (NASDAQ:DRCT) was last updated on 9/24/2026 by MarketBeat.com Staff. From Our PartnersA letter from Shannon StansberryPorter Stansberry nearly canceled the entire project. 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