Viant Technology (DSP) Stock Price, News & Analysis

Company Overview

Viant Technology Inc. (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data. Together, these platforms enable cross-device identity resolution, real-time bidding in open and private marketplaces, and dynamic creative optimization to help advertisers reach targeted consumers with relevant messaging.

Founded in 1999 and headquartered in Irving, Texas, Viant has grown into a global adtech provider serving clients across North America, Europe and the Asia-Pacific region. The company’s solutions cater to industries including retail, finance, automotive, healthcare and consumer goods. In March 2022, Viant completed a spin-off from TEGNA Inc. and commenced trading as an independent public company under the ticker DSP.

Key Stats

• Today's Range: $9.86 to $10.30
• 50-Day Range: $9.29 to $14.79
• 52-Week Range: $9.07 to $26.33
• Volume: 79,432 shs
• Average Volume: 315,081 shs
• Market Capitalization: $622.59 million
• P/E Ratio: 76.08
• Dividend Yield: N/A
• Price Target: $19.78
• Consensus Rating: Buy

Viant Technology Stock Analysis - MarketRank™

Viant Technology scored higher than 81% of companies evaluated by MarketBeat, and ranked 72nd out of 305 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.6 / 5
• Analyst Rating: Buy

Consensus Rating

Viant Technology has received a consensus rating of Buy. The company's average rating score is 3.11, and is based on 8 buy ratings, no hold ratings, and no sell ratings.

Upside Potential

Viant Technology has a consensus price target of $19.78, representing about 98.2% upside from its current price of $9.98.

Amount of Analyst Coverage

Viant Technology has been the subject of 5 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Viant Technology are expected to grow in the coming year, from ($0.39) to ($0.12) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Viant Technology is 76.70, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 279.74.

Price to Earnings Ratio vs. Sector

The P/E ratio of Viant Technology is 76.70, which means that it is trading at a more expensive P/E ratio than the Business Services sector average P/E ratio of about 26.99.

Price to Book Value per Share Ratio

Viant Technology has a P/B Ratio of 2.30. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

6.72% of the float of Viant Technology has been sold short.

Short Interest Ratio / Days to Cover

Viant Technology has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Viant Technology has recently decreased by 15.60%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Viant Technology does not currently pay a dividend.

Dividend Growth

Viant Technology does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.72% of the float of Viant Technology has been sold short.

Short Interest Ratio / Days to Cover

Viant Technology has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Viant Technology has recently decreased by 15.60%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 1.49

News Sentiment

Viant Technology has a news sentiment score of 1.49. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.86 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for Viant Technology this week, compared to 4 articles on an average week.

Search Interest

5 people have searched for DSP on MarketBeat in the last 30 days. This is an increase of 400% compared to the previous 30 days.

MarketBeat Follows

4 people have added Viant Technology to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Viant Technology insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $290,703.00 in company stock.

Percentage Held by Insiders

29.40% of the stock of Viant Technology is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 11.38% of the stock of Viant Technology is held by institutions.

DSP Stock Analysis - Frequently Asked Questions

How have DSP shares performed this year?

Viant Technology's stock was trading at $18.99 at the beginning of 2025. Since then, DSP shares have decreased by 47.4% and is now trading at $9.98.

How were Viant Technology's earnings last quarter?

Viant Technology Inc. (NASDAQ:DSP) posted its quarterly earnings data on Tuesday, November, 9th. The company reported ($0.20) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.13) by $0.07. The firm earned $34.08 million during the quarter, compared to analyst estimates of $33.10 million. Viant Technology had a net margin of 0.74% and a negative trailing twelve-month return on equity of 4.63%.
Read the conference call transcript.

When did Viant Technology IPO?

Viant Technology (DSP) raised $150 million in an IPO on Wednesday, February 10th 2021. The company issued 7,500,000 shares at $19.00-$21.00 per share. BofA Securities and UBS Investment Bank acted as the underwriters for the IPO and Canaccord Genuity, JMP Securities, Needham & Co. and Raymond James were co-managers.

Who are Viant Technology's major shareholders?

Viant Technology's top institutional investors include Fort Washington Investment Advisors Inc. OH (1.02%), Granite Investment Partners LLC (0.87%), Harbor Capital Advisors Inc. (0.65%) and Geode Capital Management LLC (0.61%). Insiders that own company stock include Larry Madden, Timothy Vanderhook and Max O Valdes.
View institutional ownership trends.

How do I buy shares of Viant Technology?

Shares of DSP stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Viant Technology own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Viant Technology investors own include NVIDIA (NVDA), Meta Platforms (META), Broadcom (AVGO), Adobe (ADBE), Advanced Micro Devices (AMD), Arista Networks (ANET) and ServiceNow (NOW).

Company Calendar

• Last Earnings: 11/09/2021
• Today: 9/10/2025
• Next Earnings (Estimated): 11/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Business Services
• Industry: Technology Services
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:DSP
• CIK: 1828791
• Web: viantinc.com
• Phone: 949-861-8888
• Fax: N/A
• Employees: 350
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Viant Technology: $19.78
• High Price Target: $27.00
• Low Price Target: $15.00
• Potential Upside/Downside: +94.7%
• Consensus Rating: Buy
• Rating Score (0-4): 3.11
• Research Coverage: 9 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.13
• Trailing P/E Ratio: 78.16
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $2.36 million
• Net Margins: 0.74%
• Pretax Margin: 3.91%
• Return on Equity: -4.63%
• Return on Assets: -2.96%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 2.56
• Quick Ratio: 2.56

Sales & Book Value

• Annual Sales: $289.23 million
• Price / Sales: 2.21
• Cash Flow: $0.12 per share
• Price / Cash Flow: 82.86
• Book Value: $4.34 per share
• Price / Book: 2.34

Miscellaneous

• Outstanding Shares: 62,950,000
• Free Float: 44,821,000
• Market Cap: $639.57 million
• Optionable: Optionable
• Beta: 1.10