S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Europe bans Russian diesel, other oil products over Ukraine
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Biden's State of the Union to tout policy wins on economy
How will EU ban and West's price cap on Russian diesel work?
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Evacuations urged in Ohio town as train wreck smolders
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
'Knock at the Cabin' knocks off 'Avatar' at the box office
Ally Financial expands NASCAR spend with 2 new partnerships
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Europe bans Russian diesel, other oil products over Ukraine
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Biden's State of the Union to tout policy wins on economy
How will EU ban and West's price cap on Russian diesel work?
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Evacuations urged in Ohio town as train wreck smolders
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
'Knock at the Cabin' knocks off 'Avatar' at the box office
Ally Financial expands NASCAR spend with 2 new partnerships
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Europe bans Russian diesel, other oil products over Ukraine
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Biden's State of the Union to tout policy wins on economy
How will EU ban and West's price cap on Russian diesel work?
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Evacuations urged in Ohio town as train wreck smolders
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
'Knock at the Cabin' knocks off 'Avatar' at the box office
Ally Financial expands NASCAR spend with 2 new partnerships
S&P 500   3,852.36
DOW   32,920.46
QQQ   306.18
Europe bans Russian diesel, other oil products over Ukraine
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Biden's State of the Union to tout policy wins on economy
How will EU ban and West's price cap on Russian diesel work?
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
Evacuations urged in Ohio town as train wreck smolders
It wasn’t me: Ex-UK PM Truss blames 'system' for her failure
Cash Holders STILL Aren't Taking Steps to Prepare (Ad)
'Knock at the Cabin' knocks off 'Avatar' at the box office
Ally Financial expands NASCAR spend with 2 new partnerships
Followed 182 Times   Top-Rated Stocks  
NASDAQ:GOOG

Alphabet - GOOG Stock Forecast, Price & News

$105.22
-3.58 (-3.29%)
(As of 02/3/2023 12:00 AM ET)
Add
Compare
Today's Range
$103.30
▼
$108.02
50-Day Range
$86.46
▼
$108.80
52-Week Range
$83.45
▼
$144.54
Volume
36.82 million shs
Average Volume
26.41 million shs
Market Capitalization
$1.36 trillion
P/E Ratio
23.12
Dividend Yield
N/A
Price Target
$136.22

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.94 Rating Score
Upside/​Downside
29.7% Upside
$136.50 Price Target
Short Interest
Healthy
0.22% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.21mentions of Alphabet in the last 14 days
Based on 56 Articles This Week
Insider Trading
Acquiring Shares
$13.41 M Bought Last Quarter
Proj. Earnings Growth
17.93%
From $5.02 to $5.92 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

3.30 out of 5 stars

Computer And Technology Sector

4th out of 608 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

3rd out of 60 stocks

See Top Rated MarketRank™ Stocks Here
GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

January 31, 2023 | marketbeat.com
These AI, Cloud Stocks are Down Significantly, Not For Long
These three AI/Cloud stocks are near historic lows but the industry is growing. As such, any of these could rebound; though it may take longer for some.
January 31, 2023 | marketbeat.com
These AI, Cloud Stocks are Down Significantly, Not For Long (GOOG)
These three AI/Cloud stocks are near historic lows but the industry is growing. As such, any of these could rebound; though it may take longer for some.
February 5, 2023 | Investor Place Media (Ad)
Cash Holders STILL Aren't Taking Steps to Prepare
Stocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.
January 30, 2023 | marketbeat.com
This Week: Fed rates, Alphabet earnings, employment update
The Federal Reserve meets this week and announces its latest interest rate decision on Wednesday
January 20, 2023 | marketbeat.com
Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
January 17, 2023 | marketbeat.com
$2,000 at Alphabet's YouTube Purchase: You'd Be Up This Much. (GOOG)
Here's how much your investment in Alphabet (formerly Google) would have netted you today if you invested $2,000 in October 2006.
January 11, 2023 | marketbeat.com
Nancy Pelosi Invested in These Stocks, Should You?
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
January 11, 2023 | marketbeat.com
Nancy Pelosi Invested In These Stocks, Should You? (GOOG)
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
February 5, 2023 | Investor Place Media (Ad)
Cash Holders STILL Aren't Taking Steps to Prepare
Stocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.
February 5, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) Given a $136.00 Price Target by Credit Suisse Group Analysts
February 5, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) PT Set at $128.00 by The Goldman Sachs Group
February 5, 2023 | finance.yahoo.com
Alphabet Full Year 2022 Earnings: EPS Misses Expectations
February 5, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) Sees Unusually-High Trading Volume Following Analyst Upgrade
February 5, 2023 | americanbankingnews.com
Stock Traders Buy Large Volume of Call Options on Alphabet (NASDAQ:GOOG)
February 3, 2023 | finance.yahoo.com
Market Rally Powers Higher On Tame Fed, Meta Earnings; Apple, Google, Amazon In Focus: Weekly Review
February 3, 2023 | benzinga.com
Why Alphabet Shares Are Falling
February 3, 2023 | americanbankingnews.com
Q4 2022 Earnings Forecast for Alphabet Inc. Issued By KeyCorp (NASDAQ:GOOG)
February 2, 2023 | fool.com
Alphabet (GOOGL) Q4 2022 Earnings Call Transcript
February 2, 2023 | benzinga.com
After-Hours Alert: Why Alphabet Stock Is Diving
February 2, 2023 | forbes.com
Earnings Preview: What To Expect From Google’s Parent Alphabet Today
February 2, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) CAO Amie Thuener O'toole Sells 637 Shares
February 2, 2023 | americanbankingnews.com
Bank of America Increases Alphabet (NASDAQ:GOOG) Price Target to $119.00
February 1, 2023 | finance.yahoo.com
GoodRx pays $1.5 million to settle health privacy allegations
February 1, 2023 | finance.yahoo.com
UPDATE 1-GoodRx pays $1.5 million to settle health privacy allegations
February 1, 2023 | investorplace.com
Is GOOG Stock a Buy? The Answer is Definitely No! (For Now)
January 31, 2023 | finance.yahoo.com
Alphabet’s Falling Ad Revenue Could Overshadow Cloud Growth
January 31, 2023 | investorplace.com
The Time to Buy GOOG Stock Is Now
See More Headlines
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GOOG Company Calendar

Last Earnings
2/02/2023
Today
2/05/2023
Next Earnings (Estimated)
4/25/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$136.50
High Stock Price Forecast
$183.50
Low Stock Price Forecast
$115.00
Forecasted Upside/Downside
+29.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
17 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.5510
Trailing P/E Ratio
23.12
Forward P/E Ratio
20.96
P/E Growth
1.75
Net Income
$76.03 billion
Net Margins
21.20%
Pretax Margin
27.85%
Return on Equity
23.58%
Return on Assets
16.81%

Debt

Debt-to-Equity Ratio
0.06
Current Ratio
2.52
Quick Ratio
2.47

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
4.82
Cash Flow
$6.69 per share
Price / Cash Flow
15.72
Book Value
$19.03 per share
Price / Book
5.53

Miscellaneous

Outstanding Shares
12,943,000,000
Free Float
11,261,704,000
Market Cap
$1.36 trillion
Optionable
Optionable
Beta
1.08

Social Links


Key Executives

  • Sundar PichaiSundar Pichai
    Chief Executive Officer & Director
  • Ruth M. PoratRuth M. Porat
    Chief Financial Officer & Senior Vice President
  • Amie Thuener
    Chief Accounting Officer & Vice President
  • Cory R. Ondrejka
    Vice President
  • Juan Rajlin
    Treasurer & Vice President

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 1 hold rating and 16 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

17 Wall Street research analysts have issued 12-month target prices for Alphabet's shares. Their GOOG share price forecasts range from $115.00 to $183.50. On average, they anticipate the company's stock price to reach $136.50 in the next year. This suggests a possible upside of 29.7% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG stock has increased by 18.6% and is now trading at $105.22.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a drop in short interest in January. As of January 15th, there was short interest totaling 28,860,000 shares, a drop of 9.3% from the December 31st total of 31,820,000 shares. Based on an average trading volume of 27,650,000 shares, the short-interest ratio is currently 1.0 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 25th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings data on Thursday, February, 2nd. The information services provider reported $1.05 EPS for the quarter, missing the consensus estimate of $1.14 by $0.09. The information services provider earned $76.05 billion during the quarter, compared to analysts' expectations of $76.49 billion. Alphabet had a net margin of 21.20% and a trailing twelve-month return on equity of 23.58%. The company's quarterly revenue was up 1.0% on a year-over-year basis. During the same quarter in the prior year, the company posted $1.53 earnings per share.
Read the conference call transcript.

When did Alphabet's stock split?

Alphabet's stock split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by many different institutional and retail investors. Top institutional shareholders include Sumitomo Mitsui Trust Holdings Inc. (0.14%), Baillie Gifford & Co. (0.09%), New York State Common Retirement Fund (0.08%), C WorldWide Group Holding A S (0.06%), Sustainable Growth Advisers LP (0.05%) and New York State Teachers Retirement System (0.05%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Capitalg Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $105.22.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.36 trillion and generates $282.84 billion in revenue each year. The information services provider earns $76.03 billion in net income (profit) each year or $4.5510 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 2/5/2023 by MarketBeat.com Staff