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BABA   98.40 (+14.26%)
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Top-Rated Stocks  
NASDAQ:GOOG

Alphabet - GOOG Stock Forecast, Price & News

$101.36
-1.70 (-1.65%)
(As of 03/28/2023 12:00 AM ET)
Add
Compare
Today's Range
$100.28
▼
$103.00
50-Day Range
$89.35
▼
$108.80
52-Week Range
$83.45
▼
$144.16
Volume
24.72 million shs
Average Volume
32.66 million shs
Market Capitalization
$1.30 trillion
P/E Ratio
22.27
Dividend Yield
N/A
Price Target
$135.11

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.94 Rating Score
Upside/​Downside
33.3% Upside
$135.11 Price Target
Short Interest
Healthy
0.26% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.43mentions of Alphabet in the last 14 days
Based on 16 Articles This Week
Insider Trading
Acquiring Shares
$12.16 M Bought Last Quarter
Proj. Earnings Growth
20.51%
From $5.12 to $6.17 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.95 out of 5 stars

Computer And Technology Sector

35th out of 616 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

2nd out of 62 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

March 28, 2023 | marketbeat.com
Smartsheet Can Bolster Workflow Ecosystems and Your Portfolio (GOOG)
Cloud-based collaborative work management software provider Smartsheet Inc. (NASDAQ: SMAR) is an under-the-radar name growing at 35%.
March 13, 2023 | marketbeat.com
Snap Stock Snaps Back on Prospects for a TikTok Ban (GOOG)
Social media platform Snap Inc. (NYSE: SNAP) stock has been rallying as Congress persists in its efforts to ban social media video platform TikTok in the U.S.
March 28, 2023 | Behind the Markets (Ad)
BREAKING: Tiny biotech successfully treats blindness
There's a tiny biotech in Cambridge that's using a breakthrough technology to treat blindness. This company has already shown success in human trials... And Our research shows that anyone who gets in today could see a 46,751% return.
March 8, 2023 | marketbeat.com
Make This Easy Mistake and You’ll Miss the Best 7%+ Dividends
March 8, 2023 | marketbeat.com
Latest Tech Layoffs at Dell May Provide Buying Opportunity (GOOG)
Dell technologies has effected its latest layoffs joining other peers in the industry, but it is not all bad news for investors that take a deeper look
March 8, 2023 | marketbeat.com
eBay Faces Growing Competition and Eroding Market Share (GOOG)
Global digital marketplace platform eBay Inc. (NASDAQ: EBAY) stock is still experiencing normalization versus tough post-pandemic comps. The online auction
March 28, 2023 | finance.yahoo.com
EU regulators clear Google's maths app deal
March 27, 2023 | marketwatch.com
: Google asks judge to dismiss Justice Department’s lawsuit claiming digital-ad monopoly
March 28, 2023 | Weiss Ratings (Ad)
Fed's Shocking New Plan to Control Your Money
The Federal Reserve has a disturbing plan that is getting ready to roll out as soon as May. This is a lot more than printing trillions of dollars or manipulating interest rates. It's about every checking account, every purchase and every money transfer in America — including yours and mine. 
March 27, 2023 | investorplace.com
Laying Out the Bear Case for GOOG Stock
March 22, 2023 | benzinga.com
Biting The Hand That Feeds You: Google's AI Bot Bard Attacks Its Maker
March 22, 2023 | finance.yahoo.com
Google’s Bard chatbot repeats mistake that wiped $120bn off share price
March 22, 2023 | finance.yahoo.com
GRAPHIC-OpenAI tech gives Microsoft's Bing a boost in search battle with Google
March 22, 2023 | businesswire.com
Investor Alert: Bronstein, Gewirtz & Grossman, LLC Notifies Alphabet, Inc. (GOOG; GOOGL) Investors of Class Action and to Actively Participate
March 21, 2023 | benzinga.com
Bard Vs. ChatGPT Vs. Bing: The Battle Of The AI Chatbots Heats Up
March 21, 2023 | finance.yahoo.com
Why Alphabet, Palantir, and Other AI Stocks Rallied on Tuesday
March 21, 2023 | businesswire.com
The Law Offices of Frank R. Cruz Announces the Filing of a Securities Class Action on Behalf of Alphabet Inc. (GOOG, GOOGL) Investors
March 21, 2023 | investorplace.com
GOOGL Stock Price Predictions: Can Google Really Hit $130?
March 21, 2023 | businesswire.com
INVESTOR ALERT: Law Offices of Howard G. Smith Announces the Filing of a Securities Class Action on Behalf of Alphabet Inc. (GOOG, GOOGL) Investors
March 21, 2023 | finance.yahoo.com
Google Suspends Pinduoduo. It’s a Hiccup in U.S. Expansion for the Chinese Retailer.
March 20, 2023 | businesswire.com
ALPHABET ALERT: Bragar Eagel & Squire, P.C. Announces that a Class Action Lawsuit Has Been Filed Against Alphabet Inc. and Encourages Investors to Contact the Firm
March 20, 2023 | benzinga.com
Investor Alert: Bronstein, Gewirtz & Grossman, LLC Notifies Alphabet, Inc. (GOOG; GOOGL) Investors of Class Action and to Actively Participate
March 20, 2023 | businesswire.com
Glancy Prongay & Murray LLP, a Leading Securities Fraud Law Firm, Announces Investigation of Alphabet Inc. (GOOG, GOOGL) on Behalf of Investors
March 19, 2023 | americanbankingnews.com
Insider Selling: Alphabet Inc. (NASDAQ:GOOG) Director Sells $3,750,000.00 in Stock
March 18, 2023 | finance.yahoo.com
Where to Invest in Artificial Intelligence Stocks Today
March 18, 2023 | finance.yahoo.com
2 Cheap Stocks With Exceptional Upside to Buy Right Now
March 18, 2023 | americanbankingnews.com
Insider Buying: Alphabet Inc. (NASDAQ:GOOG) Major Shareholder Buys $12,155,350.00 in Stock
See More Headlines
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GOOG Company Calendar

Last Earnings
2/02/2023
Today
3/28/2023
Next Earnings (Estimated)
4/25/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$135.11
High Stock Price Forecast
$165.00
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
+34.0%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
18 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.5510
Trailing P/E Ratio
22.16
Forward P/E Ratio
19.70
P/E Growth
1.46
Net Income
$59.97 billion
Net Margins
21.20%
Pretax Margin
25.22%
Return on Equity
23.54%
Return on Assets
16.71%

Debt

Debt-to-Equity Ratio
0.06
Current Ratio
2.38
Quick Ratio
2.34

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
4.57
Cash Flow
$5.63 per share
Price / Cash Flow
17.90
Book Value
$20.00 per share
Price / Book
5.04

Miscellaneous

Outstanding Shares
12,807,000,000
Free Float
11,143,371,000
Market Cap
$1.29 trillion
Optionable
Optionable
Beta
1.09

Social Links


Key Executives

  • Sundar PichaiSundar Pichai
    Chief Executive Officer & Director
  • Ruth M. PoratRuth M. Porat
    Chief Financial Officer & Senior Vice President
  • Amie Thuener O'TooleAmie Thuener O'Toole
    Chief Accounting Officer & Vice President
  • Cory R. Ondrejka
    Vice President
  • Juan Rajlin
    Treasurer & Vice President

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 1 hold rating and 17 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

18 brokerages have issued twelve-month target prices for Alphabet's shares. Their GOOG share price forecasts range from $118.00 to $165.00. On average, they predict the company's stock price to reach $135.11 in the next year. This suggests a possible upside of 34.2% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG shares have increased by 13.4% and is now trading at $100.66.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest during the month of March. As of March 15th, there was short interest totaling 33,460,000 shares, an increase of 10.8% from the February 28th total of 30,190,000 shares. Based on an average daily trading volume, of 31,250,000 shares, the short-interest ratio is currently 1.1 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 25th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings data on Thursday, February, 2nd. The information services provider reported $1.05 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.14 by $0.09. The information services provider earned $76.05 billion during the quarter, compared to analysts' expectations of $76.49 billion. Alphabet had a net margin of 21.20% and a trailing twelve-month return on equity of 23.54%. The firm's revenue for the quarter was up 1.0% compared to the same quarter last year. During the same period in the previous year, the company posted $1.53 EPS.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), Fidelity MSCI Communication Services Index ETF (FCOM), Vanguard Communication Services ETF (VOX), iShares Global Comm Services ETF (IXP), Davis Select U.S. Equity ETF (DUSA), Motley Fool 100 Index ETF (TMFC), Invesco NASDAQ Internet ETF (PNQI) and T. Rowe Price Blue Chip Growth ETF (TCHP).

When did Alphabet's stock split?

Alphabet's stock split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were issued to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of retail and institutional investors. Top institutional investors include Price T Rowe Associates Inc. MD (1.19%), Moneta Group Investment Advisors LLC (1.02%), Geode Capital Management LLC (0.76%), Morgan Stanley (0.56%), Alliancebernstein L.P. (0.42%) and Legal & General Group Plc (0.27%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $100.66.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.29 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.5510 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 3/28/2023 by MarketBeat.com Staff