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NVDA   199.87 (+2.30%)
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BABA   112.80 (+2.36%)
AMD   79.66 (+6.00%)
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MU   61.08 (+1.29%)
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DIS   108.54 (+0.05%)
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PFE   43.81 (-0.79%)
PYPL   81.13 (-0.44%)
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GOOGL   98.39 (-0.46%)
AMZN   102.39 (-0.72%)
TSLA   173.80 (+0.33%)
NVDA   199.87 (+2.30%)
NIO   12.31 (+1.99%)
BABA   112.80 (+2.36%)
AMD   79.66 (+6.00%)
T   20.42 (+0.25%)
MU   61.08 (+1.29%)
F   13.65 (+1.04%)
CGC   3.04 (+0.33%)
GE   81.17 (+0.86%)
DIS   108.54 (+0.05%)
AMC   5.57 (+4.11%)
PFE   43.81 (-0.79%)
PYPL   81.13 (-0.44%)
NFLX   352.39 (-0.42%)
Followed 165 Times   Top-Rated Stocks  
NASDAQ:GOOG

Alphabet - GOOG Stock Forecast, Price & News

$99.47
-0.40 (-0.40%)
(As of 02/1/2023 09:46 AM ET)
Add
Compare
Today's Range
$99.38
▼
$100.21
50-Day Range
$86.46
▼
$101.45
52-Week Range
$83.45
▼
$152.10
Volume
1.97 million shs
Average Volume
25.15 million shs
Market Capitalization
$1.29 trillion
P/E Ratio
19.75
Dividend Yield
N/A
Price Target
$140.90

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.95 Rating Score
Upside/​Downside
40.8% Upside
$140.02 Price Target
Short Interest
Healthy
0.22% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.32mentions of Alphabet in the last 14 days
Based on 38 Articles This Week
Insider Trading
Acquiring Shares
$23.40 M Bought Last Quarter
Proj. Earnings Growth
8.60%
From $4.65 to $5.05 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

3.18 out of 5 stars

Computer And Technology Sector

9th out of 630 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

4th out of 64 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

January 31, 2023 | marketbeat.com
These AI, Cloud Stocks are Down Significantly, Not For Long
These three AI/Cloud stocks are near historic lows but the industry is growing. As such, any of these could rebound; though it may take longer for some.
January 31, 2023 | marketbeat.com
These AI, Cloud Stocks are Down Significantly, Not For Long (GOOG)
These three AI/Cloud stocks are near historic lows but the industry is growing. As such, any of these could rebound; though it may take longer for some.
February 1, 2023 | Investor Place Media (Ad)
Cash Holders STILL Aren't Taking Steps to Prepare
Stocks are crashing... inflation is through the roof... multiple industries are getting hit hard... Americans are fearful of what might happen to their stock portfolios right now -- and who's to blame them? But former Wall Street money manager Louis Navellier says all it takes is being on the right side of this force driving the massive divide. Take action today and watch his exclusive presentation -- absolutely free of charge -- to see how you should be prepping for this phenomenon.
January 30, 2023 | marketbeat.com
This Week: Fed rates, Alphabet earnings, employment update
The Federal Reserve meets this week and announces its latest interest rate decision on Wednesday
January 20, 2023 | marketbeat.com
Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
January 17, 2023 | marketbeat.com
$2,000 at Alphabet's YouTube Purchase: You'd Be Up This Much. (GOOG)
Here's how much your investment in Alphabet (formerly Google) would have netted you today if you invested $2,000 in October 2006.
January 11, 2023 | marketbeat.com
Nancy Pelosi Invested in These Stocks, Should You?
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
January 11, 2023 | marketbeat.com
Nancy Pelosi Invested In These Stocks, Should You? (GOOG)
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
February 1, 2023 | Investing Trends (Ad)
New "Vertical" Technology Solves Solar Power's Major Flaw
Even conservationists hate conventional solar farms. That's because they take up too much land and can degrade the environment. And let's face it, land is expensive...Fortunately, new groundbreaking tower technology solves solar's #1 drawback. These unique vertical structures not only take up to 90% less land space, but also generate extra electric power.
January 3, 2023 | marketbeat.com
What's the Outlook for META Stock in 2023? (GOOG)
Meta is committed to living up to its namesake, but the online ad industry may change dramatically before its able to realize its ambitions.
February 1, 2023 | investorplace.com
Is GOOG Stock a Buy? The Answer is Definitely No! (For Now)
January 31, 2023 | finance.yahoo.com
Alphabet’s Falling Ad Revenue Could Overshadow Cloud Growth
January 31, 2023 | investorplace.com
The Time to Buy GOOG Stock Is Now
January 31, 2023 | investorplace.com
2 Red Flags That Make GOOG Stock a No-Go Right Now
January 31, 2023 | americanbankingnews.com
FY2022 EPS Estimates for Alphabet Inc. Cut by Analyst (NASDAQ:GOOG)
January 30, 2023 | benzinga.com
Monday's Market Minute: Watching the Fed
January 30, 2023 | finance.yahoo.com
Why Amazon, Alphabet, and Atlassian Stocks All Traded Lower Monday Morning
January 30, 2023 | finance.yahoo.com
Google Stock: YouTube Expected To Be Drag On Earnings Amid Apple, TikTok Woes
January 28, 2023 | americanbankingnews.com
Insider Selling: Alphabet Inc. (NASDAQ:GOOG) Insider Sells $1,131,300.00 in Stock
January 28, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Director Ann Mather Sells 340 Shares of Stock
January 28, 2023 | americanbankingnews.com
Credit Suisse Group Analysts Give Alphabet (NASDAQ:GOOG) a $145.00 Price Target
January 27, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) PT Lowered to $116.00 at Raymond James
January 27, 2023 | americanbankingnews.com
Alphabet (NASDAQ:GOOG) Given New $130.00 Price Target at Oppenheimer
January 26, 2023 | finance.yahoo.com
TikTok’s digital ad market share is growing. How will Google and Facebook react?
January 26, 2023 | investorplace.com
The Case for GOOG Stock Hitting $150 in 2023
January 25, 2023 | finance.yahoo.com
What I learnt from talking to Google about chatbots
January 24, 2023 | bizjournals.com
The Justice Department is calling for the breakup of Google in a new antitrust lawsuit
See More Headlines
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GOOG Company Calendar

Last Earnings
10/25/2021
Today
2/01/2023
Next Earnings (Confirmed)
2/02/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$140.02
High Stock Price Forecast
$192.50
Low Stock Price Forecast
$115.00
Forecasted Upside/Downside
+41.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.95
Research Coverage
20 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$5.0355
Trailing P/E Ratio
19.75
Forward P/E Ratio
21.39
P/E Growth
1.72
Net Income
$76.03 billion
Net Margins
23.75%
Pretax Margin
27.85%
Return on Equity
26.41%
Return on Assets
18.74%

Debt

Debt-to-Equity Ratio
0.06
Current Ratio
2.52
Quick Ratio
2.47

Sales & Book Value

Annual Sales
$257.64 billion
Price / Sales
5.00
Cash Flow
$6.79 per share
Price / Cash Flow
14.64
Book Value
$19.03 per share
Price / Book
5.23

Miscellaneous

Outstanding Shares
12,943,000,000
Free Float
11,261,704,000
Market Cap
$1.29 trillion
Optionable
Optionable
Beta
1.08

Social Links


Key Executives

  • Mr. Sundar PichaiMr. Sundar Pichai (Age 50)
    CEO & Director
    Comp: $6.32M
  • Mr. Lawrence Edward Page (Age 50)
    Co-Founder & Director
    Comp: $1
  • Mr. Sergey BrinMr. Sergey Brin (Age 49)
    Co-Founder & Director
    Comp: $1
  • Ms. Ruth M. PoratMs. Ruth M. Porat (Age 65)
    Sr. VP & CFO
    Comp: $667.41k
  • Mr. J. Kent WalkerMr. J. Kent Walker (Age 62)
    Pres of Global Affairs, Chief Legal Officer & Company Sec.
    Comp: $662.7k
  • Dr. Prabhakar RaghavanDr. Prabhakar Raghavan (Age 62)
    Sr. VP of Knowledge and Information - Google
    Comp: $663.64k
  • Mr. Philipp SchindlerMr. Philipp Schindler (Age 52)
    Sr. VP & Chief Bus. Officer of Google
    Comp: $677.62k
  • Ms. Amie Thuener O'Toole (Age 48)
    Chief Accounting Officer & VP
  • Ms. Ellen West
    VP of Investor Relations
  • Ms. Fiona Clare Cicconi (Age 57)
    Chief People Officer

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 1 hold rating and 19 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

20 equities research analysts have issued 12-month price targets for Alphabet's stock. Their GOOG share price forecasts range from $115.00 to $192.50. On average, they predict the company's stock price to reach $140.02 in the next year. This suggests a possible upside of 40.2% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG stock has increased by 12.6% and is now trading at $99.87.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a decline in short interest in the month of January. As of January 15th, there was short interest totaling 28,860,000 shares, a decline of 9.3% from the December 31st total of 31,820,000 shares. Based on an average daily trading volume, of 27,650,000 shares, the short-interest ratio is presently 1.0 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 2nd 2023.
View our GOOG earnings forecast.

How can I listen to Alphabet's earnings call?

Alphabet will be holding an earnings conference call on Thursday, February 2nd at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its earnings results on Monday, October, 25th. The information services provider reported $1.40 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.16 by $0.24. The information services provider had revenue of $65.12 billion for the quarter, compared to analysts' expectations of $63.35 billion. Alphabet had a net margin of 23.75% and a trailing twelve-month return on equity of 26.41%. The company's revenue was up 41.0% compared to the same quarter last year. During the same period in the previous year, the company posted $0.82 EPS.
Read the conference call transcript.

When did Alphabet's stock split?

Alphabet shares split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were distributed to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of retail and institutional investors. Top institutional investors include Sumitomo Mitsui Trust Holdings Inc. (0.14%), Baillie Gifford & Co. (0.09%), New York State Common Retirement Fund (0.08%), Sustainable Growth Advisers LP (0.05%), New York State Teachers Retirement System (0.05%) and Yacktman Asset Management LP (0.03%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Capitalg Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $99.87.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.29 trillion and generates $257.64 billion in revenue each year. The information services provider earns $76.03 billion in net income (profit) each year or $5.0355 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 2/1/2023 by MarketBeat.com Staff