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S&P 500   3,916.64
DOW   31,861.98
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Gunmen kill 9 Chinese at mine in Central African Republic
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UBS to buy Credit Suisse for nearly $3.25B to calm turmoil
Niinistö: Sweden security OK if Finland joins NATO first
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Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
Free Stock Analysis Report: Get Buy, Sell, or Hold Recommendation (Ad)pixel
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
S&P 500   3,916.64
DOW   31,861.98
QQQ   305.36
Gunmen kill 9 Chinese at mine in Central African Republic
Free Stock Analysis Report: See The True Value of Any Stock (Ad)pixel
UBS to buy Credit Suisse for nearly $3.25B to calm turmoil
Niinistö: Sweden security OK if Finland joins NATO first
Free Stock Analysis Report: See The True Value of Any Stock (Ad)pixel
Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
Free Stock Analysis Report: Get Buy, Sell, or Hold Recommendation (Ad)pixel
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
S&P 500   3,916.64
DOW   31,861.98
QQQ   305.36
Gunmen kill 9 Chinese at mine in Central African Republic
Free Stock Analysis Report: See The True Value of Any Stock (Ad)pixel
UBS to buy Credit Suisse for nearly $3.25B to calm turmoil
Niinistö: Sweden security OK if Finland joins NATO first
Free Stock Analysis Report: See The True Value of Any Stock (Ad)pixel
Nations approve key UN science report on climate change
Scottish independence at crossroads in testy SNP leader race
Free Stock Analysis Report: Get Buy, Sell, or Hold Recommendation (Ad)pixel
Swiss bank USB is acquiring smaller rival Credit Suisse for over $3 billion
UK aims to send migrants to Rwanda in months if courts agree
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NASDAQ:GOOG

Alphabet - GOOG Stock Forecast, Price & News

$102.46
+1.39 (+1.38%)
(As of 03/17/2023 08:54 PM ET)
Add
Compare
Today's Range
$100.75
▼
$103.49
50-Day Range
$88.80
▼
$108.80
52-Week Range
$83.45
▼
$144.16
Volume
76.14 million shs
Average Volume
33.24 million shs
Market Capitalization
$1.31 trillion
P/E Ratio
22.51
Dividend Yield
N/A
Price Target
$137.13

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.94 Rating Score
Upside/​Downside
31.9% Upside
$135.11 Price Target
Short Interest
Healthy
0.24% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.40mentions of Alphabet in the last 14 days
Based on 25 Articles This Week
Insider Trading
Acquiring Shares
$12.16 M Bought Last Quarter
Proj. Earnings Growth
20.90%
From $5.12 to $6.19 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

3.00 out of 5 stars

Computer And Technology Sector

37th out of 608 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

3rd out of 62 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

March 13, 2023 | marketbeat.com
Snap Stock Snaps Back on Prospects for a TikTok Ban (GOOG)
Social media platform Snap Inc. (NYSE: SNAP) stock has been rallying as Congress persists in its efforts to ban social media video platform TikTok in the U.S.
March 8, 2023 | marketbeat.com
Make This Easy Mistake and You’ll Miss the Best 7%+ Dividends
March 20, 2023 | Investor Place Media (Ad)
Biden To Unleash "Choke Point" Operation On America?
Biden's disturbing new government program may be worse than Obama's. You are at risk for having your bank account frozen. A former bank regulator is blowing the whistle on Biden's frightening plan to take over your money. Discover the immediate steps you need to take now.
March 8, 2023 | marketbeat.com
Latest Tech Layoffs at Dell May Provide Buying Opportunity (GOOG)
Dell technologies has effected its latest layoffs joining other peers in the industry, but it is not all bad news for investors that take a deeper look
March 8, 2023 | marketbeat.com
eBay Faces Growing Competition and Eroding Market Share (GOOG)
Global digital marketplace platform eBay Inc. (NASDAQ: EBAY) stock is still experiencing normalization versus tough post-pandemic comps. The online auction
February 27, 2023 | marketbeat.com
DocuSign Stock Clobbered by Sell Rating, Buying Opportunity? (GOOG)
Digital signature cloud company DocuSign Inc. (NASDAQ: DOCU) stock got clobbered on the Sell rating by UBS on Feb. 21, 2023. The company is arguably the leader
February 24, 2023 | marketbeat.com
What is a Blue Chip Company? Examples of Blue Chips (GOOG)
A blue chip is a publicly traded, well-established, financially sound company. Learn more about blue chips with MarketBeat.
February 22, 2023 | marketbeat.com
Akamai Technologies Earnings Sell-Off. A Buying Opportunity? (GOOG)
Cloud services and content delivery network (CDN) operator Akamai Technologies Inc. (NASDAQ: AKAM) saw its stock plunge over 10% on its Q4 2022 earnings
March 20, 2023 | Investor Place Media (Ad)
Biden To Unleash "Choke Point" Operation On America?
Biden's disturbing new government program may be worse than Obama's. You are at risk for having your bank account frozen. A former bank regulator is blowing the whistle on Biden's frightening plan to take over your money. Discover the immediate steps you need to take now.
February 21, 2023 | marketbeat.com
These Stocks Will be Dividend Aristocrats in Five Years or Less
Dividend aristocrats may help you reach your income or investment goals faster. Here are two new additions to this list that are coming soon.
February 21, 2023 | marketbeat.com
Roku Sees Ad Spend Improving in These Consumer Verticals (GOOG)
Streaming video platform Roku (NASDAQ: ROKU) stock has recovered 76.4% in 2023. Shares are still down (-55%) YoY, but indications appear
March 19, 2023 | americanbankingnews.com
Insider Selling: Alphabet Inc. (NASDAQ:GOOG) Director Sells $3,750,000.00 in Stock
March 18, 2023 | finance.yahoo.com
Where to Invest in Artificial Intelligence Stocks Today
March 18, 2023 | finance.yahoo.com
2 Cheap Stocks With Exceptional Upside to Buy Right Now
March 18, 2023 | americanbankingnews.com
Insider Buying: Alphabet Inc. (NASDAQ:GOOG) Major Shareholder Buys $12,155,350.00 in Stock
March 17, 2023 | businesswire.com
Shareholder Alert: Robbins LLP Informs Investors of Class Action Against Alphabet, Inc. (GOOG, GOOGL)
March 17, 2023 | finance.yahoo.com
Alphabet's Charts Are Beginning to Look More Attractive
March 17, 2023 | finance.yahoo.com
A Tech Giant Is Once Again Pulling the Shades on Its Smartglasses
March 17, 2023 | finance.yahoo.com
Google’s Bard could ‘blow a hole’ in margins, analyst warns
March 17, 2023 | investorplace.com
The Legal Troubles That Could Weigh on GOOG Stock in 2023
March 16, 2023 | benzinga.com
Google Dumps AR Smart Glass Enterprise Sales, No Reasons Disclosed
March 16, 2023 | finance.yahoo.com
A Bull Market Is Coming: 2 Reasons to Buy Alphabet Stock
March 15, 2023 | finance.yahoo.com
GOOGL's 37% Growth Off Flat Base Bears This Lesson About Growth Stocks
March 15, 2023 | finance.yahoo.com
Marvel takes Google and Reddit to court over ‘Ant-Man’ leaks, report says
March 15, 2023 | finance.yahoo.com
Swiss Google workers stage walkout as job cuts hit Europe
March 15, 2023 | finance.yahoo.com
UPDATE 1-Swiss Google workers stage walkout as job cuts hit Europe
March 10, 2023 | finance.yahoo.com
UPDATE 3-US judge rules against Google, keeps DOJ advertising case in Virginia
See More Headlines
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GOOG Company Calendar

Last Earnings
2/02/2023
Today
3/19/2023
Next Earnings (Estimated)
4/25/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$135.11
High Stock Price Forecast
$165.00
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
+33.8%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
18 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.5510
Trailing P/E Ratio
22.51
Forward P/E Ratio
20.01
P/E Growth
1.4
Net Income
$59.97 billion
Net Margins
21.20%
Pretax Margin
25.22%
Return on Equity
23.54%
Return on Assets
16.71%

Debt

Debt-to-Equity Ratio
0.06
Current Ratio
2.38
Quick Ratio
2.34

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
4.64
Cash Flow
$6.01 per share
Price / Cash Flow
17.05
Book Value
$20.00 per share
Price / Book
5.12

Miscellaneous

Outstanding Shares
12,807,000,000
Free Float
11,143,371,000
Market Cap
$1.31 trillion
Optionable
Optionable
Beta
1.09

Social Links


Key Executives

  • Sundar PichaiSundar Pichai
    Chief Executive Officer & Director
  • Ruth M. PoratRuth M. Porat
    Chief Financial Officer & Senior Vice President
  • Amie Thuener O'TooleAmie Thuener O'Toole
    Chief Accounting Officer & Vice President
  • Cory R. Ondrejka
    Vice President
  • Juan Rajlin
    Treasurer & Vice President

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

18 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 1 hold rating and 17 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

18 brokers have issued 12 month price objectives for Alphabet's shares. Their GOOG share price forecasts range from $118.00 to $165.00. On average, they anticipate the company's share price to reach $135.11 in the next year. This suggests a possible upside of 31.9% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 at the start of the year. Since then, GOOG stock has increased by 15.5% and is now trading at $102.46.
View the best growth stocks for 2023 here.

Are investors shorting Alphabet?

Alphabet saw a increase in short interest in February. As of February 28th, there was short interest totaling 30,190,000 shares, an increase of 5.7% from the February 13th total of 28,550,000 shares. Based on an average trading volume of 29,460,000 shares, the days-to-cover ratio is presently 1.0 days.
View Alphabet's Short Interest.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, April 25th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) posted its quarterly earnings data on Thursday, February, 2nd. The information services provider reported $1.05 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.14 by $0.09. The information services provider had revenue of $76.05 billion for the quarter, compared to analysts' expectations of $76.49 billion. Alphabet had a net margin of 21.20% and a trailing twelve-month return on equity of 23.54%. The business's revenue for the quarter was up 1.0% compared to the same quarter last year. During the same period in the prior year, the firm posted $1.53 earnings per share.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Communication Services Select Sector SPDR Fund (XLC), Fidelity MSCI Communication Services Index ETF (FCOM), iShares Global Comm Services ETF (IXP), Davis Select U.S. Equity ETF (DUSA), Invesco NASDAQ Internet ETF (PNQI), T. Rowe Price Blue Chip Growth ETF (TCHP), American CenturyFocused Dynamic Growth ETF (FDG) and Motley Fool 100 Index ETF (TMFC).

When did Alphabet's stock split?

Alphabet shares split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly created shares were distributed to shareholders after the market closes on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of institutional and retail investors. Top institutional investors include Price T Rowe Associates Inc. MD (1.19%), Moneta Group Investment Advisors LLC (1.02%), Geode Capital Management LLC (0.76%), Morgan Stanley (0.56%), Alliancebernstein L.P. (0.42%) and Legal & General Group Plc (0.27%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $102.46.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.31 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.5510 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 3/20/2023 by MarketBeat.com Staff