S&P 500   3,852.36
DOW   32,920.46
QQQ   296.26
Is Buying an Aged Corporation a Good Idea?
The Next Big Crisis Is Here (Ad)
Lots of sound and fury on US debt, but not a crisis — yet
Italy's premier visits Libya for talks on energy, migration
Is This The End of Capitalism? (Ad)
Japan firm opens whale meat vending machines to push sales
Italy, Libya sign $8B gas deal as PM Meloni visits Tripoli
Is This The End of Capitalism? (Ad)
Online system to seek asylum in US is quickly overwhelmed
Flights canceled as UK airline Flybe sinks into bankruptcy
S&P 500   3,852.36
DOW   32,920.46
QQQ   296.26
Is Buying an Aged Corporation a Good Idea?
The Next Big Crisis Is Here (Ad)
Lots of sound and fury on US debt, but not a crisis — yet
Italy's premier visits Libya for talks on energy, migration
Is This The End of Capitalism? (Ad)
Japan firm opens whale meat vending machines to push sales
Italy, Libya sign $8B gas deal as PM Meloni visits Tripoli
Is This The End of Capitalism? (Ad)
Online system to seek asylum in US is quickly overwhelmed
Flights canceled as UK airline Flybe sinks into bankruptcy
S&P 500   3,852.36
DOW   32,920.46
QQQ   296.26
Is Buying an Aged Corporation a Good Idea?
The Next Big Crisis Is Here (Ad)
Lots of sound and fury on US debt, but not a crisis — yet
Italy's premier visits Libya for talks on energy, migration
Is This The End of Capitalism? (Ad)
Japan firm opens whale meat vending machines to push sales
Italy, Libya sign $8B gas deal as PM Meloni visits Tripoli
Is This The End of Capitalism? (Ad)
Online system to seek asylum in US is quickly overwhelmed
Flights canceled as UK airline Flybe sinks into bankruptcy
S&P 500   3,852.36
DOW   32,920.46
QQQ   296.26
Is Buying an Aged Corporation a Good Idea?
The Next Big Crisis Is Here (Ad)
Lots of sound and fury on US debt, but not a crisis — yet
Italy's premier visits Libya for talks on energy, migration
Is This The End of Capitalism? (Ad)
Japan firm opens whale meat vending machines to push sales
Italy, Libya sign $8B gas deal as PM Meloni visits Tripoli
Is This The End of Capitalism? (Ad)
Online system to seek asylum in US is quickly overwhelmed
Flights canceled as UK airline Flybe sinks into bankruptcy
NASDAQ:GOOG

Alphabet - GOOG Stock Forecast, Price & News

$100.71
+1.55 (+1.56%)
(As of 01/27/2023 12:00 AM ET)
Add
Compare
Today's Range
$98.97
$101.58
50-Day Range
$86.46
$101.45
52-Week Range
$83.45
$152.10
Volume
29.02 million shs
Average Volume
23.48 million shs
Market Capitalization
$1.30 trillion
P/E Ratio
20.00
Dividend Yield
N/A
Price Target
$140.90

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.95 Rating Score
Upside/​Downside
39.9% Upside
$140.90 Price Target
Short Interest
Healthy
0.22% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.19mentions of Alphabet in the last 14 days
Based on 29 Articles This Week
Insider Trading
Acquiring Shares
$23.40 M Bought Last Quarter
Proj. Earnings Growth
7.91%
From $4.68 to $5.05 Per Share

Overall MarketRank

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.87 out of 5 stars

Computer And Technology Sector

45th out of 635 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

5th out of 66 stocks


GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
Google parent Alphabet cutting about 12,000 jobs, joining other major tech companies that grew rapidly during pandemic
$2,000 at Alphabet's YouTube Purchase: You'd Be Up This Much. (GOOG)
Here's how much your investment in Alphabet (formerly Google) would have netted you today if you invested $2,000 in October 2006.
The Next Big Crisis Is Here
You just can’t see it yet because it’s NOT a banking, financial, or economic crisis… it’s far worse and threatens every dollar in your retirement account.
Nancy Pelosi Invested in These Stocks, Should You?
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
Nancy Pelosi Invested In These Stocks, Should You? (GOOG)
Love her or hate her, some of Pelosi's stock market plays have bagged her millions of dollars. Here's a list of companies she has been buying in spades.
What's the Outlook for META Stock in 2023? (GOOG)
Meta is committed to living up to its namesake, but the online ad industry may change dramatically before its able to realize its ambitions.
The Next Big Crisis Is Here
You just can’t see it yet because it’s NOT a banking, financial, or economic crisis… it’s far worse and threatens every dollar in your retirement account.
Alphabet (NASDAQ:GOOG) PT Lowered to $116.00 at Raymond James
The Case for GOOG Stock Hitting $150 in 2023
What I learnt from talking to Google about chatbots
Google to trim executive bonuses following layoffs
See More Headlines
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GOOG Company Calendar

Last Earnings
10/25/2021
Today
1/28/2023
Next Earnings (Confirmed)
2/02/2023
Fiscal Year End
12/31/2023

Industry, Sector and Symbol

Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Current Symbol
NASDAQ:GOOG
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$140.90
High Stock Price Forecast
$192.50
Low Stock Price Forecast
$115.00
Forecasted Upside/Downside
+39.9%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.95
Research Coverage
19 Analysts

Profitability

Net Income
$76.03 billion
Pretax Margin
27.85%

Debt

Sales & Book Value

Annual Sales
$257.64 billion
Cash Flow
$6.80 per share
Book Value
$19.03 per share

Miscellaneous

Outstanding Shares
12,943,000,000
Free Float
11,261,704,000
Market Cap
$1.30 trillion
Optionable
Optionable
Beta
1.08

Social Links


Key Executives

  • Mr. Sundar PichaiMr. Sundar Pichai (Age 50)
    CEO & Director
    Comp: $6.32M
  • Mr. Lawrence Edward Page (Age 50)
    Co-Founder & Director
    Comp: $1
  • Mr. Sergey BrinMr. Sergey Brin (Age 49)
    Co-Founder & Director
    Comp: $1
  • Ms. Ruth M. PoratMs. Ruth M. Porat (Age 65)
    Sr. VP & CFO
    Comp: $667.41k
  • Mr. J. Kent WalkerMr. J. Kent Walker (Age 62)
    Pres of Global Affairs, Chief Legal Officer & Company Sec.
    Comp: $662.7k
  • Dr. Prabhakar RaghavanDr. Prabhakar Raghavan (Age 62)
    Sr. VP of Knowledge and Information - Google
    Comp: $663.64k
  • Mr. Philipp SchindlerMr. Philipp Schindler (Age 52)
    Sr. VP & Chief Bus. Officer of Google
    Comp: $677.62k
  • Ms. Amie Thuener O'Toole (Age 48)
    Chief Accounting Officer & VP
  • Ms. Ellen West
    VP of Investor Relations
  • Ms. Fiona Clare Cicconi (Age 57)
    Chief People Officer













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

19 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 1 hold rating and 18 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings
or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

19 equities research analysts have issued 1 year price objectives for Alphabet's shares. Their GOOG share price forecasts range from $115.00 to $192.50. On average, they anticipate the company's stock price to reach $140.90 in the next twelve months. This suggests a possible upside of 39.9% from the stock's current price.
View analysts price targets for GOOG
or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 on January 1st, 2023. Since then, GOOG shares have increased by 13.5% and is now trading at $100.71.
View the best growth stocks for 2023 here
.

Are investors shorting Alphabet?

Alphabet saw a decrease in short interest during the month of January. As of January 15th, there was short interest totaling 28,860,000 shares, a decrease of 9.3% from the December 31st total of 31,820,000 shares. Based on an average trading volume of 27,650,000 shares, the short-interest ratio is currently 1.0 days.
View Alphabet's Short Interest
.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Thursday, February 2nd 2023.
View our GOOG earnings forecast
.

How can I listen to Alphabet's earnings call?

Alphabet will be holding an earnings conference call on Thursday, February 2nd at 4:30 PM Eastern. Interested parties can register for or listen to the call using this link.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) issued its quarterly earnings data on Monday, October, 25th. The information services provider reported $1.40 EPS for the quarter, beating the consensus estimate of $1.16 by $0.24. The information services provider had revenue of $65.12 billion for the quarter, compared to analysts' expectations of $63.35 billion. Alphabet had a net margin of 23.75% and a trailing twelve-month return on equity of 26.41%. The business's revenue for the quarter was up 41.0% compared to the same quarter last year. During the same period in the previous year, the business earned $0.82 earnings per share.
Read the conference call transcript
.

When did Alphabet's stock split?

Shares of Alphabet split before market open on Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were distributed to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a variety of institutional and retail investors. Top institutional shareholders include Baillie Gifford & Co. (0.09%), New York State Teachers Retirement System (0.05%), Yacktman Asset Management LP (0.03%), AMF Tjanstepension AB (0.03%), Allspring Global Investments Holdings LLC (0.03%) and AKO Capital LLP (0.03%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Capitalg Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends
.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $100.71.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.30 trillion and generates $257.64 billion in revenue each year. The information services provider earns $76.03 billion in net income (profit) each year or $5.0355 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 1/29/2023 by MarketBeat.com Staff