Alphabet (GOOG) Stock Price, News & Analysis

Company Overview

Alphabet Inc. is a global technology holding company headquartered in Mountain View, California, organized in 2015 as the parent of Google and its various subsidiaries. The company develops and operates a range of internet-based products and services designed to organize and make information universally accessible. As one of the world’s leading providers of digital advertising, cloud computing solutions, consumer electronics, and emerging “Other Bets,” Alphabet drives innovation across a broad spectrum of industries.

The Google segment remains the cornerstone of Alphabet’s business, encompassing its flagship search engine, YouTube video platform, Google Maps navigation services, and the Google Play app store. These products generate the majority of Alphabet’s revenue through advertising sold across both desktop and mobile channels. The company has also expanded into hardware with devices such as the Pixel smartphone, Nest smart home products, and Chromebook laptops, further integrating its software ecosystem.

Alphabet’s Google Cloud division offers a suite of infrastructure, platform, and software-as-a-service (SaaS) solutions to enterprise customers worldwide. Leveraging its expertise in data analytics, machine learning, and artificial intelligence, Google Cloud competes with other major cloud providers by delivering scalable computing resources, data management tools, and collaboration applications like Google Workspace.

Beyond its core segments, Alphabet maintains a portfolio of “Other Bets,” including Waymo for autonomous vehicles, Verily for life sciences research, and Calico for longevity studies. Under the leadership of CEO Sundar Pichai, Alphabet continues to invest in next-generation technologies and global growth initiatives, serving billions of users and enterprises across more than 150 countries.

Key Stats

• Today's Range: $177.54 to $182.61
• 50-Day Range: $152.82 to $180.22
• 52-Week Range: $142.66 to $208.70
• Volume: 23.95 million shs
• Average Volume: 21.42 million shs
• Market Capitalization: $2.20 trillion
• P/E Ratio: 20.21
• Dividend Yield: 0.46%
• Price Target: $207.13
• Consensus Rating: Moderate Buy

Alphabet Stock Analysis - MarketRank™

Alphabet scored higher than 98% of companies evaluated by MarketBeat, and ranked 18th out of 657 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Alphabet has received a consensus rating of Moderate Buy. The company's average rating score is 2.84, and is based on 18 buy ratings, 5 hold ratings, and 3 sell ratings.

Amount of Analyst Coverage

Alphabet has been the subject of 21 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 15.07%

Earnings Growth

Earnings for Alphabet are expected to grow by 15.07% in the coming year, from $8.89 to $10.23 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Alphabet is 20.21, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 25.90.

Price to Earnings Ratio vs. Sector

The P/E ratio of Alphabet is 20.21, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 36.86.

Price to Earnings Growth Ratio

Alphabet has a PEG Ratio of 1.25. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Alphabet has a P/B Ratio of 6.80. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.38% of the float of Alphabet has been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently increased by 21.16%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Alphabet has a dividend yield of 0.47%, which is in the bottom 25% of all stocks that pay dividends.

Dividend Growth

Alphabet has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Alphabet is 9.36%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Alphabet will have a dividend payout ratio of 8.21% next year. This indicates that Alphabet will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 2.9 / 5
• Environmental Score: -0.72

Percentage of Shares Shorted

0.38% of the float of Alphabet has been sold short.

Short Interest Ratio / Days to Cover

Alphabet has a short interest ratio ("days to cover") of 1.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Alphabet has recently increased by 21.16%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.05

News Sentiment

Alphabet has a news sentiment score of 1.05. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.78 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 166 news articles for Alphabet this week, compared to 131 articles on an average week.

Search Interest

Only 154 people have searched for GOOG on MarketBeat in the last 30 days. This is a decrease of -11% compared to the previous 30 days.

MarketBeat Follows

63 people have added Alphabet to their MarketBeat watchlist in the last 30 days. This is an increase of 47% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Alphabet insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $36,330,928.00 in company stock.

Percentage Held by Insiders

12.99% of the stock of Alphabet is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 27.26% of the stock of Alphabet is held by institutions.

GOOG Stock Analysis - Frequently Asked Questions

How have GOOG shares performed this year?

Alphabet's stock was trading at $190.44 at the beginning of 2025. Since then, GOOG stock has decreased by 4.8% and is now trading at $181.31.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) released its quarterly earnings data on Thursday, April, 24th. The information services provider reported $2.81 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.02 by $0.79. The business's revenue for the quarter was up 12.0% on a year-over-year basis.
Read the conference call transcript.

When did Alphabet's stock split?

Alphabet shares split before market open on Monday, July 18th 2022.The 20-1 split was announced on Tuesday, February 1st 2022. The newly issued shares were distributed to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

Does Alphabet have any subsidiaries?

The following companies are subsidiaries of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..

Who are Alphabet's major shareholders?

Top institutional investors of Alphabet include Kingstone Capital Partners Texas LLC (1.11%), Swedbank AB (0.09%), Assenagon Asset Management S.A. (0.05%) and Mn Services Vermogensbeheer B.V. (0.01%). Insiders that own company stock include 2021 Gp LLC Gv, Sundar Pichai, Ruth Porat, Prabhakar Raghavan, Kavitark Ram Shriram, Philipp Schindler, John Kent Walker, John Kent Walker, Frances Arnold, Amie Thuener O'toole, John L Hennessy, Ann Mather, 2019 Gp LLC Gv and 2017 Gp LLC Gv.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Alphabet investors own include Meta Platforms (META), NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Netflix (NFLX), Chevron (CVX) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 4/24/2025
• Record date for 6/16 Dividend: 6/09/2025
• Ex-Dividend for 6/16 Dividend: 6/09/2025
• Dividend Payable: 6/16/2025
• Today: 7/11/2025
• Next Earnings (Estimated): 7/22/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET SERVICES
• Sub-Industry: Advertising
• Current Symbol: NASDAQ:GOOG
• CIK: 1652044
• Web: www.google.com
• Phone: (650) 253-0000
• Fax: 650-253-0001
• Employees: 190,200
• Year Founded: 2015

Price Target and Rating

• Average Price Target for Alphabet: $207.13
• High Price Target: $235.00
• Low Price Target: $171.00
• Potential Upside/Downside: +14.2%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.84
• Research Coverage: 32 Analysts

Profitability

• EPS (Trailing Twelve Months): $8.97
• Trailing P/E Ratio: 20.21
• Forward P/E Ratio: 20.39
• P/E Growth: 1.25
• Net Income: $100.12 billion
• Net Margins: 30.86%
• Pretax Margin: 37.05%
• Return on Equity: 34.54%
• Return on Assets: 25.07%

Debt

• Debt-to-Equity Ratio: 0.03
• Current Ratio: 1.77
• Quick Ratio: 1.77

Sales & Book Value

• Annual Sales: $350.02 billion
• Price / Sales: 6.29
• Cash Flow: $9.66 per share
• Price / Cash Flow: 18.76
• Book Value: $26.67 per share
• Price / Book: 6.80

Miscellaneous

• Outstanding Shares: 12,135,000,000
• Free Float: 10,558,664,000
• Market Cap: $2.20 trillion
• Optionable: Optionable
• Beta: 1.01