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AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
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GE   102.40 (-0.33%)
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NFLX   392.98 (+3.72%)
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AMZN   121.66 (+1.29%)
TSLA   201.16 (+4.14%)
NVDA   401.11 (+2.99%)
NIO   7.40 (-3.90%)
BABA   78.61 (-2.91%)
AMD   125.27 (-1.39%)
T   15.64 (+0.90%)
F   12.59 (+4.14%)
MU   71.69 (-3.03%)
CGC   0.85 (-3.41%)
GE   102.40 (-0.33%)
DIS   87.82 (-0.54%)
AMC   4.63 (-0.22%)
PFE   37.02 (-1.54%)
PYPL   62.05 (+3.04%)
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Top-Rated StocksTop-Rated
NASDAQ:GOOG

Alphabet (GOOG) Stock Forecast, Price & News

$124.64
-0.79 (-0.63%)
(As of 05:34 PM ET)
Compare
Today's Range
$122.89
▼
$126.38
50-Day Range
$101.32
▼
$125.87
52-Week Range
$83.45
▼
$127.05
Volume
27.18 million shs
Average Volume
29.87 million shs
Market Capitalization
$1.58 trillion
P/E Ratio
27.76
Dividend Yield
N/A
Price Target
$132.80
ProfileAnalyst RatingsChartCompetitorsEarningsFinancialsInsider TradesInstitutional OwnershipHeadlinesOptions ChainSEC FilingsShort InterestSocial MediaSustainability

Alphabet MarketRank™ Forecast

Analyst Rating
Moderate Buy
2.94 Rating Score
Upside/​Downside
6.6% Upside
$132.80 Price Target
Short Interest
Healthy
0.28% of Shares Sold Short
Dividend Strength
N/A
Sustainability
-0.72
Upright™ Environmental Score
News Sentiment
0.32mentions of Alphabet in the last 14 days
Based on 24 Articles This Week
Insider Trading
Selling Shares
$30.77 M Sold Last Quarter
Proj. Earnings Growth
15.53%
From $5.41 to $6.25 Per Share

Overall MarketRank™

MarketRank is calculated as an average of available category scores, with extra weight given to analysis and valuation.

2.09 out of 5 stars

Computer And Technology Sector

87th out of 618 stocks

Computer Programming, Data Processing, & Other Computer Related Industry

8th out of 61 stocks

See Top Rated MarketRank™ Stocks Here

GOOG stock logo

About Alphabet (NASDAQ:GOOG) Stock

Alphabet Inc. is a holding company formed in 2015 with the restructuring of Google. The move was made to allow the company more flexibility in its business pursuits and to create more transparency in the core Google business. Google, which began as a simple search engine, is now synonymous with the Internet, cloud, and services related to each. Today, Alphabet is the 3rd largest tech company globally and the G in FAANG.

Google began in 1996 as a research project into Internet search. Founders Lary Page and Sergey Brin thought there was a better way to search and rank web pages than simply counting the number of times a keyword was used. The original algorithm was called Page Rank and the system Back Rub but those monickers did not last long. The new system instead determined a page's relevance by analyzing the websites that linked back to it. The more websites with higher rankings linking back to the original site the better.

The original prototype of the Google search engine was launched in 1997. The name Google was chosen because it is a very large number and refers to a large amount of information a Google search can provide. If not for an investment Andy Bechtolsheim, co-founder of Sun Microsystems, the company may never have incorporated and become the behemoth it is today.

The company grew over the next few years, changed it headquarters to Palo Alto and then began selling ad space. It was he shift to an ad-based and supported model that provided the income and earnings to grow the company to its current size. Advertising still makes up more than 80% of the revenue. In 2000, the company became the default search engine for Yahoo! and then in 2004 Google went public.

At the time of the IPO, company founders and then-CEO Eric Schmidt agreed to work together for the next 20 years. While that did not come to pass, the trio helped get the company on its current path. In the time since the IPO, Google has not only grown to surpass 3 billion daily searches and 1 billion unique monthly active users it has also acquired other businesses to enhance that growth. The two most notable are the acquisition of Youtube (which is included in the ad-generated revenue) and Motorola. The addition of Motorola was strategic in many ways that include the acquisition of intellectual property and better positioning in patent and other disputes with other tech companies.

Alphabet now operates in 3 core segments providing Internet and Internet-based services globally. Those segments are Google Services, Google Cloud, and Other Bets. The Google Services business is the core Google business and includes search, ads, Google Home, and Youtube among others. The Google Cloud segment is a host of cloud-based services for businesses and individuals that include software suites, security, and cloud-based operations. The Other Bets segment includes a variety of applications and services that do not have a direct bearing on the core business and/or are immaterial to revenue on an individual basis.

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GOOG Stock News Headlines

May 23, 2023 | marketbeat.com
Can IonQ Be the Leader in Quantum Computing as a Service? (GOOG)
Quantum computing has become more of a reality. The growth of artificial intelligence (AI) applications continues to drive the sector.
May 23, 2023 | marketbeat.com
C3.ai Executes a Rope-a-Dope Attack on Sleeping Bears (GOOG)
Enterprise artificial intelligence (AI) software provider C3.ai Inc. (NASDAQ: AI) surprised investors by raising its fiscal Q4 2023 earnings two weeks before
May 30, 2023 | Behind the Markets (Ad)
[BREAKING] Small Firm Develops World's First Anti-Aircraft Laser
Small cap wins $1.65 billion contract to make them. GlobeNewswire says this is a $51.1 Billion market by 2026. See why this stock could soar 2,476% >>>
May 22, 2023 | marketbeat.com
Don’t Get Burned By The AI Boom  (GOOG)
AI is booming and sustaining business for tech companies, but investors should not expect another period of wild growth: AI is the natural evolution of tech.
May 16, 2023 | marketbeat.com
As China Wakes Up, Baidu Gets Noticed (GOOG)
Baidu has just reported its first quarter 2023 earnings, posting double-digit growth across the board. Economic indicators, analyst targets point to a new rally
May 9, 2023 | marketbeat.com
Will ChatGPT Be the Final Nail in the Coffin for Chegg? (GOOG)
Personalized online student learning platform provider Chegg Inc. (NYSE: CHGG) shares were crushed as it warned that growing ChatGPT usage was hurting its b
May 9, 2023 | marketbeat.com
Snap Proves More DAUs Don’t Mean More Revenues (GOOG)
Video messaging media company Snap Inc. (NYSE: SNAP) stock was punished with a (27%) haircut after releasing its Q 2023 earnings report.
May 8, 2023 | marketbeat.com
Is the Market Reacting Too Negatively to Pinterest Earnings? (GOOG)
Social commerce platform Pinterest Inc. (NASDAQ: PINS) stock collapsed (25%) after its Q1 2023 earnings report. Shares have fallen (8.2%) for the year.
May 30, 2023 | Behind the Markets (Ad)
BREAKING: Tiny biotech successfully treats blindness
There's a tiny biotech in Cambridge that's using a breakthrough technology to treat blindness. This company has already shown success in human trials... And Our research shows that anyone who gets in today could see a 46,751% return.
May 29, 2023 | americanbankingnews.com
Insider Selling: Alphabet Inc. (NASDAQ:GOOG) Major Shareholder Sells $107,914.00 in Stock
May 27, 2023 | msn.com
Alphabet's Secret Weapon in the Artificial Intelligence Race
May 27, 2023 | americanbankingnews.com
Financial Review: Alphabet (NASDAQ:GOOG) & Tremor International (NASDAQ:TRMR)
May 26, 2023 | bloomberg.com
UK’s Sunak Discusses AI ‘Guardrails’ With Alphabet’s Pichai
May 26, 2023 | benzinga.com
Is Alphabet (Google) Headed To $150?: A Technical Analysis
May 25, 2023 | thestreet.com
Google Will No Longer Exist -- Say Hello to Alphabet
May 25, 2023 | msn.com
Up 40% This Year, Is There Still Time to Buy Alphabet Stock?
May 25, 2023 | americanbankingnews.com
Alphabet Inc. (NASDAQ:GOOG) Receives Consensus Recommendation of "Moderate Buy" from Brokerages
May 24, 2023 | finance.yahoo.com
Google 'sail' tower makes waves in Austin
May 24, 2023 | msn.com
Unusual Call Option Trade in Alphabet Inc - Class C (GOOG) Worth $1,096.50K
May 24, 2023 | finance.yahoo.com
Are Uber and Waymo a Match Made in Heaven?
May 24, 2023 | markets.businessinsider.com
AI-Search War Between Alphabet And Microsoft? The Integration Of Bing In ChatGPT Could Erode Google's Data Advantage
May 24, 2023 | finance.yahoo.com
Biden administration backs Google in song lyrics case at Supreme Court
May 24, 2023 | finance.yahoo.com
1 Super Stock That Could Join Apple, Microsoft, Amazon, and Alphabet in the $1 Trillion Club
May 24, 2023 | finance.yahoo.com
Former OpenAI Execs Secure $450 Million Funding for Google-Backed AI Venture Anthropic -- Should Microsoft Be Worried?
May 24, 2023 | americanbankingnews.com
John L. Hennessy Sells 800 Shares of Alphabet Inc. (NASDAQ:GOOG) Stock
May 24, 2023 | americanbankingnews.com
2019 Gp L.L.C. Gv Sells 63,212 Shares of Alphabet Inc. (NASDAQ:GOOG) Stock
May 23, 2023 | msn.com
Is Alphabet a Buy?
See More Headlines
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GOOG Company Calendar

Last Earnings
4/25/2023
Today
5/30/2023
Next Earnings (Estimated)
7/25/2023
Fiscal Year End
12/31/2023
Get Stock Alerts

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Computer programming, data processing, & other computer related
Sub-Industry
Advertising
Sector
Computer and Technology
Current Symbol
NASDAQ:GOOG
CUSIP
N/A
CIK
1652044
Web
www.google.com
Phone
(650) 253-0000
Fax
650-253-0001
Employees
156,500
Year Founded
2015

Price Target and Rating

Average Stock Price Forecast
$132.80
High Stock Price Forecast
$155.50
Low Stock Price Forecast
$118.00
Forecasted Upside/Downside
+6.6%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.94
Research Coverage
17 Analysts

Profitability

EPS (Most Recent Fiscal Year)
$4.49
Trailing P/E Ratio
27.76
Forward P/E Ratio
23.04
P/E Growth
1.6
Net Income
$59.97 billion
Net Margins
20.58%
Pretax Margin
24.81%
Return on Equity
22.84%
Return on Assets
16.18%

Debt

Debt-to-Equity Ratio
0.05
Current Ratio
2.35
Quick Ratio
2.32

Sales & Book Value

Annual Sales
$282.84 billion
Price / Sales
5.60
Cash Flow
$5.89 per share
Price / Cash Flow
21.16
Book Value
$20.00 per share
Price / Book
6.23

Miscellaneous

Outstanding Shares
12,697,000,000
Free Float
11,047,660,000
Market Cap
$1.58 trillion
Optionable
Optionable
Beta
1.10

Social Links


Key Executives

  • Sundar PichaiSundar Pichai
    Chief Executive Officer & Director
  • Ruth M. PoratRuth M. Porat
    Chief Financial Officer & Senior Vice President
  • Amie Thuener O'TooleAmie Thuener O'Toole
    Chief Accounting Officer & Vice President
  • Cory R. Ondrejka
    Vice President
  • Juan Rajlin
    Treasurer & Vice President

Key Competitors

View All Competitors

Insiders & Institutions

View All Insider Transactions
View All Institutional Transactions













GOOG Stock - Frequently Asked Questions

Should I buy or sell Alphabet stock right now?

17 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 1 hold rating and 16 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "buy" GOOG shares.
View GOOG analyst ratings or view top-rated stocks.

What is Alphabet's stock price forecast for 2023?

17 Wall Street analysts have issued 1-year price objectives for Alphabet's stock. Their GOOG share price forecasts range from $118.00 to $155.50. On average, they anticipate the company's share price to reach $132.80 in the next twelve months. This suggests a possible upside of 6.6% from the stock's current price.
View analysts price targets for GOOG or view top-rated stocks among Wall Street analysts.

How have GOOG shares performed in 2023?

Alphabet's stock was trading at $88.73 on January 1st, 2023. Since then, GOOG shares have increased by 40.5% and is now trading at $124.64.
View the best growth stocks for 2023 here.

When is Alphabet's next earnings date?

The company is scheduled to release its next quarterly earnings announcement on Tuesday, July 25th 2023.
View our GOOG earnings forecast.

How were Alphabet's earnings last quarter?

Alphabet Inc. (NASDAQ:GOOG) released its quarterly earnings data on Tuesday, April, 25th. The information services provider reported $1.17 EPS for the quarter, beating analysts' consensus estimates of $1.06 by $0.11. The information services provider had revenue of $69.79 billion for the quarter, compared to analyst estimates of $68.80 billion. Alphabet had a net margin of 20.58% and a trailing twelve-month return on equity of 22.84%. The firm's revenue was up 2.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.23 earnings per share.
Read the conference call transcript.

What ETFs hold Alphabet's stock?

ETFs with the largest weight of Alphabet (NASDAQ:GOOG) stock in their portfolio include Fidelity MSCI Communication Services Index ETF (FCOM), iShares Global Comm Services ETF (IXP), Communication Services Select Sector SPDR Fund (XLC), Vanguard Communication Services ETF (VOX), Invesco NASDAQ Internet ETF (PNQI), ProShares Ultra Communication Services (LTL), Motley Fool 100 Index ETF (TMFC) and T. Rowe Price Blue Chip Growth ETF (TCHP).

When did Alphabet's stock split?

Shares of Alphabet split on the morning of Monday, July 18th 2022. The 20-1 split was announced on Tuesday, February 1st 2022. The newly minted shares were payable to shareholders after the closing bell on Friday, July 15th 2022. An investor that had 100 shares of stock prior to the split would have 2,000 shares after the split.

What is Sundar Pichai's approval rating as Alphabet's CEO?

4,614 employees have rated Alphabet Chief Executive Officer Sundar Pichai on Glassdoor.com. Sundar Pichai has an approval rating of 94% among the company's employees. This puts Sundar Pichai in the top 30% of approval ratings compared to other CEOs of publicly-traded companies.

What other stocks do shareholders of Alphabet own?

Based on aggregate information from My MarketBeat watchlists, some companies that other Alphabet investors own include Netflix (NFLX), NVIDIA (NVDA), Tesla (TSLA), Alibaba Group (BABA), Walt Disney (DIS), Visa (V), Intel (INTC), JPMorgan Chase & Co. (JPM), Salesforce (CRM) and Mastercard (MA).

What is Alphabet's stock symbol?

Alphabet trades on the NASDAQ under the ticker symbol "GOOG."

Who are Alphabet's major shareholders?

Alphabet's stock is owned by a number of retail and institutional investors. Top institutional shareholders include BlackRock Inc. (2.88%), State Street Corp (1.51%), Price T Rowe Associates Inc. MD (0.96%), FMR LLC (0.83%), Geode Capital Management LLC (0.77%) and JPMorgan Chase & Co. (0.56%). Insiders that own company stock include 2016 Gp LLC Gv, 2017 Gp LLC Gv, 2019 Gp LLC Gv, 2021 Gp LLC Gv, Aaron Boynton, Amie Thuener O'toole, Ann Mather, Brin Sergey, Capitalg 2014 Lp, Frances Arnold, John Kent Walker, John Kent Walker, John L Hennessy, John L Hennessy, Kavitark Ram Shriram, Lawrence Page, Philipp Schindler, Prabhakar Raghavan, Sergey Brin and Sundar Pichai.
View institutional ownership trends.

How do I buy shares of Alphabet?

Shares of GOOG stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include WeBull, Vanguard Brokerage Services, TD Ameritrade, E*TRADE, Robinhood, Fidelity, and Charles Schwab.
Compare Top Brokerages Here.

What is Alphabet's stock price today?

One share of GOOG stock can currently be purchased for approximately $124.64.

How much money does Alphabet make?

Alphabet (NASDAQ:GOOG) has a market capitalization of $1.58 trillion and generates $282.84 billion in revenue each year. The information services provider earns $59.97 billion in net income (profit) each year or $4.49 on an earnings per share basis.

How many employees does Alphabet have?

The company employs 156,500 workers across the globe.

Does Alphabet have any subsidiaries?
The following companies are subsidiares of Alphabet: Alphabet Capital US LLC, Google, and XXVI Holdings Inc..
Read More
How can I contact Alphabet?

Alphabet's mailing address is 1600 AMPHITHEATRE PARKWAY, MOUNTAIN VIEW CA, 94043. The official website for the company is www.google.com. The information services provider can be reached via phone at (650) 253-0000 or via fax at 650-253-0001.

This page (NASDAQ:GOOG) was last updated on 5/30/2023 by MarketBeat.com Staff

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