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Alphabet (GOOG) Institutional Ownership

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Institutional Ownership Changes (13F Filings) for Alphabet (NASDAQ:GOOG)

Current
Institutional Ownership
Percentage
27.26%
Number of
Institutional Buyers
(last 12 months)
3201
Total
Institutional Inflows
(last 12 months)
$79.56B
Number of
Institutional Sellers
(last 12 months)
2812
Total
Institutional Outflows
(last 12 months)
$39.41B
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GOOG Institutional Buying and Selling by Quarter

Alphabet Major Shareholders & Ownership History

Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/21/2025Pathway Financial Advisers LLC4,384$778K0.3%+11.5%0.000%
8/20/2025 Thompson Davis & CO. Inc.2,597$461K0.2%+15.6%0.000%
8/20/2025 Kentucky Retirement Systems311,067$55.18M1.6%-6.2%0.003%
8/20/2025 Saratoga Research & Investment Management4,934$875K0.0%-32.9%0.000%
8/20/2025 Kentucky Retirement Systems Insurance Trust Fund132,023$23.42M1.6%-6.5%0.001%
8/20/2025 Monarch Capital Management Inc.39,631$7.03M1.9%+2.8%0.000%
8/20/2025 North Dallas Bank & Trust Co.1,964$348K0.3%N/A0.000%
8/20/2025 Forefront Wealth Partners LLC7,071$1.35M0.9%-5.5%0.000%
8/20/2025 Coppell Advisory Solutions LLC8,770$1.56M0.2%-54.7%0.000%
8/19/2025 Newbridge Financial Services Group Inc.41,068$7.29M1.2%+4.5%0.000%
8/19/2025 Cape Investment Advisory Inc.10,311$1.83M0.7%-21.9%0.000%
8/19/2025 MRP Capital Investments LLC26,200$4.65M3.2%-11.8%0.000%
8/19/2025 Advisory Services Network LLC148,057$28.55M0.5%-14.0%0.001%
8/19/2025 Anchor Investment Management LLC112,603$19.98M1.8%+23.8%0.001%
8/19/2025 State of Wyoming28,178$5.00M0.6%-6.9%0.000%
8/19/2025 Asset Dedication LLC27,774$4.93M0.4%-0.5%0.000%
8/19/2025 Liontrust Investment Partners LLP53,262$9.45M0.1%-10.6%0.000%
8/19/2025 Hohimer Wealth Management LLC4,487$796K0.1%+3.1%0.000%
8/19/2025 Campbell Capital Management Inc.163,551$29.01M11.3%-2.5%0.001%
8/19/2025 Pitcairn Co.64,354$11.42M0.7%-17.8%0.001%
8/18/2025 Hudson Bay Capital Management LP226,251$40.14M0.1%-74.1%0.002%
8/18/2025 Brick & Kyle Associates2,052$361K0.2%-54.4%0.000%
8/18/2025 Old North State Trust LLC4,590$814K0.6%+13.6%0.000%
8/18/2025 Tyler Stone Wealth Management67,838$12.03M1.9%+16.2%0.001%
8/18/2025 Tactive Advisors LLC9,687$1.72M0.6%N/A0.000%
8/18/2025 N.E.W. Advisory Services LLC2,091$371K0.0%-41.0%0.000%
8/18/2025 Geneos Wealth Management Inc.87,857$15.59M0.4%+14.2%0.001%
8/18/2025 V2 Financial group LLC4,474$794K0.5%+3.0%0.000%
8/18/2025 Westwood Holdings Group Inc.253,957$45.05M0.3%+23.1%0.002%
8/18/2025 Kestra Investment Management LLC7,233$1.28M0.0%-44.9%0.000%
8/18/2025 Wellington Capital Management Inc.3,092$575K0.8%N/A0.000%
8/18/2025 CYBER HORNET ETFs LLC12,683$2.25M1.6%-1.2%0.000%
8/18/2025 Rexford Capital Inc.6,514$1.16M1.0%N/A0.000%
8/18/2025 Front Row Advisors LLC13,866$2.46M0.9%-16.1%0.000%
8/18/2025 Goodman Advisory Group LLC2,103$373K0.1%+911.1%0.000%
8/16/2025 Parr Mcknight Wealth Management Group LLC1,280$227K0.0%N/A0.000%
8/16/2025 Nikko Asset Management Americas Inc.111,256$19.73M0.2%-1.8%0.001%
8/16/2025 Public Sector Pension Investment Board443,709$78.71M0.3%-39.6%0.004%
8/16/2025 Winslow Asset Management Inc.1,140$202K0.0%N/A0.000%
8/16/2025 Evergreen Capital Management LLC260,999$46.30M1.4%+4.1%0.002%
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8/15/2025 Strategic Investment Advisors MI3,529$626K0.1%+36.3%0.000%
8/15/2025 MayTech Global Investments LLC318,679$57.72M6.0%+7.3%0.003%
8/15/2025 CANADA LIFE ASSURANCE Co4,068,367$722.40M1.1%+0.8%0.034%
8/15/2025 44 Wealth Management LLC4,102$728K0.3%+8.2%0.000%
8/15/2025 Tower Research Capital LLC TRC 150,102$26.63M0.7%-33.2%0.001%
8/15/2025 MUFG Securities EMEA plc13,873$2.46M0.1%N/A0.000%
8/15/2025 Howland Capital Management LLC47,629$8.45M0.3%+8.9%0.000%
8/15/2025 Brooks Moore & Associates Inc.1,100$212K0.1%N/A0.000%
8/15/2025 Synergy Financial Group LTD21,103$3.74M2.8%+11.0%0.000%
8/15/2025 Sugar Maple Asset Management LLC1,877$333K0.3%+23.3%0.000%
8/15/2025 SkyView Investment Advisors LLC19,654$3.50M0.5%+3.5%0.000%
8/15/2025 Asset Allocation Strategies LLC1,151$204K0.0%N/A0.000%
8/15/2025 FFT Wealth Management LLC26,310$4.67M0.9%-1.5%0.000%
8/15/2025 Binnacle Investments Inc744$132K0.1%-8.3%0.000%
8/15/2025 Blue Edge Capital LLC22,223$3.94M0.6%-18.6%0.000%
8/15/2025 Resources Management Corp CT ADV4,485$796K0.1%+1.1%0.000%
8/15/2025 Semmax Financial Advisors Inc.11,649$2.07M0.5%+1.2%0.000%
8/15/2025 Fairfield Bush & CO.34,203$6.07M3.4%-0.5%0.000%
8/15/2025 Brown Financial Advisors25,740$4.57M1.8%-1.7%0.000%
8/15/2025 Rakuten Securities Inc.19,709$3.50M1.4%+157.4%0.000%
8/15/2025 Corient Private Wealth LLC4,942,966$884.56M1.1%-3.6%0.041%
8/15/2025 Puff Wealth Management LLC4,153$737K0.2%+37.7%0.000%
8/15/2025 WealthCollab LLC3,264$579K0.3%-33.7%0.000%
8/15/2025 Equitable Holdings Inc.268,380$47.61M0.4%+10.7%0.002%
8/15/2025 Ewing Morris & Co. Investment Partners Ltd.4,192$744K0.3%+14.2%0.000%
8/15/2025 Florida Financial Advisors LLC3,917$696K0.2%+17.1%0.000%
8/15/2025 Northeast Financial Consultants Inc206,148$36.57M1.5%-1.8%0.002%
8/15/2025 State of Tennessee Department of Treasury1,691,885$300.12M1.1%-2.4%0.014%
8/15/2025 Hayek Kallen Investment Management2,530$449K0.2%+27.1%0.000%
8/15/2025 Kensington Investment Counsel LLC2,828$502K0.2%+4.2%0.000%
8/15/2025 Chapman Financial Group LLC23,669$4.20M3.6%N/A0.000%
8/15/2025 FSB Premier Wealth Management Inc.21,526$3.82M1.4%+10.9%0.000%
8/15/2025 E Fund Management Co. Ltd.103,184$18.30M0.9%-20.9%0.001%
8/15/2025 DCM Advisors LLC17,737$3.15M1.3%+24.9%0.000%
8/15/2025 Stonebridge Capital Advisors LLC15,329$2.72M0.2%-1.3%0.000%
8/15/2025 Captrust Financial Advisors868,631$154.09M0.3%+1.6%0.007%
8/15/2025 Blue Chip Partners LLC224,049$39.74M3.2%+0.2%0.002%
8/15/2025 Keel Point LLC32,451$5.76M0.4%+2.5%0.000%
8/15/2025 Alaethes Wealth LLC35,106$6.23M1.9%+3.3%0.000%
8/15/2025 Zuckerman Investment Group LLC9,674$1.72M0.2%+10.4%0.000%
8/15/2025 Truefg LLC1,414$251K0.1%N/A0.000%
8/15/2025 Manhattan West Asset Management LLC3,510$623K0.1%+14.8%0.000%
8/15/2025 WFA of San Diego LLC1,940$344K0.3%N/A0.000%
8/15/2025 Lantern Wealth Advisors LLC7,567$1.34M0.8%N/A0.000%
8/15/2025 Vident Advisory LLC202,682$35.95M0.4%-14.3%0.002%
8/15/2025 Visionary Wealth Advisors25,773$4.57M0.2%+31.3%0.000%
8/15/2025 Voya Financial Advisors Inc.14,587$2.60M0.3%-4.4%0.000%
8/15/2025 Two Sigma Securities LLC2,484$441K0.1%-79.7%0.000%
8/15/2025 Talisman Wealth Advisors LLC4,069$722K0.6%+22.2%0.000%
8/15/2025 Scott Marsh Financial LLC23,106$4.10M1.5%N/A0.000%
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8/15/2025 Tidal Investments LLC385,675$68.42M0.4%+27.7%0.003%
8/15/2025 Select Equity Group L.P.686,780$121.83M0.5%+67.0%0.006%
8/15/2025 Seneschal Advisors LLC5,370$953K0.8%-15.7%0.000%
8/15/2025 Shay Capital LLC2,000$355K0.0%N/A0.000%
8/15/2025 Smartleaf Asset Management LLC42,119$7.51M0.7%-11.6%0.000%
8/15/2025 Snowden Capital Advisors LLC207,057$36.73M1.1%-3.9%0.002%
8/15/2025 Royal London Asset Management Ltd.2,063,077$365.97M0.8%-8.4%0.017%
8/15/2025 Rafferty Asset Management LLC457,585$81.17M0.3%+18.2%0.004%
8/15/2025 Riggs Asset Managment Co. Inc.27,417$4.86M1.2%+0.7%0.000%
8/15/2025 Ruane Cunniff & Goldfarb L.P.1,286,121$228.15M3.9%-3.2%0.011%
(Data available from 1/1/2016 forward)

GOOG Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of GOOG shares?

During the previous two years, 4,779 institutional investors and hedge funds held shares of Alphabet. The most heavily invested institutionals were Vanguard Group Inc. ($73.93B), State Street Corp ($33.51B), Kingstone Capital Partners Texas LLC ($23.96B), FMR LLC ($22.47B), Geode Capital Management LLC ($19.02B), Capital International Investors ($17.38B), and JPMorgan Chase & Co. ($16.25B).Learn more on Alphabet's institutional investors.

What percentage of Alphabet's stock is owned by institutional investors?

27.26% of Alphabet's stock is owned by institutional investors. Learn more on GOOG's institutional investor holdings.

Which institutional investors have been buying Alphabet's stock?

Of the 4,021 institutional investors that purchased Alphabet's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Kingstone Capital Partners Texas LLC ($135.09M), Norges Bank ($80.46M), JPMorgan Chase & Co. ($32.82M), Nuveen LLC ($16.79M), Vanguard Group Inc. ($15.80M), GAMMA Investing LLC ($14.35M), and Capital International Investors ($14.09M).

How much institutional buying is happening at Alphabet?

Institutional investors have bought a total of 449,789,144 shares in the last 24 months. This purchase volume represents approximately $79.56B in transactions.

Which of Alphabet's major shareholders have been selling company stock?

Of the 2,812 institutional investors that sold Alphabet's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: JPMorgan Chase & Co. ($11.99M), Dodge & Cox ($10.71M), Legal & General Group Plc ($9.02M), Capital World Investors ($7.88M), GQG Partners LLC ($7.03M), Goldman Sachs Group Inc. ($6.13M), and Vanguard Group Inc. ($5.94M).

How much institutional selling is happening at Alphabet?

Institutional investors have sold a total of 226,735,911 shares in the last 24 months. This volume of shares sold represents approximately $39.41B in transactions.



This page (NASDAQ:GOOG) was last updated on 8/21/2025 by MarketBeat.com Staff
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