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NASDAQ:GPRO

GoPro (GPRO) Stock Price, News & Analysis

GoPro logo
$0.60 -0.01 (-2.18%)
Closing price 05/13/2025 04:00 PM Eastern
Extended Trading
$0.62 +0.01 (+2.41%)
As of 07:23 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About GoPro Stock (NASDAQ:GPRO)

Key Stats

Today's Range
$0.54
$0.61
50-Day Range
$0.48
$0.84
52-Week Range
$0.40
$1.85
Volume
4.62 million shs
Average Volume
2.46 million shs
Market Capitalization
$94.85 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$0.75
Consensus Rating
Hold

Company Overview

GoPro, Inc. develops and sells cameras, mountable and wearable accessories, and subscription services and software in the Americas, Europe, the Middle East, Africa, the Asia and Pacific region, and internationally. The company provides cloud connected HERO12 Black, HERO11 Black, HERO11 Black Mini, HERO10 Black, HERO10 Black Bones, and HERO9 Black waterproof cameras; MAX, a 360-degree waterproof camera; Premium and Premium+ subscription services, which include full access to the Quik app, cloud storage supporting source video and photo quality, camera replacement, and damage protection; Quik subscription that offers access to editing tools, which allows users to edit photos, videos, and create cinematic stories; and Quik desktop and mobile apps that enable users to get their favorite photos and videos with footage from any phone or camera. It also offers mounts and accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, magnetic swivel clips, chest harnesses, and head straps; media, display, and light mods; spare batteries, dive filters, and charging accessories and cables; and lifestyle gear, such as bags, backpacks, cases, t-shirts, hats, and other soft goods. In addition, the company provides mobile, desktop, and web applications that provides media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. GoPro, Inc. sells its products through retailers and wholesale distributors, as well as through its GoPro.com website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2002 and is headquartered in San Mateo, California.

GoPro Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
59th Percentile Overall Score

GPRO MarketRank™: 

GoPro scored higher than 59% of companies evaluated by MarketBeat, and ranked 107th out of 281 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    GoPro has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    GoPro has only been the subject of 1 research reports in the past 90 days.

  • Read more about GoPro's stock forecast and price target.
  • Earnings Growth

    Earnings for GoPro are expected to grow in the coming year, from ($0.25) to ($0.17) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of GoPro is -0.21, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of GoPro is -0.21, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    GoPro has a P/B Ratio of 0.16. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Percentage of Shares Shorted

    10.00% of the float of GoPro has been sold short.
  • Short Interest Ratio / Days to Cover

    GoPro has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in GoPro has recently increased by 3.38%, indicating that investor sentiment is decreasing.
  • Dividend Yield

    GoPro does not currently pay a dividend.

  • Dividend Growth

    GoPro does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    10.00% of the float of GoPro has been sold short.
  • Short Interest Ratio / Days to Cover

    GoPro has a short interest ratio ("days to cover") of 2.7, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in GoPro has recently increased by 3.38%, indicating that investor sentiment is decreasing.
  • News Sentiment

    GoPro has a news sentiment score of -0.05. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.81 average news sentiment score of Consumer Discretionary companies.
  • News Coverage This Week

    MarketBeat has tracked 24 news articles for GoPro this week, compared to 5 articles on an average week.
  • MarketBeat Follows

    6 people have added GoPro to their MarketBeat watchlist in the last 30 days. This is an increase of 500% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, GoPro insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $5,438.00 in company stock.

  • Percentage Held by Insiders

    18.96% of the stock of GoPro is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    70.09% of the stock of GoPro is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about GoPro's insider trading history.
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GPRO Stock News Headlines

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GoPro, Inc.: GoPro Announces First Quarter Results
GoPro (NASDAQ:GPRO) Posts Better-Than-Expected Sales In Q1
Q1 2025 GoPro Inc Earnings Call Transcript
See More Headlines

GPRO Stock Analysis - Frequently Asked Questions

GoPro's stock was trading at $1.09 on January 1st, 2025. Since then, GPRO shares have decreased by 44.7% and is now trading at $0.6025.
View the best growth stocks for 2025 here
.

GoPro, Inc. (NASDAQ:GPRO) posted its quarterly earnings results on Thursday, February, 6th. The company reported ($0.13) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.01) by $0.12. GoPro had a negative trailing twelve-month return on equity of 55.77% and a negative net margin of 53.94%.
Read the conference call transcript
.

GoPro subsidiaries include these companies: Stupeflix, Vemory, Skybotix, Lumific, Kolor, General Things Inc, GoPro Australia Pty Ltd, and others.

Top institutional shareholders of GoPro include Charles Schwab Investment Management Inc. (2.06%), GSA Capital Partners LLP (1.09%), Invesco Ltd. (0.40%) and Connor Clark & Lunn Investment Management Ltd. (0.31%). Insiders that own company stock include Brian Mcgee, Dean Jahnke, Kevin Hinge, Eve T Saltman, Charles Lafrades and Lauren Zalaznick.
View institutional ownership trends
.

Shares of GPRO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that GoPro investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Netflix (NFLX), Alibaba Group (BABA), Advanced Micro Devices (AMD) and Alphabet (GOOG).

Company Calendar

Last Earnings
2/06/2025
Today
5/13/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Photographic equipment & supplies
Sub-Industry
Consumer Goods
Current Symbol
NASDAQ:GPRO
Fax
N/A
Employees
880
Year Founded
2003

Price Target and Rating

Average Stock Price Target
$0.75
High Stock Price Target
$0.75
Low Stock Price Target
$0.75
Potential Upside/Downside
+24.5%
Consensus Rating
Hold
Rating Score (0-4)
2.00
Research Coverage
1 Analysts

Profitability

Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
$-432,310,000.00
Pretax Margin
-11.04%

Debt

Sales & Book Value

Annual Sales
$801.47 million
Price / Cash Flow
N/A
Book Value
$3.71 per share
Price / Book
0.16

Miscellaneous

Free Float
125,418,000
Market Cap
$94.85 million
Optionable
Optionable
Beta
1.39

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This page (NASDAQ:GPRO) was last updated on 5/14/2025 by MarketBeat.com Staff
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