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Hasbro (HAS) Stock Forecast & Price Target

Hasbro logo
$97.30 +2.54 (+2.68%)
As of 02:36 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Hasbro - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
3
Buy
12

Based on 16 Wall Street analysts who have issued ratings for Hasbro in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 16 analysts, 1 has given a sell rating, 3 have given a hold rating, 11 have given a buy rating, and 1 has given a strong buy rating for HAS.

Consensus Price Target

$113.07
16.21% Upside
According to the 16 analysts' twelve-month price targets for Hasbro, the average price target is $113.07. The highest price target for HAS is $125.00, while the lowest price target for HAS is $98.00. The average price target represents a forecasted upside of 16.21% from the current price of $97.30.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HAS Analyst Ratings Over Time

TypeCurrent Forecast
5/6/25 to 5/6/26
1 Month Ago
4/6/25 to 4/6/26
3 Months Ago
2/5/25 to 2/5/26
1 Year Ago
5/6/24 to 5/6/25
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
11 Buy rating(s)
11 Buy rating(s)
9 Buy rating(s)
8 Buy rating(s)
Hold
3 Hold rating(s)
3 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$113.07$112.86$94.64$79.89
Forecasted Upside16.21% Upside24.81% Upside-0.83% Downside31.14% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyBuy

HAS Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HAS Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Hasbro Stock vs. The Competition

TypeHasbroConsumer Discretionary CompaniesS&P 500
Consensus Rating Score
2.75
2.10
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside19.32% Upside71.86% Upside14.81% Upside
News Sentiment Rating
Neutral News

See Recent HAS News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
4/29/2026 DowngradeHold (C-)Sell (D+)
4/24/2026
DA Davidson logo
DA Davidson
2 of 5 stars
 Lower TargetNeutral$110.00 ➝ $100.00+5.17%
4/23/2026 Boost TargetOverweight$115.00 ➝ $125.00+29.28%
4/23/2026Boost TargetOverweight$119.00 ➝ $122.00+26.18%
4/1/2026Lower TargetOutperform$118.00 ➝ $115.00+27.04%
3/13/2026Set Target$105.00+10.40%
3/11/2026Initiated CoverageEqual Weight$98.00+3.08%
3/5/2026Boost TargetBuy$99.00 ➝ $110.00+14.23%
2/13/2026 Boost TargetOutperform$90.00 ➝ $124.00+21.03%
2/12/2026Boost TargetBuy$97.00 ➝ $118.00+11.41%
2/11/2026Set Target$120.00+14.66%
2/11/2026Boost TargetBuy$88.00 ➝ $114.00+9.62%
2/11/2026 Boost TargetBuy$90.00 ➝ $120.00+13.30%
2/6/2026 Boost TargetBuy$95.00 ➝ $112.00+19.35%
10/10/2025 DowngradeStrong-BuyHold
9/29/2025Boost TargetBuy$95.00 ➝ $100.00+32.75%
1/3/2025 Lower TargetBuy$82.00 ➝ $77.00+36.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 02:36 PM ET.


HAS Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Hasbro is $113.07, with a high forecast of $125.00 and a low forecast of $98.00.

16 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Hasbro in the last year. There is currently 1 sell rating, 3 hold ratings, 11 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" HAS shares.

According to analysts, Hasbro's stock has a predicted upside of 16.21% based on their 12-month stock forecasts.

Over the previous 90 days, Hasbro's stock had 2 upgrades and 1 downgrade by analysts.

Analysts like Hasbro more than other "consumer discretionary" companies. The consensus rating for Hasbro is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how HAS compares to other companies.


This page (NASDAQ:HAS) was last updated on 5/6/2026 by MarketBeat.com Staff.
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