HTLD vs. HTZ, WERN, MRTN, FRPH, ODFL, JBHT, UHAL, KNX, SAIA, and R
Should you be buying Heartland Express stock or one of its competitors? The main competitors of Heartland Express include Hertz Global (HTZ), Werner Enterprises (WERN), Marten Transport (MRTN), FRP (FRPH), Old Dominion Freight Line (ODFL), J.B. Hunt Transport Services (JBHT), U-Haul (UHAL), Knight-Swift Transportation (KNX), Saia (SAIA), and Ryder System (R). These companies are all part of the "trucking" industry.
Heartland Express vs. Its Competitors
Heartland Express (NASDAQ:HTLD) and Hertz Global (NASDAQ:HTZ) are both small-cap transportation companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, analyst recommendations, community ranking, media sentiment, institutional ownership, risk, valuation, profitability and dividends.
Heartland Express has higher earnings, but lower revenue than Hertz Global. Heartland Express is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.
Heartland Express has a beta of 1.07, indicating that its share price is 7% more volatile than the S&P 500. Comparatively, Hertz Global has a beta of 2.18, indicating that its share price is 118% more volatile than the S&P 500.
53.5% of Heartland Express shares are held by institutional investors. Comparatively, 99.2% of Hertz Global shares are held by institutional investors. 40.7% of Heartland Express shares are held by insiders. Comparatively, 0.7% of Hertz Global shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Heartland Express has a net margin of -2.86% compared to Hertz Global's net margin of -35.52%. Heartland Express' return on equity of -3.46% beat Hertz Global's return on equity.
Hertz Global received 176 more outperform votes than Heartland Express when rated by MarketBeat users. Likewise, 60.97% of users gave Hertz Global an outperform vote while only 48.35% of users gave Heartland Express an outperform vote.
In the previous week, Heartland Express had 1 more articles in the media than Hertz Global. MarketBeat recorded 3 mentions for Heartland Express and 2 mentions for Hertz Global. Heartland Express' average media sentiment score of 1.22 beat Hertz Global's score of 0.70 indicating that Heartland Express is being referred to more favorably in the media.
Heartland Express currently has a consensus price target of $10.00, indicating a potential upside of 15.61%. Hertz Global has a consensus price target of $4.53, indicating a potential downside of 26.36%. Given Heartland Express' higher probable upside, research analysts clearly believe Heartland Express is more favorable than Hertz Global.
Summary
Heartland Express beats Hertz Global on 10 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding HTLD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Heartland Express Competitors List
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This page (NASDAQ:HTLD) was last updated on 6/23/2025 by MarketBeat.com Staff
