HTLD vs. HTZ, WERN, MRTN, FRPH, ODFL, JBHT, UHAL, SAIA, KNX, and R
Should you be buying Heartland Express stock or one of its competitors? The main competitors of Heartland Express include Hertz Global (HTZ), Werner Enterprises (WERN), Marten Transport (MRTN), FRP (FRPH), Old Dominion Freight Line (ODFL), J.B. Hunt Transport Services (JBHT), U-Haul (UHAL), Saia (SAIA), Knight-Swift Transportation (KNX), and Ryder System (R). These companies are all part of the "trucking" industry.
Heartland Express vs.
Hertz Global (NASDAQ:HTZ) and Heartland Express (NASDAQ:HTLD) are both small-cap transportation companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, valuation, dividends, profitability, risk, community ranking, analyst recommendations, institutional ownership and media sentiment.
99.2% of Hertz Global shares are held by institutional investors. Comparatively, 53.5% of Heartland Express shares are held by institutional investors. 0.7% of Hertz Global shares are held by company insiders. Comparatively, 40.7% of Heartland Express shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
In the previous week, Heartland Express had 3 more articles in the media than Hertz Global. MarketBeat recorded 6 mentions for Heartland Express and 3 mentions for Hertz Global. Heartland Express' average media sentiment score of 1.47 beat Hertz Global's score of -0.37 indicating that Heartland Express is being referred to more favorably in the news media.
Hertz Global currently has a consensus price target of $4.53, suggesting a potential downside of 27.54%. Heartland Express has a consensus price target of $10.00, suggesting a potential upside of 13.64%. Given Heartland Express' higher possible upside, analysts plainly believe Heartland Express is more favorable than Hertz Global.
Hertz Global received 176 more outperform votes than Heartland Express when rated by MarketBeat users. Likewise, 60.97% of users gave Hertz Global an outperform vote while only 48.35% of users gave Heartland Express an outperform vote.
Heartland Express has lower revenue, but higher earnings than Hertz Global. Heartland Express is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks.
Hertz Global has a beta of 2.26, meaning that its stock price is 126% more volatile than the S&P 500. Comparatively, Heartland Express has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.
Heartland Express has a net margin of -2.84% compared to Hertz Global's net margin of -31.63%. Heartland Express' return on equity of -3.57% beat Hertz Global's return on equity.
Summary
Heartland Express beats Hertz Global on 10 of the 17 factors compared between the two stocks.
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:HTLD) was last updated on 5/21/2025 by MarketBeat.com Staff