Heartland Express (HTLD) Competitors $7.12 -0.48 (-6.25%) As of 12:05 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock HTLD vs. HTZ, WERN, MRTN, FRPH, ODFL, JBHT, UHAL, SAIA, KNX, and RShould you be buying Heartland Express stock or one of its competitors? The main competitors of Heartland Express include Hertz Global (HTZ), Werner Enterprises (WERN), Marten Transport (MRTN), FRP (FRPH), Old Dominion Freight Line (ODFL), J.B. Hunt Transport Services (JBHT), U-Haul (UHAL), Saia (SAIA), Knight-Swift Transportation (KNX), and Ryder System (R). These companies are all part of the "trucking" industry. Heartland Express vs. Hertz Global Werner Enterprises Marten Transport FRP Old Dominion Freight Line J.B. Hunt Transport Services U-Haul Saia Knight-Swift Transportation Ryder System Hertz Global (NASDAQ:HTZ) and Heartland Express (NASDAQ:HTLD) are both transportation companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, earnings, dividends, institutional ownership, analyst recommendations, risk, media sentiment and profitability. Do analysts recommend HTZ or HTLD? Hertz Global presently has a consensus price target of $4.12, indicating a potential downside of 39.90%. Heartland Express has a consensus price target of $10.33, indicating a potential upside of 45.03%. Given Heartland Express' higher possible upside, analysts plainly believe Heartland Express is more favorable than Hertz Global.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Hertz Global 4 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.43Heartland Express 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33 Which has better valuation and earnings, HTZ or HTLD? Heartland Express has lower revenue, but higher earnings than Hertz Global. Heartland Express is trading at a lower price-to-earnings ratio than Hertz Global, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHertz Global$9.05B0.23-$2.86B-$9.33-0.73Heartland Express$1.05B0.53-$29.72M-$0.37-19.26 Is HTZ or HTLD more profitable? Heartland Express has a net margin of -2.84% compared to Hertz Global's net margin of -31.63%. Heartland Express' return on equity of -3.57% beat Hertz Global's return on equity.Company Net Margins Return on Equity Return on Assets Hertz Global-31.63% -100.07% -5.95% Heartland Express -2.84%-3.57%-2.14% Does the MarketBeat Community prefer HTZ or HTLD? Hertz Global received 176 more outperform votes than Heartland Express when rated by MarketBeat users. Likewise, 61.11% of users gave Hertz Global an outperform vote while only 48.48% of users gave Heartland Express an outperform vote. CompanyUnderperformOutperformHertz GlobalOutperform Votes52861.11% Underperform Votes33638.89% Heartland ExpressOutperform Votes35248.48% Underperform Votes37451.52% Which has more risk & volatility, HTZ or HTLD? Hertz Global has a beta of 2.37, indicating that its share price is 137% more volatile than the S&P 500. Comparatively, Heartland Express has a beta of 0.97, indicating that its share price is 3% less volatile than the S&P 500. Do insiders & institutionals have more ownership in HTZ or HTLD? 99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 53.5% of Heartland Express shares are owned by institutional investors. 0.7% of Hertz Global shares are owned by company insiders. Comparatively, 40.7% of Heartland Express shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Does the media prefer HTZ or HTLD? In the previous week, Heartland Express had 7 more articles in the media than Hertz Global. MarketBeat recorded 14 mentions for Heartland Express and 7 mentions for Hertz Global. Hertz Global's average media sentiment score of 0.23 beat Heartland Express' score of 0.13 indicating that Hertz Global is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Hertz Global 1 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Heartland Express 3 Very Positive mention(s) 2 Positive mention(s) 4 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Neutral SummaryHeartland Express beats Hertz Global on 9 of the 17 factors compared between the two stocks. Get Heartland Express News Delivered to You Automatically Sign up to receive the latest news and ratings for HTLD and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HTLD vs. The Competition Export to ExcelMetricHeartland ExpressTrucking, except local IndustryTransportation SectorNASDAQ ExchangeMarket Cap$562.04M$5.15B$287.30B$7.97BDividend Yield0.95%1.39%4.03%4.23%P/E Ratio-19.3420.7013.1518.58Price / Sales0.531.06212.49103.15Price / Cash5.4310.0711.5434.62Price / Book0.682.151.794.26Net Income-$29.72M$207.92M$515.10M$248.31M7 Day Performance-15.78%2.49%-0.17%1.34%1 Month Performance-23.39%-3.17%-1.23%3.92%1 Year Performance-31.49%-31.12%-9.90%5.33% Heartland Express Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HTLDHeartland Express4.0881 of 5 stars$7.13-6.3%$10.33+45.0%-23.5%$562.04M$1.05B-19.343,180Earnings ReportNews CoverageHTZHertz Global0.442 of 5 stars$7.83-5.0%$4.12-47.4%+49.9%$2.41B$9.05B-0.8427,000Options VolumeGap DownHigh Trading VolumeWERNWerner Enterprises3.7498 of 5 stars$28.10-0.7%$34.71+23.5%-27.9%$1.75B$3.03B51.0914,300Earnings ReportAnalyst ForecastNews CoverageGap DownMRTNMarten Transport4.2547 of 5 stars$13.29+0.2%$19.33+45.5%-24.1%$1.08B$963.71M39.094,580Insider TradeShort Interest ↑News CoveragePositive NewsGap UpHigh Trading VolumeFRPHFRP0.9158 of 5 stars$26.68-0.7%N/A-12.3%$509.24M$41.77M66.7010Upcoming EarningsGap UpODFLOld Dominion Freight Line3.5744 of 5 stars$149.87-2.5%$195.15+30.2%-15.6%$31.85B$5.81B27.3523,500JBHTJ.B. Hunt Transport Services4.8364 of 5 stars$127.12-1.6%$162.20+27.6%-19.7%$12.71B$12.09B22.8637,200Dividend AnnouncementShort Interest ↓Analyst RevisionPositive NewsUHALU-Haul0.4368 of 5 stars$59.03-2.6%N/A-3.1%$11.57B$5.69B27.3332,200News CoverageSAIASaia3.9356 of 5 stars$326.66-2.4%$484.39+48.3%-38.5%$8.70B$3.21B24.1812,300Earnings ReportAnalyst ForecastKNXKnight-Swift Transportation4.7455 of 5 stars$38.61-2.0%$55.93+44.9%-15.3%$6.25B$7.41B52.8928,500RRyder System4.0561 of 5 stars$134.39-3.0%$157.00+16.8%+12.6%$5.61B$12.71B12.1248,300High Trading Volume Related Companies and Tools Related Companies HTZ Competitors WERN Competitors MRTN Competitors FRPH Competitors ODFL Competitors JBHT Competitors UHAL Competitors SAIA Competitors KNX Competitors R Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HTLD) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | SponsoredThis Is How Empires FallThe headlines scream tariffs and export bans — but the real damage is happening in retirement portfolios. 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