Kirkland's (KIRK) Competitors $1.18 -0.02 (-1.26%) As of 10:00 AM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock KIRK vs. WSM, RH, HVT, RENT, TKLF, NAAS, YJ, BQ, SECOY, and JDShould you be buying Kirkland's stock or one of its competitors? The main competitors of Kirkland's include Williams-Sonoma (WSM), RH (RH), Haverty Furniture Companies (HVT), Rent the Runway (RENT), Yoshitsu (TKLF), NaaS Technology (NAAS), Yunji (YJ), Boqii (BQ), Secoo (SECOY), and JD.com (JD). Kirkland's vs. Williams-Sonoma RH Haverty Furniture Companies Rent the Runway Yoshitsu NaaS Technology Yunji Boqii Secoo JD.com Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:KIRK) are both retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, media sentiment, valuation, profitability, analyst recommendations, community ranking, institutional ownership, risk and dividends. Do insiders & institutionals have more ownership in WSM or KIRK? 99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 15.4% of Kirkland's shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by insiders. Comparatively, 5.0% of Kirkland's shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Is WSM or KIRK more profitable? Williams-Sonoma has a net margin of 14.54% compared to Kirkland's' net margin of -4.56%. Williams-Sonoma's return on equity of 51.56% beat Kirkland's' return on equity.Company Net Margins Return on Equity Return on Assets Williams-Sonoma14.54% 51.56% 21.24% Kirkland's -4.56%N/A -6.56% Does the MarketBeat Community prefer WSM or KIRK? Williams-Sonoma received 281 more outperform votes than Kirkland's when rated by MarketBeat users. However, 72.17% of users gave Kirkland's an outperform vote while only 49.07% of users gave Williams-Sonoma an outperform vote. CompanyUnderperformOutperformWilliams-SonomaOutperform Votes71449.07% Underperform Votes74150.93% Kirkland'sOutperform Votes43372.17% Underperform Votes16727.83% Do analysts recommend WSM or KIRK? Williams-Sonoma currently has a consensus price target of $177.81, indicating a potential upside of 3.16%. Kirkland's has a consensus price target of $4.50, indicating a potential upside of 278.15%. Given Kirkland's' stronger consensus rating and higher possible upside, analysts plainly believe Kirkland's is more favorable than Williams-Sonoma.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Williams-Sonoma 1 Sell rating(s) 12 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.35Kirkland's 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Which has higher earnings & valuation, WSM or KIRK? Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWilliams-Sonoma$7.71B2.75$949.76M$9.0119.13Kirkland's$441.36M0.06-$27.75M-$1.87-0.64 Which has more risk and volatility, WSM or KIRK? Williams-Sonoma has a beta of 1.57, suggesting that its share price is 57% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.66, suggesting that its share price is 166% more volatile than the S&P 500. Does the media prefer WSM or KIRK? In the previous week, Williams-Sonoma had 32 more articles in the media than Kirkland's. MarketBeat recorded 44 mentions for Williams-Sonoma and 12 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 0.89 beat Kirkland's' score of 0.03 indicating that Williams-Sonoma is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Williams-Sonoma 22 Very Positive mention(s) 3 Positive mention(s) 12 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Positive Kirkland's 1 Very Positive mention(s) 2 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Neutral SummaryWilliams-Sonoma beats Kirkland's on 13 of the 18 factors compared between the two stocks. Get Kirkland's News Delivered to You Automatically Sign up to receive the latest news and ratings for KIRK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KIRK vs. The Competition Export to ExcelMetricKirkland'sRetail stores IndustryRetail SectorNASDAQ ExchangeMarket Cap$26.72M$4.01B$25.21B$8.48BDividend YieldN/A3.75%169.74%4.11%P/E Ratio-0.746.8524.7720.05Price / Sales0.065.883.98119.28Price / CashN/A7.8519.4134.62Price / Book4.962.926.254.61Net Income-$27.75M$204.42M$781.36M$248.19M7 Day Performance-1.65%1.56%0.21%2.88%1 Month Performance0.85%16.45%12.45%15.40%1 Year Performance-37.04%-21.06%8.23%7.68% Kirkland's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KIRKKirkland's1.2339 of 5 stars$1.18-1.3%$4.50+283.0%-37.0%$26.38M$441.36M-0.734,500Gap UpWSMWilliams-Sonoma4.3428 of 5 stars$173.78+8.4%$175.94+1.2%+8.9%$21.36B$7.71B20.5521,000Trending NewsUpcoming EarningsAnalyst UpgradeAnalyst RevisionRHRH4.4007 of 5 stars$226.58+16.6%$273.31+20.6%-25.9%$4.24B$3.18B65.116,500Trending NewsAnalyst RevisionHigh Trading VolumeHVTHaverty Furniture Companies3.145 of 5 stars$21.06+9.8%N/A-27.8%$340.18M$720.47M13.252,840Positive NewsDividend AnnouncementRENTRent the Runway1.5439 of 5 stars$5.25+22.4%$33.00+528.6%-81.8%$20.90M$306.20M-0.24960Gap UpHigh Trading VolumeTKLFYoshitsuN/A$4.02+5.8%N/A+77.0%$16.97M$219.52M0.00140Gap UpNAASNaaS Technology0.3509 of 5 stars$1.33+8.1%N/A-96.9%$11.48M$303.44M-0.13611YJYunji0.9343 of 5 stars$1.63+1.7%N/A-50.8%$8.01M$417.65M-0.55660BQBoqiiN/A$2.33+9.4%N/A-30.3%$7.16M$569.64M0.00420Gap DownHigh Trading VolumeSECOYSecooN/A$0.00flatN/A-50.0%$1,000.00N/A0.00509JDJD.com4.9894 of 5 stars$36.05+6.5%$49.27+36.7%-2.3%$56.86B$1.16T11.41385,400 Related Companies and Tools Related Companies Williams-Sonoma Competitors RH Competitors Haverty Furniture Companies Competitors Rent the Runway Competitors Yoshitsu Competitors NaaS Technology Competitors Yunji Competitors Boqii Competitors Secoo Competitors JD.com Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:KIRK) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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