Kirkland's (KIRK) Competitors $1.39 +0.02 (+1.46%) As of 04/30/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock KIRK vs. WSM, RH, HVT, NAAS, RENT, TKLF, YJ, BQ, SECOY, and JDShould you be buying Kirkland's stock or one of its competitors? The main competitors of Kirkland's include Williams-Sonoma (WSM), RH (RH), Haverty Furniture Companies (HVT), NaaS Technology (NAAS), Rent the Runway (RENT), Yoshitsu (TKLF), Yunji (YJ), Boqii (BQ), Secoo (SECOY), and JD.com (JD). Kirkland's vs. Williams-Sonoma RH Haverty Furniture Companies NaaS Technology Rent the Runway Yoshitsu Yunji Boqii Secoo JD.com Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:KIRK) are both retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, community ranking, valuation, analyst recommendations, media sentiment, risk, profitability, institutional ownership and earnings. Does the media refer more to WSM or KIRK? In the previous week, Williams-Sonoma had 18 more articles in the media than Kirkland's. MarketBeat recorded 33 mentions for Williams-Sonoma and 15 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 0.93 beat Kirkland's' score of 0.25 indicating that Williams-Sonoma is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Williams-Sonoma 15 Very Positive mention(s) 3 Positive mention(s) 8 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Kirkland's 2 Very Positive mention(s) 1 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Do insiders and institutionals hold more shares of WSM or KIRK? 99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 15.4% of Kirkland's shares are held by institutional investors. 1.5% of Williams-Sonoma shares are held by company insiders. Comparatively, 5.0% of Kirkland's shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth. Do analysts rate WSM or KIRK? Williams-Sonoma currently has a consensus price target of $179.06, indicating a potential upside of 15.88%. Kirkland's has a consensus price target of $4.50, indicating a potential upside of 223.74%. Given Kirkland's' stronger consensus rating and higher probable upside, analysts clearly believe Kirkland's is more favorable than Williams-Sonoma.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Williams-Sonoma 1 Sell rating(s) 11 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.37Kirkland's 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.50 Is WSM or KIRK more profitable? Williams-Sonoma has a net margin of 14.54% compared to Kirkland's' net margin of -4.56%. Williams-Sonoma's return on equity of 51.56% beat Kirkland's' return on equity.Company Net Margins Return on Equity Return on Assets Williams-Sonoma14.54% 51.56% 21.24% Kirkland's -4.56%N/A -6.56% Which has more volatility & risk, WSM or KIRK? Williams-Sonoma has a beta of 1.76, indicating that its stock price is 76% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.54, indicating that its stock price is 154% more volatile than the S&P 500. Which has better valuation and earnings, WSM or KIRK? Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWilliams-Sonoma$7.71B2.47$949.76M$9.0117.15Kirkland's$458.41M0.04-$27.75M-$1.60-0.87 Does the MarketBeat Community prefer WSM or KIRK? Williams-Sonoma received 279 more outperform votes than Kirkland's when rated by MarketBeat users. However, 72.17% of users gave Kirkland's an outperform vote while only 49.10% of users gave Williams-Sonoma an outperform vote. CompanyUnderperformOutperformWilliams-SonomaOutperform Votes71249.10% Underperform Votes73850.90% Kirkland'sOutperform Votes43372.17% Underperform Votes16727.83% SummaryWilliams-Sonoma beats Kirkland's on 13 of the 18 factors compared between the two stocks. Get Kirkland's News Delivered to You Automatically Sign up to receive the latest news and ratings for KIRK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart KIRK vs. The Competition Export to ExcelMetricKirkland'sRetail stores IndustryRetail SectorNASDAQ ExchangeMarket Cap$18.23M$3.82B$23.73B$7.83BDividend YieldN/A3.68%170.04%4.22%P/E Ratio-0.876.2822.3618.48Price / Sales0.042.144.24103.59Price / CashN/A7.8519.4134.62Price / Book5.792.405.754.25Net Income-$27.75M$204.42M$781.29M$248.23M7 Day Performance10.32%-2.13%0.57%0.89%1 Month Performance7.75%-8.11%-2.10%3.53%1 Year Performance-26.84%-18.66%2.65%5.08% Kirkland's Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)KIRKKirkland's1.2312 of 5 stars$1.39+1.5%$4.50+223.7%-27.2%$18.23M$458.41M-0.874,500Options VolumeGap DownWSMWilliams-Sonoma4.7396 of 5 stars$138.12-0.8%$178.93+29.5%+7.7%$17.06B$7.71B16.3421,000Short Interest ↓Analyst RevisionRHRH4.5026 of 5 stars$155.91-3.2%$278.44+78.6%-25.3%$2.92B$3.18B44.806,500Short Interest ↑Gap DownHVTHaverty Furniture Companies4.724 of 5 stars$17.43-1.6%$45.00+158.2%-40.7%$282.26M$722.90M10.962,840Earnings ReportAnalyst DowngradeAnalyst RevisionNews CoverageNAASNaaS Technology0.7694 of 5 stars$0.45-2.4%N/A-98.4%$15.65M$303.44M-0.05611Upcoming EarningsStock SplitShort Interest ↓Gap DownRENTRent the Runway1.652 of 5 stars$3.77-6.9%$33.00+775.3%-55.8%$14.64M$305.60M-0.17960Gap UpTKLFYoshitsu0.4217 of 5 stars$3.15+0.3%N/A+54.1%$13.30M$219.52M0.00140Positive NewsGap DownYJYunji1.5369 of 5 stars$1.69-5.1%N/A-52.9%$8.30M$469.68M-0.57660Short Interest ↓BQBoqiiN/A$1.86+2.4%N/A-22.1%$2.00M$569.64M0.00420SECOYSecooN/A$0.00flatN/A-87.5%$1,000.00N/A0.00509JDJD.com4.8818 of 5 stars$34.06-1.9%$48.67+42.9%+12.9%$53.72B$1.16T10.78385,400Analyst ForecastShort Interest ↑ Related Companies and Tools Related Companies Williams-Sonoma Competitors RH Competitors Haverty Furniture Companies Competitors NaaS Technology Competitors Rent the Runway Competitors Yoshitsu Competitors Yunji Competitors Boqii Competitors Secoo Competitors JD.com Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:KIRK) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredIs he more powerful than Trump? 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