Kirkland's (KIRK) Competitors

Williams-Sonoma (NYSE:WSM) and Kirkland's (NASDAQ:KIRK) are both retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, media sentiment, analyst recommendations, profitability, institutional ownership and risk.

Do institutionals and insiders hold more shares of WSM or KIRK?

99.3% of Williams-Sonoma shares are held by institutional investors. Comparatively, 15.4% of Kirkland's shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by company insiders. Comparatively, 3.0% of Kirkland's shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Do analysts recommend WSM or KIRK?

Williams-Sonoma currently has a consensus target price of $178.41, suggesting a potential downside of 1.26%. Kirkland's has a consensus target price of $4.50, suggesting a potential upside of 186.62%. Given Kirkland's' stronger consensus rating and higher possible upside, analysts plainly believe Kirkland's is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Williams-Sonoma	1 Sell rating(s)	10 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.42
Kirkland's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Which has better valuation & earnings, WSM or KIRK?

Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Williams-Sonoma	$7.71B	2.88	$1.13B	$8.83	20.46
Kirkland's	$441.36M	0.08	-$23.13M	-$1.73	-0.91

Is WSM or KIRK more profitable?

Williams-Sonoma has a net margin of 14.35% compared to Kirkland's' net margin of -6.06%. Williams-Sonoma's return on equity of 52.79% beat Kirkland's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Williams-Sonoma	14.35%	52.79%	21.64%
Kirkland's	-6.06%	N/A	-8.47%

Does the media prefer WSM or KIRK?

In the previous week, Williams-Sonoma had 12 more articles in the media than Kirkland's. MarketBeat recorded 24 mentions for Williams-Sonoma and 12 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 1.01 beat Kirkland's' score of -0.05 indicating that Williams-Sonoma is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Williams-Sonoma	14 Very Positive mention(s)	3 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Kirkland's	0 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral

Which has more risk & volatility, WSM or KIRK?

Williams-Sonoma has a beta of 1.45, meaning that its share price is 45% more volatile than the S&P 500. Comparatively, Kirkland's has a beta of 2.38, meaning that its share price is 138% more volatile than the S&P 500.

Summary

Williams-Sonoma beats Kirkland's on 12 of the 16 factors compared between the two stocks.