Kirkland's (KIRK) Competitors

Kirkland's (NASDAQ:KIRK) and Williams-Sonoma (NYSE:WSM) are both retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their community ranking, risk, profitability, dividends, media sentiment, institutional ownership, valuation, earnings and analyst recommendations.

Is KIRK or WSM more profitable?

Williams-Sonoma has a net margin of 14.54% compared to Kirkland's' net margin of -4.56%. Williams-Sonoma's return on equity of 51.56% beat Kirkland's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kirkland's	-4.56%	N/A	-6.56%
Williams-Sonoma	14.54%	51.56%	21.24%

Which has stronger earnings & valuation, KIRK or WSM?

Williams-Sonoma has higher revenue and earnings than Kirkland's. Kirkland's is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kirkland's	$441.36M	0.06	-$27.75M	-$1.87	-0.68
Williams-Sonoma	$7.78B	2.46	$949.76M	$8.83	17.62

Which has more volatility & risk, KIRK or WSM?

Kirkland's has a beta of 2.48, suggesting that its stock price is 148% more volatile than the S&P 500. Comparatively, Williams-Sonoma has a beta of 1.47, suggesting that its stock price is 47% more volatile than the S&P 500.

Do analysts prefer KIRK or WSM?

Kirkland's currently has a consensus price target of $4.50, indicating a potential upside of 252.94%. Williams-Sonoma has a consensus price target of $177.06, indicating a potential upside of 13.80%. Given Kirkland's' stronger consensus rating and higher possible upside, research analysts clearly believe Kirkland's is more favorable than Williams-Sonoma.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kirkland's	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50
Williams-Sonoma	1 Sell rating(s)	11 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.37

Do insiders & institutionals have more ownership in KIRK or WSM?

15.4% of Kirkland's shares are owned by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are owned by institutional investors. 5.0% of Kirkland's shares are owned by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer KIRK or WSM?

Williams-Sonoma received 282 more outperform votes than Kirkland's when rated by MarketBeat users. However, 72.17% of users gave Kirkland's an outperform vote while only 49.07% of users gave Williams-Sonoma an outperform vote.

Company	Underperform	Outperform
Kirkland's	Outperform Votes 433 72.17%	Underperform Votes 167 27.83%
Williams-Sonoma	Outperform Votes 715 49.07%	Underperform Votes 742 50.93%

Does the media prefer KIRK or WSM?

In the previous week, Williams-Sonoma had 6 more articles in the media than Kirkland's. MarketBeat recorded 17 mentions for Williams-Sonoma and 11 mentions for Kirkland's. Williams-Sonoma's average media sentiment score of 1.01 beat Kirkland's' score of 0.21 indicating that Williams-Sonoma is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kirkland's	0 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Williams-Sonoma	11 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Williams-Sonoma beats Kirkland's on 13 of the 18 factors compared between the two stocks.