Lulu's Fashion Lounge (LVLU) Competitors

Hour Loop (NASDAQ:HOUR) and Lulu's Fashion Lounge (NASDAQ:LVLU) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, valuation, earnings, dividends, risk, media sentiment, profitability, analyst recommendations and institutional ownership.

Do analysts prefer HOUR or LVLU?

Lulu's Fashion Lounge has a consensus target price of $2.67, suggesting a potential upside of 129.89%. Given Hour Loop's higher probable upside, analysts plainly believe Lulu's Fashion Lounge is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Lulu's Fashion Lounge	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is HOUR or LVLU more profitable?

Hour Loop has a net margin of -1.84% compared to Hour Loop's net margin of -5.44%. Hour Loop's return on equity of -30.43% beat Lulu's Fashion Lounge's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hour Loop	-1.84%	-49.19%	-11.69%
Lulu's Fashion Lounge	-5.44%	-30.43%	-11.70%

Does the media refer more to HOUR or LVLU?

In the previous week, Hour Loop had 5 more articles in the media than Lulu's Fashion Lounge. MarketBeat recorded 7 mentions for Hour Loop and 2 mentions for Lulu's Fashion Lounge. Hour Loop's average media sentiment score of 0.00 beat Lulu's Fashion Lounge's score of -0.19 indicating that Lulu's Fashion Lounge is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hour Loop	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	2 Very Negative mention(s)	Neutral
Lulu's Fashion Lounge	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer HOUR or LVLU?

Lulu's Fashion Lounge received 19 more outperform votes than Hour Loop when rated by MarketBeat users. However, 66.67% of users gave Hour Loop an outperform vote while only 39.62% of users gave Lulu's Fashion Lounge an outperform vote.

Company	Underperform	Outperform
Hour Loop	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%
Lulu's Fashion Lounge	Outperform Votes 21 39.62%	Underperform Votes 32 60.38%

Do insiders and institutionals hold more shares of HOUR or LVLU?

0.3% of Hour Loop shares are owned by institutional investors. Comparatively, 73.8% of Lulu's Fashion Lounge shares are owned by institutional investors. 95.1% of Hour Loop shares are owned by company insiders. Comparatively, 4.9% of Lulu's Fashion Lounge shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has stronger earnings & valuation, HOUR or LVLU?

Hour Loop has higher earnings, but lower revenue than Lulu's Fashion Lounge. Hour Loop is trading at a lower price-to-earnings ratio than Lulu's Fashion Lounge, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hour Loop	$132.12M	0.28	-$2.43M	-$0.07	-15.14
Lulu's Fashion Lounge	$355.17M	0.13	-$19.33M	-$0.49	-2.37

Which has more risk and volatility, HOUR or LVLU?

Hour Loop has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500. Comparatively, Lulu's Fashion Lounge has a beta of 0.11, suggesting that its share price is 89% less volatile than the S&P 500.

Summary

Hour Loop beats Lulu's Fashion Lounge on 9 of the 16 factors compared between the two stocks.