Lulu's Fashion Lounge (LVLU) Competitors

Lulu's Fashion Lounge (NASDAQ:LVLU) and Hour Loop (NASDAQ:HOUR) are both small-cap retail/wholesale companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends.

Which has higher valuation & earnings, LVLU or HOUR?

Hour Loop has lower revenue, but higher earnings than Lulu's Fashion Lounge. Lulu's Fashion Lounge is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lulu's Fashion Lounge	$315.89M	0.04	-$55.29M	-$1.37	-3.31
Hour Loop	$138.25M	0.42	$660K	$0.01	164.00

Is LVLU or HOUR more profitable?

Hour Loop has a net margin of 0.18% compared to Lulu's Fashion Lounge's net margin of -19.01%. Hour Loop's return on equity of 4.14% beat Lulu's Fashion Lounge's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lulu's Fashion Lounge	-19.01%	-103.82%	-22.38%
Hour Loop	0.18%	4.14%	1.08%

Which has more volatility and risk, LVLU or HOUR?

Lulu's Fashion Lounge has a beta of 0.32, meaning that its share price is 68% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Does the media favor LVLU or HOUR?

In the previous week, Hour Loop had 1 more articles in the media than Lulu's Fashion Lounge. MarketBeat recorded 2 mentions for Hour Loop and 1 mentions for Lulu's Fashion Lounge. Hour Loop's average media sentiment score of 0.71 beat Lulu's Fashion Lounge's score of 0.00 indicating that Hour Loop is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lulu's Fashion Lounge	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Hour Loop	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend LVLU or HOUR?

Lulu's Fashion Lounge currently has a consensus price target of $15.00, indicating a potential upside of 231.13%. Given Lulu's Fashion Lounge's stronger consensus rating and higher possible upside, analysts clearly believe Lulu's Fashion Lounge is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lulu's Fashion Lounge	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals believe in LVLU or HOUR?

73.8% of Lulu's Fashion Lounge shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 7.7% of Lulu's Fashion Lounge shares are owned by insiders. Comparatively, 95.0% of Hour Loop shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Hour Loop beats Lulu's Fashion Lounge on 11 of the 15 factors compared between the two stocks.