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LightInTheBox (LITB) Competitors

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$3.06 +0.06 (+2.00%)
As of 09/15/2026 04:00 PM Eastern
This is a fair market value price provided by Massive. Learn more.

LITB vs. BZUN, DIBS, HOUR, GIFT, and MOGU

Should you buy LightInTheBox stock or one of its competitors? LightInTheBox's main competitors and comparable companies include Baozun (BZUN), 1stdibs.com (DIBS), Hour Loop (HOUR), Giftify (GIFT), and MOGU (MOGU). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does LightInTheBox compare to Baozun?

Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.

Baozun presently has a consensus price target of $3.80, suggesting a potential upside of 39.19%. Given Baozun's stronger consensus rating and higher probable upside, equities analysts clearly believe Baozun is more favorable than LightInTheBox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Baozun
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, Baozun and Baozun both had 2 articles in the media. Baozun's average media sentiment score of 1.80 beat LightInTheBox's score of 0.62 indicating that Baozun is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Baozun
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
LightInTheBox
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

47.3% of Baozun shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 62.2% of LightInTheBox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

LightInTheBox has a net margin of 3.91% compared to Baozun's net margin of -1.26%. Baozun's return on equity of 2.55% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
Baozun-1.26% 2.55% 1.43%
LightInTheBox 3.91%-231.00%13.47%

Baozun has a beta of 0.51, suggesting that its stock price is 49% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, suggesting that its stock price is 99% less volatile than the broader market.

LightInTheBox has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Baozun$1.42B0.11-$34.62M-$0.33N/A
LightInTheBox$227.21M0.24$8.28M$0.486.25

Summary

LightInTheBox beats Baozun on 8 of the 15 factors compared between the two stocks.

How does LightInTheBox compare to 1stdibs.com?

1stdibs.com (NASDAQ:DIBS) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, institutional ownership, risk, earnings, profitability, dividends, valuation and analyst recommendations.

1stdibs.com has a beta of 0.8, indicating that its stock price is 20% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, indicating that its stock price is 99% less volatile than the broader market.

LightInTheBox has a net margin of 3.91% compared to 1stdibs.com's net margin of -8.54%. 1stdibs.com's return on equity of -8.97% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
1stdibs.com-8.54% -8.97% -6.20%
LightInTheBox 3.91%-231.00%13.47%

LightInTheBox has higher revenue and earnings than 1stdibs.com. 1stdibs.com is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
1stdibs.com$89.62M1.69-$13.67M-$0.22N/A
LightInTheBox$227.21M0.24$8.28M$0.486.25

67.0% of 1stdibs.com shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 24.2% of 1stdibs.com shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

1stdibs.com presently has a consensus target price of $7.00, indicating a potential upside of 55.21%. Given 1stdibs.com's higher probable upside, analysts plainly believe 1stdibs.com is more favorable than LightInTheBox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1stdibs.com
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

In the previous week, 1stdibs.com and 1stdibs.com both had 2 articles in the media. 1stdibs.com's average media sentiment score of 0.94 beat LightInTheBox's score of 0.62 indicating that 1stdibs.com is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
1stdibs.com
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
LightInTheBox
1 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

1stdibs.com and LightInTheBox tied by winning 7 of the 14 factors compared between the two stocks.

How does LightInTheBox compare to Hour Loop?

Hour Loop (NASDAQ:HOUR) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership and profitability.

In the previous week, LightInTheBox had 1 more articles in the media than Hour Loop. MarketBeat recorded 2 mentions for LightInTheBox and 1 mentions for Hour Loop. Hour Loop's average media sentiment score of 1.89 beat LightInTheBox's score of 0.62 indicating that Hour Loop is being referred to more favorably in the media.

Company Overall Sentiment
Hour Loop Very Positive
LightInTheBox Positive

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hour Loop
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

0.3% of Hour Loop shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 95.0% of Hour Loop shares are held by company insiders. Comparatively, 62.2% of LightInTheBox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Hour Loop has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, indicating that its share price is 99% less volatile than the broader market.

LightInTheBox has a net margin of 3.91% compared to Hour Loop's net margin of 1.14%. Hour Loop's return on equity of 22.31% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
Hour Loop1.14% 22.31% 6.60%
LightInTheBox 3.91%-231.00%13.47%

LightInTheBox has higher revenue and earnings than Hour Loop. LightInTheBox is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hour Loop$142.44M0.43$1.71M$0.0444.00
LightInTheBox$227.21M0.24$8.28M$0.486.25

Summary

LightInTheBox beats Hour Loop on 7 of the 13 factors compared between the two stocks.

How does LightInTheBox compare to Giftify?

Giftify (NASDAQ:GIFT) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, valuation, risk, dividends and institutional ownership.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Giftify
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

LightInTheBox has higher revenue and earnings than Giftify. Giftify is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Giftify$83.18M0.30-$10.49M-$0.27N/A
LightInTheBox$227.21M0.24$8.28M$0.486.25

LightInTheBox has a net margin of 3.91% compared to Giftify's net margin of -10.32%. Giftify's return on equity of -39.87% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
Giftify-10.32% -39.87% -27.40%
LightInTheBox 3.91%-231.00%13.47%

56.8% of LightInTheBox shares are held by institutional investors. 23.8% of Giftify shares are held by company insiders. Comparatively, 62.2% of LightInTheBox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Giftify had 1 more articles in the media than LightInTheBox. MarketBeat recorded 3 mentions for Giftify and 2 mentions for LightInTheBox. LightInTheBox's average media sentiment score of 0.62 beat Giftify's score of -0.04 indicating that LightInTheBox is being referred to more favorably in the news media.

Company Overall Sentiment
Giftify Neutral
LightInTheBox Positive

Giftify has a beta of -1.35, suggesting that its share price is 235% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, suggesting that its share price is 99% less volatile than the broader market.

Summary

LightInTheBox beats Giftify on 11 of the 14 factors compared between the two stocks.

How does LightInTheBox compare to MOGU?

MOGU (NYSE:MOGU) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.

LightInTheBox has a net margin of 3.91% compared to MOGU's net margin of 0.00%. MOGU's return on equity of 0.00% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
MOGUN/A N/A N/A
LightInTheBox 3.91%-231.00%13.47%

MOGU has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.01, suggesting that its stock price is 99% less volatile than the broader market.

19.1% of MOGU shares are held by institutional investors. Comparatively, 56.8% of LightInTheBox shares are held by institutional investors. 19.8% of MOGU shares are held by insiders. Comparatively, 62.2% of LightInTheBox shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

In the previous week, LightInTheBox had 1 more articles in the media than MOGU. MarketBeat recorded 2 mentions for LightInTheBox and 1 mentions for MOGU. MOGU's average media sentiment score of 1.00 beat LightInTheBox's score of 0.62 indicating that MOGU is being referred to more favorably in the media.

Company Overall Sentiment
MOGU Positive
LightInTheBox Positive

LightInTheBox has higher revenue and earnings than MOGU.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MOGU$18.18M0.77$270KN/AN/A
LightInTheBox$227.21M0.24$8.28M$0.486.25

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MOGU
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
LightInTheBox
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

LightInTheBox beats MOGU on 8 of the 12 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LITB vs. The Competition

MetricLightInTheBoxBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$53.49M$58.08B$12.67B$23.25B
Dividend YieldN/A2.45%59.57%3.58%
P/E Ratio6.2516.4944.2428.40
Price / Sales0.245.1793.6120.40
Price / Cash5.5823.4028.5534.34
Price / Book-13.646.543.994.69
Net Income$8.28M$1.99B$445.74M$1.07B
7 Day Performance-1.02%-0.10%-1.47%-1.48%
1 Month Performance-2.91%-4.14%-5.08%-4.27%
1 Year Performance40.19%-9.45%-7.47%8.97%

LightInTheBox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LITB
LightInTheBox
2.0343 of 5 stars
$3.00
flat
N/A+41.4%$53.49M$227.21M6.25970
BZUN
Baozun
4.3231 of 5 stars
$2.77
-1.6%
$3.80
+37.4%
-40.7%$161.26M$1.42BN/A6,762
DIBS
1stdibs.com
1.8368 of 5 stars
$4.42
-6.7%
$7.00
+58.6%
+62.2%$148.58M$90.65MN/A310
HOUR
Hour Loop
1.2454 of 5 stars
$1.89
-0.3%
N/A-46.7%$66.35M$153.37M47.14180
GIFT
Giftify
1.0224 of 5 stars
$0.74
-4.4%
N/A-36.3%$25.86M$83.11MN/A64

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This page (NYSE:LITB) was last updated on 9/16/2026 by MarketBeat.com Staff.
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