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LightInTheBox (LITB) Competitors

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$3.09 +0.17 (+5.82%)
Closing price 08/25/2026 03:59 PM Eastern
Extended Trading
$3.43 +0.34 (+11.00%)
As of 06:21 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

LITB vs. BZUN, DIBS, HOUR, GIFT, and YJ

Should you buy LightInTheBox stock or one of its competitors? LightInTheBox's main competitors and comparable companies include Baozun (BZUN), 1stdibs.com (DIBS), Hour Loop (HOUR), Giftify (GIFT), and Yunji (YJ). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "broadline retail" industry.

How does LightInTheBox compare to Baozun?

LightInTheBox (NYSE:LITB) and Baozun (NASDAQ:BZUN) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, analyst recommendations, risk, profitability, institutional ownership and earnings.

LightInTheBox has higher earnings, but lower revenue than Baozun. Baozun is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LightInTheBox$224.32M0.25$8.28M$0.506.18
Baozun$1.42B0.12-$34.62M-$0.45N/A

LightInTheBox has a net margin of 4.07% compared to Baozun's net margin of -1.80%. Baozun's return on equity of 1.68% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
LightInTheBox4.07% -150.84% 13.92%
Baozun -1.80%1.68%0.88%

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Baozun
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

LightInTheBox has a beta of 0.03, indicating that its share price is 97% less volatile than the broader market. Comparatively, Baozun has a beta of 0.51, indicating that its share price is 49% less volatile than the broader market.

56.8% of LightInTheBox shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by insiders. Comparatively, 59.2% of Baozun shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

In the previous week, Baozun had 3 more articles in the media than LightInTheBox. MarketBeat recorded 4 mentions for Baozun and 1 mentions for LightInTheBox. Baozun's average media sentiment score of 0.29 beat LightInTheBox's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
LightInTheBox
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Baozun
0 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

LightInTheBox beats Baozun on 8 of the 14 factors compared between the two stocks.

How does LightInTheBox compare to 1stdibs.com?

1stdibs.com (NASDAQ:DIBS) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, media sentiment, profitability, earnings and valuation.

LightInTheBox has a net margin of 4.07% compared to 1stdibs.com's net margin of -8.54%. 1stdibs.com's return on equity of -8.97% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
1stdibs.com-8.54% -8.97% -6.20%
LightInTheBox 4.07%-150.84%13.92%

LightInTheBox has higher revenue and earnings than 1stdibs.com. 1stdibs.com is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
1stdibs.com$89.62M1.68-$13.67M-$0.22N/A
LightInTheBox$224.32M0.25$8.28M$0.506.18

1stdibs.com currently has a consensus price target of $7.00, indicating a potential upside of 56.25%. Given 1stdibs.com's stronger consensus rating and higher possible upside, equities analysts clearly believe 1stdibs.com is more favorable than LightInTheBox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
1stdibs.com
1 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
LightInTheBox
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

67.0% of 1stdibs.com shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 24.2% of 1stdibs.com shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

In the previous week, 1stdibs.com and 1stdibs.com both had 1 articles in the media. 1stdibs.com's average media sentiment score of 0.00 equaled LightInTheBox'saverage media sentiment score.

Company Overall Sentiment
1stdibs.com Neutral
LightInTheBox Neutral

1stdibs.com has a beta of 0.8, meaning that its share price is 20% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.03, meaning that its share price is 97% less volatile than the broader market.

Summary

1stdibs.com and LightInTheBox tied by winning 7 of the 14 factors compared between the two stocks.

How does LightInTheBox compare to Hour Loop?

LightInTheBox (NYSE:LITB) and Hour Loop (NASDAQ:HOUR) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, media sentiment, valuation, institutional ownership, earnings and dividends.

LightInTheBox has a net margin of 4.07% compared to Hour Loop's net margin of 1.14%. Hour Loop's return on equity of 22.31% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
LightInTheBox4.07% -150.84% 13.92%
Hour Loop 1.14%22.31%6.60%

LightInTheBox has higher revenue and earnings than Hour Loop. LightInTheBox is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LightInTheBox$224.32M0.25$8.28M$0.506.18
Hour Loop$142.44M0.46$1.71M$0.0446.50

56.8% of LightInTheBox shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by insiders. Comparatively, 95.0% of Hour Loop shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

LightInTheBox has a beta of 0.03, indicating that its share price is 97% less volatile than the broader market. Comparatively, Hour Loop has a beta of 1.38, indicating that its share price is 38% more volatile than the broader market.

In the previous week, LightInTheBox and LightInTheBox both had 1 articles in the media. LightInTheBox's average media sentiment score of 0.00 beat Hour Loop's score of -1.00 indicating that LightInTheBox is being referred to more favorably in the media.

Company Overall Sentiment
LightInTheBox Neutral
Hour Loop Negative

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Hour Loop
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

LightInTheBox beats Hour Loop on 7 of the 13 factors compared between the two stocks.

How does LightInTheBox compare to Giftify?

LightInTheBox (NYSE:LITB) and Giftify (NASDAQ:GIFT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, media sentiment, valuation and institutional ownership.

LightInTheBox has higher revenue and earnings than Giftify. Giftify is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
LightInTheBox$224.32M0.25$8.28M$0.506.18
Giftify$83.18M0.35-$10.49M-$0.27N/A

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LightInTheBox
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Giftify
1 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.50

LightInTheBox has a net margin of 4.07% compared to Giftify's net margin of -10.32%. Giftify's return on equity of -39.87% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
LightInTheBox4.07% -150.84% 13.92%
Giftify -10.32%-39.87%-27.40%

56.8% of LightInTheBox shares are owned by institutional investors. 62.2% of LightInTheBox shares are owned by insiders. Comparatively, 23.8% of Giftify shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

LightInTheBox has a beta of 0.03, suggesting that its stock price is 97% less volatile than the broader market. Comparatively, Giftify has a beta of -1.35, suggesting that its stock price is 235% less volatile than the broader market.

In the previous week, Giftify had 1 more articles in the media than LightInTheBox. MarketBeat recorded 2 mentions for Giftify and 1 mentions for LightInTheBox. LightInTheBox's average media sentiment score of 0.00 equaled Giftify'saverage media sentiment score.

Company Overall Sentiment
LightInTheBox Neutral
Giftify Neutral

Summary

LightInTheBox beats Giftify on 9 of the 13 factors compared between the two stocks.

How does LightInTheBox compare to Yunji?

Yunji (NASDAQ:YJ) and LightInTheBox (NYSE:LITB) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, valuation, institutional ownership, risk, profitability, dividends, analyst recommendations and media sentiment.

LightInTheBox has a net margin of 4.07% compared to Yunji's net margin of 0.00%. Yunji's return on equity of 0.00% beat LightInTheBox's return on equity.

Company Net Margins Return on Equity Return on Assets
YunjiN/A N/A N/A
LightInTheBox 4.07%-150.84%13.92%

LightInTheBox has higher revenue and earnings than Yunji. Yunji is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Yunji$45.33M0.29-$19.06M-$3.37N/A
LightInTheBox$224.32M0.25$8.28M$0.506.18

Yunji has a beta of 0.2, suggesting that its stock price is 80% less volatile than the broader market. Comparatively, LightInTheBox has a beta of 0.03, suggesting that its stock price is 97% less volatile than the broader market.

In the previous week, Yunji had 5 more articles in the media than LightInTheBox. MarketBeat recorded 6 mentions for Yunji and 1 mentions for LightInTheBox. LightInTheBox's average media sentiment score of 0.00 beat Yunji's score of -0.54 indicating that LightInTheBox is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Yunji
0 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Negative
LightInTheBox
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yunji
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
LightInTheBox
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

56.8% of LightInTheBox shares are owned by institutional investors. 45.3% of Yunji shares are owned by insiders. Comparatively, 62.2% of LightInTheBox shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

LightInTheBox beats Yunji on 9 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LITB vs. The Competition

MetricLightInTheBoxBroadline Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$52.07M$60.09B$13.22B$24.28B
Dividend YieldN/A2.28%55.69%3.70%
P/E Ratio6.1816.8846.7030.17
Price / Sales0.255.4292.9021.53
Price / Cash5.4324.3629.1132.61
Price / Book-14.0534.306.027.73
Net Income$8.28M$1.99B$445.73M$1.07B
7 Day Performance6.74%-0.86%-0.14%-0.07%
1 Month Performance1.48%2.85%2.23%3.04%
1 Year Performance152.24%-1.79%-1.83%14.87%

LightInTheBox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LITB
LightInTheBox
1.4756 of 5 stars
$3.09
+5.8%
N/A+148.2%$52.07M$224.32M6.18970
BZUN
Baozun
2.1232 of 5 stars
$2.82
+3.1%
N/A-7.2%$163.58M$1.42BN/A6,762
DIBS
1stdibs.com
1.5011 of 5 stars
$4.83
-3.3%
$7.00
+45.1%
+71.0%$162.22M$89.62MN/A310
HOUR
Hour Loop
1.1654 of 5 stars
$1.83
-0.5%
N/A+22.9%$64.42M$153.37M45.76180
GIFT
Giftify
1.1413 of 5 stars
$0.88
+1.3%
N/A-24.7%$31.21M$83.11MN/A64

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This page (NYSE:LITB) was last updated on 8/26/2026 by MarketBeat.com Staff.
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