Hour Loop (HOUR) Competitors

High Tide (NASDAQ:HITI) and Hour Loop (NASDAQ:HOUR) are both small-cap retail companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, valuation, institutional ownership, analyst recommendations, earnings, profitability, media sentiment and dividends.

Do analysts rate HITI or HOUR?

High Tide presently has a consensus target price of $4.75, suggesting a potential upside of 106.52%. Given High Tide's stronger consensus rating and higher possible upside, analysts clearly believe High Tide is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	3.33
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor HITI or HOUR?

In the previous week, Hour Loop had 3 more articles in the media than High Tide. MarketBeat recorded 5 mentions for Hour Loop and 2 mentions for High Tide. High Tide's average media sentiment score of 0.81 beat Hour Loop's score of 0.70 indicating that High Tide is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
High Tide	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hour Loop	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of HITI or HOUR?

4.5% of High Tide shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 12.4% of High Tide shares are held by insiders. Comparatively, 95.0% of Hour Loop shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Which has higher earnings & valuation, HITI or HOUR?

Hour Loop has lower revenue, but higher earnings than High Tide. High Tide is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$381.22M	0.49	-$3.19M	-$0.08	-28.75
Hour Loop	$138.25M	0.40	$660K	$0.01	159.00

Which has more volatility & risk, HITI or HOUR?

High Tide has a beta of 0.53, meaning that its stock price is 47% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.2, meaning that its stock price is 20% more volatile than the S&P 500.

Is HITI or HOUR more profitable?

Hour Loop has a net margin of 0.18% compared to High Tide's net margin of -1.71%. Hour Loop's return on equity of 4.14% beat High Tide's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
High Tide	-1.71%	-6.45%	-3.93%
Hour Loop	0.18%	4.14%	1.08%

Summary

Hour Loop beats High Tide on 9 of the 17 factors compared between the two stocks.