Leslie's (LESL) Competitors

Betterware de México, S.A.P.I. de C.V. (NASDAQ:BWMX) and Leslie's (NASDAQ:LESL) are both small-cap retail companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership.

Is BWMX or LESL more profitable?

Betterware de México, S.A.P.I. de C.V. has a net margin of 6.65% compared to Leslie's' net margin of -3.42%. Betterware de México, S.A.P.I. de C.V.'s return on equity of 83.11% beat Leslie's' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Betterware de México, S.A.P.I. de C.V.	6.65%	83.11%	10.89%
Leslie's	-3.42%	N/A	-2.44%

Do institutionals & insiders have more ownership in BWMX or LESL?

12.7% of Betterware de México, S.A.P.I. de C.V. shares are owned by institutional investors. 0.4% of Leslie's shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has stronger valuation and earnings, BWMX or LESL?

Betterware de México, S.A.P.I. de C.V. has higher revenue and earnings than Leslie's. Leslie's is trading at a lower price-to-earnings ratio than Betterware de México, S.A.P.I. de C.V., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Betterware de México, S.A.P.I. de C.V.	$14.00B	0.02	$59.29M	$0.81	11.38
Leslie's	$1.33B	0.06	-$23.38M	-$0.24	-1.78

Does the media favor BWMX or LESL?

In the previous week, Leslie's had 8 more articles in the media than Betterware de México, S.A.P.I. de C.V.. MarketBeat recorded 9 mentions for Leslie's and 1 mentions for Betterware de México, S.A.P.I. de C.V.. Betterware de México, S.A.P.I. de C.V.'s average media sentiment score of 0.83 beat Leslie's' score of 0.28 indicating that Betterware de México, S.A.P.I. de C.V. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Betterware de México, S.A.P.I. de C.V.	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Leslie's	1 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts rate BWMX or LESL?

Leslie's has a consensus target price of $1.86, indicating a potential upside of 333.34%. Given Leslie's' stronger consensus rating and higher probable upside, analysts plainly believe Leslie's is more favorable than Betterware de México, S.A.P.I. de C.V..

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Betterware de México, S.A.P.I. de C.V.	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Leslie's	1 Sell rating(s)	10 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.91

Which has more volatility & risk, BWMX or LESL?

Betterware de México, S.A.P.I. de C.V. has a beta of 1.19, suggesting that its stock price is 19% more volatile than the S&P 500. Comparatively, Leslie's has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500.

Summary

Betterware de México, S.A.P.I. de C.V. beats Leslie's on 9 of the 15 factors compared between the two stocks.