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HomesToLife (HTLM) Competitors

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$1.89 -0.06 (-3.08%)
Closing price 08/14/2026 03:59 PM Eastern
Extended Trading
$2.00 +0.11 (+5.56%)
As of 08/14/2026 05:46 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.
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HTLM vs. TBHC, WSM, W, RH, and BOBS

Should you buy HomesToLife stock or one of its competitors? HomesToLife's main competitors and comparable companies include Brand House Collective (TBHC), Williams-Sonoma (WSM), Wayfair (W), RH (RH), and Bob's Discount Furniture (BOBS). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "homefurnishing retail" industry.

How does HomesToLife compare to Brand House Collective?

Brand House Collective (NASDAQ:TBHC) and HomesToLife (NASDAQ:HTLM) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, dividends, media sentiment, valuation, profitability, institutional ownership, risk and analyst recommendations.

In the previous week, HomesToLife had 1 more articles in the media than Brand House Collective. MarketBeat recorded 1 mentions for HomesToLife and 0 mentions for Brand House Collective. HomesToLife's average media sentiment score of 1.87 beat Brand House Collective's score of 0.00 indicating that HomesToLife is being referred to more favorably in the news media.

Company Overall Sentiment
Brand House Collective Neutral
HomesToLife Very Positive

15.4% of Brand House Collective shares are owned by institutional investors. 3.0% of Brand House Collective shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brand House Collective
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
HomesToLife
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Brand House Collective has a beta of 1.72, indicating that its stock price is 72% more volatile than the broader market. Comparatively, HomesToLife has a beta of 0.05, indicating that its stock price is 95% less volatile than the broader market.

HomesToLife has a net margin of 0.00% compared to Brand House Collective's net margin of -6.79%.

Company Net Margins Return on Equity Return on Assets
Brand House Collective-6.79% N/A -15.05%
HomesToLife N/A N/A N/A

HomesToLife has lower revenue, but higher earnings than Brand House Collective. Brand House Collective is trading at a lower price-to-earnings ratio than HomesToLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brand House Collective$409.65M0.05-$23.13M-$1.09N/A
HomesToLife$377.88M0.07$16.55M$0.1215.75

Summary

HomesToLife beats Brand House Collective on 8 of the 12 factors compared between the two stocks.

How does HomesToLife compare to Williams-Sonoma?

Williams-Sonoma (NYSE:WSM) and HomesToLife (NASDAQ:HTLM) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their media sentiment, institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Williams-Sonoma has a beta of 1.5, indicating that its stock price is 50% more volatile than the broader market. Comparatively, HomesToLife has a beta of 0.05, indicating that its stock price is 95% less volatile than the broader market.

Williams-Sonoma currently has a consensus target price of $231.88, indicating a potential downside of 3.91%. Given Williams-Sonoma's stronger consensus rating and higher probable upside, equities research analysts clearly believe Williams-Sonoma is more favorable than HomesToLife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Williams-Sonoma
0 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
1 Strong Buy rating(s)
2.61
HomesToLife
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

99.3% of Williams-Sonoma shares are held by institutional investors. 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Williams-Sonoma has higher revenue and earnings than HomesToLife. HomesToLife is trading at a lower price-to-earnings ratio than Williams-Sonoma, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Williams-Sonoma$7.88B3.61$1.09B$8.9327.02
HomesToLife$377.88M0.07$16.55M$0.1215.75

Williams-Sonoma has a net margin of 13.81% compared to HomesToLife's net margin of 0.00%. Williams-Sonoma's return on equity of 53.29% beat HomesToLife's return on equity.

Company Net Margins Return on Equity Return on Assets
Williams-Sonoma13.81% 53.29% 20.72%
HomesToLife N/A N/A N/A

In the previous week, Williams-Sonoma had 20 more articles in the media than HomesToLife. MarketBeat recorded 21 mentions for Williams-Sonoma and 1 mentions for HomesToLife. HomesToLife's average media sentiment score of 1.87 beat Williams-Sonoma's score of 0.68 indicating that HomesToLife is being referred to more favorably in the news media.

Company Overall Sentiment
Williams-Sonoma Positive
HomesToLife Very Positive

Summary

Williams-Sonoma beats HomesToLife on 16 of the 17 factors compared between the two stocks.

How does HomesToLife compare to Wayfair?

HomesToLife (NASDAQ:HTLM) and Wayfair (NYSE:W) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, media sentiment, earnings, profitability, risk and dividends.

Wayfair has a consensus price target of $119.70, indicating a potential upside of 17.83%. Given Wayfair's stronger consensus rating and higher probable upside, analysts plainly believe Wayfair is more favorable than HomesToLife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HomesToLife
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
Wayfair
1 Sell rating(s)
11 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.61

HomesToLife has a beta of 0.05, indicating that its share price is 95% less volatile than the broader market. Comparatively, Wayfair has a beta of 2.99, indicating that its share price is 199% more volatile than the broader market.

HomesToLife has a net margin of 0.00% compared to Wayfair's net margin of -2.49%. HomesToLife's return on equity of 0.00% beat Wayfair's return on equity.

Company Net Margins Return on Equity Return on Assets
HomesToLifeN/A N/A N/A
Wayfair -2.49%-3.40%3.06%

HomesToLife has higher earnings, but lower revenue than Wayfair. Wayfair is trading at a lower price-to-earnings ratio than HomesToLife, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HomesToLife$377.88M0.07$16.55M$0.1215.75
Wayfair$12.46B1.08-$313M-$2.46N/A

In the previous week, Wayfair had 22 more articles in the media than HomesToLife. MarketBeat recorded 23 mentions for Wayfair and 1 mentions for HomesToLife. HomesToLife's average media sentiment score of 1.87 beat Wayfair's score of 0.55 indicating that HomesToLife is being referred to more favorably in the media.

Company Overall Sentiment
HomesToLife Very Positive
Wayfair Positive

89.7% of Wayfair shares are owned by institutional investors. 18.4% of Wayfair shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Summary

Wayfair beats HomesToLife on 11 of the 17 factors compared between the two stocks.

How does HomesToLife compare to RH?

HomesToLife (NASDAQ:HTLM) and RH (NYSE:RH) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, dividends, profitability, risk and valuation.

90.2% of RH shares are held by institutional investors. 26.9% of RH shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

RH has a net margin of 3.01% compared to HomesToLife's net margin of 0.00%. RH's return on equity of 423.79% beat HomesToLife's return on equity.

Company Net Margins Return on Equity Return on Assets
HomesToLifeN/A N/A N/A
RH 3.01%423.79%1.76%

RH has higher revenue and earnings than HomesToLife. HomesToLife is trading at a lower price-to-earnings ratio than RH, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
HomesToLife$377.88M0.07$16.55M$0.1215.75
RH$3.44B1.00$124.79M$5.1835.02

In the previous week, RH had 65 more articles in the media than HomesToLife. MarketBeat recorded 66 mentions for RH and 1 mentions for HomesToLife. HomesToLife's average media sentiment score of 1.87 beat RH's score of 1.26 indicating that HomesToLife is being referred to more favorably in the media.

Company Overall Sentiment
HomesToLife Very Positive
RH Positive

HomesToLife has a beta of 0.05, meaning that its share price is 95% less volatile than the broader market. Comparatively, RH has a beta of 1.87, meaning that its share price is 87% more volatile than the broader market.

RH has a consensus price target of $174.29, indicating a potential downside of 3.92%. Given RH's stronger consensus rating and higher possible upside, analysts clearly believe RH is more favorable than HomesToLife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HomesToLife
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00
RH
3 Sell rating(s)
10 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.20

Summary

RH beats HomesToLife on 15 of the 16 factors compared between the two stocks.

How does HomesToLife compare to Bob's Discount Furniture?

Bob's Discount Furniture (NYSE:BOBS) and HomesToLife (NASDAQ:HTLM) are both consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings, dividends and media sentiment.

Bob's Discount Furniture has higher revenue and earnings than HomesToLife. HomesToLife is trading at a lower price-to-earnings ratio than Bob's Discount Furniture, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bob's Discount Furniture$2.37B1.04$121.72M$0.6429.55
HomesToLife$377.88M0.07$16.55M$0.1215.75

Bob's Discount Furniture presently has a consensus price target of $24.00, indicating a potential upside of 26.92%. Given Bob's Discount Furniture's stronger consensus rating and higher possible upside, research analysts clearly believe Bob's Discount Furniture is more favorable than HomesToLife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bob's Discount Furniture
1 Sell rating(s)
3 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.67
HomesToLife
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

Company Net Margins Return on Equity Return on Assets
Bob's Discount FurnitureN/A N/A N/A
HomesToLife N/A N/A N/A

In the previous week, Bob's Discount Furniture and Bob's Discount Furniture both had 1 articles in the media. HomesToLife's average media sentiment score of 1.87 beat Bob's Discount Furniture's score of 1.05 indicating that HomesToLife is being referred to more favorably in the news media.

Company Overall Sentiment
Bob's Discount Furniture Positive
HomesToLife Very Positive

Summary

Bob's Discount Furniture beats HomesToLife on 8 of the 9 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HTLM and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HTLM vs. The Competition

Export
MetricHomesToLifeSpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$27.76M$11.60B$13.22B$13.07B
Dividend YieldN/A110.96%55.35%10.64%
P/E Ratio15.7526.3247.0025.40
Price / Sales0.0718.4992.61125.76
Price / Cash1.4613.8026.4253.27
Price / Book0.995.774.326.21
Net Income$16.55M$435.71M$444.06M$347.71M
7 Day Performance2.16%-1.02%-0.42%1.08%
1 Month Performance-2.07%1.02%1.04%1.87%
1 Year Performance-51.41%0.51%0.72%20.79%

HomesToLife Competitors List

Export
CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HTLM
HomesToLife
1.3761 of 5 stars		$1.89
-3.1%		N/A-51.4%$27.76M$377.88M15.75N/A
TBHC
Brand House Collective
N/A$0.94
flat		N/AN/A$21.11M$409.65MN/A4,010
WSM
Williams-Sonoma
4.4313 of 5 stars		$251.05
-0.3%		$217.82
-13.2%		+18.9%$29.65B$7.81B28.1119,800
W
Wayfair
4.3366 of 5 stars		$103.32
-3.1%		$118.04
+14.2%		+28.9%$14.07B$12.46BN/A12,800
RH
RH
4.0229 of 5 stars		$183.76
-6.3%		$170.71
-7.1%		-22.5%$3.71B$3.44B35.477,230

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This page (NASDAQ:HTLM) was last updated on 8/16/2026 by MarketBeat.com Staff.
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