First Western Financial (MYFW) Competitors

First Western Financial (NASDAQ:MYFW) and Guild (NYSE:GHLD) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, community ranking, institutional ownership, valuation, analyst recommendations, risk and media sentiment.

Is MYFW or GHLD more profitable?

First Western Financial has a net margin of 4.70% compared to Guild's net margin of -12.78%. Guild's return on equity of 6.21% beat First Western Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Western Financial	4.70%	3.43%	0.29%
Guild	-12.78%	6.21%	1.76%

Does the media favor MYFW or GHLD?

In the previous week, First Western Financial had 2 more articles in the media than Guild. MarketBeat recorded 2 mentions for First Western Financial and 0 mentions for Guild. First Western Financial's average media sentiment score of 1.15 beat Guild's score of 0.00 indicating that First Western Financial is being referred to more favorably in the media.

Company	Overall Sentiment
First Western Financial	Positive
Guild	Neutral

Do analysts rate MYFW or GHLD?

First Western Financial presently has a consensus target price of $24.33, indicating a potential upside of 11.93%. Guild has a consensus target price of $16.50, indicating a potential upside of 27.93%. Given Guild's higher probable upside, analysts clearly believe Guild is more favorable than First Western Financial.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Western Financial	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Guild	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Does the MarketBeat Community prefer MYFW or GHLD?

First Western Financial received 52 more outperform votes than Guild when rated by MarketBeat users. Likewise, 49.66% of users gave First Western Financial an outperform vote while only 37.74% of users gave Guild an outperform vote.

Company	Underperform	Outperform
First Western Financial	Outperform Votes 72 49.66%	Underperform Votes 73 50.34%
Guild	Outperform Votes 20 37.74%	Underperform Votes 33 62.26%

Which has better valuation & earnings, MYFW or GHLD?

First Western Financial has higher earnings, but lower revenue than Guild. Guild is trading at a lower price-to-earnings ratio than First Western Financial, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Western Financial	$90.89M	2.32	$8.47M	$1.04	20.90
Guild	$1.04B	0.77	-$39.01M	$0.69	18.69

Do institutionals & insiders believe in MYFW or GHLD?

60.3% of First Western Financial shares are owned by institutional investors. Comparatively, 17.5% of Guild shares are owned by institutional investors. 15.5% of First Western Financial shares are owned by company insiders. Comparatively, 78.3% of Guild shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Which has more volatility & risk, MYFW or GHLD?

First Western Financial has a beta of 0.82, suggesting that its share price is 18% less volatile than the S&P 500. Comparatively, Guild has a beta of 0.81, suggesting that its share price is 19% less volatile than the S&P 500.

Summary

First Western Financial beats Guild on 12 of the 18 factors compared between the two stocks.