Netflix (NFLX) Stock Price, News & Analysis

Company Overview

Netflix, Inc. (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company's primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms. Netflix offers multiple subscription options and has developed personalization, recommendation and content-delivery technologies to support viewer discovery and scalable global distribution. In addition to commissioning and producing series, films, documentaries and stand-up specials through internal and external production partners, Netflix also maintains a legacy DVD rental service in the United States.

Netflix serves subscribers in more than 190 countries worldwide and has pursued an international growth strategy that includes local-language content production and regional licensing. Leadership and strategic direction have evolved since the company's founding; Reed Hastings, a co-founder, led the company for many years, and senior executives with responsibility for content, product and operations have overseen its global expansion and creative investments. Netflix remains a prominent player in the streaming and media landscape, competing on content slate, technology and scale.

Key Stats

• Today's Range: $67.97 to $70.68
• 50-Day Range: $67.60 to $89.65
• 52-Week Range: $65.08 to $126.71
• Volume: 37.41 million shs
• Average Volume: 49.49 million shs
• Market Capitalization: $291.85 billion
• P/E Ratio: 22.06
• Dividend Yield: N/A
• Price Target: $103.48
• Consensus Rating: Moderate Buy

Netflix Stock Analysis - MarketRank™

Netflix scored higher than 97% of companies evaluated by MarketBeat, and ranked 17th out of 269 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Netflix has received a consensus rating of Moderate Buy. The company's average rating score is 2.73, and is based on 4 strong buy ratings, 33 buy ratings, 17 hold ratings, and 1 sell rating.

Upside Potential

Netflix has a consensus price target of $103.48, representing about 47.6% upside from its current price of $70.09.

Amount of Analyst Coverage

Netflix has been the subject of 30 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 7.24%

Earnings Growth

Earnings for Netflix are expected to grow by 7.24% in the coming year, from $3.59 to $3.85 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Netflix is 22.06, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 40.04.

Price to Earnings Ratio vs. Sector

The P/E ratio of Netflix is 22.06, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 19.78.

Price to Earnings Growth Ratio

Netflix has a PEG Ratio of 0.86. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Netflix has a P/B Ratio of 9.68. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 4.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

2.43% of the float of Netflix has been sold short.

Short Interest Ratio / Days to Cover

Netflix has a short interest ratio ("days to cover") of 2.55, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Netflix has recently decreased by 4.20%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Netflix does not currently pay a dividend.

Dividend Growth

Netflix does not have a long track record of dividend growth.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 0.59

News Sentiment

Netflix has a news sentiment score of 0.59. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.81 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 171 news articles for Netflix this week, compared to 12 articles on an average week.

Search Interest

323 people have searched for NFLX on MarketBeat in the last 30 days. This is an increase of 36% compared to the previous 30 days.

MarketBeat Follows

123 people have added Netflix to their MarketBeat watchlist in the last 30 days. This is an increase of 76% compared to the previous 30 days.

Company Ownership

• Score: 1.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Netflix insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $80,141,661.00 in company stock.

Percentage Held by Insiders

1.24% of the stock of Netflix is held by insiders.

Percentage Held by Institutions

80.93% of the stock of Netflix is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 7/16/2026
• Today: 7/25/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: BRDCST - RADIO/TV
• Sub-Industry: Internet Retail
• Current Symbol: NASDAQ:NFLX
• CIK: 1065280
• Web: www.netflix.com
• Phone: (408) 540-3700
• Fax: 408-540-3737
• Employees: 16,000
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Netflix: $103.48
• High Price Target: $151.40
• Low Price Target: $70.00
• Potential Upside/Downside: +47.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.73
• Research Coverage: 55 Analysts

Profitability

• EPS (Trailing Twelve Months): $3.18
• Trailing P/E Ratio: 22.06
• Forward P/E Ratio: 19.52
• P/E Growth: 0.88
• Net Income: $10.98 billion
• Net Margins: 28.22%
• Pretax Margin: 34.10%
• Return on Equity: 40.02%
• Return on Assets: 19.81%

Debt

• Debt-to-Equity Ratio: 0.39
• Current Ratio: 1.14
• Quick Ratio: 1.41

Sales & Book Value

• Annual Sales: $45.18 billion
• Price / Sales: 6.46
• Cash Flow: $6.57 per share
• Price / Cash Flow: 10.67
• Book Value: $7.24 per share
• Price / Book: 9.68

Miscellaneous

• Outstanding Shares: 4,163,940,000
• Free Float: 4,112,306,000
• Market Cap: $291.85 billion
• Optionable: Optionable
• Beta: 1.52