Olaplex (OLPX) Competitors

Olaplex (NASDAQ:OLPX) and e.l.f. Beauty (NYSE:ELF) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, community ranking, media sentiment, earnings, risk and institutional ownership.

Does the media favor OLPX or ELF?

In the previous week, e.l.f. Beauty had 29 more articles in the media than Olaplex. MarketBeat recorded 36 mentions for e.l.f. Beauty and 7 mentions for Olaplex. Olaplex's average media sentiment score of 1.12 beat e.l.f. Beauty's score of 0.76 indicating that Olaplex is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Olaplex	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
e.l.f. Beauty	17 Very Positive mention(s)	1 Positive mention(s)	17 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility & risk, OLPX or ELF?

Olaplex has a beta of 2.39, indicating that its stock price is 139% more volatile than the S&P 500. Comparatively, e.l.f. Beauty has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500.

Is OLPX or ELF more profitable?

Olaplex has a net margin of 9.78% compared to e.l.f. Beauty's net margin of 7.55%. e.l.f. Beauty's return on equity of 16.88% beat Olaplex's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Olaplex	9.78%	10.50%	5.16%
e.l.f. Beauty	7.55%	16.88%	9.92%

Does the MarketBeat Community favor OLPX or ELF?

e.l.f. Beauty received 439 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 66.38% of users gave e.l.f. Beauty an outperform vote while only 29.59% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Olaplex	Outperform Votes 29 29.59%	Underperform Votes 69 70.41%
e.l.f. Beauty	Outperform Votes 468 66.38%	Underperform Votes 237 33.62%

Which has higher valuation and earnings, OLPX or ELF?

e.l.f. Beauty has higher revenue and earnings than Olaplex. e.l.f. Beauty is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Olaplex	$422.67M	2.16	$61.59M	$0.03	45.67
e.l.f. Beauty	$1.30B	2.96	$127.66M	$1.69	40.38

Do institutionals and insiders believe in OLPX or ELF?

87.4% of Olaplex shares are owned by institutional investors. Comparatively, 92.4% of e.l.f. Beauty shares are owned by institutional investors. 4.2% of Olaplex shares are owned by insiders. Comparatively, 3.5% of e.l.f. Beauty shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Do analysts recommend OLPX or ELF?

Olaplex presently has a consensus target price of $1.93, suggesting a potential upside of 40.51%. e.l.f. Beauty has a consensus target price of $116.88, suggesting a potential upside of 71.28%. Given e.l.f. Beauty's stronger consensus rating and higher possible upside, analysts clearly believe e.l.f. Beauty is more favorable than Olaplex.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Olaplex	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
e.l.f. Beauty	0 Sell rating(s)	5 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.83

Summary

e.l.f. Beauty beats Olaplex on 15 of the 19 factors compared between the two stocks.